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All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Pendidikan Teknologi dan Kejuruan Hasanuddin Economics and Business Review JITK (Jurnal Ilmu Pengetahuan dan Komputer) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Ensiklopedia of Journal Jurnal Ilmiah Poli Bisnis Jurnal Pendidikan dan Keluarga Community Development Journal: Jurnal Pengabdian Masyarakat Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Jurnal Kajian Pariwisata dan Bisnis Perhotelan Journal of Innovation Research and Knowledge NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Journal of Student Research Jurnal bintang manajemen Journal of Business on Hospitality and Tourism Jurnal Ilmiah Dan Karya Mahasiswa Jurnal Manajemen Pariwisata dan Perhotelan Pusat Publikasi Ilmu Manajemen Jurnal Kajian Pariwisata dan Perhotelan Manaruko: Jurnal Pengabdian Masyarakat Journal of Multidimensional Management Abdi Humaniora: Jurnal Pengabdian Masyarakat Bidang Humaniora Bogor Hospitality Journal
Arif Adrian
Universitas Negeri Padang
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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The effect of e-service quality on purchase decisions with E-WOM as a moderating variable on 4-star hotels in West Sumatra Surenda, Rian; Adrian, Arif; Abrian, Youmil; Fansurya, Alfi Husni
Jurnal Pendidikan Teknologi Kejuruan Vol 5 No 3 (2022): Regular Issue
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jptk.v5i3.28723

Abstract

This research is based on changes in consumer behavior in deciding to purchase hotel room services in West Sumatra, post-covid-19 consumer behavior has an impact on hoteliers in determining marketing strategies, this study aims to see the relationship between variables, namely E-Service Quality on purchasing decisions and see the effect of the E-wom variable as a moderator on purchasing decisions. This research was conducted in West Sumatra with a sample of 120 hotel guests, using a purposive sampling technique, where the sample was determined by the criteria of having stayed at a hotel and making hotel room reservations online. This study uses the help of PLS techniques to determine the inner and outer variables, where the variables measured are E-Service quality, Purchase Decision, E-WOM as a moderating variable. The results show that E-Service Quality has a significant positive effect on purchasing decisions and E-WOM moderates E-Service quality significantly positive on purchasing decisions.
Analisis Strategi Hotel X Dalam Menangani Keluhan Tamu Terhadap Fasilitas Dan Pelayanan Olivia, Elva; Susanti, Retnaningtyas; Wulandari, Dwi Pratiwi; Adrian, Arif
Jurnal Kajian Pariwisata Dan Perhotelan Vol. 1 No. 2 (2023): September-Desember 2023
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jkph.v1i3.652

Abstract

Penelitian ini dilatar belakangi oleh keluhan tamu terhadap fasilitas dan pelayanan di Hotel X yang ada pada media pemesanan online seperti traveloka, ticket.com, agoda dan trip. com. Ulasan tamu berisi keluhan diuraikan menjadi beberapa masalah yaitu masih banyak keluhan tamu tentang fasilitas hotel, masih banyak keluhan tamu tentang pelayanan hotel, belum ada tindakan yang dilakukan langsung oleh staf untuk mengatasi masukan dari keluhan tamu dan hotel memerlukan SDM yang memiliki kemampuan HEAT. Tujuan khusus dari penelitian ini adalah untuk menganalisis strategi Hotel X dalam menangani keluhan tamu terhadap fasilitas dan pelayanan menggunakan metode HEAT (hear them out, emphatize, apologize, taking action and follow up). Penelitian ini menerapkan metode penelitian studi kasus dengan pendekatan kualitatif. Teknik pengumpulan data dilakukan melalui wawancara, observasi dan dokumentasi. Informan kunci dalam penelitian yaitu informan dari staf Hotel X dan Informan dari tamu Hotel X. Informan ditentukan secara purposive sampling untuk informan hotel melibatkan perwakilan 1 orang dari 3 departemen hotel yaitu departemen Front Office, departemen Housekeeping dan departemen Engineering. Informan tamu hotel yaitu melibatkan 2 orang tamu yang pernah menginap di Hotel X. Teknik analisis data dengan reduksi data, penyajian data dan pengambilan kesimpulan. Hasil penelitian menunjukkan analisis strategi Hotel X dalam menangani keluhan fasilitas dan keluhan pelayanan yaitu dengan hotel membuat website resmi, hotel membutuhkan departemen khusus SDM hotel, hotel memerlukan SOP terkait penanganan keluhan tamu dan hotel perlu program pelatihan staf (employee training) secara berkala untuk penanganan keluhan tamu.
Pengaruh Work Environment dan Self Efficacy Terhadap Turnover Intention Karyawan di Hotel AP Premier Batam Santia, Ulva; Adrian, Arif
Jurnal Kajian Pariwisata Dan Perhotelan Vol. 2 No. 03 (2025): Januari-April 2025
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jkph.v2i2.1792

