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All Journal Scriptura Masyarakat, Kebudayaan dan Politik ETTISAL Journal of Communication Jurnal Studi Komunikasi Lontar : Jurnal Ilmu Komunikasi PRoMEDIA Jurnal Kreativitas PKM Satwika : Kajian Ilmu Budaya dan Perubahan Sosial JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Bricolage : Jurnal Magister Ilmu Komunikasi Communicare : Journal of Communication Studies Journal of Media and Communication Science (JcommSci) Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Abdimasku : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Asia Jurnal Pewarta Indonesia Biokultur Caraka : Indonesia Journal of Communication DIGICOM : Jurnal Komunikasi dan Media Prapanca : Jurnal Abdimas Jurnal Spektrum Komunikasi DIGICOM : Jurnal Komunikasi dan Media Prosiding Seminar Nasional Kusuma
Jokhanan Kristiyono
Stikosa - AWS
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Peningkatan Kompetensi Analisis Media Sosial Pada Aparatur Sipil Negara Lembaga Pemerintahan Indonesia Jokhanan Kristiyono; Ratna Puspita Sari
ABDIMASKU : JURNAL PENGABDIAN MASYARAKAT Vol 6, No 3 (2023): September 2023
Publisher : LPPM UNIVERSITAS DIAN NUSWANTORO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62411/ja.v6i3.1400

Abstract

Pengembangan sumber daya manusia (SDM) pada era informasi merupakan proses yang penting dalam transformasi digital, yang terdiri atas literasi digital sebagai dasar, technician level, dan advanced digital skill atau level digital leadership. Melalui Badan Litbang SDM Kementerian Komunikasi dan Informatika (Kominfo) menyelenggarakan pelatihan untuk meng-upgrade skill dan meng-upgrade skala bisnis serta pendampingan kepada masyarakat umum yang bernama Program Digital Talent Scholarship (DTS). Salah satu program DTS adalah program Government Transformation Academy (GTA) dengan pelatihan Social Media Analyst (SMA) khusus untuk peserta berasal dari Aparatur Sipil Negara (ASN)/Non-ASN yang bekerja di lingkungan instansi Pemerintah/TNI/Polri/Perangkat Desa. Pelatihan Government Transformation Academy (GTA) tahun 2022 bertujuan meningkatkan kompetensi 20.000 ASN dalam mendukung akselerasi transformasi digital di Kementerian/Lembaga/Pemerintah Daerah. Metode pengembangan SDM diberikan dalam materi pelatihan yang mencakup dalam enam unit kompetensi yaitu Dasar-dasar analisis media sosial, Dasar strategi komunikasi Public Relation, Penyusunan rencana analisis media sosial, Pelaksanaan analisis media sosial, Penyusunan laporan hasil analisis media sosial, dan Penyusunan strategi  komunikasi berdasarkan hasil analisis media sosial.Materi pelatihan diberikan dalam bentuk tiga puluh persen (30%) materi ditujukan untuk memberikan pengetahuan dan wawasan, dan sisanya (70%) ditujukan untuk membangun keterampilan digital. Hasilnya melalui pelatihan SMA ini peserta dapat menganalisis media sosial secara optimal, melalui kemampuan teknis dalam mengevaluasi konten informasi instansi pemerintah hingga dapat meningkatkan kualitas informasi publik oleh lembaga tersebut
Tantangan Komunikasi Pemasaran Terpadu Industri Perhotelan di Era Digital Alif Sioux Ramli; Jokhanan Kristiyono
Jurnal Pewarta Indonesia Vol 5 No 2 (2023): Jurnal Pewarta Indonesia
Publisher : Persatuan Wartawan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jpi.v5i2.139

Abstract

The Covid-19 pandemic caused the hotel accommodation economy to stop, forcing 1,504 hotels across Indonesia to close. This situation forces hotel accommodation to innovate, by designing a recovery strategy until it arrives in the post-covid-19 pandemic. The right recovery strategy to develop is a marketing strategy, in order to increase motivation and be able to develop the company. Marketing Communication Mix is a marketing strategy that is often used by companies. In this study the researchers discussed "Marketing Mix Strategy in Post-Covid-19 Pandemic Hospitality Accommodation (Case Study: At Kokoon Hotel Surabaya)" with the aim of identifying and describing the 4P marketing communication mix strategy namely Product, Price, Promotion, and Place carried out by Hotel Kokoon Surabaya after the covid-19 pandemic. This research uses a case study method with a descriptive qualitative approach, in order to be able to describe the research results in a systematic, factual, and accurate manner. The results of this study stated that Hotel Kokoon Surabaya had utilized the 4P (Product, Price, Promotion, and Place) marketing communication mix strategy during the post-covid-19 pandemic. However, of the four elements, only one element uses all the attributes, namely the Promotion element. While the other three elements are only used as supporting elements.
Tourism Journalism as A Regional Tourism Promotion Media Ratna Puspita Sari; Jokhanan Kristiyono; Edelweis Putri Prima
Jurnal Spektrum Komunikasi Vol 10 No 4 (2022): Jurnal Spektrum Komunikasi
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v10i4.405

