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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Khizanah al-Hikmah : Jurnal Ilmu Perpustakaan, Informasi, dan Kearsipan JBMP (Jurnal Bisnis, Manajemen dan Perbankan) BERDIKARI : Jurnal Inovasi dan Penerapan Ipteks Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business Martabe : Jurnal Pengabdian Kepada Masyarakat Almana : Jurnal Manajemen dan Bisnis Jambura Journal of Educational Management MANAJEMEN DEWANTARA Akuntansi : Jurnal Akuntansi Integratif Al-Kharaj: Journal of Islamic Economic and Business Janaka : Jurnal Pengabdian Masyarakat Jurnal Ekonomi Efektif Bima Journal : Business, Management and Accounting Journal COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Proceedings of The ICECRS Prosiding University Research Colloquium PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Imara: Jurnal Riset Ekonomi Islam Analisa: Jurnal Manajemen dan Akuntansi International Journal of Artificial Intelligence for Digital Marketing Academia Open International Journal of Economic Integration and Regional Competitiveness Journal of Artificial Intelligence and Digital Economy Synergy: Journal of Business, Finance and Management
Muhammad Yani
Manajemen, Fakultas Bisnis Hukum Dan Ilmu Sosial, Universitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Pengaruh Persepsi Manfaat, Kepercayaan, dan Ulasan Pengguna Terhadap Loyalitas Konsumen Tokopedia Muhammad Alan Fakhrul Ardi; Mochamad Rizal Yulianto; Muhammad Yani
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 17 No. 3 (2025): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v17i3.1476

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh persepsi manfaat, kepercayaan, dan ulasan pengguna terhadap loyalitas konsumen pada platform e-commerce Tokopedia. Penelitian menggunakan pendekatan kuantitatif dengan teknik pengumpulan data melalui kuesioner kepada 96 responden yang merupakan pengguna Tokopedia. Analisis data dilakukan menggunakan metode Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa persepsi manfaat, kepercayaan, dan ulasan pengguna berpengaruh positif dan signifikan terhadap loyalitas konsumen, baik secara parsial maupun simultan. Kepercayaan dan persepsi manfaat menjadi faktor dominan dalam meningkatkan loyalitas karena berkaitan dengan rasa aman, kenyamanan, serta nilai guna yang dirasakan konsumen saat bertransaksi. Sementara itu, ulasan pengguna berperan dalam memperkuat keyakinan konsumen sebelum melakukan pembelian. Temuan ini mengimplikasikan bahwa peningkatan loyalitas konsumen dapat dilakukan melalui penguatan sistem keamanan, optimalisasi fitur layanan, serta pengelolaan ulasan yang transparan dan kredibel guna menjaga hubungan jangka panjang dengan konsumen.
THE EFFECT OF BRAND TRUST AND PERCEIVED RISK ON CUSTOMER LOYALTY MEDIATED BY CUSTOMER SATISFACTION (A STUDY OF DAVIENA SKINCARE CUSTOMERS ON TIKTOK SHOP) Andhika Ayu Luthfiyani; Muhammad Yani; Mochamad Rizal Yulianto; Rita Ambarwati Sukmono
International Journal of Artificial Intelligence for Digital Marketing Vol. 2 No. 11 (2025): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v2i11.457

