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All Journal Sosiohumaniora Jurnal Ilmiah Kursor Jurnal Computech & Bisnis (e-Journal) STRATEGIC AL ISHLAH Jurnal Pendidikan Bisma: Jurnal Bisnis dan Manajemen International Journal of Supply Chain Management Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan Journal Sampurasun : Interdisciplinary Studies for Cultural Heritage JURNAL PEMASARAN KOMPETITIF Jurnal Maps (Manajemen Perbankan Syariah) JMK Jurnal Manajemen dan Kewirausahaan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal ComunitA Servizio International Journal of Business, Economics, and Social Development International Journal of Economics, Management, Business, and Social Science Britain International of Humanities and Social Sciences (BIoHS) Journal Kontigensi: Jurnal Ilmiah Manajemen Economics Professional in Action (E-Profit) Jurnal Bhakti Karya dan Inovatif Jurnal Maps (Manajemen Perbankan Syariah) In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal) Civitas: Jurnal Pengabdian Masyarakat
Bob Foster
Universitas Informatika Dan Bisnis Indonesia
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Social Sciences Transportation Other

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Preferensi Konsumen Dan Dampaknya Pada Minat Beli Bob Foster
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 12 No. 1 (2018): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/rgappt75

Abstract

Nowadays, the communication equipment companies face the fierce competition. The company tries to be the market leader. Based on data obtained in the last five years, Samsung is the smartphone market leader that topped the ranks in any types of communication equipment. Now, technology is a tool that enables people to connect with one another easily. The population in this study is all consumers of Samsung products in Bandung. The variables as brand image, brand trust, and product quality are used to explain the consumer preferences. The 100 people were used as samples based on the Green model. This study tries to find the impact of customer preferences that influence the buying interest. This study uses primary data by distributing the questionnaires to the consumers of Samsung products in Bandung. The sampling technique used in this study is the non-probability sampling with purposive sampling technique. The research uses the quantitative method, and the analytical tool is the multiple regression analysis. SPSS is the software that supports this research. The results show that all research variables both simultaneously and partially affect buying interest.
The Impact of Destination Image on Revisit Intention Mediation Role by Overall Satisfaction Perspective from Shopping Destination in Bandung, Indonesia Bob Foster; Iwan Sidharta
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 15 No. 2 (2021): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/e8c7bn82

Abstract

Currently, the tourism sector is a central issue in the growth of a country. Researchers have proven the critical role of the tourism sector in increasing state revenues through tourist visits, both domestic and foreign tourists. Several previous studies have shown the part of the destination image in increasing the revisit rates. However, multiple research models have differed variations in explaining the influence of the destination image on the tourists' loyalty to revisit shopping destinations. Therefore, this study aims to determine the effect of destination image on tourist revisit intention towards shopping tours in Bandung. The survey approach is used to answer the research objectives. The results prove there is an influence of the destination image on the tourists' revisit intention to shopping tours with 179 samples carried out simultaneously on several shopping tourist destinations in Bandung. Thus, the proper advice to improve the revisit intention is providing facilities and infrastructure as well as exciting experiences for the tourists.
Pengelolaan Manajemen Usaha pada UMKM dan Pelatihan Pemasaran Digital di Kelurahan Cibaduyut Kidul Kecamatan Bojongloa Kidul Retnowati, Ayu Nike; Foster, Bob; Priyana, Indarta; Purwadisastra, Dikdik
In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) Vol 20 No 2 (2021): In Search
Publisher : LPPM UNIBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/insearch.v20i2.1032

Abstract

The success of a country's economy is very identical to the development of Micro, Small, & Medium Enterprises (MSMEs) as a sector that absorbs high labor, MSMEs are also known as one of the real sectors that can reduce unemployment rates, which ultimately act as a driving force that plays a strategic role in urban and rural areas. The economic conditions that continue to decline as a result of the Covid 19 Pandemic make it important for the government to play a role in motivating MSME actors to mobilize their abilities to be able to adapt to the application of Digital Business. This research aimed to enhance the digital capabilities of MSME in Kecamatan Bojongloa Kidul, Bandung. By conducting a training program focused on digital marketing and financial management, the study sought to address the challenges faced by these businesses in the post-pandemic era. Training program focused on digital marketing and financial management. The results demonstrate a significant improvement in participants' understanding and application of digital tools. The findings suggest that targeted training programs can effectively empower MSME to adopt digital technologies and enhance their competitiveness in the market. Moreover, the study underscores the importance of providing ongoing support and resources to sustain the digital transformation process.
Social Media Marketing untuk Para Penggiat UMKM di Kecamatan Bojongloa Kidul Foster, Bob; Rusnendar, Elan; Saberina, Sabilla
In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) Vol 21 No 2 (2022): In Search
Publisher : LPPM UNIBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/insearch.v21i2.1048