Abstract

of tourism journalism in Indonesia. They are described as having a role in promoting tourism in the area. In this research, we want to know the role of tourism journalism as a medium for regional tourism promotion using a qualitative descriptive method. Researchers conducted interviews with two travel bloggers as well as observations on their respective blogs and social media. The results of this study indicate that travel news information conveyed through blogs has developed tourism marketing communications among residents. Blog promotion media illustrates the convenience for ordinary people to participate in promoting regional tourism.
Peendorsement Akun Instagram @TasyaFarasya Terhadap Minat Beli Pengikutnya Frisca Amelia Indrawan; Riesta Ayu Oktarina; Jokhanan Kristiyono
DIGICOM : Jurnal Komunikasi dan Media Vol. 2 No. 2 (2022): Edisi April 2022
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v2i2.313

Abstract

The internet makes it easier for people to access information anytime and anywhere. Likewise with marketing trends, currently marketing has penetrated into digital marketing, where marketing can be done easily using social media or digital media. Through social media, business people can attract consumers with creative content. one of them is the beauty endorser or influencer method, these influencers create endorsement content for certain products to attract consumer buying interest. This study aims to see how the effect of endorsement of the Instagram account @tasyafarasya on interest in buying beauty products. This data collection technique is distributing questionnaires using google form to 100 respondents, namely followers and the method used is descriptive quantitative. The result of this study is that there is a significant effect of endorsement of the Instagram account @TasyaFarasya on the buying interest of followers, as evidenced by the linear regression results, the value of sig 0.00 < 0.05, which means that the variable X endorsement of the Instagram account @TasyaFarasya has a significant influence on the Y variable, the buying interest of followers. with a tendency of influence of 34.7%, both have a strong correlation of 0.645 and a coefficient of determination of 54.8%. These results mean that endorsements on Instagram play an important role in business through the communication process with followers or followers so that followers have an interest in buying beauty products.
Efektivitas Akun Podcast Mendoan Sebagai Media Hiburan Dikalangan Remaja Surabaya Krisna Bagus Prayoga; Jokhanan Kristiyono
DIGICOM : Jurnal Komunikasi dan Media Vol. 2 No. 2 (2022): Edisi April 2022
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v2i2.315

Abstract

The phenomenon that the researcher points out is the proliferation of Laskar Mendoan (fans of the Mendoan podcast) which has made the podcast able to push the podcasts of top artists. All of the podcast episodes are mostly in Javanese, which not everyone understands. The purpose of this study is to determine the effectiveness of the Mendoan podcast in providing entertainment content through podcasts. In a study, it is necessary to have a method or method for researchers as a step to solve a problem to achieve a goal. The type of research used is descriptive quantitative. According to Sugiyono, the research method is a scientific method used to obtain accurate data with the aim of discovering, developing, and proving certain knowledge so that in part it can be used to understand and solve problems (Sugiyono, 2012). Based on the results of the t-test, podcast mendoan obtained a partial effect on listener interest. Based on the results of the F test, the podcast variable Mendoan simultaneously affects listeners' interest. It is hoped that podcasters can continue to maintain the quality of their content and develop the themes they present so that in the future it can be more developed and accepted by various levels of society.
Strategi Produksi Konten Visual @Creativismtudio di Instagram Ismu Putra Herdrianto; Jokhanan Kristiyono
DIGICOM : Jurnal Komunikasi dan Media Vol. 2 No. 4 (2022): Edisi Oktober 2022
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v2i4.383

