Claim Missing Document
Check
Articles

Pemberdayaan kelompok pengolahan-pemasaran (Poklahsar) dalam rangka peningkatan ekonomi masyarakat nelayan Marna, Jean Elikal; Adrian, Arif; Juita, Novia; Zona, Mega Asri; Zulvia, Yolandafitri; Handayani, Dian Fitria; Hayati, Annur Fitri; Oknaryana, Oknaryana
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 2 (2025): March
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i2.29044

Abstract

Abstrak Kegiatan ini dilaksanakan pada Kelompok Pengolahan dan Pemasaran Ikan Kasiak Badoro, Kota Padang. Kelompok ini berfokus pada pengolahan ikan menjadi ikan kering yang dijual di pasar, perkantoran, dan secara online. Kelompok ini belum bisa memasarkan produknya ke pasar swalayan karena belum memiliki logo merek dan izin PIRT (Produk Industri Rumah Tangga) sebagai syarat untuk memasarkan produk di sana. Kelompok ini juga belum mengetahui cara mengurus PIRT. Untuk pemasaran secara online, kelompok ini memanfaatkan media sosial Facebook untuk menjual produknya namun hanya melalui akun ketua Poklahsar. Pemasaran di media sosial dilakukan hanya sebagai usaha sampingan apabila terjadi kelebihan produk yang dihasilkan. Untuk mengatasi permasalahan mitra, maka dilakukan kegiatan pendampingan dan pelatihan dengan hasil sebagai berikut: (1) Kelompok dapat membuat produk olahan ikan menjadi makanan olahan siap saji atau Frozen Food, (2) Kelompok memiliki pemahaman terkait pendaftaran PIRT, dan (3) Kelompok memiliki keterampilan dalam memasarkan produk secara online. Kata kunci: nelayan; pemasaran; manajemen. Abstract This community service was held at the Kasiak Badoro Processing and Marketing Group in Padang City. This group focuses on processing fish into dried fish sold in markets, offices, and online. The group has not been able to market its product to supermarkets because it does not yet have a brand logo and PIRT (Household Industry Food) permit as a requirement to market products there. The group also does not know how to apply for PIRT. For online marketing, the group uses Facebook social media to sell its products but only through the account of the Poklahsar chairman. To overcome various problems, training and focus group discussions were carried out with the following results: (1) The group can make processed fish products into ready-to-eat processed foods or Frozen Food, (2) The group has an understanding related to PIRT registration, and (3) The group has skills in marketing products online. Keywords: fishermen;  marketing; management.
Pengaruh Lingkungan Kerja terhadap Loyalitas Karyawan dengan Kepuasan Kerja sebagai Variabel Mediasi di The Axana Hotel Padang Syevira Putri Gusti Amanda; Arif Adrian
Jurnal bintang manajemen Vol. 3 No. 2 (2025): Juni : Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v2i3.3276

Abstract

The purpose of this study was to determine: (1) the influence of the work environment on job satisfaction; (2) the influence of job satisfaction on employee loyalty; (3) the influence of the work environment on employee loyalty; (4) the influence of the work environment on employee loyalty with job satisfaction as an intervening variable. This study is a quantitative study. The population in this study were employees of The Axana Hotel. The research sample was 89 respondents. Data collection was carried out using a distributed questionnaire method. The data analysis technique used was regression analysis supported by the classical assumption test, F test, and path analysis test, with the help of the SPSS version 25.0 program. The results of the data analysis showed that the work environment had a positive and significant effect on job satisfaction with a Beta value or Standardized Coefficient of 0.261 with t count (2.523) with a significance of 0.013 <0.05. Job satisfaction has a positive and significant effect on employee loyalty with a Beta or Standardized Coefficient value of 0.338 with a t count (3.346) with a significance of 0.001 <0.05. The work environment has a positive and significant effect on employee loyalty with a Beta or Standardized Coefficient value of 0.605 with a t count (7.087) with a significance of 0.000 <0.05. And the work environment has a positive and significant effect on employee loyalty with satisfaction as a mediating variable at TheAxana Hotel. This can be seen in the results of the path analysis which produces a total influence value greater than the direct influence (0.693> 0.088).
Pengaruh Komitmen Organisasi, Budaya Organisasi dan Kepuasan Kerja terhadap Kinerja Karyawan Hotel Grand Rocky Bukittinggi Vebriasih Fertika; Arif Adrian
Jurnal bintang manajemen Vol. 3 No. 2 (2025): Juni : Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v2i3.3277

