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All Journal IQTISHODUNA JAM : Jurnal Aplikasi Manajemen An-Nisbah: Jurnal Ekonomi Syariah Jurnal Riset Bisnis dan Manajemen Tirtayasa Conference on Innovation and Application of Science and Technology (CIASTECH) JURISMA: Jurnal Riset Bisnis & Manajemen Applied Technology and Computing Science Journal Jurnal Manajemen Bisnis Jurnal Karinov Journal of Global Business and Management Review JMK Jurnal Manajemen dan Kewirausahaan Jurnal Pengabdian Masyarakat Asia Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) Journal of Technology and Informatics (JoTI) JURNAL ILMIAH GLOBAL EDUCATION Jurnal Manajemen dan Profesional Jurnal Ilmu Komunikasi Progressio EKONOMIKA45 JISOS: Jurnal ilmu sosial JOMPA ABDI: Jurnal Pengabdian Masyarakat Asian Journal of Management Analytics Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia MDP Student Conference Jurnal Inovasi Bisnis Manajemen dan Akuntansi An-Nisbah: Jurnal Ekonomi Syariah Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka)
Yogatama, Ahmad Nizar
Institut Teknologi Dan Bisnis Asia Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Social Sciences Other

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Digital Transformation in Street Food Business in Malang: AI Application Training for Content Creation and Effective Promotion Strategies Yogatama, Ahmad Nizar; Sidi, Agus Purnomo; Anjaningrum, Widiya Dewi; Bukhori, Muhammad; Dura, Justita; Cahyaningtyas, Fadilla; Andriany, Lussia Mariesti; Hanif, Rifki
Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v6i1.2299

Abstract

Purpose: This study investigates the integration of Artificial Intelligence (AI) in digital marketing for street food businesses in Malang, focusing on training housewives to improve content creation and promotion strategies. The research aims to bridge the digital gap for small-scale food vendors by providing essential digital skills and AI tools. Method: The research employed a mixed-method approach, including pre-training assessments, online training sessions, and personalized mentoring. A total of 20 housewives running street food businesses participated in the training, which was conducted over three months. The AI tools used included Canva AI and Flair AI for photo editing, content creation, and social media optimization. Practical Applications: The study demonstrates how AI-driven tools can enhance social media engagement, brand visibility, and customer interaction for street food vendors. This initiative provides a model for empowering small business owners to leverage digital marketing tools effectively, contributing to their long-term success. Conclusion: The training resulted in significant improvements in participants' digital marketing capabilities, with increased confidence in using AI tools. The findings highlight the transformative potential of AI for MSMEs, particularly in enhancing the competitive edge of street food businesses in Malang.
The Role of Creative Self-Efficacy as a Mediator Between Transformational Leadership and Innovative Work Behavior in Food and Beverage SMEs in Malang City Ahmad Nizar Yogatama
Jurnal Inovasi Bisnis Manajemen dan Akuntansi Vol. 3 No. 2 (2025): JIBMA : Jurnal Inovasi Bisnis Manajemen dan Akuntansi
Publisher : Jurnal Inovasi Bisnis Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51922/jibma.v3i1.133

Abstract

This study investigates the role of Creative Self-Efficacy (CSE) as a mediator in the relationship between Transformational Leadership (TL) and Innovative Work Behavior (IWB) within food and beverage SMEs in Malang City. A quantitative approach was employed, utilizing structured questionnaires distributed to employees and managers. Data were analyzed using multiple regression and mediation analyses. Results indicate that TL positively and significantly influences IWB both directly and indirectly through CSE. The findings demonstrate that transformational leaders not only inspire employees to innovate but also enhance their confidence in generating creative ideas. The model exhibits excellent fit indices, reinforcing the validity of these relationships. Practical implications include the need for leadership development programs and organizational initiatives that foster CSE to drive innovation. This study contributes to the literature on leadership and innovation in SMEs, particularly within the food and beverage sector.
Digital Transformation as a Moderator in the Relationship between Green Entrepreneurial Orientation and Financial Bootstrapping on Financial Performance Yogatama, Ahmad Nizar; Sudarmiatin; Wening Patmi Rahayu
Asian Journal of Management Analytics Vol. 3 No. 4 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v3i4.11815