Abstract

This study aims to understand how the production process of visual content Production House @creativismstudio on Instagram. This research uses POAC management theory and new media. The method used is a case study with a descriptive qualitative approach. Data collection techniques were obtained by interviewing the owner of the Production House, conducting direct observations and collecting data in the form of supporting documents. The results of this study are 1) @creativistudio is very instrumental in maintaining and maximizing individual creative abilities to progress and develop and generate benefits for these individuals and clients who have entrusted the services of @creativsmstudio, 2) @creativismstudio really takes advantage of convergence in POAC management at the Production House these, 3) @creativsmstudio also utilizes new media in creating its audio visual production content by converging on the Instagram platform, 4) @creativsmstudio optimizes convergence efforts on other social media such as TikTok
Peran Komunikasi Orangtua Dan Anak Meningkatkan Motivasi Belajar Mahasiswa Luar Jawa Di STIKOSA AWS Alfian Juniar; Jokhanan Kristiyono
DIGICOM : Jurnal Komunikasi dan Media Vol. 3 No. 1 (2023): Edisi Januari 2023
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v3i1.422

Abstract

This research is entitled: "ROLE OF COMMUNICATION BETWEEN CHILDREN AND PARENTS IN INCREASING LEARNING MOTIVATION (STUDY OF STUDENTS OUTSIDE OF JAVA ISLAND IN STIKOSA AWS". because they live in the same house. But it is different with parents and children who do not live together or live far apart due to differences in distance and place. Communication is carried out using media such as the Whatsapp video call, voice note, and call applications that do not communicate face-to-face. the author uses descriptive data in the form of data collected in the form of words, pictures, and not numbers. The data collection technique uses observation, interviews and documentation, then uses technical data analysis. So that it can find out how the role, interpersonal communication, learning motivation on students outside Java island d i Stikosa-AWS The author's results found that students from outside Java in Stikosa-AWS communicated with their parents through Whatsapp applications such as video calls, voice notes, and calls. Communication carried out by children and parents is not good because they only rely on the Whatsapp application without making face-to-face meetings and the communication that is established is limited.
Aktivitas Digital PT. Terminal Petikemas Surabaya dalam Penggunaan Media Sosial Instagram sebagai Media Interaksi dan Komunikasi Publikasi Sunyoto, Dwi Bagus; Kristiyono, Jokhanan
CARAKA : Indonesia Journal of Communication Vol 4, No 1 (2023): Caraka : Indonesia Journal of Communication
Publisher : Indonesian Scientific Journal (Jurnal Ilmiah Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/caraka.v4i1.84

Abstract

Aktivitas media sosial digital mengacu pada segala bentuk interaksi dan tindakan yang diperbuat oleh individu maupun kelompok melalui platform media sosial di dunia maya. Jenis aktivitas ini meliputi berbagai aspek, mulai dari berbagi materi, berinteraksi dengan pengguna lain, membangun relasi jaringan, dan banyak hal lainnya. Adapun tujuan penelitian ini berfokus pada aktivitas digital PT. Terminal Petikemas Surabaya (TPS) dalam penggunaan media sosial instagram sebagai media interaksi dan komunikasi publikasi. Dengan penelitian ini diharapkan membantu memahami dalam melakukan publikasi informasi terkait perusahaan, dimana target audience Terminal Petikemas Surabaya (TPS) selain perusahaan terbuka (PT), juga perorangan atau masyarakat. Sebagai bentuk output aktivitas digital PT. Terminal Petikemas Surabaya khususnya pada media sosial instagram @pttps_offical dijadikan sebagai media interaksi dan komunikasi publikasi. Penelitian ini adalah penelitian kualitatif dengan menggunakan metode analisis kualitatif dengan teknik pengambilan sampel snowball sampling.
Strategi Komunikasi Pemasaran Menggunakan Media Luar Ruang Pada CV A&A Real Estate Sebagai Keputusan Pembeli Wijaya, I Gede Oka Rastra; Kristiyono, Jokhanan
DIGICOM : Jurnal Komunikasi dan Media Vol. 4 No. 1 (2024): Edisi Januari 2024
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v4i1.772

