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All Journal ProTVF Syntax Literate: Jurnal Ilmiah Indonesia urnal Interaksi: Jurnal Ilmu Komunikasi JCES (Journal of Character Education Society) Wacana: Jurnal Ilmiah Ilmu Komunikasi NUSANTARA : Jurnal Ilmu Pengetahuan Sosial COMMED: Jurnal Komunikasi dan Media JURNAL PENDIDIKAN TAMBUSAI PRoMEDIA JURNAL KOMUNIKATIO JIKE : Jurnal Ilmu Komunikasi Efek YUME : Journal of Management JISIP: Jurnal Ilmu Sosial dan Pendidikan LINIMASA: JURNAL ILMU KOMUNIKASI JURNAL PUSTAKA KOMUNIKASI Communicology: Jurnal Ilmu Komunikasi JURNAL LENSA MUTIARA KOMUNIKASI Jurnal Ilmu Komunikasi Network Media Jurnal Dakwah dan Komunikasi Jurnal Ilmiah Wahana Pendidikan Da'watuna: Journal of Communication and Islamic Broadcasting Jurnal Ilmu Komunikasi Dan Media KENDALI: Economics and Social Humanities Innovative: Journal Of Social Science Research Jurnal Netnografi Komunikasi Da'watuna: Journal of Communication and Islamic Broadcasting Jurnal Dinamika Ilmu Komunikasi
Ana Fitriana Poerana
Universitas Singaperbangsa Karawang
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : JURNAL KOMUNIKATIO

 1 
REPRESENTASI RASA KEHILANGAN PADA IKLAN XL AXIATA VERSI “PESAN UNTUK RAKA” DI YOUTUBE (ANALISIS SEMIOTIKA ROLAND BARTHES PADA IKLAN YOUTUBE): (Analisis Semiotika Roland Barthes pada Iklan Youtube) Laila Afrilia Riyadi; Ana Fitriana Poerana; Nurkinan
JURNAL KOMUNIKATIO Vol. 8 No. 1 (2022): Jurnal Komunikatio
Publisher : Universitas Djuanda Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1014.443 KB) | DOI: 10.30997/jk.v8i1.4774

Abstract

Loss is a condition that anyone can experience. However, everyone has a different response depending on the loss experienced. The sense of loss as a state of reality in society is represented in communication media, one of which is advertising. This study aims to determine the representation of a sense of loss in the XL Axiata advertisement version of “Pesan untuk Raka” on youtube. Roland Barthes' semiotic approach examined signs of denotation, connotation, and formed myths. The focus of the study was the five stages of loss in the XL Axiata version of the “Pesan untuk Raka” advertisement. Research data was obtained from observations on advertisements. This study found seven scenes representing the five stages of loss in advertising. The results denoted that the impact of loss can be reduced by being together and caring for each other in the community. In conclusion, the elements of a sense of loss found in this study are denial, bargaining, depression, and acceptance.
Co-Authors Abidin, Zainal. Ahmad, Hanna Fauziah Aji Leksmana Amelia, Chintia Putri Aminuyati Anisa, Tiya Arifin, Ahmad Nur Arindawati, Weni Adityasning Ariq Merdiansyah Ayunda Camelia Bevani, Friscilla Naldia Budhiharti, Tri Widya Catharine, Femy Maria Celvin Moniaga Sipahutar Dede Mulyana Sidik Fermana Dedy Hermawan Defrika, Azzahra Puspa Dianing Pratiwi Dinda Maria Dwi Ismi Noviyanti Eka Yusup Euis Atika Fajar Hariyanto Farizal Taufiqqurahman Fernindy Intan Putri Firdaus Yuni Dharta Ghina Tasya Salsabila Hannibal Putri, Pihanka Ratu Hazizah, Lutffieah Husein, Shahreen Jihan Akhidatussolihah Khoirunnisa, Hasna Khoirunnisa, Zakiyah Kusumaningrum, Rastri Laila Afrilia Riyadi Leonardo, Julio Lubis, Fardiah Oktariani Lubis, Flori Mardiani Luluatu Nayiroh Made Panji Teguh Santoso Maheswari, Dita Meisya Maria, Dinda Maulana Rifai Maulana Syamsul Hidayat Mayasari Mayasari Mayasari Mayasari Mayasari Mayasari Mayasari, Mayasari Mega Rahmawati, Mega Misdiana, Raihan Muhammad Alif Agisa Muhammad Ramdhani Muhammad Ramdhani Muhammad Ramdhani, Muhammad Muslimah, Tikka Novita Sari, Anadea Nurhayati Nurhayati Nurkinan nurkinan, nurkinan Nurkinan, Nurkinan OKY OXCYGENTRI Prameswara, Ryan Pratama, Alif Fajar Putri, Dessy Zaira Safitri Putri, Suryaningtyas Khasanah Racmadhany, Dhea Amandha Rahayu, Maretha Nadya Rahma Wati, Siti Ramadhan, Fikry Azis Ria Listianingrum Rifai, Maulana Risma Risma, Risma Risti, Hanna Alaedha Sal Shadila Nurfaddilah Saputra, Waway Sopian sopian Syafiqah, Nuraini Syahla Zera Prasetyo Tayo, Yanti Teguh, Made Panji Tivani Yuliastika Tri Susanto Utami, Intan Medina Utamidewi, Wahyu Weni A. Arindawati Weni Adityasning Arindawati Ysfania Ysfania Yusup, Eka Zahra Sabila Zaina, Amira Zainal Abidin Zainal Abidin Zainal Abidin ZK Abdurahman Baizal Zulhani, Hilda