Abstract

This research aims to determine the influence of organizational commitment, organizational culture and job satisfaction on the performance of Grand Rocky Bukittinggi hotel employees. The research used is a sampling technique using an associative approach in the form of a causal relationship of quantitative descriptive type. In collecting data, the technique used was distributing questionnaires to 99 respondents whose validity and reliability had been tested using a Likert scale. The analytical tool used is multiple linear regression. The techniques used in analyzing the data are data description, testing analysis requirements through normality, heteroscedasticity and multicollinearity tests assisted by SPSS v.25. The results of this research are that Organizational Commitment is classified in the sufficient category through a respondent achievement level of 3.22%, for Organizational Culture it is classified in the sufficient category through a respondent achievement level of 3.35%, then for Job Satisfaction it is classified in the sufficient category through a respondent achievement level of 3, 13%, and employee performance is in the sufficient category with a respondent achievement level of 3.35%. The contribution of Organizational Commitment (X1), Organizational Culture (X2) Job Satisfaction (X3) and Employee Performance (Y) is 13.5% while the remaining 86.5% is influenced by other factors.
Pengaruh Islamic Marketing Mix terhadap Kepuasan Tamu pada Hotel Syariah Grand Bunda Kota Bukittinggi Dadly Rayhan Alfattah; Arif Adrian
Journal of Student Research Vol. 2 No. 5 (2024): Journal of Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jsr.v2i5.3266

Abstract

This research is motivated by guest complaints at the Syariah Grand Bunda Bukittinggi Hotel which affect guest satisfaction, as well as the low occupancy rate. This study aims to determine the effect of Islamic Marketing Mix (pragmatism, pertinence, palliation, peer-support, pedagogy, persistence, and patience) on guest satisfaction at the Syariah Grand Bunda Bukittinggi Hotel. The method used in this study is a quantitative method. Using primary data through the distribution of questionnaires with a total of 45 statements to 96 respondents. Using purposive sampling technique. Data analysis conducted is multiple regression analysis with the help of the SPSS program version 23.00. The results of this study indicate that all Islamic Marketing Mix variables simultaneously have a significant effect on guest satisfaction at the Syariah Grand Bunda Bukittinggi Hotel. Partially shows that the variables of pragmatism, pedagogy, and patience have a significant positive effect on guest satisfaction at the Syariah Grand Bunda Bukittingi Hotel, while the variables of pertinence, palliation, peer-support, and persistence do not have a significant effect on guest satisfaction at the Syariah Grand Bunda Bukittinggi Hotel. Based on the research results, it is recommended to improve the Islamic Marketing Mix to achieve guest satisfaction.
Peningkatan Kapasitas Pengelola Wisata Maninjau dalam Penyusunan Paket Wisata Adek Kurnia Fiza; Didin Tohidin; Arif Adrian
ABDI HUMANIORA: Jurnal Pengabdian Masyarakat Bidang Humaniora Vol 5, No 2 (2024)
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/abdihumaniora.v5i2.120685

Abstract

Nagari Maninjau merupakan salah satu nagari yang memiliki beberapa objek wisata yang terletak di Kabupaten Agam.Salah satunya adalah Danau Maninjau. Objek wisata tersebut merupakan objek wisata yang sedang dikembangkan oleh pemerintah di Kabupaten Agam karena keindahan alamnya. Nagari Maninjau masih terdapat kekurangan dalam pengelolaan paket wisata dan fasilitas promosi. Ini dapat dikembangkan dengan mengidentifikasi daya tarik wisata yang ada di kawasan objek wisata. Namun masyarakat lokal belum memahami bagaimana cara menyusun dan mengelola paket wisata yang memenuhi standar. Masalah yang dialami mitra tentu akan menghambat proses perkembangan pariwisata di dearah mitra tersebut dan perekonomian Nagari Maninjau pada umumnya. Adanya kerjasama Perguruan Tinggi dengan masyarakat diharapkan memberikan solusi terhadap pengetahuan dan ketrampilan masyarakat lokal dalam penyusunan paket wisata di Nagari Maninjau. Tujuan dari kegiatan pengabdian kepada masyarakat ini adalah memfasilitasi masyarakat dari segi pengetahuan dan keterampilan menyusun paket wisata. Adapun bentuk kegiatan yang akan dilakukan adalah memberikan pelatihan tentang penyusunan paket wisata, membantu mengidentifikasi dan menganalisis daya tarik wisata, dan promosi paket wisata melalui website dan media social.
Pengaruh Fasilitas Kerja dan Pelatihan Karyawan Terhadap Produktivitas Kerja di Hotel Harris Resort Barelang Batam Hutabarat, Ruth Sama Dortina; Adrian, Arif
Jurnal Kajian Pariwisata Dan Perhotelan Vol. 2 No. 03 (2025): Januari-April 2025
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jkph.v2i03.2348

