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Journal : International Journal Of Science, Technology

Framing TOWS as Marketing Strategy Determiner of Medical Equipment in PT. Tawada Healthcare Jakarta Indonesia Asari, Asari; Puspitaloka Mahadewi, Erlina; Marti Ayu, Ira; Shorayasari, Susi
International Journal of Science, Technology & Management Vol. 3 No. 6 (2022): November 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i6.640

Abstract

The present study reports the comprehensive framing study around healthcare marketing stategy, inside the era of globalization has led to intense competition in various industrial fields, including the medical equipment in healthcare industry. PT. Tawada Healthcare was founded in 1999 with the aim of becoming the most integrated, reliable and customer-based healthcare provider in Indonesia. Over the years the company added a variety of different brands and products to its portfolio to serve a wider customer base, the company focused on providing the best customer experience and offering the highest quality products to customers in Indonesia. currently represents 20 major international principals and has a network to market its products throughout the country, covering provinces and major cities. It has 13 branches including its head office in Jakarta. The decline in sales of orthopedic implant medical devices at PT. Tawada Healthcare Jakarta in 2020 due to the pandemic impact of 41% of the total sales target of orthopedic implants in 2020 of 120,000,000,000 IDR. The cause of the decline in sales of orthopedic implant medical devices at PT. Tawada Healthcare is the rise of competitors of similar orthopedic implant medical device companies. The covid19 pandemic that hit the world, including Indonesia, resulted in a decrease in the budget for the procurement of orthopedic implant medical devices from the government because the budget was allocated for handling the covid19 pandemic and the decreasing demand for orthopedic implant medical devices from users due to the covid19 pandemic. This study aims to provide an overview of the TOWS (threat, opportunity, weakness and strength) method approach as an alternative solution and determine the strategy for selling medical devices at PT. Tawada Healthcare in 2021-2022.
Co-Authors Adella Dwi Ayu Ningsih Adinda Putri Syahrani Amelia Amelia Andi Shalsabila Putri Andi Shalsabila Putri Anfrew Leoranz Purba Anggun Sella Safitri Asari Asari, Asari Azzahra Putri Indarg Br Perangin, Br Perangin Br Sembiring, Elsye Meilinda Briandanu Bintoro Cahyanti, Cucu Clara Elnisa Woro Hanadi Cut Alia Keumala David Martua Sehat Nababan Decy Situngkir Desyawati Utami Devi Angeliana Kusumaningtiar Deybi Julianti Napitu Dwi Apriliawati Eka Cempaka Putri Elsha Palupi, Elsha Palupi Farhan Hakiki Febriyanty, Deasy Fitrotul Hasanah Fransisco, Indra Harahap, Mitha Aulia Hendra Dhermawan Sitanggang Heryana, Ade Hutajulu, Ivana Shintya Nathania Indasari, Riska Intan Silviana Irfandi, Ahmad Izzah, Widya Nur Keumala Muda, Cut Alia Laosma Sipahutar Lawalata, Omri Ebo Junior Luh Ayu Krisdayanti M Rafi Favianto Mahadewi, Erlina Puspitaloka Marito Elisha Hofman Panjaitan Mayumi Nitami Misalsalina, Frisella Muda, Cut Alia Keumala Mugi Wahidin Murti, Christinauli Eka Mustikawati, Intan Silviana Mutiara Sanni, Nada Nadiyah Nadiyah Namira W Sangadji Namira Wadjir Sangadji Ni'matul Hidayah, Ummu Rohmah Ning Setianti Ning Setianti Novita, Olga Nurdiniah, Vica Olga Novita PUTRI HANDAYANI Putri Handayani Rahmah Rusdy, Mirta Dwi Rahmawati Rahmawati Raihan Muhammad Dzulkarnaen Rifqy Harits Munadil Rindy Al Fitry, Zulfa Rini Handayani Rini Handayani Rosita Rosita Sangadji, Namira W Sangadji, Namira Wadjir Shafira Azuraa Shofi Jasmine Shorayasari, Susi Simanjuntak, Acnes Cristina soraya, Una Sumayya, Siti Tri Yunis Miko Wahyono Veronika, Erna Veza Azteria Vica Nurdiniah Vionalita, Gisely Wekadigunawan, Cri Sajjana Prajna Wiraatmadja, Jesica