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Pengaruh Islamic Marketing Mix terhadap Kepuasan Tamu pada Hotel Syariah Grand Bunda Kota Bukittinggi Dadly Rayhan Alfattah; Arif Adrian
Journal of Student Research Vol. 2 No. 5 (2024): Journal of Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jsr.v2i5.3266

Abstract

This research is motivated by guest complaints at the Syariah Grand Bunda Bukittinggi Hotel which affect guest satisfaction, as well as the low occupancy rate. This study aims to determine the effect of Islamic Marketing Mix (pragmatism, pertinence, palliation, peer-support, pedagogy, persistence, and patience) on guest satisfaction at the Syariah Grand Bunda Bukittinggi Hotel. The method used in this study is a quantitative method. Using primary data through the distribution of questionnaires with a total of 45 statements to 96 respondents. Using purposive sampling technique. Data analysis conducted is multiple regression analysis with the help of the SPSS program version 23.00. The results of this study indicate that all Islamic Marketing Mix variables simultaneously have a significant effect on guest satisfaction at the Syariah Grand Bunda Bukittinggi Hotel. Partially shows that the variables of pragmatism, pedagogy, and patience have a significant positive effect on guest satisfaction at the Syariah Grand Bunda Bukittingi Hotel, while the variables of pertinence, palliation, peer-support, and persistence do not have a significant effect on guest satisfaction at the Syariah Grand Bunda Bukittinggi Hotel. Based on the research results, it is recommended to improve the Islamic Marketing Mix to achieve guest satisfaction.
Pengaruh Fasilitas Kerja dan Pelatihan Karyawan Terhadap Produktivitas Kerja di Hotel Harris Resort Barelang Batam Hutabarat, Ruth Sama Dortina; Adrian, Arif
Jurnal Kajian Pariwisata Dan Perhotelan Vol. 2 No. 03 (2025): Januari-April 2025
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jkph.v2i03.2348

Abstract

Produktivitas kerja karyawan termasuk aspek yang demikian krusial untuk mendukung berhasil sebuah bisnis. Makin tingginya produktivitas, tentu bisa memberi keuntungan bagi pelaku bisnis dan juga pekerja itu sendiri, khususnya terkait kesejahteraan. Selain itu, produktivitas bisa menjadi cerminan etos kerja pekerja yang bisa terlihat melalui mentalitasnya. Penelitian ini ditujukan dalam rangka mendeskripsikan pengaruh fasilitas kerja dan pelatihan karyawan kepada produktivitas kerja di Hotel Haris Resort Barelang Batam. Adapun jenis penelitiannya, yakni kuantitatif dan pendekatannya analisis asosiatif kausal. Subjek penelitian adalah 83 orang responden karyawan di Hotel Harris Resort barelang Batam. Penelitian ini mempergunakan Teknik analisis regresi yang diperbantukan aplikasi SPSS versi 25. Temuan penelitian membuktikan, adanya pengaruh signifikan antara fasilitas kerja dan pelatihan karyawan terhadap produktivitas kerja di Hotel Harris Resort Barelang Batam sebesar 52,5%
Pengaruh Budaya Organisasi dan Komunikasi Terhadap Kepuasan Kerja di YELLO Hotel Harbour Bay Batam Ardelia, Abida; Adrian, Arif
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 6 No 2 (2025): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v6i2.80872

