Article Per Year (5 Year)
p-Index From 2021 - 2026
5.553
P-Index
This Author published in this journals
All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Khizanah al-Hikmah : Jurnal Ilmu Perpustakaan, Informasi, dan Kearsipan JBMP (Jurnal Bisnis, Manajemen dan Perbankan) BERDIKARI : Jurnal Inovasi dan Penerapan Ipteks Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business Martabe : Jurnal Pengabdian Kepada Masyarakat Almana : Jurnal Manajemen dan Bisnis Jambura Journal of Educational Management MANAJEMEN DEWANTARA Akuntansi : Jurnal Akuntansi Integratif Al-Kharaj: Journal of Islamic Economic and Business Janaka : Jurnal Pengabdian Masyarakat Jurnal Ekonomi Efektif Bima Journal : Business, Management and Accounting Journal COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Proceedings of The ICECRS Prosiding University Research Colloquium PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Imara: Jurnal Riset Ekonomi Islam Analisa: Jurnal Manajemen dan Akuntansi International Journal of Artificial Intelligence for Digital Marketing Academia Open International Journal of Economic Integration and Regional Competitiveness Journal of Artificial Intelligence and Digital Economy Synergy: Journal of Business, Finance and Management
Muhammad Yani
Manajemen, Fakultas Bisnis Hukum Dan Ilmu Sosial, Universitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Public Health Social Sciences Other

Published : 43 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 43 Documents
Search

 1   2   3   4   5 
THE INFLUENCE OF LIVE STREAMING, PRICE PERCEPTION, AND CUSTOMER REVIEW ON PURCHASING DECISIONS FOR SKINTIFIC PRODUCTS AT THE TIKTOK SHOP Indri Kurniasari; Muhammad Yani
Journal of Artificial Intelligence and Digital Economy Vol. 2 No. 4 (2025): Journal of Artificial Intelligence and Digital Economy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jaide.v2i4.1517

Abstract

Objective: This study aims to analyze the influence of live streaming, price perception, and customer reviews on consumer purchasing decisions for Skintific products on TikTok Shop. Method: A quantitative research design was implemented, using purposive sampling to target users who had purchased Skintific products through TikTok Shop. Data were collected from 96 respondents, determined using the Rao Purba formula, through questionnaires employing a Likert scale for measurement. The collected data were analyzed using SmartPLS software to evaluate the relationships among the studied variables. Results: The findings demonstrate that live streaming features, consumer price perceptions, and customer reviews each have a significant and positive impact on purchasing decisions. These factors enhance consumer engagement, trust, and confidence in online buying behavior. Novelty: This research contributes to the growing body of e-commerce literature by providing empirical evidence of how TikTok’s interactive features and user-generated content drive consumer purchasing behavior, offering strategic insights for digital marketers in the social commerce environment.
Pentingnya Brand Love sebagai Penghubung antara Brand Trust, Brand Image dan Kualitas Produk, terhadap Keputusan Pembelian Konsumen di Sidoarjo Kurniawan Kurniawan; Muhammad Yani; Alshaf Pebrianggara
Ekonomis: Journal of Economics and Business Vol 10, No 2 (2026): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i2.1855

Abstract

Competition in the ready-to-eat doughnut industry in Indonesia is intensifying, particularly in Sidoarjo. This study aims to examine the influence of brand trust, brand image, and product quality on purchase decisions with brand love as a mediating variable among Mister Donut Indonesia consumers. A quantitative approach was employed using purposive sampling of 96 respondents. Data were analyzed using SEM-PLS with SmartPLS 3.0. The results show that brand trust has no significant effect on purchase decisions, either directly or through brand love. In contrast, brand image and product quality have positive and significant effects on purchase decisions, both directly and mediated by brand love. Brand love also positively and significantly influences purchase decisions. These findings highlight the importance of managing brand image and product quality to foster brand love that drives repeat purchase decisions.
Analysis of Marketing Mix Strategy in Increasing Consulting Service Sales at PT Global Enviro Consultant Pasuruan Fara Diah Pitaloka; Inggar Rizki Bintang Wijoyo; Mukhamad Masykur Hadi; Muhammad Yani
Synergy: Journal of Business, Finance and Management Vol. 1 No. 1 (2025): Synergy: Journal of Business, Finance and Management
Publisher : Sinergi Research Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.68111/sjbfm.v1i1.12