Abstract

Produktivitas kerja karyawan termasuk aspek yang demikian krusial untuk mendukung berhasil sebuah bisnis. Makin tingginya produktivitas, tentu bisa memberi keuntungan bagi pelaku bisnis dan juga pekerja itu sendiri, khususnya terkait kesejahteraan. Selain itu, produktivitas bisa menjadi cerminan etos kerja pekerja yang bisa terlihat melalui mentalitasnya. Penelitian ini ditujukan dalam rangka mendeskripsikan pengaruh fasilitas kerja dan pelatihan karyawan kepada produktivitas kerja di Hotel Haris Resort Barelang Batam. Adapun jenis penelitiannya, yakni kuantitatif dan pendekatannya analisis asosiatif kausal. Subjek penelitian adalah 83 orang responden karyawan di Hotel Harris Resort barelang Batam. Penelitian ini mempergunakan Teknik analisis regresi yang diperbantukan aplikasi SPSS versi 25. Temuan penelitian membuktikan, adanya pengaruh signifikan antara fasilitas kerja dan pelatihan karyawan terhadap produktivitas kerja di Hotel Harris Resort Barelang Batam sebesar 52,5%
Pengaruh Budaya Organisasi dan Komunikasi Terhadap Kepuasan Kerja di YELLO Hotel Harbour Bay Batam Ardelia, Abida; Adrian, Arif
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 6 No 2 (2025): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v6i2.80872

Abstract

Penelitian ini didasari oleh adanya permasalahan terkait budaya organisasi dan komunikasi di YELLO Hotel Harbour Bay Batam yang berpotensi memengaruhi tingkat kepuasan kerja karyawan. Tujuan dari penelitian ini adalah untuk mengkaji sejauh mana pengaruh budaya organisasi dan komunikasi terhadap kepuasan kerja di hotel tersebut. Penelitian ini menggunakan metode kuantitatif dengan pendekatan asosiatif bentuk hubungan kausal menggunakan metode angket untuk mengetahui hubungan tentang budaya organisasi dan komunikasi terhadap kepuasan kerja. Data penelitian ini diraih melalui lewat penggunaan instrument penelitian berupa kuesioner yang diberikan kepada 39 responden yang merupakan seluruh karyawan. Analisis hipotesis penelitian ini menggunakan uji regresi linear berganda dengan bantuan SPSS 23.00. terdapat pengaruh antar budaya organisasi dan komunikasi terhadap kepuasan kerja dengan nilai Adjusted R Square diperoleh sebesar 0,777. Hal ini menunjukkan bahwa budaya organisasi (X1) dan komunikasi (X2) secara bersama-sama memengaruhi kepuasan kerja (Y) pada YELLO Hotel Harbour Bay Batam sebesar 77,7% dan proporsi sisanya 22,3% dipengaruhi oleh variabel lain yang tidak diteliti pada penelitian ini. Pengujian hipotesis dalam penelitian ini dengan regresi berganda yang menunjukkan bahwa nilai F hitung 67,141 dengan F tabel 3,27 sehingga F hitung > F tabel dan signifikan 0,000 < 0,05. Hal ini menunjukkan bahwa variabel budaya organisasi (X1) dan komunikasi (X2) secara bersama-sama berpengaruh secara signifikan terhadap kepuasan kerja (Y).
Pengaruh Employee Engagement Terhadap Job Satisfaction Dimediasi Oleh Work-Life Balance Pada Four Points By Sheraton Jakarta, Thamrin Putri Ayu, Tasya Lindia; Adrian, Arif
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 6 No 2 (2025): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v6i2.81272

