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Fitur Produk dan Persepsi Harga: Faktor Penentu Keputusan Pembelian Ponsel Pintar Kalangan Gen Z Yogatama, Ahmad Nizar
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 6 (2025): November : Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v3i6.2356

Abstract

The rapid advancement of smartphone technology has shaped consumer buying behavior, especially among students who depend on these devices for learning and social interaction. This research examines how product features and price perceptions influence students’ decisions to purchase Oppo smartphones in Malang City. Using a quantitative research design, data were obtained through questionnaires distributed to 428 respondents and processed using multiple linear regression analysis. The findings indicate that both product features and perceived price positively and significantly affect purchasing decisions, with product features demonstrating a more dominant role. The proposed model accounts for 66.2% of the variance in purchase decisions, suggesting that these two factors play a substantial part in shaping consumer choices. The results highlight the need for manufacturers like Oppo to focus on continuous feature improvements and maintain competitive pricing to strengthen market appeal. It is also suggested that future studies integrate additional variables such as brand image, marketing promotions, or user experience to offer a broader and more in-depth explanation of the determinants influencing smartphone purchase behavior.
DUKUNGAN SOSIAL DARI SUPERVISOR DAN REKAN KERJA DALAM KONTEKS KERJA JARAK JAUH: TINJAUAN CAKUPAN SISTEMATIS Yogatama, Ahmad Nizar
Jurnal Manajemen dan Profesional Vol. 6 No. 3 (2025): Jurnal JPRO
Publisher : Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpro.v6i3.2875

Abstract

This scoping review aims to comprehensively map and analyze existing literature on the roles of supervisor and coworker support in remote and hybrid work contexts. The review systematically examined studies published between 2015 and 2025 across multiple databases. Findings reveal that both supervisor and coworker support significantly enhance psychological well-being and work engagement while mitigating strain and burnout. Supervisor support primarily contributes to role clarity and work–life balance, whereas coworker support strengthens social connectedness and collaboration. When combined, these supports generate synergistic benefits, amplifying positive outcomes for employees and organizations
Cloud-Based Inventory Control Improves Order Fulfillment Accuracy For University Micro-Entrepreneurs Ahmad Nizar Yogatama; Fadilla Cahyaningtyas; Rita Indah Mustikowati; Zurina Binti Zulkifli; Widiya Dewi Anjaningrum
Jurnal Pengabdian Masyarakat Vol. 7 No. 1 (2026): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v7i1.3011

Abstract

Purpose: This study addresses inventory mismanagement among Shopee student-preneurs, specifically tackling dead-stock accumulation, stockouts, and limited storage that trigger order cancellations and penalize store performance. Method: A six-month intervention engaged twenty fashion student-preneurs at ITB Asia Malang through structured phases. The program implemented a cloud-based Google Sheets system with Reorder Point formulas, utilizing pre/mid/post-tests and operational tracking. Practical Applications: The digital tool enables real-time stock monitoring, automated alerts, and data-driven procurement. This cost-effective model helps e-commerce micro-entrepreneurs optimize limited storage, prevent capital lock-up, and streamline fulfillment workflows. Conclusion: Cognitive mastery improved significantly from 40 to 85. The system substantially reduced stockouts and dead stock, enhancing operational efficiency. Despite external supplier variables, cloud-based inventory control successfully improves order fulfillment accuracy and business sustainability.
Work–Life Balance and STARA‑Related Job Insecurity as Predictors of Turnover Intention in Micro Coffee Shops During Economic Turbulence Ahmad Nizar Yogatama; Arjhel Domingo
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 20 No 2 (2026): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v20i2.2485

Abstract

This study investigates the predictors of turnover intention among micro-coffee shop employees during economic turbulence, focusing on the roles of work–life balance and Smart Technology, Artificial Intelligence, Robotics, and Algorithms (STARA) awareness. Utilizing an explanatory quantitative design, data were collected from 399 frontliner coffee shops in Malang, Indonesia, and analyzed via Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results reveal that WLB significantly enhances job satisfaction and mitigates job insecurity. However, WLB has no significant direct effect on turnover intention, its impact is fully mediated by job satisfaction. Additionally, while STARA awareness strongly triggers technology-driven job insecurity, immediate job fears do not significantly affect job satisfaction or turnover intentions due to environmental normalization. Main implications suggest that operators must foster a supportive environment to leverage WLB into actual job satisfaction and invest in frontliner coffee shops upskilling. Research is limited by its cross-sectional data and localized geographic focus.
Pengaruh Budaya Organisasi dan Motivasi terhadap Kinerja Karyawan: Mediasi Kepuasan Kerja di Mie Gacoan Suhat Malang El Faiq Hayya Muthia; Erin Wahyuningtyas; Maylin Eka Putri; Mu’afif Nur Septiana; Prima Yunita; Ahmad Nizar Yogatama
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 2 (2026): Juni: OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i2.10643

Abstract

Indonesia’s fast-growing foodservice sector intensifies operational pressure on quick-service restaurants, making employee performance a critical factor for service consistency and speed. This study aims to examine the effects of organizational culture, work motivation, and job satisfaction on operational employees’ performance at Mie Gacoan Suhat, Malang. A quantitative cross-sectional design was employed using a total sampling approach of operational employees; 35 usable questionnaires were analyzed. Data were collected through a structured Likert-scale survey (1–5) and analyzed using instrument testing, classical assumption checks, and multiple linear regression. The partial tests indicate that organizational culture (p = 0.270), work motivation (p = 0.103), and job satisfaction (p = 0.125) do not significantly predict employee performance individually, although all coefficients are positive. However, the simultaneous test shows a significant combined effect of the three variables on performance (F = 8.424; p < 0.001), with the model explaining 44.9% of the variance (R² = 0.449). These findings suggest that performance improvement is more effective when organizational culture, motivation, and satisfaction are managed as an integrated system rather than through single-factor interventions, providing practical guidance for strengthening HR practices in high-demand service settings.
Pelatihan Branding dan Pemasaran Digital UMKM Kopi Kopisari di Desa Plaosan Kabupaten Malang Nur Elif; Justita Dura; Fadilla Cahyaningtyas; Lussia Mariesti Andriany; Agus Purnomo Sidi; Ahmad Nizar Yogatama; Nicholaus Wayong Kabelen; Khairul Anuar bin Ishak; Mohd. Sahran @ Awang Bin Mohidin; Isyati Binti Suparman; Mime Azrina Jaafar; Nur Farhana Binti Mustahidin
Jurnal Pengabdian KOLABORATIF Vol. 4 No. 2 (2026): July
Publisher : Faculty of Engineering, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/kolaboratif.v4i2.13789

Abstract

Kopisari Farmer Group manages a 0.29-ha coffee MSME in Plaosan Village with 360 BP 308 coffee trees planted since 2008. The main problems are the lack of clear brand identity, structured product narratives, and consistent digital marketing channel management. This community service program aims to improve the partner's branding and digital marketing capacity through hands-on training and mentoring. The method used is participatory training, including needs assessment, positioning-storytelling workshops, social media optimization practice, and content calendar development. The program was evaluated using pre-test and post-test methods. The results showed an 85% increase in partner understanding, with average scores rising from 40 to 85. Practically, the partner successfully produced a positioning document, brand identity draft, farm storytelling script, and content calendar. The partner also optimized their digital storefront and activated customer reviews as social proof. In conclusion, practice-based mentoring effectively accelerates digital marketing adoption for farmer-group-based coffee MSMEs