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Membuka Akses Generasi Zenial Dengan Meningkatkan Literasi dan Keterampilan Investasi Melalui Pembentukan Galeri Edukasi Kurniawan, Dian; Fahmi, Annas Syams Rizal; Budiman, Asep; Mulyani, Elis Listiana; Paturochman, Iwan Ridwan; Kurniawati, Ane; Rinandiyana, Lucky Radi; Badriatin, Tine
Jurnal Pengabdian Masyarakat Nusantara (JPMN) Vol. 4 No. 2 (2024): Agustus 2024 - Januari 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpmn.v4i2.3170

Abstract

Generation Z has great potential to change the economy, but low literacy and investment skills can hinder their ability to achieve financial independence and manage their finances effectively. Therefore, the aim of this service is to provide literacy related to finance and investment to help them manage their finances wisely, fundamentally change their views on finances, and enable them to make smarter investment decisions and build a more stable and financial future. sustainable. The methods used in this service include the establishment of an Education Gallery which is designed to provide information, training and resources related to financial literacy and investment. This gallery will hold various activities such as seminars, Focus Group Discussions, as well as provide educational material that is easily accessible and understood by generation Z. The targeted output of this service is increasing the level of literacy and investment skills among generation Z. With the hope that after participating in this program, generation Z will be able to understand the concept of financial management, the basic concepts of investment, understand the risks and opportunities in investing, and be able to make better financial plans for their future. Thus, through innovative and sustainable approaches such as the establishment of the Education Gallery, this community service aims to make a significant contribution in improving the welfare and financial sustainability of generation Z, as well as strengthening the economic foundation of society as a whole, This can be seen from the results of the post-test of participants after taking part in the training, their understanding of investment has increased.
Building A Predictive Model for Student Decisions: The Role of Investment Understanding, Herding Behavior and Risk Tolerance Mulyani, Elis Listiana; Rahmani, Dede Arif; Kurniawan, Dian; Paturochman, Iwan Ridwan; Rinandiyana, Lucky Radi; Badriatin, Tine
Indonesian Journal of Social Science Research Vol. 5 No. 2 (2024): Indonesian Journal of Social Science Research (IJSSR)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijssr.05.02.12

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Various factors influence the investment decisions of Siliwangi University students, such as their understanding of investment and herding behavior, and risk tolerance. So the problem formulation in this study is about how the effect of investment understanding on student investment decisions in the capital market, how the effect of herding behavior on student investment decisions in the capital market, how the effect of Risk Tolerance on student investment decisions in the capital market, how the effect of investment understanding, herding behavior and Risk Tolerance on student investment decisions in the capital market. While the purpose of this study is to identify and describe the effect of investment understanding on student investment decisions in the capital market, the effect of herding behavior on student investment decisions in the capital market, the effect of risk tolerance on student investment decisions in the capital market, and the combined effect of investment understanding, herding behavior, and risk tolerance on student investment decisions in the capital market. This research uses a descriptive method with a verification approach. The data collection technique was carried out through a questionnaire as primary data. The results of the study will be analyzed using correlation analysis, determination, and F test.
Building a Model of the Influence of Information Technology Usage, Technology Competence, and Technostress on Lecturer Performance in the Digital Age Kurniawan, Dian; Rinandiyana, Lucky Radi; Mufreni, Alfin Nurfahmi; Budiman, Asep; Kurniawati, Ane; Badriatin, Tine
Indonesian Journal of Social Science Research Vol. 5 No. 2 (2024): Indonesian Journal of Social Science Research (IJSSR)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijssr.05.02.40

Abstract

Universities must carry out digital transformation in the era of the Industrial Revolution 4.0 and Society 5.0. The application of infor-mation technology brings the hope of increasing lecturer performance and ultimately improving student quality. The use of information technology and lecturer technological competence will help achieve optimal performance. The demands of the application of information technology are thought to cause a new phenomenon known as "tech-nostress", which is the negative effects and stress triggers that arise from the use of technology in various areas of life, including the work-place. This study offers lecturer technological competence variables because they have an impact on the effectiveness of the use of infor-mation technology, so that the model built combines three important variables (use of information technology, technological competence, and technostress) to explain lecturer performance in the digital era. The study will use a quantitative survey approach to solve the prob-lem. Data were analyzed using the structural equation modeling (SEM) method to test the hypothesized relationship. The results showed that there was an influence of the use of digital technology on technostress, while digital competence had a negative influence on technostress. The technostress variable had a negative influence on lecturer performance. This study is expected to provide a better un-derstanding of how the use of information technology, technological competence, and technostress affect lecturer performance in the digi-tal era. Based on existing findings to reduce the impact of tech-nostress due to the use of digital technology, lecturers' ability to mas-ter technology must be improved. The model built can be a basis for further, more specific research, for example investigating the influ-ence of certain technologies on technostress or the moderating role of other supporting factors.
New Investor Class Program Sebagai Sarana Literasi dan Inklusi Pasar Modal Badriatin, Tine; Rinandiyana, R. Lucky Radi
Aksiologiya: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 1 (2020): Februari
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/aks.v4i1.3382