Abstract

Objective: The purpose of this study is to analyze the effect of brand trust and perceived risk on customer loyalty, customer satisfaction as a mediator, for Daviena Skincare products distributed by TikTok Shop. The issue of product overclaims present in the marketing of skincare products, specifically for Indonesia generally and for Daviena Skincare in particular, contributed to consumer uncertainty, which can hamper brand trust, perceived risk, and customer loyalty. Method: The approach and strategy for this study are quantitative, specifically represented by surveys, with 150 respondents who are customers of Daviena Skincare, having transacted at least twice at TikTok Shop. Results: The findings from this study show that brand trust and perceived risk affected customer satisfaction on TikTok Shop, customer satisfaction affected customer loyalty, and brand trust and perceived risk directly affected customer loyalty. The findings show that customer satisfaction can mediate the relationship between Brand Trust, Perceived Risk, and Customer Loyalty for Daviena Skincare on TikTok Shop. Novelty: The development of social media and e-commerce, specifically TikTok Shop, has fueled competition in the local skincare industry in Indonesia, highlighting the role of customer satisfaction as a mediating variable in the relationship between brand trust, perceived risk, and customer loyalty for Daviena Skincare products distributed through TikTok Shop.
THE ROLE OF HEDONIC SHOPPING MOTIVATION AND PROMOTION IN SHAPING ONLINE IMPULSIVE BUYING: THE MEDIATING EFFECT OF SHOPPING ENJOYMENT IN GENERATION Z Muhammad Anugerah Ramadhan; Muhammad Yani; Mochamad Rizal Yulianto; Rita Ambarwati Sukmono
International Journal of Artificial Intelligence for Digital Marketing Vol. 2 No. 12 (2025): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v2i12.465

Abstract

Objective: The development of e-commerce has encouraged changes in consumer shopping behavior that was previously offline and is now done online, especially in Generation Z who tend to do Impulsive Buying. This study aims to analyze the influence of Hedonic Shopping Motivation and Promotion on Online Impulsive Buying with Shopping Enjoyment as a mediating variable. Method: The study used a quantitative approach with a survey method of 150 Generation Z respondents who actively shop through e-commerce platforms. The data was analyzed using the Partial Least Square Structural Equation Modeling (PLS SEM) method. Results: The results of the study show that Hedonic Shopping Motivation and Promotion have a positive and significant effect on Online Impulsive Buying. In addition, Shopping Enjoyment has been shown to have a significant effect on Online Impulsive Buying and is able to mediate the influence of Hedonic Shopping Motivation and Promotion on this behavior. Novelty: These findings confirm that emotional aspects, engaging promotions and shopping experiences have an important role in shaping Generation Z's impulsive buying behavior.
THE INFLUENCE OF SELF CONTROL, LIFE STYLE, AND INFLUENCER REVIEWS ON SHOPPING BEHAVIOR STUDY ON SHOPEE GEN Z CONSUMERS Sofia Naya Febriyanti; Muhammad Yani; Lilik Indayani
International Journal of Artificial Intelligence for Digital Marketing Vol. 2 No. 12 (2025): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v2i12.471

Abstract

Objective: The development of digital technology and the rapid growth of e-commerce have changed people's consumption patterns, especially among Generation Z, who are known as active users of the Shopee platform. The phenomenon of consumptive shopping behavior is increasing along with low self-control, a practical digital lifestyle, and the strong influence of influencer reviews on social media. This study aims to analyze the influence of self-control, lifestyle, and influencer reviews on the shopping behavior of Shopee consumers in Gen Z. Method: The research approach uses a quantitative method with a questionnaire distributed to 153 respondents who meet the criteria: Gen Z aged 17–28 years, active Shopee users, and have seen influencer reviews. Data analysis was conducted using Partial Least Squares–Structural Equation Modeling (PLS-SEM) through the SmartPLS 3.0 application. Results: The results showed that all independent variables, namely Self-Control, Lifestyle, and Influencer Reviews, had a positive and significant effect on Shopping Behavior. Novelty: This study contributes to understanding Gen Z consumption behavior and supports efforts to achieve SDG point 12 on sustainable consumption patterns.
THE IMPACT OF BRAND TRUST, BRAND IMAGE AND EMOTIONAL BRANDING ON CUSTOMER SATISFACTION: STUDY ON IKEA FURNITURE INDUSTRY Yesika Larasati; Muhammad Yani; Lilik Indayani; Alshaf Pebrianggara
International Journal of Artificial Intelligence for Digital Marketing Vol. 2 No. 12 (2025): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v2i12.472