Abstract

Penelitian ini didasari oleh adanya permasalahan terkait budaya organisasi dan komunikasi di YELLO Hotel Harbour Bay Batam yang berpotensi memengaruhi tingkat kepuasan kerja karyawan. Tujuan dari penelitian ini adalah untuk mengkaji sejauh mana pengaruh budaya organisasi dan komunikasi terhadap kepuasan kerja di hotel tersebut. Penelitian ini menggunakan metode kuantitatif dengan pendekatan asosiatif bentuk hubungan kausal menggunakan metode angket untuk mengetahui hubungan tentang budaya organisasi dan komunikasi terhadap kepuasan kerja. Data penelitian ini diraih melalui lewat penggunaan instrument penelitian berupa kuesioner yang diberikan kepada 39 responden yang merupakan seluruh karyawan. Analisis hipotesis penelitian ini menggunakan uji regresi linear berganda dengan bantuan SPSS 23.00. terdapat pengaruh antar budaya organisasi dan komunikasi terhadap kepuasan kerja dengan nilai Adjusted R Square diperoleh sebesar 0,777. Hal ini menunjukkan bahwa budaya organisasi (X1) dan komunikasi (X2) secara bersama-sama memengaruhi kepuasan kerja (Y) pada YELLO Hotel Harbour Bay Batam sebesar 77,7% dan proporsi sisanya 22,3% dipengaruhi oleh variabel lain yang tidak diteliti pada penelitian ini. Pengujian hipotesis dalam penelitian ini dengan regresi berganda yang menunjukkan bahwa nilai F hitung 67,141 dengan F tabel 3,27 sehingga F hitung > F tabel dan signifikan 0,000 < 0,05. Hal ini menunjukkan bahwa variabel budaya organisasi (X1) dan komunikasi (X2) secara bersama-sama berpengaruh secara signifikan terhadap kepuasan kerja (Y).
Pengaruh Employee Engagement Terhadap Job Satisfaction Dimediasi Oleh Work-Life Balance Pada Four Points By Sheraton Jakarta, Thamrin Putri Ayu, Tasya Lindia; Adrian, Arif
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 6 No 2 (2025): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v6i2.81272

Abstract

ABSTRAK Penelitian ini dilakukan untuk menguji pengaruh employee engagement terhadap job satisfaction dimediasi oleh work-life balance pada four points by sheraton jakarta, thamrin. Penelitian ini menggunakan pendekatan deskriptif kuantitatif dengan metode asosiatif kausal. Data dikumpulkan melalui kuesioner skala likert yang disebarkan kepada 49 karyawan hotel sebagai responden, kemudian dianalisis menggunakan software SmartPLS dengan pendekatan Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa ketiga variabel yaitu employee engagement, job satisfaction, dan work-life balance berada dalam kategori baik. Pengujian hipotesis menunjukkan bahwa employee engagement berpengaruh positif dan signifikan terhadap work-life dan job satisfaction. Selain itu, work-life balance juga terbukti berpengaruh signifikan terhadap employee engagement dan mampu memediasi secara parsial terhadap job satisfaction. Hal ini menunjukkan pentingnya menciptakan lingkungan kerja yang mampu mempertahankan engagement tinggi, guna mendukung kualitas hidup karyawan secara keseluruhan. Abstract This study was conducted to examine the effect of employee engagement on job satisfaction mediated by work-life balance at four points by sheraton jakarta, thamrin. This research uses a quantitative descriptive approach with a causal associative method. Data were collected through a Likert scale questionnaire distributed to 49 hotel employees as respondents, then analyzed using SmartPLS software with a Structural Equation Modeling (SEM) approach. The results showed that the three variables namely employee engagement, job satisfaction, and work-life balance were in the good category. Hypothesis testing shows that employee engagement has a positive and significant effect on work-life and job satisfaction. In addition, work-life balance is also proven to have a significant effect on employee engagement and is able to partially mediate job satisfaction. This shows the importance of creating a work environment that is able to maintain high engagement, in order to support the overall quality of life of employees.
The Influence of Internal Communication and Teamwork on Employee Performance at Natra Bintan A Tribute Portfolio Resort Akmal Irsan; Arif Adrian
Journal of Multidimensional Management Vol. 2 No. 2 (2025): Journal of Multidimensional Management (JoMM)
Publisher : Pt. Threeple Herphi Educate

