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All Journal Al-Iqtishad : Jurnal Ilmu Ekonomi Syariah (Journal of Islamic Economics) Assets : Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Akuntabilitas Manajemen Pendidikan JBTI : Jurnal Bisnis : Teori dan Implementasi Jurnal Mirai Management Jurnal Ilmiah Manajemen "E M O R" Journal of Economic, Bussines and Accounting (COSTING) Al-Hayat: Journal of Islamic Education JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Journal of Educational Research and Evaluation Jesya (Jurnal Ekonomi dan Ekonomi Syariah) MONSU'ANI TANO Jurnal Pengabdian Masyarakat Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Syar'Insurance: Jurnal Asuransi Syariah Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) Indonesian Collaboration Journal of Community Services (ICJCS) Journal of Social Research Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri The International Conference on Education, Social Sciences and Technology (ICESST) International Journal of Community Service (IJCS) Lentera: Multidisciplinary Studies Journal of World Future Medicine, Health and Nursing Journal of Islamic Economy Lentera: Multidisciplinary Studies International Conference on Digital Advanced Tourism, Management, and Technology Proceeding of The International Conference on Management, Entrepreneurship, and Business Journal of Management Oikonomia : Journal of Management Economics and Accounting Journal of Islamic Economy
Wahyudin Rahman
Universitas Muhammadiyah Luwuk
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Journal : Journal of Management

 1 
The Role of Social Media Marketing on Company Orientation Rahman, Wahyudin; Aprilian, Muhammad Irfan; Pataba, Sarianti S.; Arda Suari, Ni Gusti Atu
Journal of Management Vol. 3 No. 1 (2024): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

This study is a descriptive quantitative study. This study used questionnaires and interviews as its technique of data gathering. MSMEs in Soppeng Regency make up the research population. The minimum sample size required for this study is equal to 12 times the total number of latent variables in the path model, or 12 times the total number of indicators. 114 MSME samples in all made up the study's sample. According to the study's findings, entrepreneurial orientation is positively and significantly impacted by social media marketing marketing capabilities, while entrepreneurial orientation is not impacted by social media marketing marketing assets. Regarding the indirect effects, MSME marketing performance is positively and significantly impacted by Social Media Marketing marketing capabilities through entrepreneurial orientation as an intervening variable, whereas marketing performance is not impacted by Social Media Marketing marketing assets through entrepreneurial orientation as an intervening variable
Digital Marketing-Based Business Management Strategy for MSMEs in Luwuk City Arafah Pandjo, Siti; Lalangi, Febrian; Afriani Ismail, Rindi; Lailatul Nikmah, Fika; Rahman, Wahyudin
Journal of Management Vol. 4 No. 2 (2025): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

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This study aims to analyze the implementation of digital marketing-based business management strategies among Micro, Small, and Medium Enterprises (MSMEs) in Luwuk City, Indonesia. The research was conducted to understand how MSMEs adopt digital tools to improve competitiveness, customer engagement, and business performance in the digital era. Using a qualitative research design, data were collected through in-depth interviews, field observations, and documentation involving 10 MSME owners from various sectors, including culinary, fashion, handicrafts, and services.The findings show that most MSMEs in Luwuk City have started integrating digital marketing platforms, particularly Facebook, Instagram, and WhatsApp Business, into their promotional strategies. Eight out of ten informants actively use social media to increase visibility and customer interaction, while only three have ventured into e-commerce platforms such as Tokopedia and Shopee due to logistical and payment challenges. The study also reveals that MSMEs adopting digital tools consistently experience sales growth, enhanced brand recognition, and improved management efficiency. However, obstacles such as limited digital literacy, unstable internet infrastructure, lack of advertising budgets, and minimal institutional support remain significant barriers. Digital marketing adoption has encouraged MSMEs to shift from traditional to more structured business management practices, supported by better record-keeping and customer communication. The study concludes that strengthening digital skills, strategic planning, and collaboration among stakeholders is essential to optimize MSME competitiveness in Luwuk City.
Co-Authors ., Kamaradika A Ifayani Haanurat Adrian Polim Afriani Ismail, Rindi Alam Tauhid Syukur, Alam Tauhid Amilia Zainita Amilia Zainita Saini Anugriaty Indah Asmarany Aprilian, Muhammad Irfan Arafah Pandjo, Siti Arda Suari, Ni Gusti Atu Arif Saefudin Arisanjaya Doloan Arsyad Arsyad Asmita Wulansari Dg. Liwang Belani, Sriwanti Cahyaning Raheni Chai, Som Christian August Harold Legoh Debiyanti Kune Djawa, Sutrisno Edy Setiawan Etika Pujianti Fitri Devi Lestari Izaak Gatot Wijayanto HADIYATI, RINI Hasrat A Aimang Henny Sanulita Herdiyanti, Herdiyanti Ikhsan S. Abd Razak Irwan Moridu Itang Itang Jaka Darmawan Jaka Darmawan Jam’an, Andi Judijanto, Loso Juniche Irene Sarapang Juwita Azizah K Djawa, Sutrisno Klemens Mere Lailatul Nikmah, Fika Lalangi, Febrian LAUNTU, ANSIR LAYOO, NURHIDAYAH Loso Judijanto Loso Judijanto Lucky Mahesa Yahya Masdar Masud Masud, Masdar Moch. Khoirul Faizin Muammar Revnu Ohara Muchriana Muchran Mudasetia, Mudasetia Muhammad Asir Muhsin Wahid Munawar Kader Nani Nurcahyani Hi. Yusuf Nur Fatwa Nur Fatwa Nur Fatwa, Nur Nurhidayah Layoo Nurhidayah Layoo Nurjanna Ladjin Pao, Chai Pataba, Sarianti S. Pratiwi, Nurul Rezky Razak, Ikhsan Rina Setyaningsih, Rina Riski Mahyudin Lamato Sagira Sagira Sagira, Sagira Saudin, La Sri Hastutik SULASMI ANGGO Sutrisno K. Djawa Wa Sari Aksa Wahid, Muhsin Zainita, Amilia