Abstract

Objective: This study aims to analyze the influence of Brand Trust, Brand Image, and Emotional Branding on Customer Satisfaction in IKEA Indonesia customers. Method: This study uses a quantitative approach with the Partial Least Squares-Structural Equation Modeling (PLS-SEM) analysis technique. Primary data was obtained through the distribution of questionnaires to 108 respondents who had purchased and used IKEA furniture products, using purposive sampling techniques. Results: The results of the study show that all independent variables, namely Brand Trust, Brand Image, and Emotional Branding, have a positive and significant effect on Customer Satisfaction. These findings indicate that trust in the brand, strong brand image perception, and emotional engagement of customers in the shopping experience have an important role in increasing customer satisfaction levels. In practical terms, this study provides implications for IKEA to strengthen its marketing strategy oriented towards emotional experience as well as consistency of product and service quality. Novelty: The value of this research's contribution lies in affirming the role of emotional aspects and brand perception in shaping customer satisfaction in the modern furniture industry.
EFFECTIVE STRATEGIES FOR BEBEK CAROK SIDOARJO RESTAURANT: ANALYZING BRAND IMAGE, PRODUCT QUALITY AND PRICE PERCEPTIONS INFLUENCING CONSUMER PURCHASING DECISIONS Syahrul Afandi; Muhammad Yani; Misti Hariasih
International Journal of Economic Integration and Regional Competitiveness Vol. 1 No. 10 (2024): Journals International Journal of Economic Integration and Regional Competitiv
Publisher : Antis Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijeirc.v1i10.221

Abstract

General Background: Traditional Indonesian culinary culture faces challenges as modern food products increasingly dominate consumer preferences. To preserve and promote traditional cuisine, some entrepreneurs and influencers have introduced strategies to enhance brand image, maintain product quality, and offer competitive prices. Specific Background: One such example is Bebek Carok Restaurant, owned by influencer Tretan Muslim in Sidoarjo, which aims to attract more consumers by highlighting traditional Indonesian dishes. Knowledge Gap: However, limited research exists on the impact of brand image, product quality, and price perception on consumer purchasing decisions in traditional food restaurants. Aims: This study aims to analyze the influence of brand image, product quality, and price perception on purchasing decisions at Bebek Carok Restaurant in Sidoarjo. Results: Using a quantitative approach and a sample of 96 respondents, the findings reveal that brand image, product quality, and price perception each have a positive and significant effect on purchasing decisions at the restaurant. Novelty: This research provides insights into the role of brand image and quality perceptions in driving consumer behavior in traditional culinary markets, a relatively underexplored area in Indonesia. Implications: The results offer valuable guidance for traditional food entrepreneurs, demonstrating the importance of maintaining strong brand image and product quality, alongside competitive pricing, to enhance consumer engagement and boost sales.
ANALYSIS OF E-PROMOTION, PRODUCT QUALITY, AND PRODUCT INNOVATION ON SOMETHINC PRODUCT PURCHASE DECISIONS (CASE STUDY OF SOMETHINCOFFICIAL CONSUMERS OR INSTAGRAM FOLLOWERS) Rizqi Qurrota A’yun Burhanuddin; Muhammad Yani; Tofan Tri Nugroho
International Journal of Economic Integration and Regional Competitiveness Vol. 1 No. 10 (2024): Journals International Journal of Economic Integration and Regional Competitiv
Publisher : Antis Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijeirc.v1i10.222