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63076/jomm.v2i2.43

Abstract

The hospitality industry plays a vital role in tourism by providing accommodation and high-quality service experiences that influence guest satisfaction. This study examines the influence of internal communication and teamwork on employee performance at Natra Bintan, a Tribute Portfolio Resort. Using a quantitative descriptive design with a causal–associative approach, the research involved all 90 employees across various departments, applying a total sampling method. Data were collected via a structured questionnaire tested for validity and reliability, and analyzed with SPSS version 26.0 using descriptive statistics, classical assumption tests, and multiple linear regression. The results show that internal communication (mean = 4.30) and teamwork (mean = 4.38) were rated “very good,” while employee performance achieved an “excellent” rating (mean = 4.53). Regression analysis revealed that teamwork had a strong positive and significant effect (β = 0.868, p < 0.05), whereas internal communication, despite its high score, had no statistically significant effect (β = 0.140, p > 0.05). The model explained 76.6% of the variance in employee performance. These findings highlight teamwork as the primary driver of performance in the hospitality sector, suggesting that management should strengthen collaboration, trust, and psychological safety, while sustaining structured and inclusive communication systems
The Influence of Corporate Culture on Employee Performance at Daima Hotel Padang Yulia Asnella; Arif Adrian
Journal of Multidimensional Management Vol. 2 No. 2 (2025): Journal of Multidimensional Management (JoMM)
Publisher : Pt. Threeple Herphi Educate

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63076/jomm.v2i2.47

Abstract

This study aims to evaluate the effect of corporate culture on employee performance at Daima Hotel Padang. Employing a quantitative causal-associative design, data were collected from all 60 hotel employees using a saturated sampling technique and analyzed through simple linear regression with SPSS version 26.0. The results reveal a regression coefficient of 0.286 with a significance value of 0.001 (p < 0.05), indicating that corporate culture has a positive and statistically significant influence on employee performance. The coefficient of determination (R²) of 0.182 suggests that corporate culture accounts for 18.2% of the variance in employee performance, while the remaining 81.8% is explained by other factors not examined in this study. These findings underscore the strategic importance of cultivating a strong organizational culture—characterized by shared values, adherence to Standard Operating Procedures (SOPs), effective communication, and supportive leadership—in enhancing service quality, operational efficiency, and interdepartmental collaboration. The study provides both theoretical contributions, by reinforcing the relevance of organizational culture theory in the hospitality sector, and practical implications, by offering actionable insights for hotel managers to strengthen corporate culture as a means of improving employee performance. Future research is recommended to incorporate additional variables such as job satisfaction, leadership style, and employee engagement, as well as to adopt longitudinal or multi-site designs for broader applicability.
THE IMPLEMENTATION OF DUAL PATHWAY CREATIVITY MODEL IN TOURISM SECTOR IN WEST SUMATRA Zona, Mega Asri; Adrian, Arif
Hasanuddin Economics and Business Review VOLUME 3 NUMBER 2, 2019
Publisher : Faculty of Economics and Business, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v3i2.1993

Abstract

This research examined the implementation of the Dual Pathway Creativity Model (DPCM) as a function of cognitive flexibility and cognitive persistence in employees working at companies engaged in the tourism sector in West Sumatra. Dual Pathway Creativity Model (DPCM) suggests a more comprehensive theory about employee creativity. DPCM argues that a flexible and pleasant environment can encourage flexibility and creativity. However, problems and a less flexible environment might also encourage creativity, but through a different process compared to a flexible environment. This research used a purposive sampling technique with 96 respondents, consisting of employees working in the tourism sector. The results showed that cognitive flexibility had a positive effect on employee creativity in the tourism sector in West Sumatra, while cognitive persistence had a negative effect on employee creativity in the tourism sector in West Sumatra.
ANALYSIS OF FACTORS AFFECTING GUEST DECISION IN PURCHASE OF ROOM SERVICE IN HOTEL “GRAND INNA PADANG” Abrian, Youmil; Adrian, Arif; Surendra, Rian
Journal of Business on Hospitality and Tourism Vol. 5 No. 2 (2019): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v5i2.165

