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All Journal Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Jurnal Informatika Jurnal Tekno Insentif Journal on Education Almana : Jurnal Manajemen dan Bisnis INFOMATEK: Jurnal Informatika, Manajemen dan Teknologi Competitive REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer Jurnal Infortech Jurnal Responsif : Riset Sains dan Informatika Jurnal Sains Manajemen Jurnal Sosial dan Abdimas Service Management Triangle : Jurnal Manajemen Jasa JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Journal of Artificial Intelligence and Digital Business Carmin: Journal of Community Service Jurnal Sistem Informasi dan Ilmu Komputer Socius: Social Sciences Research Journal Competitive Economic Development Progress
Ade Mubarok
Universitas Adhirajasa Reswara Sanjaya
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mechanical Engineering Social Sciences Transportation

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Journal : Carmin: Journal of Community Service

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Peran Media Sosial dalam Membangun Komunitas Pecinta Kopi: Peluang dan Tantangan Bagi Coffeepreneur Andriani, Rian; Efawati, Yen; Mubarok, Ade; Tresna Budiarti
Carmin: Journal of Community Service Vol. 5 No. 2 (2025)
Publisher : Borneo Research and Education Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59329/carmin.v5i2.210

Abstract

This article discusses the development of MSME potential in Legok Harendong Village, Bandung Regency, through the use of social media and digital distribution. This area is famous for its honey orange commodities and Arabica and Robusta coffee, which thrive due to the hilly geographical conditions and the dominance of the community as farmers. However, limited infrastructure, digital literacy, and marketing strategies are the main challenges for MSMEs in developing their businesses. This community service activity aims to enhance the capacity of MSME actors, particularly Elgeha coffee entrepreneurs, through digital marketing socialization, social media content training (including Instagram, Facebook, and WhatsApp), and product catalog creation on e-commerce platforms. The approach used is Participatory Action Research (PAR), which is a collaborative approach that actively involves MSME actors in the process of identifying problems, training, and mentoring in digital marketing based on social media. The results show an increase in business knowledge and ability in using digital media for promotion and distribution. In addition, the formation of a coffee lover community is bold, which expands networks and market potential. This program shows that digital transformation at the village MSME level can be an effective strategy in strengthening competitiveness and accelerating local economic growth sustainably.
Co-Authors Acep Rohendi Adang Kurniawan Ali Akbar Rismayadi Ali Akbar Rismayadi Andhika Mega Pradana Andhika Mega Pradana Andre Prayoga Arief Setyarto Asep Dedy Asti Herliana, Asti Astri Rosmiati Aziz, Firdaus Abdul Bambang Tri Rahmat Doni Chairil M Noor Chairil M Noor Chairil M Noor, Chairil M Dadan Ramdan Dedy, Asep Devi Yuniati Dradjat Devi Yuniati Drajat Dhea Elita Futri Drajat, Devi Yuniati Dwinta Mulyanti Dwiza Riana Dwiza Riana Edi Purnomo Edi Setiadi Edy Purwanto Efawati, Yen Enjang Suherman Erfian Junianto Ersha Faturochman Fajar Aziz Laksono Fajar Giri Gumilar Faturochman, Ersha Fitaloka, Neng Diana Fitriyani Fitriyani Gartika Rahmasari, Gartika Haryani, Delimawar Heru Setiawan Hidayat, Fanny Agustina Iedam Fardian Anshori, Iedam Fardian Iman Sudirman Ina Najiyah Indah Woro Sugalih R Irma Sri Widhiyanti Ivan Sofyan Komalasari, Yunika Kopong, Fransiska Sabu M Ridza Apriyanta Mayya Nurbayanti Shobary Mita Wydaswara Mochamad Ricky Ariefianto Mochammad Chandra Kurniawan Muhammad Fatkhurohman Albashori Muhammad Ma’ruf Holid Junaedi Muslimah, Nadya Putri N Novi Nengsih, Ratna Neni Sumarni NENI SUMARNI, NENI Noneng Tia Aprilia Novi Imelia Nugroho, Himawan Agung Okatiranti O Purwadhi Purwadhi Putri, Naflina Utami Ramayanti, Maya Rangga Sanjaya Ria Yuli Angliawati Rian Andriani, Rian Risna Haryati Rizki Tri Prasetio Sahputra , Anggi Salman Topiq Sandi Cahyadi Sandini, Dwi Sari Susanti Septi Wulandari Sri Hadianti Sri Hadianti Sri Wahyuning Suherman, Enjang Suherman, Himam Dwipratama Sukajie, Bambang Suroso Suroso Susanti, Deska Syarif Hidayatulloh Tanjung, Ranas Putra Teguh Sumarno Toni Arifin Tresna Budiarti Wildan Wiguna Yani Restiani Widjaja, Yani Restiani Yosef Abdul Ghani Yudi Ramdhani Yudistira Dwi Putra Kurniawan