Abstract

Background: The increasing role of e-promotion, product quality, and innovation in influencing consumer purchasing decisions has become paramount in the digital marketplace, particularly for brands like Somethinc targeting younger generations on social media platforms. Specific Background: Despite the growing relevance of Instagram as a promotional tool, there is a limited understanding of how these factors specifically impact purchasing decisions among Somethinc’s Instagram followers. Knowledge Gap: Previous studies have inadequately explored the interplay between e-promotion, product quality, and product innovation in the context of consumer behavior on social media, particularly for beauty products among Generation Z and Millennials. Aims: This research aims to examine the effects of e-promotion, product quality, and product innovation on purchasing decisions for Somethinc products, using a sample of 103 followers of the @somethincofficial Instagram account. Results: Utilizing a quantitative approach and the Partial Least Square (PLS) method for data analysis, the findings reveal that e-promotion, product quality, and product innovation all have significant positive effects on purchasing decisions. Novelty: The study contributes new insights into the specific impact of digital marketing strategies on consumer behavior within the beauty industry, particularly among younger demographics. Implications: The results suggest that Somethinc should enhance its electronic promotion efforts, maintain high product quality, and focus on continuous product innovation to foster consumer satisfaction and drive purchasing decisions. The research also highlights the need for further investigation into additional platforms like TikTok and Shopee to broaden understanding of consumer behavior across various social media channels.
THE ROLE OF DIGITAL MARKETING AND SERVICE QUALITY ON CUSTOMER LOYALTY IN THE CAFE BUSINESS AT KAVLING DPR SIDOARJO THROUGH CUSTOMER ENGAGEMENT AS MEDIATION Rafli Permana Putra; Muhammad Yani; Kumara Adji Kusuma
International Journal of Economic Integration and Regional Competitiveness Vol. 3 No. 3 (2026): International Journal of Economic Integration and Regional Competitiveness
Publisher : Antis Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijeirc.v3i3.503

Abstract

Objective: This study aims to analyze the influence of digital marketing and service quality on customer loyalty through customer engagement in cafe businesses in the Kavling DPR Sidoarjo area. Method: The study used a quantitative approach with a purposive sampling technique on 114 respondents who had visited and interacted with digital cafe media in the area. Data analysis was conducted using the Partial Least Squares (PLS) method. Results: The results showed that digital marketing and service quality had a positive and significant effect on customer engagement, while customer engagement had a positive and significant effect on customer loyalty. Service quality was also proven to have a positive and significant effect on customer loyalty, while digital marketing had a significant negative effect on customer loyalty. In addition, customer engagement was able to significantly mediate the effect of digital marketing on customer loyalty, but was not able to mediate the effect of service quality on customer loyalty. Novelty: The research findings indicate that consistent service quality and interactive, relevant, and moderate digital marketing strategies are important factors in increasing customer engagement and loyalty in cafe businesses. The implications of this study emphasize the importance of cafe businesses to optimize service quality, strengthen creative and personalized digital communication, and build long-term relationships with customers through increased customer engagement to face increasingly competitive F&B businesses.
Integrated Recruitment And Continuous Training Determine Employee Productivity: Rekrutmen Terintegrasi Dan Pelatihan Berkelanjutan Menentukan Produktivitas Karyawan Adylla Fitria Maharani; Anisah Nur Azizah; Erfinda Maulidiah; Lutfianti Wulandari; Muhammad Yani
Proceedings of The ICECRS Vol. 12 No. 3 (2024)
Publisher : International Consortium of Education and Culture Research Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/icecrs.v12i3.1857

Abstract

General Background Human resources represent a critical component determining organizational survival and operational success within a highly competitive global business environment. Specific Background Within the sugar industry, companies such as PT PG Candi Baru Sidoarjo face significant workforce challenges, including suboptimal hiring processes and insufficient skills development, which hinder operational efficiency. Knowledge Gap Despite the recognized importance of human capital, there is a lack of qualitative exploration regarding how the precise integration of targeted hiring and ongoing competency development functions within the specific technological transitions of the sugar manufacturing sector. Aims This study explores the application and outcomes of integrated talent acquisition and ongoing skill development strategies on worker performance at PT PG Candi Baru Sidoarjo. Results Descriptive qualitative analysis utilizing interviews and observations reveals that combining internal and external hiring with project-centric learning and mentoring significantly accelerates task completion, minimizes errors, and reduces staff turnover. Novelty This research provides empirical qualitative evidence on the synergistic mechanism of combining precise talent acquisition with modern, project-centric learning to specifically address technological adaptation needs in the sugar industry. Implications Organizations must synergize their human resource practices by aligning targeted candidate selection with ongoing capability development and mentoring to secure long-term operational sustainability and competitiveness. Highlights:        Talent acquisition strategies successfully lower staff turnover and retain workers. Project-centric learning accelerates task completion while minimizing operational errors. Internal mentoring systems build a sustainable culture of workplace competency development. Keywords: Human Resource Management, Talent Acquisition, Skill Development, Work Efficiency, Sugar Industry
PENGARUH KUALITAS LAYANAN, KELENGKAPAN, DAN LEBEL HALAL TERHADAP KEPUTUSAN PEMBELIAN DI RETAIL BASMALAH Moh Bintang Kurniawan; Mochammad Rizal Yulianto; Muhammad Yani
ANALISA : JURNAL MANAJEMEN DAN AKUNTANSI Vol 14 No 2 (2026): Agustus 2026
Publisher : Fakultas Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62734/analisa.v14i2.1016

