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All Journal Edutech Jurnal Kajian Komunikasi Jaqfi : Jurnal Aqidah dan Filsafat Islam Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Proceeding of International Conference on Art, Language, and Culture Jurnal ASPIKOM Dinamisia: Jurnal Pengabdian Kepada Masyarakat PROSIDING KOMUNIKASI Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan JURNAL PENDIDIKAN TAMBUSAI Jurnal Common Jurnal Riset Komunikasi Bricolage : Jurnal Magister Ilmu Komunikasi Jurnal Manajemen Komunikasi Avant Garde Komunikologi: Jurnal Pengembangan Ilmu Komunikasi dan Sosial JURNAL LENSA MUTIARA KOMUNIKASI Altasia : Jurnal Pariwisata Indonesia Pantun: Jurnal Ilmiah Seni Budaya Jurnal Politikom Indonesiana Indonesian Journal of Cultural and Community Development Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Ilmiah Wahana Pendidikan Informatio: Journal of Library and Information Science Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Comdent: Communication Student Journal Jurnal Kajian Budaya dan Humaniora (JKBH) Kabuyutan: Jurnal Kajian Iilmu Sosial dan Humaniora Berbasis Kearifan Lokal Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Dadang Sugiana
Fakultas Ilmu Komunikasi Universitas Padjadjaran
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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'I Do it My Way': The Meaning of Independence in Bandung Indie Musicians and Their Media Uses Kelana Ashil Siddhawira; Dadang Sugiana
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol 8, No 1 (2023): June 2023 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v8i1.841

Abstract

Bandung from various discourses is often referred to as the epicenter of the development of popular culture in Indonesia, including the independent music scene. Along the way, being independent or mostly known as "indie" is increasingly popular and then has its own meaning for each musician who adopts and practices it. In addition, the role of the media in music activities is also inevitable. Whether it is  to maintain their relationships with audiences, share informations, or brand theirselves, they do it through the media. This research will provide a typification of how subjective meaning of being independent can be seen from the use and preferences of media by indie musicians. Researchers interviewed four musicians who live in Bandung. Each of the musicians was  interviewed at different times and places. The results show, there are three main types of indie musicians: The Idealists, The Moderates, and The Opportunists. Each type of indie musicians has their own characteristics regarding how they relate to the media. With this kind of typification, third parties (i.e governments, corporations, grassroots communities, etc) that  want to build mutual relationships with independent musicians in Bandung can be clearer about which musicians are most appropriate to meet their needs.
Inventarisasi pengetahuan lokal hutan pesisir di Tatar Karang Tasikmalaya Samson CMS; Atwar Bajari; Dadang Sugiana; Muhammad Ilham
Jurnal Informatio Vol 3, No 3 (2023): 2023
Publisher : Faculty of Communication, Padjadjaran University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/inf.v3i3.48559

Abstract

Local knowledge of an area doesn't exist without reason; it has an accompanying purpose and philosophy. There are certainly goals and philosophies behind the local knowledge that the Tatar Karang community of Tasikmalaya District holds. This research aims to understand the local knowledge of the coastal forests of the Tatar Karang community. This study uses a qualitative descriptive approach with methods of observation, in-depth interviews, and literature studies. It is organized based on the cultural inventory structure of Kemendikbud 2016 and the SECI Model. Informants in this research include traditional elders, customary stakeholders, village heads, cultural figures, religious figures, community leaders, youth leaders, and leaders of traditional families. The results of the study indicate that: 1) Historically, the coastal forest is a heritage of the customary system that existed long before 1861 and was implemented as a legal system in place at the time; 2) Conceptually, the coastal forest serves as a protective measure for residents from various natural disaster threats originating from the direction of the ocean; 3) Factually, the condition of the coastal forest is quite concerning due to land use conversion policies, resulting in much of its area being damaged; and 4) Strategies for preserving the coastal forest can be done through: 1) the SECI Model analysis, which includes socialization, externalization, combination, and internalization. This ensures that stakeholders, traditional internal parties, can supervise objectively; 2) maximizing the cultural approach through developing three traditions: hajat lembur, marak, and rarangkén huma; and 3) a popular method using new media. In conclusion, preserving this intangible cultural heritage is vital and, at the very least, should be done through inventory. Thus, this tacit knowledge heritage can be documented.
Pengaruh Iklim Komunikasi terhadap Identifikasi Organisasi melalui Budaya Emosional Karyawan di Perguruan Tinggi Bandung Iskandar, Muhammad Hanif Fatahillah; Sugiana, Dadang; Aristi, Nindi
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 8 No. 1 (2024): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v8i1.5028

