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All Journal Sosiohumaniora Jurnal Ilmiah Kursor Jurnal Computech & Bisnis (e-Journal) STRATEGIC AL ISHLAH Jurnal Pendidikan Bisma: Jurnal Bisnis dan Manajemen International Journal of Supply Chain Management Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan Journal Sampurasun : Interdisciplinary Studies for Cultural Heritage JURNAL PEMASARAN KOMPETITIF Jurnal Maps (Manajemen Perbankan Syariah) JMK Jurnal Manajemen dan Kewirausahaan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal ComunitA Servizio International Journal of Business, Economics, and Social Development International Journal of Economics, Management, Business, and Social Science Britain International of Humanities and Social Sciences (BIoHS) Journal Kontigensi: Jurnal Ilmiah Manajemen Economics Professional in Action (E-Profit) Jurnal Bhakti Karya dan Inovatif Jurnal Maps (Manajemen Perbankan Syariah) In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal) Civitas: Jurnal Pengabdian Masyarakat
Bob Foster
Universitas Informatika Dan Bisnis Indonesia
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Social Sciences Transportation Other

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The Role of Smarthome Technology for Improving Supply Chain and Perceived Value on Housing Retailer Bob Foster; Ari Purno Wahyu; Fitriani Reyta; Jumadil Saputra
International Journal of Supply Chain Management Vol 8, No 4 (2019): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1054.126 KB)

Abstract

Abstract- Smart building can be a procedure for developing supply chain in civil industry. The current type of housing in Indonesia is classified into several clusters and has varying prices, from prices of hundreds of millions to billions. For homes that have a price of millions, providing comfortable facilities,it is a must such as smart home systems that offer additional safety features, running by IoT (Internet of Things) technology where the owner can control and monitor via smartphones. This kind of system will certainly not be available on simple housing types or mortgages. To use this system, the owner or housing retailer will issue a large amount of cost used for the installation and installation. Some developer offered a smart home technology with a relativelyhigh price, which is around the price of 20 million to a dozen million IDR which not include the usual maintenance and installation of the system. This condition overcomes the problem that housing retailer often difficult to sell a house with extra smart home packages. Mostly, the onlyhigh-income consumer can buy a house with smart home features. This problem is the detailed background for this research that aims to design software of smart home that affordable, and to optimize the value of housing used the descriptive quantitative method with a waterfall system as a software development model. At the end reach purposed that the smart concept can be installed at home or housing so that not only owned by a high-end consumer but also with middle to lower consumption.
SELF IMAGE CONGRUITY AND CUSTOMER PERCEIVED SQ ON IMPACT SATISFACTION ON REPURCHASE INTENTION Bob Foster
SAMPURASUN Vol 5 No 1 (2019): Sampurasun Vol. 5 No. 1 - 2019
Publisher : Lembaga Penelitian Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (562.169 KB) | DOI: 10.23969/sampurasun.v5i02.1527

Abstract

The purpose of this research is to find out how the effect of Self Image Congruity and Customer Perceived Service Quality on Customer satisfaction has an impact on Repurchase Intention. In this study, the author took the object on the product at Alisha Fancy Shop. Based on the calculations performed, the sample used in this study amounted to 100 respondent. Analysis is carried out by the path analysis method. To clarify the variables studied, from what was formulated in the description above, that the subject matter under study is Self Image Congruity (X1), Customer Perceived Service Quality (X2), Customer satisfaction (Y), and Repurchase Intention (Z). From the results, there is a study which found that the Self Image Congruity and Customer Perceived Service Quality variables simultaneously have a significant effect on Customer satisfaction; partially the Self Image Congruity and Customer Perceived Service Quality variables have a significant effect on Customer satisfaction with a positive direction. In addition, the Self Image Congruity, Customer Perceived Service Quality, and Customer satisfaction variables also have an influence on Repurchase Intention simultaneously; partially the Self Image Congruity and Customer satisfaction variables have a significant effect on Repurchase Intention in a positive direction, while the Customer Perceived Service Quality variable is not significant effect on Repurchase Intention. Indirectly the Self Image Congruity variable and the Customer Perceived Service Quality have an influence with a positive direction towards Repurchase Intention.
Pengaruh Pemberdayaan Masyarakat Melalui Pelatihan Bisnis Alternatif Terhadap Daya Beli Nelayan Bob Foster; Fitriani Reyta; Susan Purnama
Jurnal Bhakti Karya dan Inovatif Vol 1 No 1 (2021): Jurnal Bhakti Karya dan Inovatif
Publisher : LPPM Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/bhaktikaryadaninovatif.v1i1.376