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan, kelengkapan, dan label halal terhadap keputusan pembelian konsumen pada Retail Basmalah. Penelitian ini dilandasi oleh semakin ketatnya persaingan usaha ritel serta meningkatnya kesadaran masyarakat Muslim terhadap pentingnya kualitas pelayanan, ketersediaan produk, dan jaminan kehalalan produk yang dikonsumsi. Metode yang digunakan dalam penelitian ini adalah pendekatan kuantitatif dengan teknik pengambilan sampel purposive sampling. Jumlah sampel yang digunakan sebanyak 120 responden yang pernah melakukan pembelian di Toko Basmalah. Data penelitian diperoleh melalui penyebaran kuesioner menggunakan skala Likert, kemudian dianalisis dengan metode Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS) menggunakan software SmartPLS 3.0. Temuan penelitian ini membuktikan bahwa kualitas pelayanan yang optimal, kelengkapan produk, serta adanya label halal yang jelas dapat meningkatkan kepercayaan konsumen sehingga mendorong keputusan pembelian pada Retail Basmalah. Penelitian ini diharapkan dapat menjadi referensi bagi pengelola ritel dalam mengembangkan strategi pemasaran dan meningkatkan kualitas pelayanan berbasis syariah
Co-Authors Adelia Salsabila Rachma Adinda Rachmanillah Adylla Fitria Maharani Aisha Hanif Aldi Dwi Mahendra Alsaf Pebrianggara Alshaf Pebrianggara Alshaf Pebrianggara Alshaf Pebrianggara Andhika Ayu Luthfiyani Andy Ahmad Shiddiq Anisah Nur Azizah Arbiya Magfiroh Rohmi Artiva Cahya Aisyah Putri Bobur Sobirov Devi agustina Dhea Ariesta Putri Dhinda Meidita Setiandayani Didik Hariyanto Dwi Salsabila Ulfirin Dyah Suryani Erfinda Maulidiah Fara Diah Pitaloka Ferry Adhi Dharma Galuh Ratmana Hanum Indri Kurniasari Inggar Rizki Bintang Wijoyo Khafidzotul Ilmah Kumara Adji Kusuma Kurniawan Kurniawan Lilik Indayani Lutfianti Wulandari M. Andi Fikri Mas Oetarjo Mashudi Mashudi Maulana Hila Julian Salasa Misti Hariasih Moch Ari Oktaviani Moch Fani Andrian Mochamad Rizal Yulianto Mochamad Rizal Yulianto Mochamad Rizal Yulianto Mochammad Rizal Yulianto Moh Bintang Kurniawan Muhammad Abror Muhammad Alan Fakhrul Ardi Muhammad Alvin Fauzi Muhammad Anugerah Ramadhan Muhammad Sonhaji Mukhamad Masykur Hadi Nihlatul Qudus SN Nur Laili Maulidiyah Nur Maghfira Aesthetika Nur Ravita Hanun Poppy Febriana Putri Sekar Kinasih Rafli Permana Putra Rena Eka Aprilia Reni Oktavia Renny Oktafia Rita Ambarwati Rita Ambarwati Sukmono Rizqi Qurrota A’yun Burhanuddin Shaafi Abidah Sinta Nur Sa'idah sintania fanissa Sofia Naya Febriyanti Sri Wahyuni Romadhon Sriyono Sumartik Surya Farhan Permadi Syahrul Afandi Tofan Tri Nugroho Totok Wahyu Abadi Umdatul Umah Yesika Larasati