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All Journal JPM17: Jurnal Pengabdian Masyarakat EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JURNAL MANAJEMEN MOTIVASI Al-Khidmah BULETIN AL-RIBAATH JURNAL PRODUKTIVITAS Journal of Humanities and Social Studies JURNAL MANAJEMEN BISNIS Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis Community Empowerment Ahmar Metakarya: Jurnal Pengabdian Masyarakat Economics and Business Journal Electronic Journal of Education, Social Economics and Technology Journal of Economics and Management Scienties IIJSE Jurnal Abdimas Mahakam
Helman Fachri
Universitas Muhammadiyah Pontianak
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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The Influence of Service Quality and Digital Promotion on Parents’ Decisions to Enroll Their Children at SD Global Maju Khatulistiwa in Southeast Pontianak District Dafi Adira; Helman Fachri
Electronic Journal of Education, Social Economics and Technology Vol 7, No 1 (2026)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v7i1.1300

Abstract

This study aims to analyze the influence of service quality and digital promotion on parents’ decisions to enroll their children at SD Global Maju Khatulistiwa, Pontianak Tenggara District. The study employs a quantitative approach with an associative design to examine the relationships among the research variables. Data were collected through the distribution of questionnaires to parents of students, supported by interviews conducted at the initial stage of the study to obtain an overview of the research issues. The research population consisted of all parents of students at SD Global Maju Khatulistiwa totaling 218 individuals, with a sample of 69 respondents determined using a stratified random sampling technique based on grade levels. Data analysis was carried out using SPSS, including instrument validity and reliability testing, classical assumption tests, and multiple linear regression analysis. The results show that service quality and digital promotion simultaneously have a positive and significant effect on parents’ school choice decisions. However, partially, service quality is proven to have a positive and significant effect on parents’ decisions, while digital promotion does not show a significant effect despite having a positive coefficient. These findings indicate that parents’ decisions are largely determined by direct evaluations of the quality of educational services, such as the learning process, teacher competence, school facilities, and the quality of communication between the school and parents. Digital promotion serves as a supporting medium for information delivery but has not yet become a primary determining factor in decision-making. From both theoretical and practical perspectives, this study emphasizes the importance of improving service quality as the main strategy in school management, while digital promotion should be directed toward strengthening information transparency and institutional image. Future research is recommended to include additional variables and expand the research context to obtain a more comprehensive understanding of parents’ behavior in choosing primary schools
The Influence of Facilities and Service Quality on Rental Decisions at AJC Mini Soccer Field in Pontianak Syahrir Alamsyah; Helman Fachri
Electronic Journal of Education, Social Economics and Technology Vol 7, No 1 (2026)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v7i1.1308

Abstract

This study aims to analyze the influence of Facilities and Service Quality on Rental Decisions at AJC Mini Soccer Field in Pontianak City. The study employed a quantitative approach with an associative design. The sampling technique used was purposive sampling. A total of 100 consumers who met the purposive sampling criteria were included as respondents. Data analysis was conducted using multiple linear regression analysis with the assistance of SPSS version 25, supported by validity testing, reliability testing, and classical assumption tests. The results showed that partially, facilities had a positive and significant effect on rental decisions, with a t-value of 4.940 t-table of 1.660, and likewise Service Quality had a positive and significant effect on rental decisions with a t-value of 3.083 t-table of 1.660. Simultaneously, facilities and service quality significantly affected rental decisions (p 0.001), with a coefficient of determination (R²) of 0.469. These findings indicate that facilities and service quality explain 46.9% of the contribution to rental decisions, while the remaining proportion is influenced by other factors outside the research model. Practically, the results emphasize the importance of managing field facilities that are comfortable and consistent, and providing high-quality services, as key strategies to increase rental decisions at local sports facilities.
The Influence of Price and Social Media Marketing on The Decision to Use Grabfood in Pontianak City Muhammad Gilang Pradana; Helman Fachri
Economics and Business Journal (ECBIS) Vol. 4 No. 5 (2026)
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i5.415

Abstract

This study aims to analyze the influence of Price and Social Media Marketing on the Decision to Use GrabFood in Pontianak City. This study employed an associative quantitative approach. The sample consisted of 100 respondents who were residents of Pontianak City, owned the Grab application, and had used GrabFood services. The main data were collected through questionnaires using a 5-point Likert scale, while observation, interviews, and secondary data were used as supporting data. The data were analyzed using multiple linear regression, supported by validity tests, reliability tests, classical assumption tests, correlation coefficient analysis, coefficient of determination, and hypothesis testing through t-tests and F-tests. The results show that all research instruments were valid and reliable. Partially, Price has a positive and significant effect on the Decision to Use, with a t-value of 4.069 and a significance value of 0.000. Social Media Marketing also has a positive and significant effect on the Decision to Use, with a t-value of 3.946 and a significance value of 0.000. Simultaneously, Price and Social Media Marketing have a significant effect on the Decision to Use, with an F-value of 28.950 and a significance value of 0.000. The coefficient of determination (R²) of 0.374 indicates that 37.4% of the Decision to Use GrabFood can be explained by Price and Social Media Marketing, while the remaining 62.6% is influenced by other factors outside this study.
Co-Authors Abd. Rasyid Syamsuri Ade Fitri Agustin, Devi Al Farez, Muhammad Rifky Anggara, Bintang Anggi Yoga Pratama Arfan, Iskandar Ari Maulana Asbani A Bejo Bejo Cahyadi, Refan Dafi Adira Dedi Hariyanto Desti Ratnasari Devi Yasmin Dita Afrila Diwani Fara Sagita Dwi Utami Kliman Eko Prasetyo Eko Sarwono Fenni Supriadi Fita Kurniasari Harry A. P. Sitaniapessy Hawari, Delvin Herawaty, Rhesa Heriansyah . Heru Prawira Ida Gustina Iin Maulina Indah Sari Joko Rizkie Widokarti Kamitha, Adella Linda Suwarni Mahendra Mahendra Markani Markani Marnia Marnia Midun Midun Muhammad Ebuziyya Alif Ramadhan Muhammad Ebuziyya Alif Ramadhan Muhammad Gilang Pradana Muslimin Muslimin Nanda Yustinur Nilam Sari Ocktolius Syaputra Pradaka, Izmi Fikadillah Pratamadilla, Intannia Feronika Priyanda, Tazkia Rasina Rasina Ria Amanda Ria Risti K. D Ridho Riharda Riska Citra Sabilah Rochmawati, Rochmawati Samsuddin Samsuddin Selviana Selviana Selviana Setyo Kuncoro Sukardi Sukardi Sumiyati Sumiyati Syahrir Alamsyah Syamsi Hidayat Wahyu Maulana Waspodo, Waspodo Wulan Purnama Sari Yanti Yanti Yulanda, Risqi Zainuddin 01