Abstract

Masyarakat pesisir merupakan masyarakat majemuk yang umumnya terdiri atas nelayan, pembudidaya ikan, pengolah ikan, pedagang, dan pekerja pelabuhan, serta beberapa profesi lainnya. Masyarakat pesisir seringkali dipasangkan dengan kondisi ekonomi yang belum sejahtera dan kesehatan lingkungan yang tidak layak, serta pendidikan yang masih rendah. Dinamika masyarakat pesisir dengan kompleksitas permasalahan yang dihadapi memerlukan strategi yang komprehensif untuk menyelesaikan permasalahan tersebut. Pemberdayaan merupakan salah satu solusi dari permasalahan masyarakat pesisir; pemberdayaan terbukti mampu meningkatkan kinerja masyarakat. Arnold dan Randall (2010), mengungkapkan pemberdayaan mendorong karyawan untuk mempelajari berbagai keterampilan untuk memastikan kapasitas mereka memberikan kontribusi yang efektif terhadap kinerja organisasi. Didukung oleh Rollinson (2008) pemberdayaan meningkatkan keterampilan, energi, dan komitmen karyawan serta meningkatkan efektivitas dan efisiensi operasional. Masyarakat pesisir di Desa Sukahaji, Kecamatan Patrol, Kabupaten Indramayu, Jawa Barat, merupakan contoh masyarakat dengan taraf hidup di bawah rata-rata, yang hanya mengandalkan profesi nelayan dengan keterampilan terbatas dan daya beli rendah. Untuk itu diperlukan pengabdian kepada masyarakat yang bertujuan untuk mengembangkan keterampilan guna meningkatkan taraf hidup. Penelitian ini bertujuan untuk mengetahui apakah pemberdayaan melalui pelatihan usaha alternatif akan mempengaruhi taraf hidup nelayan, dengan menggunakan metode partial least square untuk menganalisis data dan quota sampling untuk pengumpulan data melalui kuesioner, diambil sampel sebanyak 50 peserta pengabdian masyarakat. Hasil penelitian membuktikan bahwa pemberdayaan melalui pelatihan usaha alternatif dapat meningkatkan daya beli nelayan di Desa Sukahaji Kecamatan Patrol Kabupaten Indramayu Jawa Barat sebesar 79,23%.
GAMPIL : Upaya Penguatan Daya Saing Ritel Mikro di Era COVID-19 dan Peningkatan Minat Memiliki Legalitas Usaha Bob Foster; Muhamad Deni Johansyah
Jurnal Maps (Manajemen Perbankan Syariah) Vol. 5 No. 1 (2021)
Publisher : Masoem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/maps.v5i1.87