Abstract

This study looks at how environment of work and self efficacy affect employee turnover intention at AP Premier Hotel Batam. This research purposes is to reveal the environment of work and self efficacy impact on turnover intention at AP Premier Hotel Batam. This research utilized methods by quantitative through an approach of causal associative to examine 47 respondents. The research results are work environment and self efficacy have no significant effect on employee turnover intention at AP Premier Hotel Batam.
Pengaruh Work Life Balance Terhadap Produktivitas Kerja Karyawan di Mercure Hotel Padang Zulfa, Nada Huriyah; Adrian, Arif
Jurnal Kajian Pariwisata Dan Perhotelan Vol. 2 No. 03 (2025): Januari-April 2025
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jkph.v2i2.1794

Abstract

This study is driven by the identification of issues related to work life balance on work productivity. This study will employ the following research methodology: the causal associative method with a quantitative approach, which seeks to determine the impact of work life balance on worker productivity. The quantity of samples used in this research was 90 respondents utilising the total sampling technique. Data collection in this study was obtained using a questionnaire that had been prepared with a Likert scale. The method of gathering data was done utilizing a questionnaire that had a Likert scale, it underwent reliability and validity testing. Data processing for this investigation was done utilising SPSS 25.00. The outcomes of this study indicate that the work life balance variable is in the sufficient category, specifically with an average value of the respondent's achievement level of 72.80%, and the work productivity variable shows a sufficient category with an average value of the respondent's achievement level of 74.74%. In the work life balance value (X), the calculated F value is 64.821 with Sig 0.000 <0.05, indicating that the work life balance variables able to clarify the work productivity variable significantly. Additionally,, the Adjusted R Square value obtained was 0.424, indicating that the influence of the motivation variable (X) on the visiting decision variable (Y) was 42.4%, while 57.6% was impacted by additional elements..
THE IMPLEMENTATION OF DUAL PATHWAY CREATIVITY MODEL IN TOURISM SECTOR IN WEST SUMATRA Zona, Mega Asri; Adrian, Arif
Hasanuddin Economics and Business Review VOLUME 3 NUMBER 2, 2019
Publisher : Faculty of Economics and Business, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v3i2.1993

Abstract

This research examined the implementation of the Dual Pathway Creativity Model (DPCM) as a function of cognitive flexibility and cognitive persistence in employees working at companies engaged in the tourism sector in West Sumatra. Dual Pathway Creativity Model (DPCM) suggests a more comprehensive theory about employee creativity. DPCM argues that a flexible and pleasant environment can encourage flexibility and creativity. However, problems and a less flexible environment might also encourage creativity, but through a different process compared to a flexible environment. This research used a purposive sampling technique with 96 respondents, consisting of employees working in the tourism sector. The results showed that cognitive flexibility had a positive effect on employee creativity in the tourism sector in West Sumatra, while cognitive persistence had a negative effect on employee creativity in the tourism sector in West Sumatra.
Pemberdayaan kelompok pengolahan-pemasaran (Poklahsar) dalam rangka peningkatan ekonomi masyarakat nelayan Marna, Jean Elikal; Adrian, Arif; Juita, Novia; Zona, Mega Asri; Zulvia, Yolandafitri; Handayani, Dian Fitria; Hayati, Annur Fitri; Oknaryana, Oknaryana
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 2 (2025): March
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i2.29044