Abstract

The background to this research will focus on discussing marketing communication strategies using outdoor media in the development of the digital era, especially in property marketing communication strategies using outdoor media as promotional media. In this digital era, many people use social media to market the products or goods they want to sell, but CV. A&A real estate continues to use billboards which are still considered more effective than social media, CV. A&A real estate also uses social media to market the properties it owns but is considered less effective. CV. A&A Real Estate uses outdoor media promotions as an effective strategy to increase visibility and reach a wider market. outdoor media that is large, attracts attention, and is placed in strategic locations that are busy with traffic or visited by many people. This promotional media offers the advantage of conveying information about the property visually and strikingly. The use of outdoor media provides many benefits for CVs. A&A Real Estate, especially in the context of a property market where the majority of potential buyers are adults, who may not be too fixated on the use of social media. In this case, outdoor media is a more suitable medium because it can reach a different and wider target audience. This research will discuss the implementation of marketing communication strategies using outdoor media used by CV.A&A real estate so that it can provide benefits or solve problems in building and competing for real estate in the digital era.
Penguatan Identitas Kebangsaan di Era Digital: Integrasi Budaya Majapahit Melalui Digital Storytelling dan Literasi Media Jokhanan Kristiyono; Ratna Puspita Sari; Mochammad Arkansyah; Athok Murtadlo
Prosiding Seminar Nasional Kusuma Vol 2 (2024): Prosiding Seminar Nasional Kusuma
Publisher : LPPM UWKS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Latar belakang: Keterampilan literasi media digital yang rendah di masyarakat Indonesia dapat mempengaruhi identitas nasional, yang sangat penting untuk kohesi suatu bangsa yang heterogen. Orang-orang sekarang berkomunikasi dengan cara yang sering kali tidak sensitif terhadap standar budaya nasional, semua itu karena maraknya media digital. Ini jelas terlihat dari meningkatnya materi yang tidak berguna di banyak situs media sosial. Memang, globalisasi dan ketersediaan informasi asing telah berkontribusi pada kurangnya representasi digital budaya Indonesia. Budaya Majapahit, yang berasal dari salah satu kerajaan terbesar di kepulauan, adalah budaya yang sangat menarik untuk dibagikan melalui cerita di media sosial. Tujuan: Sesuai dengan itu, tujuan dari penelitian ini adalah untuk menyelidiki secara mendalam bagaimana latar belakang sejarah dan prinsip budaya Majapahit dapat dimanfaatkan untuk meningkatkan identitas nasional melalui penceritaan digital di platform komunikasi digital. Metode: Metode kualitatif deskriptif dan teknik analisis literatur digunakan dalam penelitian ini. Membangun rasa identitas nasional seharusnya bisa dilakukan melalui cerita digital tentang budaya Majapahit, seperti film, peta, podcast, atau cerita interaktif. Mendidik masyarakat tentang nilai-nilai budaya melalui narasi dan permainan interaktif adalah cara yang ideal untuk mengembangkan identitas nasional. Hasil: Dengan mempertimbangkan tantangan yang dapat ditimbulkan oleh budaya internet dan keterhubungan dengan dunia, studi menunjukkan bahwa orang Indonesia yang terhubung dapat menggunakan cerita digital untuk mengintegrasikan nilai-nilai tradisional Majapahit ke dalam identitas nasional yang terpadu. Kesimpulan: Penelitian ini menyimpulkan bahwa mengintegrasikan nilai-nilai budaya Majapahit ke dalam narasi digital dan menyebarkannya melalui berbagai platform media digital dapat membantu mengatasi erosi identitas nasional yang disebabkan oleh media digital.
Co-Authors Adi Atma Agis Savira N U Alfian Juniar Alif Sioux Ramli Athok Murtadhlo Aulia Afniar Rahmawati Aulia Afniar Rahmawati Baswara Yua Kristama Delmarrich Bilga Ayu Permatasari Dian Eka Safitri Dwi Prasetyo E. Rizky Wulandari Edelweis Putri Prima Farhan Dwy Tunggal Fitria Widiyani Roosinda Frisca Amelia Indrawan Gina Amara Amodia Habib Syahrul Asrori Hanan Salsabila Hernani Sirikit Hilda Kurniawati P Indra Septyan Ismu Putra Herdrianto Jesus, Dulce Giovania De Julyanto Ekantoro Kartika Cahya Jauhariya Krisna Bagus Prayoga Kurniawaty, Yuni Lusiani, Etik M Faisal Dhani M Irfan Nurdiansyah Maulia Jayantina Islami Moch Irfan Mochammad Arkansyah Mochammad Djauhari Muda, Maria Antonia F.P.Donata BK. Muhammad Reza Patriagama Musta'in Mashud Nafis Dwi Hermawan Nirmala, Dewi Permata Oktarina, Riesta Ayu Prasetyo, Angger Prasetyo Prastyawati, Irine Yunila Purnama, Ni Luh Agustini Rachmah Ida Ratna Puspita Sari Riesta Ayu Oktarina Rifkya Xena Aminullah JR Rizal Hanafi Sahrul Rizkyanto Sella Desita Sukarya Shefitya Pramiswari Sunyoto, Dwi Bagus Suprihatin Trivenadyah Nurmala Triyoga Agung Laksana Widodo, Suko Wijaya, I Gede Oka Rastra