Abstract

In micro-scale retail, there are problems with the cost of legality management, the high costs and complicated rules are obstacles and the cause of the decrease in the number of legality ownership of micro-scale retailers. Based on this, the Bandung City Government, West Java, innovated using application technology and the internet for legality management, which was called the Gadget Application Mobile for License abbreviated as GAMPIL. This study is intended to determine whether efforts to strengthen internet-based applications can reduce the number of micro retailers that do not yet have legality and create a competitive power for micro-scale retailers in Indonesia, especially the city of Bandung. With a quantitative approach and explanatory research methods, 300 retailers from the city of Bandung, East Bandung to be exact, were taken randomly as a sample in the hope that the research can provide input for the government regarding strengthening the competitiveness of MSMEs in Bandung City through licensing. The results obtained are that the presence of GAMPIL as an application-based business license management innovation is able to increase the competitiveness of micro-scale retailers and their interest in having legality increases by 49.1%.
Peranan Image of Company, Image of User dan Image of Product dalam Meningkatkan Rating Box Office Film Dilan Susan Purnama; Fitri Reyta; Bob Foster; Muhamad Deni Johansyah
Jurnal Maps (Manajemen Perbankan Syariah) Vol. 7 No. 1 (2023)
Publisher : Masoem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/maps.v7i1.707

Abstract

The 1990 Dilan film became a boom in early 2018, compared to the previous film, the film by Fajar Bustomi became a breakthrough by lifting the 1990 time setting and successfully seized the attention of the audience. As of aired from January 25, 2018, until 7 February 2018, the number of ticket sales has reached 4.3 million and earned a box office income of Rp. 250 billion. This success does not escape the marketing strategy. Netizens began to question how the marketing strategy carried out by the production team so that this film could attract many viewers in a short time. The purpose of this study is to find out what marketing strategies make consumers want to watch Dilan 1990 films, whether there is a connection with the image of company (film manufacturer), the image of the film actor Dilan (actor) or image of the film Dilan 1990 itself. The study was conducted with a quantitative approach, the population was taken from the 1990 Dilan film consumers in the city of Bandung and the samples were taken as many as 100 film viewers randomly. The testing technique conducted to test samples used Partial Least Square techniques, the results of this study revealed that 43.55% brand image played a role in increasing the box office rating. The quality of products, content, performers and film production houses is able to increase interest in watching in the city of Bandung, the majority of respondents are women aged 15-25% and work as students.
Pengaruh Store Atmosphere Dan Service Quality Terhadap Revisit Intention Di The Foodhall Neo Soho Jakarta Maitsa Sifa; Elan Rusnendar; Bob Foster
In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) Vol 22 No 2 (2023): In Search
Publisher : LPPM UNIBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/insearch.v22i2.760

Abstract

Penelitian ini bertujuan untuk mengentahui peran store atmosphere, dan service quality dalam mempengaruhi revisit intention di The Foodhall Neo Soho Jakarta. Dilatarbelakangi oleh tingginya pesaing bisnis retail yang menyebabkan perusahaan perlu membangun keunggulan komperatif agar mampu bersaing dengan bisnis berbasis produk atau jasa untuk menarik minat konsumen, dengan trend konsumen saat ini yang berekspektasi tinggi, permintaan yang lebih banyak, menginginkan kualitas yang tinggi dan konsisten, lebih banyak pilihan serta suasana toko yang lebih nyaman, pelayanan yang lebih maksimal dan berkualitas. Data dalam penelitian ini dikumpulkan melalui penyebaran kuesioner pada responden. Populasi dalam penelitian ini adalah data kunjungan konsumen ke The Foodhall Neo Soho pada tahun 2021 dan 2022. Jumlah sampel yang diambil didasarkan pada perhitungan dengan menggunakan rumus slovin dengan jumlah sampel 99,58 dibulatkan menjadi 100 (seratus) responden. Metode penelitian yang digunakan adalah metode kuantitatif dengan pendekatan deskriftif verivikatif. Hasil penyebaran kuesioner dianalisis dengan analisis regresi berganda, koefisiensi determinasi, uji t dan uji F. Hasil penelitian menunjukkan bahwa: (1) store atmosphere berpengaruh secara parsial sebesar 0,391 atau 39,1% terhadap revisit intention di The Foodhall Neo Soho Jakarta. (2) service quality berpengaruh secara parsial sebesar 0,426 atau 42,6% terhadap revisit intention di The Foodhall Neo Soho Jakarta. (3) store atmosphere dan service quality berpengaruh secara simultan sebesar 0,575 atau 57,5% terhadap revisit intention di The Foodhall Neo Soho Jakarta.
Pengaruh Performance Expectancy dan Perceived Risk terhadap Continuance Intention pada E-Wallet DANA Ayu, Putri Gustina; Aprianti, Vika; Foster, Bob
Jurnal Pemasaran Kompetitif Vol. 7 No. 3 (2024): Jurnal Pemasaran Kometitif
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jpkpk.v7i3.41048