Abstract

This study examines how digital transformation can moderate the relationship between Green Entrepreneurial Orientation (GEO) and Financial Bootstrapping on the financial performance of culinary Micro, Small, and Medium Enterprises (MSMEs) in Malang City. Data was collected from 390 MSMEs in the food and beverage industry using questionnaires and analyzed using multiple linear regression and moderated regression analysis. This regression model highlights the significance of Green Entrepreneurial Orientation and Financial Bootstrapping as primary methods influencing the financial success of MSMEs. Digital Transformation as moderated is significant. To get best outcomes, MSMEs must integrate sustainability methods with financial efficiency concurrently, rather than concentrating on a singular aspect.
Pengaruh Faktor Organisasi terhadap Sistem Informasi Sumber Daya Manusia serta Motivasi Karyawan (Studi pada Perusahaan Daerah Air Minum Kota Malang) Yogatama, Ahmad Nizar; Thoyib, Armanu; Troena, Eka Afnan
Jurnal Aplikasi Manajemen Vol. 13 No. 1 (2015)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

This study aims to know and analyze the organizational factors in which affecting Human Resources Information System adoption, then analyze Human Resource Information System adoptionin which affecting the employee motivation in the Regional Water Company Malang. This study is using quantitative method. Population consists of 36 people. Sample is used census technique. Analysis data is used analysis and Partial Least Square. The results show that organizational factors affected Human Resource Information Systems adoption, organizational factors affected motivation, and only Human Resource Information System adoption affected motivation. In general, e-HRM (Electronic Human Resource Management) and HRIS (Human Resource Information System) can be judged from the context of the organization (training and skills of human resources), however only HRIS adoption can affect employee motivation.
ANALISIS NETNOGRAFI PERSEPSI KONSUMEN INDONESIA PADA KENDARAAN LISTRIK BYD: STUDI PADA ASPEK BRAND AWARENESS, BRAND IMAGE, PERCEIVED RISK, DAN PURCHASE INTENTION Kurniawan, Hironimus Hari; Yogatama, Ahmad Nizar
Jurnal Manajemen dan Profesional Vol. 6 No. 2 (2025): Jurnal JPRO
Publisher : Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpro.v6i2.2723

Abstract

Meningkatnya popularitas merek kendaraan listrik (EV) asal Tiongkok telah menarik perhatian yang semakin besar di pasar negara berkembang, termasuk Indonesia. Namun demikian, persepsi konsumen terhadap merek-merek ini masih belum banyak diteliti, khususnya dalam ruang digital tempat wacana publik berkembang secara spontan. Penelitian ini bertujuan untuk mengkaji bagaimana konsumen Indonesia memandang BYD, salah satu produsen EV terkemuka dari Tiongkok, melalui perspektif brand awareness, brand image, perceived risk, dan purchase intention. Dengan menggunakan pendekatan netnografi, penelitian ini mengumpulkan dan menganalisis 549 komentar publik dari pengguna YouTube Indonesia pada sejumlah video yang menampilkan kendaraan BYD. Data dikodekan dan dianalisis secara tematik menggunakan perangkat lunak NVivo 14 untuk mengidentifikasi pola berulang dalam sentimen konsumen. Temuan menunjukkan bahwa perceived risk menjadi topik yang paling dominan dalam diskusi (40,25%), dengan kekhawatiran utama berkisar pada keandalan baterai, ketersediaan layanan purna jual, dan nilai jual kembali
Co-Authors Adya Hermawati Adya Hermawati Agus Purnomo Sidi Andriananta, Mufid ANGGI SYUN LIE NINGTYAS Anggun Mai Rosa Indah Anjaningrum, Widiya Dewi Aqromi , Nur Lailatul Armanu Thoyib Armanu Thoyib Arsita, Nia Ayouvi Poerna Wardhanie BUKHORI, MOHAMMAD Bukhori, Muhammad Dinda Rohma Dewi Susanti Eka Afnan Troena Eka Afnan Troena Fadilla Cahyaningtyas Farokah, Lia Fitriyah Yuliani Hanif, Rifki Hendra Leo Pratama Ikrima, Sailil Jaenal Arifin Justita Dura Kurniawan, Hironimus Hari Mariesti Andriany, Lussia Mohammad Bukhori Mufidatul Islamiyah, Mufidatul Mutiara Erwiningtyas Puji Subekti Purboyanti, Rini Trah Rahayu Puji Suci Rahayu Puji Suci Rini Trah Purboyanti Rita Indah Mustikowati Robby Himawan Giri Safarudin Baihaky Samsul Arifin Siti Nurul Afiyah Sri Anggraini Kusuma Dewi Suastika Yulia Riska Sudarmiatin Sunu Jatmika, Sunu Tria Risnanda Purwasih Wening Patmi Rahayu Wulan Alik Mudhawati Yulianto, Lutfy Marita