Abstract

ABSTRAK Penelitian ini dilakukan untuk menguji pengaruh employee engagement terhadap job satisfaction dimediasi oleh work-life balance pada four points by sheraton jakarta, thamrin. Penelitian ini menggunakan pendekatan deskriptif kuantitatif dengan metode asosiatif kausal. Data dikumpulkan melalui kuesioner skala likert yang disebarkan kepada 49 karyawan hotel sebagai responden, kemudian dianalisis menggunakan software SmartPLS dengan pendekatan Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa ketiga variabel yaitu employee engagement, job satisfaction, dan work-life balance berada dalam kategori baik. Pengujian hipotesis menunjukkan bahwa employee engagement berpengaruh positif dan signifikan terhadap work-life dan job satisfaction. Selain itu, work-life balance juga terbukti berpengaruh signifikan terhadap employee engagement dan mampu memediasi secara parsial terhadap job satisfaction. Hal ini menunjukkan pentingnya menciptakan lingkungan kerja yang mampu mempertahankan engagement tinggi, guna mendukung kualitas hidup karyawan secara keseluruhan. Abstract This study was conducted to examine the effect of employee engagement on job satisfaction mediated by work-life balance at four points by sheraton jakarta, thamrin. This research uses a quantitative descriptive approach with a causal associative method. Data were collected through a Likert scale questionnaire distributed to 49 hotel employees as respondents, then analyzed using SmartPLS software with a Structural Equation Modeling (SEM) approach. The results showed that the three variables namely employee engagement, job satisfaction, and work-life balance were in the good category. Hypothesis testing shows that employee engagement has a positive and significant effect on work-life and job satisfaction. In addition, work-life balance is also proven to have a significant effect on employee engagement and is able to partially mediate job satisfaction. This shows the importance of creating a work environment that is able to maintain high engagement, in order to support the overall quality of life of employees.
The Influence of Internal Communication and Teamwork on Employee Performance at Natra Bintan A Tribute Portfolio Resort Akmal Irsan; Arif Adrian
Journal of Multidimensional Management Vol. 2 No. 2 (2025): Journal of Multidimensional Management (JoMM)
Publisher : Pt. Threeple Herphi Educate

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63076/jomm.v2i2.43

Abstract

The hospitality industry plays a vital role in tourism by providing accommodation and high-quality service experiences that influence guest satisfaction. This study examines the influence of internal communication and teamwork on employee performance at Natra Bintan, a Tribute Portfolio Resort. Using a quantitative descriptive design with a causal–associative approach, the research involved all 90 employees across various departments, applying a total sampling method. Data were collected via a structured questionnaire tested for validity and reliability, and analyzed with SPSS version 26.0 using descriptive statistics, classical assumption tests, and multiple linear regression. The results show that internal communication (mean = 4.30) and teamwork (mean = 4.38) were rated “very good,” while employee performance achieved an “excellent” rating (mean = 4.53). Regression analysis revealed that teamwork had a strong positive and significant effect (β = 0.868, p < 0.05), whereas internal communication, despite its high score, had no statistically significant effect (β = 0.140, p > 0.05). The model explained 76.6% of the variance in employee performance. These findings highlight teamwork as the primary driver of performance in the hospitality sector, suggesting that management should strengthen collaboration, trust, and psychological safety, while sustaining structured and inclusive communication systems
The Influence of Corporate Culture on Employee Performance at Daima Hotel Padang Yulia Asnella; Arif Adrian
Journal of Multidimensional Management Vol. 2 No. 2 (2025): Journal of Multidimensional Management (JoMM)
Publisher : Pt. Threeple Herphi Educate

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63076/jomm.v2i2.47

Abstract

This study aims to evaluate the effect of corporate culture on employee performance at Daima Hotel Padang. Employing a quantitative causal-associative design, data were collected from all 60 hotel employees using a saturated sampling technique and analyzed through simple linear regression with SPSS version 26.0. The results reveal a regression coefficient of 0.286 with a significance value of 0.001 (p < 0.05), indicating that corporate culture has a positive and statistically significant influence on employee performance. The coefficient of determination (R²) of 0.182 suggests that corporate culture accounts for 18.2% of the variance in employee performance, while the remaining 81.8% is explained by other factors not examined in this study. These findings underscore the strategic importance of cultivating a strong organizational culture—characterized by shared values, adherence to Standard Operating Procedures (SOPs), effective communication, and supportive leadership—in enhancing service quality, operational efficiency, and interdepartmental collaboration. The study provides both theoretical contributions, by reinforcing the relevance of organizational culture theory in the hospitality sector, and practical implications, by offering actionable insights for hotel managers to strengthen corporate culture as a means of improving employee performance. Future research is recommended to incorporate additional variables such as job satisfaction, leadership style, and employee engagement, as well as to adopt longitudinal or multi-site designs for broader applicability.