Abstract

Penelitian ini dilakukan dengan tujuan untuk mengetahui gambaran Performance Expectancy dan Perceived Risk terhadap Continuance Intention pada E-Wallet DANA serta pengaruh Performance Expectancy dan Perceived Risk terhadap Continuance Intention pada E-Wallet DANA secara parsial maupun simultan. Metode penelitian yang digunakan dalam penelitian ini yaitu metode deskriptif dan verifikatif dengan menggunakan pendekatan kuantitatif. Populasi dalam penelitian ini merupakan seluruh pengguna DANA yang dilihat dari jumlah pengunduh aplikasi DANA pada playstore. Jumlah sampel yang diambil dalam penelitian ini yaitu sebanyak 200 responden. Hasil penyebaran kuesioner dianalisis dengan menggunakan analisis regresi berganda, koefisien determinasi, uji t dan uji F. berdasarkan penyebaran data diperoleh bahwa Performance Expectancy, Perceived Risk, dan Continuance Intention berada dalam kategori baik. Berdasarkan hasil uji determinasi yang telah dilakukan pada variabel Performance Expectancy berpengaruh sebesar 57,6% terhadap Continuance Intention, Perceived Risk memiliki pengaruh sebesar 12,4% terhadap Continuance Intention, Performance Expectancy dan Perceived Risk berpengaruh sebesar 58% terhadap Continunace Intention. Hasil penelitian menunjukan bahwa variabel Performance Expectancy dan Perceived Risk berpengaruh terhadap Continuance Intention pada E-Wallet DANA baik secara parsial maupun simultan.
Local Agricultural Product Packaging Innovation as an Effort to Improve Branding and Sustainable Excellence of Farmer Community Products in Ciburial Village, West Bandung Regency Fitriani Reyta; Susan Purnama; Bob Foster
Britain International of Humanities and Social Sciences (BIoHS) Journal Vol 6 No 1 (2024): Britain International of Humanities and Social Sciences, February
Publisher : Britain International for Academic Research (BIAR) Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/biohs.v6i1.1059

Abstract

The Joint Partners of Farmer Groups (Gapoktan) in Ciburial Village, West Bandung Regency, has great potential in selling horticultural agricultural products, one of the Gapoktans already has potential market demand is Cipta Mandiri. Gapoktan Cipta Mandiri has a high demand for organic vegetable products, digital media marketing increases awareness and expands the market quickly. The high demand creates new problems for Gapoktan Cipta Mandiri, namely product packaging that is not yet able to protect the product for long distance delivery, while consumer demand is not only from Bandung and its surroundings, as well as other large cities that are pretty far away, packaging innovations are needed that can protect the durability of organic vegetables, which are accessible from chemicals, where product spoilage is faster than non-organic products. Vacuum packaging innovations with cooling and anti-rotting systems need to be developed to support market demand which is already quite rapid. This innovation is expected to increase the potential for economic independence in other Ciburial village communities besides Gapoktan Cipta Mandiri. This research aims to determine the role of organic agricultural product packaging innovation in improving the branding and sustainable excellence of Gapoktan agricultural products. Ciburial Village, West Bandung Regency. A total of 100 samples were used from a population of 200 organic vegetable consumers in large cities, consisting of online consumers of organic products from Gapoktan Cipta Mandiri, Ciburial. The results of packaging innovation are proven to increase brand awareness and knowledge as well as the superiority of agricultural products by 78.25%. The branding strength formed from packaging innovation increases the product's competitive advantage by 85.16%. The indirect influence through the variable between branding has a path coefficient value that is greater than the direct influence path coefficient value. The branding strategy increases the impact of the packaging innovation strategy on the competitive advantage of Ciburial Village Gapoktan MSME products.
The Assessment of Components Affecting Interest in Reusing Video Conferencing Advancement Fitriani Reyta; Susan Purnama; Bob Foster; Aggi Panigoro Sarifiyono; Teguh Rahman Faiz; Wulan Julfiani
Britain International of Humanities and Social Sciences (BIoHS) Journal Vol 6 No 1 (2024): Britain International of Humanities and Social Sciences, February
Publisher : Britain International for Academic Research (BIAR) Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/biohs.v6i1.1060