Abstract

Abstrak Kegiatan ini dilaksanakan pada Kelompok Pengolahan dan Pemasaran Ikan Kasiak Badoro, Kota Padang. Kelompok ini berfokus pada pengolahan ikan menjadi ikan kering yang dijual di pasar, perkantoran, dan secara online. Kelompok ini belum bisa memasarkan produknya ke pasar swalayan karena belum memiliki logo merek dan izin PIRT (Produk Industri Rumah Tangga) sebagai syarat untuk memasarkan produk di sana. Kelompok ini juga belum mengetahui cara mengurus PIRT. Untuk pemasaran secara online, kelompok ini memanfaatkan media sosial Facebook untuk menjual produknya namun hanya melalui akun ketua Poklahsar. Pemasaran di media sosial dilakukan hanya sebagai usaha sampingan apabila terjadi kelebihan produk yang dihasilkan. Untuk mengatasi permasalahan mitra, maka dilakukan kegiatan pendampingan dan pelatihan dengan hasil sebagai berikut: (1) Kelompok dapat membuat produk olahan ikan menjadi makanan olahan siap saji atau Frozen Food, (2) Kelompok memiliki pemahaman terkait pendaftaran PIRT, dan (3) Kelompok memiliki keterampilan dalam memasarkan produk secara online. Kata kunci: nelayan; pemasaran; manajemen. Abstract This community service was held at the Kasiak Badoro Processing and Marketing Group in Padang City. This group focuses on processing fish into dried fish sold in markets, offices, and online. The group has not been able to market its product to supermarkets because it does not yet have a brand logo and PIRT (Household Industry Food) permit as a requirement to market products there. The group also does not know how to apply for PIRT. For online marketing, the group uses Facebook social media to sell its products but only through the account of the Poklahsar chairman. To overcome various problems, training and focus group discussions were carried out with the following results: (1) The group can make processed fish products into ready-to-eat processed foods or Frozen Food, (2) The group has an understanding related to PIRT registration, and (3) The group has skills in marketing products online. Keywords: fishermen;  marketing; management.
Pengaruh Lingkungan Kerja terhadap Loyalitas Karyawan dengan Kepuasan Kerja sebagai Variabel Mediasi di The Axana Hotel Padang Syevira Putri Gusti Amanda; Arif Adrian
Jurnal bintang manajemen Vol. 3 No. 2 (2025): Juni : Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v2i3.3276

Abstract

The purpose of this study was to determine: (1) the influence of the work environment on job satisfaction; (2) the influence of job satisfaction on employee loyalty; (3) the influence of the work environment on employee loyalty; (4) the influence of the work environment on employee loyalty with job satisfaction as an intervening variable. This study is a quantitative study. The population in this study were employees of The Axana Hotel. The research sample was 89 respondents. Data collection was carried out using a distributed questionnaire method. The data analysis technique used was regression analysis supported by the classical assumption test, F test, and path analysis test, with the help of the SPSS version 25.0 program. The results of the data analysis showed that the work environment had a positive and significant effect on job satisfaction with a Beta value or Standardized Coefficient of 0.261 with t count (2.523) with a significance of 0.013 <0.05. Job satisfaction has a positive and significant effect on employee loyalty with a Beta or Standardized Coefficient value of 0.338 with a t count (3.346) with a significance of 0.001 <0.05. The work environment has a positive and significant effect on employee loyalty with a Beta or Standardized Coefficient value of 0.605 with a t count (7.087) with a significance of 0.000 <0.05. And the work environment has a positive and significant effect on employee loyalty with satisfaction as a mediating variable at TheAxana Hotel. This can be seen in the results of the path analysis which produces a total influence value greater than the direct influence (0.693> 0.088).
Pengaruh Komitmen Organisasi, Budaya Organisasi dan Kepuasan Kerja terhadap Kinerja Karyawan Hotel Grand Rocky Bukittinggi Vebriasih Fertika; Arif Adrian
Jurnal bintang manajemen Vol. 3 No. 2 (2025): Juni : Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v2i3.3277

Abstract

This research aims to determine the influence of organizational commitment, organizational culture and job satisfaction on the performance of Grand Rocky Bukittinggi hotel employees. The research used is a sampling technique using an associative approach in the form of a causal relationship of quantitative descriptive type. In collecting data, the technique used was distributing questionnaires to 99 respondents whose validity and reliability had been tested using a Likert scale. The analytical tool used is multiple linear regression. The techniques used in analyzing the data are data description, testing analysis requirements through normality, heteroscedasticity and multicollinearity tests assisted by SPSS v.25. The results of this research are that Organizational Commitment is classified in the sufficient category through a respondent achievement level of 3.22%, for Organizational Culture it is classified in the sufficient category through a respondent achievement level of 3.35%, then for Job Satisfaction it is classified in the sufficient category through a respondent achievement level of 3, 13%, and employee performance is in the sufficient category with a respondent achievement level of 3.35%. The contribution of Organizational Commitment (X1), Organizational Culture (X2) Job Satisfaction (X3) and Employee Performance (Y) is 13.5% while the remaining 86.5% is influenced by other factors.
Pengaruh Islamic Marketing Mix terhadap Kepuasan Tamu pada Hotel Syariah Grand Bunda Kota Bukittinggi Dadly Rayhan Alfattah; Arif Adrian
Journal of Student Research Vol. 2 No. 5 (2024): Journal of Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jsr.v2i5.3266