Abstract

ABSTRAK Adanya ketertarikan dari akademisi dan masyarakat untuk menjadi investor pasar modal di Bursa Efek Indonesia, namun tanpa dukungan dan pengetahuan tentang apa dan bagaimana cara berinvestasi di pasar modal. Hal ini menjadikan latar belakang pengabdian pada masyarakat untuk edukasi literasi dan inklusi pasar modal.Maka dari itu untuk mendukung hal tersebut diadakan program NICP (New Investor Class Program) yang diselenggarakan oleh PT. Reliance Sekuritas Indonesia, Tbk melalui GIBEI-FE UNSIL-RELI.Program ini bertujuan untuk mengedukasi secara menyeluruh mengenai literasi dan inklusi pasar modal untuk menjadi seorang investor yang berkualitas di pasar modal dan tentunya dapat meningkatkan jumlah investor pasar modal khususnya di Kota Tasikmalaya. Luaran kegiatan program ini adalah kemampuan menangkap peluang Investor dan calon investor pada kegiatan kuliah umum pasar modal serta pengenalan pasar modal pada seluruh kalangan masyarakat, peningkatan pengetahuan Investor/calon investor serta kalangan masyarakat akan pasar modal, Peningkatan Jumlah Investor dalam pembukaan rekening saham, Peningkatan pengetahuan dan kemampuan dalam berinvestasi di Pasar Modal Kata Kunci: bursa efek Indonesia; inklusi; literasi; pasar modal.ABSTRACT There is interest from academics and the public to become capital market investors in the Indonesia Stock Exchange, but without the support and knowledge of what and how to invest in the capital market. This makes the background of community service for literacy education and capital market inclusion. Therefore to support this, a NICP (New Investor Class Program) program is held by PT. Reliance Sekuritas Indonesia, Tbk through GIBEI-FE UNSIL-RELI. This program aims to thoroughly educate the literacy and capital market inclusion to become a quality investor in the capital market and can certainly increase the number of capital market investors, especially in the City of Tasikmalaya. The output of this program is the ability to capture the opportunities of investors and prospective investors in capital market public lectures and the introduction of capital markets to all people, increase investor / prospective investor knowledge and the public about the capital market, increase the number of investors in opening stock accounts, increase knowledge and the ability to invest in the Capital Market.Keywords: capital market; inclusion; Indonesia stock exchange; literacy.
Share Investors’ Competence and Overconfidence in Investment Decision Making Kusnandar, Deasy Lestary; Rosyadi, Agi; Rinandiyana, Lucky Radi
RISET: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Vol. 1 No. 2 (2019): RISET : Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis
Publisher : Kesatuan Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35212/riset.v1i2.18

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Many factors may affect investors in making investment decision, some of them are overconfidence and competence. Those factors thought to have an influence on investment decision making. This research objectives to determine the effect of competence and overconfidence on investment decision. This research is a kind of quantitative research using survey method given to beginner investor. The sampling method used judgment sampling with the number of samples in this research are 30 respondents of beginner investor. The analysis used is MRA (Multiple Regression Analysis). The results of this study showed that competence of investor does not affect in investment decision while investor’s decision was influenced by overconfidence of investor. Keywords : competence, overconfidence. investment decision
ONLINE-BASED MARKETING MANAGEMENT IMPLEMENTATION (Empirical Study of MSMEs in the Furniture Sector in Tasikmalaya) Rinandiyana, Lucky Radi; Badriatin, Tine
EAJ (Economic and Accounting Journal) Vol. 3 No. 2 (2020): EAJ (Economic and Accounting Journal)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/eaj.v3i2.y2020.p130-137

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The marketing problem is one of the problems that often arises by MSME business people. Where most MSME business people still rely on the marketing process by using old methods to introduce their business products while the recent economic growth is growing very rapidly, plus the support of advancing technology indirectly encourages furniture and furniture entrepreneurs to increase production. the lack of knowledge of MSME practitioners in using existing technology as promotional media certainly becomes an obstacle in the marketing process of MSME furniture production. Most of the SMEs in Jln Tamansari Gobras, Tasikmalaya City, only 70% understand and apply the concept of online-based marketing in introducing the results of furniture production, where MSMEs still use banners or banners for media promotion and sales management still using manual methods, so that sales reach very limited. The purpose of this study was to determine the implementation of online-based marketing management concepts in the development of online-based marketing management business and the role of online-based marketing implementation in increasing sales turnover in MSME furniture and furniture production in the village of Tamansari Gobras in Tasikmalaya City. This research uses a descriptive method. The results showed that Babakan Muncang Tamansari Gobras MSMEs, the City of Tasikmalaya had to increase their knowledge to do online marketing to increase their income without having to spend a lot of funds as capital which experienced a 3.8% decline in sales then to expand their market share by selling online. SMEs in the village of Babakan Muncang Tamansari Gobras in the City of Tasikmalaya are expected to implement online marketing management to bring reservations without having to come directly to the place of business.Keywords: Marketing,  Online Sales
The Influence of Value Co-Creation and Mastery of Technology on Operational Performance Through Employee Performance Rinandiyana, Lucky Radi; Budiman, Asep; Kurniawan, Dian; Badriatin, Tine
Almana : Jurnal Manajemen dan Bisnis Vol 7 No 3 (2023): December
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v7i3.2378