Abstract

Penelitian ini bertujuan untuk menganalisis strategi marketing mix (product, price, place, promotion) yang diterapkan oleh PT Global Enviro Consultant (PT GEC) dalam meningkatkan penjualan jasa konsultan di wilayah Pasuruan. Sebagai perusahaan yang bergerak di bidang perencanaan pembangunan, desain arsitektur, pengurusan perizinan usaha, dan sertifikasi, PT GEC menghadapi tantangan dalam memperluas pasar dan meningkatkan daya saing di tengah transformasi digital serta persaingan industri yang dinamis. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan teknik pengumpulan data berupa wawancara dan observasi terhadap aktivitas pemasaran. Hasil penelitian menunjukkan bahwa keempat elemen marketing mix diimplementasikan secara terpadu dan adaptif. Pada aspek produk, PT GEC menawarkan layanan fleksibel yang disesuaikan dengan kebutuhan klien, baik UMKM maupun instansi. Strategi harga menggunakan value-based pricing berdasarkan kompleksitas proyek. Distribusi layanan menggabungkan kanal digital (media sosial, WhatsApp Business, Google Maps) dengan pendekatan door to door. Promosi dilakukan melalui konten edukatif di media sosial serta promosi langsung secara personal. Temuan menunjukkan bahwa sinergi antara pemasaran digital dan tradisional berkontribusi signifikan terhadap peningkatan penjualan dan loyalitas pelanggan. Penelitian ini menegaskan bahwa strategi marketing mix yang adaptif dan kontekstual menjadi kunci dalam membangun posisi kompetitif perusahaan jasa konsultan di era digital.
Co-Authors Adelia Salsabila Rachma Adinda Rachmanillah Adylla Fitria Maharani Aisha Hanif Aldi Dwi Mahendra Alsaf Pebrianggara Alshaf Pebrianggara Alshaf Pebrianggara Alshaf Pebrianggara Andhika Ayu Luthfiyani Andy Ahmad Shiddiq Anisah Nur Azizah Arbiya Magfiroh Rohmi Artiva Cahya Aisyah Putri Bobur Sobirov Devi agustina Dhea Ariesta Putri Dhinda Meidita Setiandayani Didik Hariyanto Dwi Salsabila Ulfirin Dyah Suryani Erfinda Maulidiah Fara Diah Pitaloka Ferry Adhi Dharma Galuh Ratmana Hanum Indri Kurniasari Inggar Rizki Bintang Wijoyo Khafidzotul Ilmah Kumara Adji Kusuma Kurniawan Kurniawan Lilik Indayani Lutfianti Wulandari M. Andi Fikri Mas Oetarjo Mashudi Mashudi Maulana Hila Julian Salasa Misti Hariasih Moch Ari Oktaviani Moch Fani Andrian Mochamad Rizal Yulianto Mochamad Rizal Yulianto Mochamad Rizal Yulianto Mochammad Rizal Yulianto Moh Bintang Kurniawan Muhammad Abror Muhammad Alan Fakhrul Ardi Muhammad Alvin Fauzi Muhammad Anugerah Ramadhan Muhammad Sonhaji Mukhamad Masykur Hadi Nihlatul Qudus SN Nur Laili Maulidiyah Nur Maghfira Aesthetika Nur Ravita Hanun Poppy Febriana Putri Sekar Kinasih Rafli Permana Putra Rena Eka Aprilia Reni Oktavia Renny Oktafia Rita Ambarwati Rita Ambarwati Sukmono Rizqi Qurrota A’yun Burhanuddin Shaafi Abidah Sinta Nur Sa'idah sintania fanissa Sofia Naya Febriyanti Sri Wahyuni Romadhon Sriyono Sumartik Surya Farhan Permadi Syahrul Afandi Tofan Tri Nugroho Totok Wahyu Abadi Umdatul Umah Yesika Larasati