Abstract

Bojongloa Kidul District is an area that has as many as 28 MSMEs which are divided into 10 MSMEs in the field of food culinary, 6 MSMEs in hijab fashion convection, 4 MSMEs in handicrafts, 6 MSMEs in culinary and beverages and 2 MSMEs in services. However, the number of MSMEs has not been balanced with the social media-based marketing capabilities of MSME actors. The challenges faced by MSME actors are how to create interesting content and schedules that are still inconsistent. This is due to the limited ability to use social media and the use of the features of social media. In addition, MSME actors expect an increase in their ability to create content, both photos and videos of their products or services. So that social media-based marketing used by MSME actors in Bojongloa Kidul District can be more effective and efficient with training from other parties.
The Effect of Financial Targets and Financial Stability on Financial Statement Fraud in the Mining Sector Registered in LQ-45 for the 2019–2023 Period Nurjanah, Cici; Foster, Bob; Musadat, Irfan Achmad
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 5 No. 2 (2025): May 2025
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v5i2.454

Abstract

This study aims to determine the picture and influence of Financial Targets and Financial Stability on financial statement fraud. This study uses a quantitative method with a descriptive and verifiable approach, the secondary data in this study is accessed through www.idx.co.id. The population of this study is companies in the mining sector listed in LQ-45 for the 2019-2023 period with a population of 50 financial statements from 10 companies during the 2019-2023 period. In the sampling process, the technique used is purposive sampling by producing 20 financial reports from 4 companies during the 2019-2023 period. Based on the results of the hypothesis test, it was obtained that the results of the t-test partially concluded that the Financial Target had no effect on Financial Statement Fraud with an effect of 0.1%. Meanwhile, the Financial Stability variabel partially did not affect Financial Statement Fraud with an influence of 3.0%. And simultaneously, Financial Targets and Financial Stability have no effect on financial statement fraud, the amount of influence is -0.70% on the Mining Sector Registered in LQ-45 for the 2019-2023 Period.
Peranan Desain Kemasan dan Branding dalam Peningkatan Citra Merek Produk Usaha Unggulan Bandung Selatan Bob Foster; Fitriani Reyta; Muhamad Deni Johansyah; Bernadetha Nadeak; Elferida Sormin
JURNAL Comunità Servizio : Jurnal Terkait Kegiatan Pengabdian kepada Masyarakat, terkhusus bidang Teknologi, Kewirausahaan dan Sosial Kemasyarakatan Vol. 2 No. 2 (2020): OKTOBER
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM), Univesitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/cs.v3i1.2898

Abstract

Keunikan kemasan dan bahan kemasa yang berkualitas seringkali menjadikan produk tertentu dinilai memiliki citra merek yang baik di benak konsumen, sebaliknya produk yang di kemas seadanya dan bahan kemasan yang berkualitas rendah menjadikan suatu produk dinilai memiliki citra merek yang rendah. White tea merupakan salah satu produk unggulan yang diproduksi oleh usaha mikro di Bandung selatan tepatnya desa Gambung, Pangalengan. Perkebunan teh Gambung berada di Desa Cisondari, Kecamatan Pasir Jambu, Pangalengan, Kabupaten Bandung menjadi salah satu daerah dengan komoditas teh terbaik di Indonesia, bahkan sampai ke pasar mancanegara yaitu ke pasar komoditas teh di Inggris dan Amsterdam, dirintis oleh Rudolph Eduard Kerkhoven, warga Belanda pada abad 18. Kepemilikan perkebunan teh beragam di Gambung, milik pemerintah, swasta dan masyarakat lokal. Salah satu usaha yang berkembang dikarenakan permintaan tinggi adalah produk white tea. Kemasan produk teh asal Gambung masih dirata ratakan sederhana dan berbahan dasar dus atau kertas dan branding sederhana sehingga produk mahal menjadi terkesan murah, dan menurunkan citra merek juga permintaan produk. Penelitian ini merupakan hasil pengabdian masyarakat yang dilakukan oleh akademisi Universitas Informatika dan Bisnis Indonesia bekerja sama dengan Universitas Padjajaran Bandung, tujuan penelitian adalah untuk mengetahui faktor kemasan dan branding sebagai pendorong penningkatan citra yang dibentuk oleh kemasan dan branding tersebut, 100 responden diambil secara acak dari bagian populasi konsumen loyal di café di kota Bandung. Hasil pengolahan kuisioner menggunakan partial least square menyatakan ada pengaruh desain dan bahan kemasan juga branding terhadap citra merek produk teh putih yang diproduksi oleh usaha Menengah asal Gambung, Kab Bandung, Jabar. Kata Kunci : Desain kemasan, Branding, White tea, Pangalengan, Usaha Unggulan
The Effect of Perceived Ease of Use and Perceived Security on Customer Satisfaction on The Dana E-Wallet Transfer Feature Marbun, Frida Wati Boru; Foster, Bob; Pramayuda, Agung
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 5 No. 3 (2025): September 2025
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v5i3.468