Abstract

This research is motivated by guest complaints at the Syariah Grand Bunda Bukittinggi Hotel which affect guest satisfaction, as well as the low occupancy rate. This study aims to determine the effect of Islamic Marketing Mix (pragmatism, pertinence, palliation, peer-support, pedagogy, persistence, and patience) on guest satisfaction at the Syariah Grand Bunda Bukittinggi Hotel. The method used in this study is a quantitative method. Using primary data through the distribution of questionnaires with a total of 45 statements to 96 respondents. Using purposive sampling technique. Data analysis conducted is multiple regression analysis with the help of the SPSS program version 23.00. The results of this study indicate that all Islamic Marketing Mix variables simultaneously have a significant effect on guest satisfaction at the Syariah Grand Bunda Bukittinggi Hotel. Partially shows that the variables of pragmatism, pedagogy, and patience have a significant positive effect on guest satisfaction at the Syariah Grand Bunda Bukittingi Hotel, while the variables of pertinence, palliation, peer-support, and persistence do not have a significant effect on guest satisfaction at the Syariah Grand Bunda Bukittinggi Hotel. Based on the research results, it is recommended to improve the Islamic Marketing Mix to achieve guest satisfaction.
Pengaruh Fasilitas Kerja dan Pelatihan Karyawan Terhadap Produktivitas Kerja di Hotel Harris Resort Barelang Batam Hutabarat, Ruth Sama Dortina; Adrian, Arif
Jurnal Kajian Pariwisata Dan Perhotelan Vol. 2 No. 03 (2025): Januari-April 2025
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jkph.v2i03.2348

Abstract

Produktivitas kerja karyawan termasuk aspek yang demikian krusial untuk mendukung berhasil sebuah bisnis. Makin tingginya produktivitas, tentu bisa memberi keuntungan bagi pelaku bisnis dan juga pekerja itu sendiri, khususnya terkait kesejahteraan. Selain itu, produktivitas bisa menjadi cerminan etos kerja pekerja yang bisa terlihat melalui mentalitasnya. Penelitian ini ditujukan dalam rangka mendeskripsikan pengaruh fasilitas kerja dan pelatihan karyawan kepada produktivitas kerja di Hotel Haris Resort Barelang Batam. Adapun jenis penelitiannya, yakni kuantitatif dan pendekatannya analisis asosiatif kausal. Subjek penelitian adalah 83 orang responden karyawan di Hotel Harris Resort barelang Batam. Penelitian ini mempergunakan Teknik analisis regresi yang diperbantukan aplikasi SPSS versi 25. Temuan penelitian membuktikan, adanya pengaruh signifikan antara fasilitas kerja dan pelatihan karyawan terhadap produktivitas kerja di Hotel Harris Resort Barelang Batam sebesar 52,5%
Co-Authors Adek Kurnia Fiza Akmal Irsan Alfi Husni Fansurya Alfito Dimas Cahyadi Annur Fitri Hayati Ardelia, Abida Charen Africia Clara Safitri Dadly Rayhan Alfattah Dadra Are Putra Dian Fitria Handayani Dimas Rasyihan Fauzi Seprilianda Feri Ferdian Feriantano Sundang Pranata Fiza, Adek Kurnia Hadi Ibnu Saputra Hayati, Annur Fitri Hijriyantomi Suyuthie Hutabarat, Ruth Sama Dortina Khairani Saladin Kurniawan, Rahmi Lasmini, Rizki Sri Marna, Jean Elikal Mega Asri Zona Nanda Wulandari Nidia Wulansari Nindi Forendes Novia Juita Oknaryana, Oknaryana Olivia, Elva Pratama, Vischa Mansyera Putik Kenanga Putri Ayu, Tasya Lindia Putri, Athaya Fathinah Rahmat Nofriyandri Ramadhan, Haadi Razzak Rani Aprilya Putri Retnaningtyas Susanti Rian Surendra Rizky Wulandari Santia, Ulva SITI FATIMAH Sofia Ayunda Surenda, Rian Surendra, Rian Syevira Putri Gusti Amanda Tohidin, Didin Trisna Putra Trisna Putra Ulfa Ulfa ummah, kuntum khaira Vebriasih Fertika Windi Marta Syafutra Wulandari, Dwi Pratiwi Wulansari, Nidia Yolandafitri Zulvia Yolinda Ratna Fari Yolinda Ratna Fari Youmil Abrian Yovi Dani Septian Yulia Asnella Zulfa, Nada Huriyah