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Wina Puspita Sari
Universitas Negeri Jakarta
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Journal : Journal Innovation In Education

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Pengaruh Endorsement “Tasya Farasya Approved” Terhadap Brand Awareness Produk Somethinc Calm Down Cream (Survei Followers Instagram @tasyafarasya) Wina Puspita Sari; Muria Putriana; Adi Budi Satrio; Djahwan Kamil; Indira Haniya Arasi; Muhamad Zidan Pahlevi; Muhammad Ihsan Darus; Syahwa Putri Ismaiga
Journal Innovation In Education Vol. 2 No. 2 (2024): Juni : Journal Innovation in Education (INOVED)
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/inoved.v2i2.1503

Abstract

This study aims to determine the impact of the "Tasya Farasya Approved" endorsement on brand awareness of Somethinc Calm Down Cream, with a case study focusing on the followers of the Instagram account @tasyafarasya. This research employs a quantitative method with an explanatory research types. The Slovin formula and simple random sampling technique were utilized, distributing questionnaires to 100 respondents, with the sample collection conducted online. The data analysis technique used is simple linear regression analysis, performed using SPSS 27 with 50 statements from both variables. The results of this study indicate that the endorsement variable has a positive effect on increasing brand awareness of Somethinc Calm Down Cream skincare products among the followers of the Instagram account @tasyafarasya. The "Tasya Farasya Approved" endorsement label is effective in increasing brand awareness of the Somethinc Calm Down Cream product.
Co-Authors Abdul Kholik Abyan Dwi Martha Adi Budi Satrio Adinia Sekar Rayani Afina Damayanti Afriza Wihadi Agillia Dian Anastasia Akbar Sunaryo, Risky Alfina Rahmah Dewi Alghoniyyu, Muhammad Faishal Anastasia Alissa Andi Andi Anggun Nadia Fatimah Anisa Fauziyah Asep Soegiarto Asep Soegiarto Asep Sugiarto Asep Sugiarto Azza Nailis S Azzah Ines Hamidah Bani Fatimah Pujianti Bintang Fauzan Casa Bilqis Savitri Cherish Tito Nafassa Decency Ananda Sylphania Devara Alfaritzi W Dewi Rangganis Hadi Arum Ningrum Diayu Intan Djahwan Kamil Erlianur Putri Carlina Fathihah Fadia Ramadania Farabi, Qoryna Noer Seyma El Farah Zyiafira Farida Rizqi Ardilia Ningrum Farras Amin Abdillah Fildzah Hani Mufidah Firda Maya Junita Hadinayu, Atmaradhifa Helix Clementhius Valendyawan Hesti Sofiyanti Himawan, Muhammad Ardi Ibnu Arya Fakhrizky Idzni Ramadhani Kamaludin Inas Kurnia Indah Nursyamsiah Indira Haniya Arasi Jasmine Nazwa Putri Eriesta Jihan Salzabilla Winata Kartika, Mega Ardhiani Kayla Sulendra Kusumah Kezia Revina Adelia Butarbutar Khairum Tri Anissa Khansa, Najwa Aulia Kusumah, Kayla Sulendra M. Faishal Alghoniyyu M. Reza Firdaus Marcella Zeilanti Ramadhan Marsha Cesar Nathania Megan Restu Litani Meiha Bintang Pudence Swissedy Mentari Anugrah Imsa Muhamad Zidan Pahlevi Muhammad Ardi Himawan Muhammad Ardi Himawan Nugroho Muhammad Faishal Alghoniyyu Muhammad Ihsan Darus Muhammad Reza Firdaus Muria Putriana Muria Putriana Nadia Zulmi Najwa Aulia Khansa Nasya Rizqy Zalikha Navira Sharen Assyifa Nayumi Tri Mutiara Nazwa Cendra Swari Nindhiya Salma Haura Nur Rahmah Oktafina Nuraini Fazilatun Nisa Putri Yohana Sitorus Putriana, Muria Qoryna Noer Seyma El Farabi Rachel Lelyta Immanuela Siahaan Raisa Firstia Raisa Rahmi Alfat Rangga Audy Islamy Rashidqi Alfian Reja Ruhul F Risky Akbar Sunaryo Ruth Lydia Mutiara Sihombing Safa Amanda Karenina Safiat Amaylia Putri Salsa Dhea Adela Sandrina Irsa Adelia Seyma El Farabi, Qoryna Noer Shinta Aprillia Kusuma Wardhani Sulthan Arrafi Fadhila Syahwa Putri Ismaiga Tj. Darmawan Vidhia Ramadhanti Yabes Edmund Macario Siburian Yuni A. Muharam