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All Journal JOURNAL OF ELECTRICAL AND SYSTEM CONTROL ENGINEERING Jurnal Abdi Ilmu Vocatech : Vocational Education and Technology Journal Indonesian Journal of Electrical Engineering and Computer Science G-Tech : Jurnal Teknologi Terapan Sprocket : Journal of Mechanical Engineering Jurnal Scientia Jurnal VORTEKS Jurnal Pengabdian kepada Masyarakat Journal of Vision and Ideas (VISA) Jurnal Derma Pengabdian Dosen Perguruan Tinggi (Jurnal DEPUTI) Journal of Innovation Research and Knowledge Jurnal Pengabdian Mandiri Elektriese: Jurnal Sains dan Teknologi Elektro Blend Sains Jurnal Teknik Engineering and Technology International Journal (EATIJ) Populer: Jurnal Penelitian Mahasiswa Jurnal Manajemen Rekayasa dan Inovasi Bisnis Jurnal Pengabdian Masyarakat Bangsa Recent in Engineering Science and Technology
Nabila Yudisha
Politeknik Negeri Jakarta
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Journal : Jurnal Scientia

 1 
AN INFLUENCE OF SOSIAL MEDIA AND SERVICE QUALITY PRODUCT PURCHASE DECISIONS AT E-COMMERCE SHOPEE Nabila Yudisha; Indra Gunawan; Herdi Gunawan; Margie Subahagia Ningsih; Sari Novalianda
Jurnal Scientia Vol. 12 No. 03 (2023): Education, Sosial science and Planning technique, 2023 (June-August)
Publisher : Sean Institute

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Abstract

This study aims to determine how much influence social media and service quality have on product purchasing decisions at E-Commerce Shopee. The independent variables are social media and service quality and the dependent variable is purchasing decisions. The sampling technique used in this study was a purposive sampling technique with a sample of 97 respondents. Data collection techniques using questionnaires, documentation, observation and interviews. The research method used is quantitative method, this study uses primary data and secondary data with multiple linear regression models. Data processing was carried out using SPSS 26.0 software. Through the R test, social media and service quality have a strong relationship with purchasing decisions. The effect of social media and service quality on purchasing decisions is 68.9% and the remaining 31.1% is influenced by other factors not examined in this study. Partially seen from the t test, there is an influence of social media on purchasing decisions at E-Commerce Shopee and there is an influence of service quality on purchasing decisions at E-Commerce Shopee.
AN ANALYSIS OF LEVEL CUSTOMER SATISFACTION ON QUALITY AND TASTE VILLAGE COCONUT JELLY BEVERAGE PRODUCTS Firgiawan Tenriadi; Nabila Yudisha; Margie Subahagia Ningsih
Jurnal Scientia Vol. 12 No. 03 (2023): Education, Sosial science and Planning technique, 2023 (June-August)
Publisher : Sean Institute

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Abstract

The development of local beverage products is currently very rapid. This is marked by the emergence of many different brands and types of local beverage products circulating in the market so that there is a need for strong competitiveness. Customer loyalty is the key to success because customer loyalty has a strategic value for the industry and is one of the assets of high-value products. Coconut Jelly is one of the MSMEs involved in the beverage and food sector. The processed coconut processing system has become one of the selling points of local entrepreneurs to develop the coconut fruit beverage sector. A new breakthrough in processing young coconuts into coconut jelly. In this study will discuss the level of customer satisfaction with the quality and taste of the product using quantitative methods taken from field survey data.
Co-Authors a.arzahid savithra arzahid Abdullah Sani Achmad Noerkhaerin Putra Adam Cahya Soeprapto Alam, Zezero Meo Cahaya Andri Ramadhan Ardiansyah Tanjung Asmara Sari Nasution Azri Rahmat Maklim Nasution Budhi Santri Kusuma Dama, Muhammad Hartama Rian Dewadi, Fathan Dimas Prayogi Dwiyanto . Dwiyanto Dwiyanto, Dwiyanto Ekayuliana, Arifia Fajar Mulyana Fauzan Hakim Fauzi, Al Firgiawan Tenriadi Hapzi Ali Herdi Gunawan Indra Gunawan Indra Gunawan Indra Gunawan Indra Gunawan Lubis, Dona Tiara Ludwika, Adinda M. Fiza Lubis Maladzi, Radhi Margie Subahagia Margie Subahagia Ningsih Margie Subahagia Ningsih Margie Subahagia Ningsih Margie Subahagia Ningsih Marwah Masruroh, Marwah Masdania Zurairah Matsaany , Bayun Matsaany, Bayun Mawardi Muhammad Fahri Azmi Muhammad Fiza Lubis Nashwa Bayu Tsabitha Ningsih, Margie Subahagia Noor Hidayati Nurcholis, Muhammad Panangian Mahadi Sihombing Pasaribu, Hanna Christine Pramono Purdiatama, Muhamad Putera, Hilmana Radhia Putra, Rama Ardiansyah Raden Mohamad Herdian Bhakti Rahmad Rezeki Rahmad Rezeki Rahmad Rezeki Rahmad Rezki Rahman, Fio Izzafur Ramadhan, Andri Ramadhan, Bilal RATNA KHOIRUNNISA Rayhan Bramantyo Refiza Refiza Rezeki, Rahmad Rida , Rizkha Rida, Rizkha Risfi, Muhammad Prasha Rizkha Rida Rizkha Rida Rosid, Ibnu Royan, Ahmad Saidatuningtyas, Ifa Salwaellya, Hasna Sari Novalianda Sari, Intan Wulan Sihombing, Panangian Silitonga, Muhammad Prasha Risfi Siregar, Masdania Zurairah Sudrajat, Andi Syahputra, Fajar Tiara Tri Haryanto Yasin Aushaf Abdurrahman Zaharuddin Zaharuddin