Abstract

This research was conducted with the aim of finding out the description of Perceived Ease of Use and Perceived Security on Customer Satisfaction on the DANA E-Wallet Transfer Feature as well as the influence of Perceived Ease of Use and Perceived Security on Customer Satisfaction on the DANA E-Wallet Transfer Feature in Indonesia, and the lack of it. ease of use of the DANA application which is influenced by factors such as low security perceptions and low levels of trust that using the system can increase efficiency in work. The research methods used in this research are descriptive and verification methods using a quantitative approach. The population in this study is all DANA users as seen from the number of DANA application downloads on Playstore. The number of samples taken in this research was 100 respondents. The results of distributing the questionnaire were analyzed using multiple regression analysis, coefficient of determination, t test and F test. Based on the distribution of data, it was found that Perceived Ease of Use, Perceived Security and Customer Satisfaction were in the good category. Based on the results of the determination test that has been carried out on the variable, Perceived Ease of Use has an influence of 4.6% on Customer Satisfaction, Perceived Security has an influence of 60.8% on Customer Satisfaction, Perceived Ease of Use and Perceived Security have an influence of 67.9% on Customer Satisfaction. The research results show that the Perceived Ease of Use and Perceived Security variables influence Customer Satisfaction on the DANA E-Wallet Transfer Feature both partialy and simultaneously.
Business Sustainability of SMEs In Malaysia Foster, Bob; Rusnendar, Elan; Nurhastuti, Evi Sri; Purwanto, Eko; Setiawan, Diwan; Putri, Shinta Hartini
Civitas : Jurnal Pengabdian Masyarakat Vol. 1 No. 2 (2024): Desember 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/civitas.v1i2.405

Abstract

This study explores the outcomes of the "Talk Series" community engagement program, which aimed to enhance understanding and awareness of sustainable business practices among SMEs and stakeholders in Malaysia. The program effectively introduced key business sustainability concepts through a structured approach involving expert lectures and interactive discussions, including its benefits, challenges, and practical applications. The findings indicate that the program motivated participants to adopt sustainable practices, emphasizing their potential to improve business reputation, operational efficiency, and innovation while contributing to broader societal and environmental goals. However, the program faced limitations, including a restricted participant scope, short duration, and resource constraints among SMEs. This research highlights the effectiveness of knowledge-sharing initiatives in promoting sustainable business practices. It underscores the need for expanded, long-term engagement to support the broader adoption of sustainability in the SME sector. The outcomes of this program contribute to advancing sustainable economic and environmental practices in Malaysia, aligning with global sustainability objectives.
Co-Authors Aggi Panigoro Sarifiyono Agung Pramayuda Aprianti, Vika Ari Purno Wahyu Wibowo Ayu Nike Retnowati Ayu, Putri Gustina Bernadetha Nadeak Diwan Setiawan Eko Purwanto Elan Rusnendar Elferida Sormin Fitri Reyta Gilang Hendriawan Irfan Achmad Musadat Iwan Sidharta Johnson Sinaga Jumadil Saputra Maitsa Sifa Marbun, Frida Wati Boru Muhammad Deni Johansyah Nurhastuti, Evi Sri Nurjanah, Cici Priyana, Indarta Purwadisastra, Dikdik Putri, Shinta Hartini Rahmayanti, Rima Reyta, Fitriani Saberina, Sabilla Susan Purnama Susan Purnama Teguh Rahman Faiz Wawan Hermawan Wulan Julfiani