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Pengaruh Pengembangan Karir terhadap Loyalitas Karyawan di the BCC Hotel and Residence Rahmat Nofriyandri; Arif Adrian
PPIMAN : Pusat Publikasi Ilmu Manajemen Vol. 2 No. 4 (2024): Oktober : PPIMAN : Pusat Publikasi Ilmu Manajemen
Publisher : Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v2i4.500

Abstract

This study aims to evaluate the impact of career development on employee loyalty at The BCC Hotel and Residence, Batam. Utilizing a quantitative method with a causal associative approach, data were collected through questionnaires distributed to 52 hotel employees. The analysis was conducted using simple linear regression. The findings reveal that career development has a positive and significant effect on employee loyalty. Employees who perceive good career development opportunities tend to exhibit higher loyalty to the company. The highest levels of loyalty are reflected in positive attitudes toward work, while the need for more attention from direct supervisors highlights the importance of their involvement. This study underscores the significance of professional development in enhancing employee loyalty and recommends that companies continue to improve communication and pay more attention to employee needs and desires to maintain their loyalty.
Pengaruh E-Service Quality dan Trust Terhadap Keputusan Pembelian Jasa Kamar di Platform Traveloka pada Hotel Bintang 3 di Kota Padang Ummah, Kuntum Khaira; Adrian, Arif; Abrian, Youmil
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 4 No 2 (2023): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v4i2.69872

Abstract

Based on data from Traveloka in booking rooms at 3 Star Hotels in Padang City, there was instability reservation from December 2022 to June 2023 and there was also customer dissatisfaction with customers who made online room reservations which caused a lack of customer trust in Traveloka. This research aims to analyze the influence of e-service quality and trust on the decision to purchase a room at Traveloka (study of a 3-star hotel in Padang City). The type of research that the author conducted was quantitative using an associative approach, this was used to determine the influence of E-Service Quality (X1), Trust (X2), on Purchasing Decisions (Y). The population of this research is Traveloka customers who make room reservations via the Traveloka Site at 3 Star Hotels in Padang City. The sample for this research consisted of 350 respondents and used a sampling technique, namely a non-probability sampling technique using purposive sampling. The independent variables examined in this research are E-Quality Service and Trust for the dependent variable, namely Purchase Decisions using PLS-SEM analysis techniques and data descriptions. The results of this research show that the E-Quality Service and Trust variables have a positive effect on purchasing decisions.
Pengaruh Servant Leadership Terhadap Employee Loyalty di Rocky Plaza Hotel Padang Ramadhan, Haadi Razzak; Adrian, Arif
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 5 No 2 (2024): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v5i2.73272

Abstract

This research aims to investigate the influence of servant leadership on employee loyalty at Rocky Plaza Hotel Padang. Identified issues include a high employee turnover rate, low communication skills, lack of leadership attention to employee work-life balance, and oe employee loyalty. The research objectives include a description of servant leadership and employee loyalty. This study is expected to provide theoretical contributions for hotel management, employee, future researchers, and the author. The tourism sector in Padang City, especially at Rocku Plaza Hotel, is experiencing growth. However, employee turnover rates remain high, and employee loyalty needs improvement. Servant leadership is considere a leadership style that can enhance employee loyalty. Companies need to a pay attention to factor affecting employee loyalty to create a better working environment. The research method used is causal associative with a quantitative approach through surveys. The research population consists of all employees at Rocky Plaza Hotel Padang, with sampels selected using purposive sampling techniques. Data were collected through questionnaires with a Likert scale to measure the variables of servant leadership and employee loyalty. This study was conducted to evaluate the relationship between servant leadership and employee loyalty at Rocky Plaza Hotel Padang. A total 96 respondents, with the majority aged 26-30 years and having worked at the hotel for 2-5 years, were surveyed. Data analysis revead a positive and significant influence between servant leadership and employee loyalty.
The effect of customer experience on repurchase intention with variety seeking as variable moderation at 4-star hotels Abrian, Youmil; Adrian, Arif
Jurnal Pendidikan Teknologi Kejuruan Vol 4 No 3 (2021): Regular Issue
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jptk.v4i3.21723