Abstract

In the new normal era, the use of video conferencing technology has increased and become a new habit among Indonesians. However, despite a significant increase, the factors influencing the interest in reusing video conferencing technology after the new normal era are still in question. Thus, this study aimed to create a research model to explain factors influencing the interest in reusing video conferencing technology, including perceived ease of use, usefulness, self-efficacy, enjoyment, social influence, facilitating conditions, and user satisfaction. The population in this study was people who live in the Greater Jakarta area, with a total of 320 samples collected using the purposive sampling method through questionnaires on google forms. Then the data was processed using PLS. The results of data analysis using the structural equation modeling method show that self-efficacy and facilitating conditions have a positive effect on perceived ease of use, perceived enjoyment and social influence have a positive effect on perceived usefulness, system quality has a positive effect on user satisfaction, perceived ease of use has a positive effect on perceived usefulness, perceived usefulness has a positive effect on continuance intention, perceived usefulness has a positive effect on user satisfaction, and user satisfaction have a positive effect on continuance intention. However, perceived ease of use has an insignificant effect on continuance intention in reusing video conferencing technology.
Tata Kelola Perkotaan dan Ketahanan Ekonomi di Indonesia: Suatu Tinjauan Kualitatif Susan Purnama; Fitriani Reyta; Bob Foster; Johnson Sinaga
Economics Professional in Action (E-Profit) Vol 6 No 1 (2024): Economic Professional in Action (E-PROFIT)
Publisher : LPPM Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/eprofit.v6i1.831

Abstract

Urban communities face various challenges, one of which is strengthening economic resilience. The aim of this research is to reveal the relationship between economic resilience and good urban governance in Indonesia, especially the City of Bandung in the field of credit distribution policy. The findings in this research were conceptualized using qualitative descriptions. Based on the findings obtained, the implementation of good urban governance in the field of corporate credit programs is still not optimal and further development of policies and supervision of fund distribution officers, channeling institutions and recipients of financial support is still needed. The managerial implications for the Bandung city government are increasing credit distribution to the productive sector, especially the service sector, adding collateral before credit distribution, and increasing credit risk mitigation for young debtors, medium freeze debtors (Rp. 10 - 20 million/month), and debtors subject to interest rates. higher interest.
Co-Authors Aggi Panigoro Sarifiyono Agung Pramayuda Aprianti, Vika Ari Purno Wahyu Wibowo Ayu Nike Retnowati Ayu, Putri Gustina Bernadetha Nadeak Diwan Setiawan Eko Purwanto Elan Rusnendar Elferida Sormin Fitri Reyta Gilang Hendriawan Irfan Achmad Musadat Iwan Sidharta Johnson Sinaga Jumadil Saputra Maitsa Sifa Marbun, Frida Wati Boru Muhammad Deni Johansyah Nurhastuti, Evi Sri Nurjanah, Cici Priyana, Indarta Purwadisastra, Dikdik Putri, Shinta Hartini Rahmayanti, Rima Reyta, Fitriani Saberina, Sabilla Susan Purnama Susan Purnama Teguh Rahman Faiz Wawan Hermawan Wulan Julfiani