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Fitur Produk dan Persepsi Harga: Faktor Penentu Keputusan Pembelian Ponsel Pintar Kalangan Gen Z Yogatama, Ahmad Nizar
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 6 (2025): November : Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v3i6.2356

Abstract

The rapid advancement of smartphone technology has shaped consumer buying behavior, especially among students who depend on these devices for learning and social interaction. This research examines how product features and price perceptions influence students’ decisions to purchase Oppo smartphones in Malang City. Using a quantitative research design, data were obtained through questionnaires distributed to 428 respondents and processed using multiple linear regression analysis. The findings indicate that both product features and perceived price positively and significantly affect purchasing decisions, with product features demonstrating a more dominant role. The proposed model accounts for 66.2% of the variance in purchase decisions, suggesting that these two factors play a substantial part in shaping consumer choices. The results highlight the need for manufacturers like Oppo to focus on continuous feature improvements and maintain competitive pricing to strengthen market appeal. It is also suggested that future studies integrate additional variables such as brand image, marketing promotions, or user experience to offer a broader and more in-depth explanation of the determinants influencing smartphone purchase behavior.
DUKUNGAN SOSIAL DARI SUPERVISOR DAN REKAN KERJA DALAM KONTEKS KERJA JARAK JAUH: TINJAUAN CAKUPAN SISTEMATIS Yogatama, Ahmad Nizar
Jurnal Manajemen dan Profesional Vol. 6 No. 3 (2025): Jurnal JPRO
Publisher : Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpro.v6i3.2875

Abstract

This scoping review aims to comprehensively map and analyze existing literature on the roles of supervisor and coworker support in remote and hybrid work contexts. The review systematically examined studies published between 2015 and 2025 across multiple databases. Findings reveal that both supervisor and coworker support significantly enhance psychological well-being and work engagement while mitigating strain and burnout. Supervisor support primarily contributes to role clarity and work–life balance, whereas coworker support strengthens social connectedness and collaboration. When combined, these supports generate synergistic benefits, amplifying positive outcomes for employees and organizations