Abstract

This research aims to determine the influence of customer experience on repurchase intention with variable moderation of variety seeking. The statistical analysis used is moderated analysis regression. The selection of 4-star hotels due to the standard of star hotels pays attention to the increasingly varied needs of consumers. The target population in this study was hotel guests who had stayed at a 4-star hotel in Padang. A simple random sampling technique is used with 286 samples, in obtaining the data a questionnaire with a Likert scale. From the results of the study obtained the influence of variable customer experience had a significant positive effect on the repurchase intention, with a significance value of 0,000<0.05 and had an influence contribution of 4.5%, with a regression coefficient of 0.125. While variety-seeking variables have a significant negative effect on repurchase intention with a significance value of 0<0.05, and have an influence contribution of 6%, with a regression coefficient of -0.197. From the results of moderation regression obtained variety seeks to moderate the influence of customer experience on repurchase intention negatively with the significance of 0,000<0.05, and has a regression coefficient of -0.537 with an influence contribution of 8.7%.
The effect of e-service quality on purchase decisions with E-WOM as a moderating variable on 4-star hotels in West Sumatra Surenda, Rian; Adrian, Arif; Abrian, Youmil; Fansurya, Alfi Husni
Jurnal Pendidikan Teknologi Kejuruan Vol 5 No 3 (2022): Regular Issue
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jptk.v5i3.28723

Abstract

This research is based on changes in consumer behavior in deciding to purchase hotel room services in West Sumatra, post-covid-19 consumer behavior has an impact on hoteliers in determining marketing strategies, this study aims to see the relationship between variables, namely E-Service Quality on purchasing decisions and see the effect of the E-wom variable as a moderator on purchasing decisions. This research was conducted in West Sumatra with a sample of 120 hotel guests, using a purposive sampling technique, where the sample was determined by the criteria of having stayed at a hotel and making hotel room reservations online. This study uses the help of PLS techniques to determine the inner and outer variables, where the variables measured are E-Service quality, Purchase Decision, E-WOM as a moderating variable. The results show that E-Service Quality has a significant positive effect on purchasing decisions and E-WOM moderates E-Service quality significantly positive on purchasing decisions.
Analisis Strategi Hotel X Dalam Menangani Keluhan Tamu Terhadap Fasilitas Dan Pelayanan Olivia, Elva; Susanti, Retnaningtyas; Wulandari, Dwi Pratiwi; Adrian, Arif
Jurnal Kajian Pariwisata Dan Perhotelan Vol. 1 No. 2 (2023): September-Desember 2023
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jkph.v1i3.652

Abstract

Penelitian ini dilatar belakangi oleh keluhan tamu terhadap fasilitas dan pelayanan di Hotel X yang ada pada media pemesanan online seperti traveloka, ticket.com, agoda dan trip. com. Ulasan tamu berisi keluhan diuraikan menjadi beberapa masalah yaitu masih banyak keluhan tamu tentang fasilitas hotel, masih banyak keluhan tamu tentang pelayanan hotel, belum ada tindakan yang dilakukan langsung oleh staf untuk mengatasi masukan dari keluhan tamu dan hotel memerlukan SDM yang memiliki kemampuan HEAT. Tujuan khusus dari penelitian ini adalah untuk menganalisis strategi Hotel X dalam menangani keluhan tamu terhadap fasilitas dan pelayanan menggunakan metode HEAT (hear them out, emphatize, apologize, taking action and follow up). Penelitian ini menerapkan metode penelitian studi kasus dengan pendekatan kualitatif. Teknik pengumpulan data dilakukan melalui wawancara, observasi dan dokumentasi. Informan kunci dalam penelitian yaitu informan dari staf Hotel X dan Informan dari tamu Hotel X. Informan ditentukan secara purposive sampling untuk informan hotel melibatkan perwakilan 1 orang dari 3 departemen hotel yaitu departemen Front Office, departemen Housekeeping dan departemen Engineering. Informan tamu hotel yaitu melibatkan 2 orang tamu yang pernah menginap di Hotel X. Teknik analisis data dengan reduksi data, penyajian data dan pengambilan kesimpulan. Hasil penelitian menunjukkan analisis strategi Hotel X dalam menangani keluhan fasilitas dan keluhan pelayanan yaitu dengan hotel membuat website resmi, hotel membutuhkan departemen khusus SDM hotel, hotel memerlukan SOP terkait penanganan keluhan tamu dan hotel perlu program pelatihan staf (employee training) secara berkala untuk penanganan keluhan tamu.
PENGARUH GAYA KEPEMIMPINAN TERHADAP BUDAYA INOVASI KARYAWAN HOTEL BERBINTANG DI KOTA PADANG Arif Adrian; Rian Surenda; Yolandafitri Zulvia
Journal of Innovation Research and Knowledge Vol. 4 No. 1: Juni 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis gaya kepemimpinan sektor industri perhotelan di kota Padang sehubungan dengan pentingnya peranan budaya inovasi di dalam sebuah organisasi, dimana hal ini akan memiliki dampak substansial terhadap kinerja bisnis. Dengan kompetisi yang intens di industri perhotelan dan iklim investasi global yang dinamis. Studi ini menilai kesiapan hotel-hotel di kota Padang dalam menyikapi persoalan pentingnya gaya kepemimpinan dan budaya organisasi yang inovatif. Sebanyak 180 responden yang merupakan karyawan hotel berbintang di kota Padang berpartisipasi dalam penelitian ini, data diperoleh dengan menyebarkan kuesioner. Analisis regresi linier berganda digunakan, untuk mengungkapkan hubungan gaya kepemimpinan transformasional, transaksional, dan laissez-faire secara bersama-sama mempengaruhi budaya inovasi. Uji-F mengkonfirmasi pengaruh ini, sementara uji-t menunjukkan bahwa kepemimpinan transformasional memiliki pengaruh parsial yang signifikan (p=0,001<0,05), dan kepemimpinan transaksional memiliki efek parsial (p=0,000<0,05). Sebaliknya, kepemimpinan laissez-faire tidak menunjukkan pengaruh yang signifikan terhadap budaya inovasi (p=0,481>0,05). Koefisien determinasi menunjukkan bahwa variabel independen berkontribusi 31,8% terhadap varians. Temuan ini membawa implikasi praktis untuk pengambilan keputusan, perumusan kebijakan, dan standar dalam manajemen hotel di masa depan, secara khusus dalam membentuk budaya inovatif di dalam organisasi hotel. Hal ini menjadi penting untuk menjadi pertimbangan manajemen hotel untuk menjalankan organisasi hotel dalam situasi persaingan bisnis hotel yang semakin kompleks
Pengaruh Work Environment dan Self Efficacy Terhadap Turnover Intention Karyawan di Hotel AP Premier Batam Santia, Ulva; Adrian, Arif
Jurnal Kajian Pariwisata Dan Perhotelan Vol. 2 No. 03 (2025): Januari-April 2025
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jkph.v2i2.1792