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The application of value co-creation and mastery of information technology is fundamental to creating employee performance which will ultimately influence the company's operational performance. From this phenomenon, the question that will be answered in this research is how value co-creation and mastery of information technology influence the operational performance of coffee shop company employees in Tasikmalaya with employee performance as a mediating variable. The purpose of this research is to determine and analyze the effect of implementing value co-creation on employee performance in coffeeshops, the use of information technology on employee performance in coffeeshops, value co-creation and the use of information technology on employee performance and employee performance mediates the influence of implementing value co-creation and the use of information technology on operational performance. The method used was a survey with a population of 322 which was processed using confirmatory factor analysis (CFA) with the AMOS 21 program. The research results showed that there was an influence between Value Co-Creation on Employee Performance, Information Technology on Employee Performance, Employee Performance on Operational Performance, Performance Employees mediate the relationship between Value Co-Creation and Operational Performance, and Employee Performance mediates the relationship between Information Technology and Operational Performance.
The Influence of Net Profit Margin and Debt to Equity Ratio on Company Value in the Cement Sub-Sector on the Indonesian Stock Exchange Saepudin, Asep; Rinandiyana, Lucky Radi
Almana : Jurnal Manajemen dan Bisnis Vol 8 No 1 (2024): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v8i1.2470

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Increasing the value of the company is an achievement, that is following the wishes of the owners because as the value of the company increases, the welfare of the owners will also increase. This research aims to analyze and test how much influence Net Profit Margin (NPM) and Debt to debt-to-equity ratio (DER) have on Company Value. This research uses secondary data presented on IDX. The sample used in this research is the Cement Sub Sector Companies Listed on the Indonesia Stock Exchange for the 2018-2022 Period which are listed on the Indonesia Stock Exchange (BEI) for the 2018-2022 period. The analytical method used is multiple linear analysis. The research results show that Net Profit Margin (NPM) partially has a negative effect on Company Value. Meanwhile, Debt to Equity Ratio (DER) has a positive effect on Company Value. Simultaneously Net Profit Margin (NPM) and Debt to debt-to-equity ratio (DER) have a significant effect on Company Value. This is because several other indicators influence Company Value.
Digital Marketing Strategy and App-Based Investment Systems: Empowering Gen Z Investment Interest Rinandiyana, Lucky Radi; Badriatin, Tine; Budiman, Asep; Subrata, Ali
Almana : Jurnal Manajemen dan Bisnis Vol 8 No 3 (2024): December
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v8i3.2642

Abstract

Generation Z, born between the mid-1990s and early 2010s, is the focus of today's investment market. They grew up in the digital era with advanced technology and extensive internet connectivity. Companies are focusing on digital marketing communication strategies and application-based investment systems to increase Generation Z's participation in investment. The financial industry in East Priangan has adapted to this strategy, helping companies reach target audiences with relevant and engaging messages, and providing convenience and accessibility for Generation Z who rely on technology. This study aims to determine how digital marketing strategies and app-based investment systems affect Generation Z's interest in investing in East Priangan, as well as how they affect Generation Z's overall interest in investing. The method used in this research is quantitative descriptive based on research results showing that digital marketing communication strategies and the implementation of an application-based investment system have a strong influence on Generation Z's interest in investing. An increase in these two strategies can significantly increase Generation Z's interest in investing. Thus, the conclusion of this research is digital marketing communication strategies and the implementation of an application-based investment system have a strong influence on Generation Z's interest in investing. An increase in these two strategies can significantly increase Generation Z's interest in investing.
Pengaruh lingkungan bisnis dan Penggunaan teknologi terhadap Daya Saing pada UMKM Konveksi di Desa Gunajaya Kecamatan Manonjaya Kabupaten Tasikmalaya Lestari, Asiah; Rinandiyana, Lucky Radi; Santosa, Allicia Deana
Social Science Research Journal Vol. 1 No. 1 (2024): Volume 1 No 1 Oktober 2024 (SSRJ)
Publisher : Inovasi Saintific Review - Center of Policy Innovation and Social Politics

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1234/ssrj.v1i1.5

Abstract

Penelitian ini menganalisis pengaruh lingkungan bisnis dan penggunaan teknologi terhadap daya saing UMKM konveksi di Desa Gunajaya, Kecamatan Manonjaya, Kabupaten Tasikmalaya. Data dikumpulkan melalui survei dengan kuesioner yang didistribusikan kepada 44 UMKM. Hasil penelitian menunjukkan bahwa lingkungan bisnis yang mendukung, seperti ketersediaan tenaga kerja terampil dan persaingan yang seimbang, berdampak positif terhadap daya saing. Selain itu, penggunaan teknologi secara optimal meningkatkan efisiensi, kualitas produk, dan responsivitas pasar. Kesimpulannya, kombinasi lingkungan bisnis yang kondusif dan penggunaan teknologi efektif secara signifikan meningkatkan daya saing UMKM konveksi.