Abstract

This paper was conducted to determine what factors encourage consumer decisions in choosing Grand Inna Hotel Padang, as well as the contribution of each of these factors. Researchers used the Grand Inna Hotel Padang because the hotel is owned by the government. Grand Inna Hotel Padang has unstable occupancy then affects to the hotel revenue. The results showed that there are 7 factors considered by consumers in rooms purchasing  Grand Inna hotel Padang, the 7 factors mentioned are price factors,  service factors, motivation and lifestyle factors, reference group factors, hospitality factors, MICE and brand image. Each of these factors contributes substantially to encouraging consumers to choose Grand Inna hotel Padang. The population of the study was consumers who had stayed at the Grand Inna  Hotel Padang. The sampling technique used purposive sampling with a total sample is 100 respondents. The data analysis technique is factor analysis to determine the factors considered by consumers and multiple regression analysis to determine the extent factors considered affect the purchasing decision. From the results of multiple regression analysis found that the 7 factors together have a significant effect on decision in decisions purchase room service at the Grand Inna Hotel Padang.
Pelatihan Peningkatan Partisipasi Masyarakat Dalam Pengelolaan Potensi Nagari Untuk Pembangunan Nagari Di Nagari Pungguang Kasiak Lubuk Alung Zulvia, Yolandafitri; Zona, Mega Asri; Lasmini, Rizki Sri; Adrian, Arif; Juita, Novia
Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Vol 22, No 1 (2022): Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/sb.02280

Abstract

Kegiatan pengabdian ini dilakukan di Nagari Pungguang Kasiak Kecamatan Lubuk Alung. Tujuan dari diadakannya kegiatan ini adalah untuk meningkatkan partisipasi masyarakat dalam mengelola potensi nagari yang dimiliki. Kegiatan dilakukan melibatkan seluruh para pejabat wali nagari beserta perangkatnya dengan tujuan untuk menambah wawasan dan meningkatkan hubungan kemitraan Selain itu menggali potensi yang dimiliki oleh nagari dan meningkatkan keterlibatan masyarakat dalam pembangunan nagari. Materi pelatihan yang diberikan beragam, seperti (1) perencanaan pembangunan nagari, arah kebijakan pembangunan nagari (2)Proses merintis dalam pengelolaan potensi nagari dan (3) Desa wisata. Diharapkan dengan adanya kegiatan pengabdian ini dapat meningkatkan pembangunan nagari melalui dana desa melalui partisipasi masyarakat dan dapat memberikan manfaat yang optimal bagi kemandirian nagari sesuai dengan tujuan Dana Desa pada UU no 6 Tahun 2014. Hasil dari penelitian ini adalah (1) masyarakat mengetahui bahwa nagarinya memiliki potensi yang bisa dikembangkan (2) masyarakat mengetahui langkah-langkah dalam merintis, mengelola dan memanfaatkan potensi nagari yang dimiliki (3) masyarakat bisa meninjau langsung ke nagari yang sudah berhasil dalam memanfaatkan potensi yang dimiliki oleh nagarinya seperti Air terjun nyarai dan LA Rafting
The Influence of Servant Leadership on Employee Satisfaction at Pangeran Beach Hotel Padang Dimas Rasyihan; Arif Adrian
Journal of Multidimensional Management Vol. 2 No. 3 (2025): Journal of Multidimensional Management (JoMM)
Publisher : Pt. Threeple Herphi Educate

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63076/jomm.v2i3.57

Abstract

This study investigates the influence of servant leadership on employee satisfaction within the hospitality industry by examining key leadership dimensions such as compassion, empowerment, vision, humility, and trust. Using a quantitative approach, data were collected from 88 respondents through structured questionnaires and analyzed with SPSS version 26. The analysis included descriptive statistics, validity and reliability testing, classical assumption testing, and hypothesis testing through regression analysis. Results show that servant leadership has a significant positive effect on employee satisfaction, with all leadership indicators demonstrating strong contributions to fostering a supportive and motivating work environment. Employee satisfaction was found to be in the very good category, reflecting positive perceptions toward job involvement, morale, discipline, and performance. These findings highlight that servant leadership not only enhances employee satisfaction but also supports organizational effectiveness by reducing turnover intention and improving overall service quality. The study provides valuable managerial implications for hospitality organizations, emphasizing the need for leaders to adopt servant leadership practices as a strategic approach to strengthen employee engagement and satisfaction.