Abstract

This study looks at how environment of work and self efficacy affect employee turnover intention at AP Premier Hotel Batam. This research purposes is to reveal the environment of work and self efficacy impact on turnover intention at AP Premier Hotel Batam. This research utilized methods by quantitative through an approach of causal associative to examine 47 respondents. The research results are work environment and self efficacy have no significant effect on employee turnover intention at AP Premier Hotel Batam.
Pengaruh Work Life Balance Terhadap Produktivitas Kerja Karyawan di Mercure Hotel Padang Zulfa, Nada Huriyah; Adrian, Arif
Jurnal Kajian Pariwisata Dan Perhotelan Vol. 2 No. 03 (2025): Januari-April 2025
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jkph.v2i2.1794

Abstract

This study is driven by the identification of issues related to work life balance on work productivity. This study will employ the following research methodology: the causal associative method with a quantitative approach, which seeks to determine the impact of work life balance on worker productivity. The quantity of samples used in this research was 90 respondents utilising the total sampling technique. Data collection in this study was obtained using a questionnaire that had been prepared with a Likert scale. The method of gathering data was done utilizing a questionnaire that had a Likert scale, it underwent reliability and validity testing. Data processing for this investigation was done utilising SPSS 25.00. The outcomes of this study indicate that the work life balance variable is in the sufficient category, specifically with an average value of the respondent's achievement level of 72.80%, and the work productivity variable shows a sufficient category with an average value of the respondent's achievement level of 74.74%. In the work life balance value (X), the calculated F value is 64.821 with Sig 0.000 <0.05, indicating that the work life balance variables able to clarify the work productivity variable significantly. Additionally,, the Adjusted R Square value obtained was 0.424, indicating that the influence of the motivation variable (X) on the visiting decision variable (Y) was 42.4%, while 57.6% was impacted by additional elements..
THE IMPLEMENTATION OF DUAL PATHWAY CREATIVITY MODEL IN TOURISM SECTOR IN WEST SUMATRA Zona, Mega Asri; Adrian, Arif
Hasanuddin Economics and Business Review VOLUME 3 NUMBER 2, 2019
Publisher : Faculty of Economics and Business, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v3i2.1993

Abstract

This research examined the implementation of the Dual Pathway Creativity Model (DPCM) as a function of cognitive flexibility and cognitive persistence in employees working at companies engaged in the tourism sector in West Sumatra. Dual Pathway Creativity Model (DPCM) suggests a more comprehensive theory about employee creativity. DPCM argues that a flexible and pleasant environment can encourage flexibility and creativity. However, problems and a less flexible environment might also encourage creativity, but through a different process compared to a flexible environment. This research used a purposive sampling technique with 96 respondents, consisting of employees working in the tourism sector. The results showed that cognitive flexibility had a positive effect on employee creativity in the tourism sector in West Sumatra, while cognitive persistence had a negative effect on employee creativity in the tourism sector in West Sumatra.