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All Journal Al-Iqtishad : Jurnal Ilmu Ekonomi Syariah (Journal of Islamic Economics) Assets : Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Akuntabilitas Manajemen Pendidikan JBTI : Jurnal Bisnis : Teori dan Implementasi Jurnal Mirai Management Jurnal Ilmiah Manajemen "E M O R" Journal of Economic, Bussines and Accounting (COSTING) Al-Hayat: Journal of Islamic Education JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Journal of Educational Research and Evaluation Jesya (Jurnal Ekonomi dan Ekonomi Syariah) MONSU'ANI TANO Jurnal Pengabdian Masyarakat Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Syar'Insurance: Jurnal Asuransi Syariah Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) Indonesian Collaboration Journal of Community Services (ICJCS) Journal of Social Research Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri The International Conference on Education, Social Sciences and Technology (ICESST) International Journal of Community Service (IJCS) Lentera: Multidisciplinary Studies Journal of World Future Medicine, Health and Nursing Journal of Islamic Economy Lentera: Multidisciplinary Studies International Conference on Digital Advanced Tourism, Management, and Technology Proceeding of The International Conference on Management, Entrepreneurship, and Business Journal of Management Oikonomia : Journal of Management Economics and Accounting Journal of Islamic Economy
Wahyudin Rahman
Universitas Muhammadiyah Luwuk
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Journal : Journal of Social Research

 1 
Culinary Business Online Marketing Strategies in the Post-Covid 19 Pandemic Era Wahyudin Rahman
Journal of Social Research Vol. 2 No. 5 (2023): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v2i5.850

Abstract

The Covid-19 pandemic has had a major impact on the culinary industry in Indonesia, especially on small and medium enterprises. Many culinary business actors have been forced to close their businesses because they are affected by the pandemic. The purpose of this study is to analyze and examine the phenomana and symptoms of online product marketing by culinary business people in Jakarta in the midst of the Covid-19 pandemic that has hit Indonesia, especially in Jakarta. The research method used is a qualitative approach by conducting direct observations, literature studies and in-depth interviews with key informants as business actors and microeconomic observers. Analysis and discussion of observations of the phenomena and symptoms of online marketing Culinary Sales in Jakarta shows that online culinary marketing has experienced a significant increase in income. Theoretically, marketing online product sales is the most appropriate strategy, both in the midst of the Covid-19 pandemic and in the midst of normal conditions. The conclusion of the results of this study is that online product marketing today and in the future is the best choice for middle to lower economic actors who are difficult to avoid.
Co-Authors ., Kamaradika A Ifayani Haanurat Adrian Polim Afriani Ismail, Rindi Alam Tauhid Syukur, Alam Tauhid Amilia Zainita Amilia Zainita Saini Anugriaty Indah Asmarany Aprilian, Muhammad Irfan Arafah Pandjo, Siti Arda Suari, Ni Gusti Atu Arif Saefudin Arisanjaya Doloan Arsyad Arsyad Asmita Wulansari Dg. Liwang Belani, Sriwanti Cahyaning Raheni Chai, Som Christian August Harold Legoh Debiyanti Kune Djawa, Sutrisno Edy Setiawan Etika Pujianti Fitri Devi Lestari Izaak Gatot Wijayanto HADIYATI, RINI Hasrat A Aimang Henny Sanulita Herdiyanti, Herdiyanti Ikhsan S. Abd Razak Irwan Moridu Itang Itang Jaka Darmawan Jaka Darmawan Jam’an, Andi Judijanto, Loso Juniche Irene Sarapang Juwita Azizah K Djawa, Sutrisno Klemens Mere Lailatul Nikmah, Fika Lalangi, Febrian LAUNTU, ANSIR LAYOO, NURHIDAYAH Loso Judijanto Loso Judijanto Lucky Mahesa Yahya Masdar Masud Masud, Masdar Moch. Khoirul Faizin Muammar Revnu Ohara Muchriana Muchran Mudasetia, Mudasetia Muhammad Asir Muhsin Wahid Munawar Kader Nani Nurcahyani Hi. Yusuf Nur Fatwa Nur Fatwa Nur Fatwa, Nur Nurhidayah Layoo Nurhidayah Layoo Nurjanna Ladjin Pao, Chai Pataba, Sarianti S. Pratiwi, Nurul Rezky Razak, Ikhsan Rina Setyaningsih, Rina Riski Mahyudin Lamato Sagira Sagira Sagira, Sagira Saudin, La Sri Hastutik SULASMI ANGGO Sutrisno K. Djawa Wa Sari Aksa Wahid, Muhsin Zainita, Amilia