Abstract

This study examines the influence of communication climate on organizational identification among university employees in Bandung, mediated by emotional culture. The research is based on Gibb's (1961) communication climate theory, organizational identification by He and Brown (2013), and emotional culture by Yue (2020). The method used is multiple regression analysis with the help of SPSS 21 software, involving 178 respondents. The results indicate that a supportive communication climate contributes 33.3% to organizational identification, while a defensive communication climate contributes 18.7%. Additionally, the communication climate significantly influences emotional culture with a contribution of 77.8%, and emotional culture affects organizational identification with a contribution of 35.1%. Overall, the communication climate significantly impacts organizational identification through emotional culture with a contribution of 43.6%.
Formation of entrepreneurial values through communication in entrepreneurial interactions in coastal areas Subekti, Priyo; Bajari, Atwar; Sugiana, Dadang; Hafiar, Hanny
Manajemen Komunikasi Vol 8, No 2 (2024): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Faculty of Communication Sciences Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v8i2.53529

Abstract

This study examines how entrepreneurial values are fostered through interaction and communication between local and migrant entrepreneurs in coastal tourism areas. The study emphasizes the critical role of a shared understanding of these values, highlighting the need to promote local economic growth and develop a sustainable entrepreneurial ecosystem. Research objectives: This study aims to identify the factors that drive entrepreneurial values among local and migrant entrepreneurs in coastal tourism areas. Methods: A qualitative research approach was used, and data was collected through interviews and observations. The study focused on micro, small, and medium enterprises (MSMEs) operating in Pangandaran. The research shows that essential attributes of business success - such as grit, new ideas, and a willingness to stand on one’s own two feet - come from life experiences and the give-and-take within the community and culture. Both local entrepreneurs and travelers can use social connections and circles as tools for growth and support. At the heart of this discovery? These sociable traits are passed down through different groups, while language skills are spread across many places. Together, they create resilient people skilled in business and entrepreneurship. This Recommendation focuses on increasing collaboration between entrepreneurs through mentoring programs, workshops, and networking events to encourage the exchange of knowledge and experience. These initiatives are expected to increase innovation, competitiveness, and business sustainability in coastal tourism, strengthening the entrepreneurial ecosystem.
Pengaruh Beliefs and Attitude Generasi Z Terhadap Green Purchase Intention Layanan Goride Electric Alya Rana Megananda; Dadang Sugiana; Ilham Gemiharto
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 2 (2024): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i2.940

Abstract

This study aims to determine how significant the influence of Generation Z’s beliefs and attitude can make towards the green purchase intention of GoRide Electric service in South Jakarta. In order to find out, this study uses Theory of Planned Behavior which was developed by Ajzen (1989) from the theory which he and Fishbein first came up with, Theory of Reasoned Action. This explanatory quantitative research is conducted by distributing questionnaires to 100 Generation Z respondents who lives in South Jakarta uses public and/or online transportation. The data collected is analyzed using the Multiple Linear Regression analysis to find out the influence of 3 independent variables towards the dependent variable in this study. The results shows that there is indeed a positive and significant influence of Generation Z's beliefs and attitude green purchase intention for GoRide Electric service. It is found that Generation Z's attitude towards green purchase has a positive and significant effect on green purchase intention for GoRide Electric service in South Jakarta. Apart from that, it is also known that Generation Z subjective norms have a positive and significant effect on green purchase intention for GoRide Electric service in South Jakarta. Another positive influence occurs between Generation Z's perceived behavioral control on Green Purchase Intention for GoRide Electric service in South Jakarta. The more positive beliefs and attitude that Generation Z has regarding green purchases, the green purchase intention for GoRide Electric service will also increase.
Strategi Komunikasi Pensponsoran MS Glow For Men Pada Gresini Team MotoGP Dalam Meningkatkan Ekuitas Merek Berliana Wijayanti Bakti; Dadang Sugiana; Ilham Gemiharto
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 1 No. 4 (2023): Desember : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v1i4.2792

Abstract

MS Glow for Men is sponsoring the Gresini Racing Team in the 2022 MotoGP season. The suitability between MS Glow for Men and Gresini is considered low. Meanwhile, several previous studies have revealed that the suitability between a sponsor and the sponsored party determines the effectiveness. Gresini's best performance occurred 20 years ago, accompanied by lower popularity on Instagram compared to 11 other teams. These two conditions contradict the goal of sponsorship as a marketing communication tool that requires high visibility. The attractiveness of this sponsorship is also due to its timing in the middle of the season. Based on these factors, this research aims to obtain a comprehensive overview of the reasons and strategies behind this sponsorship. Using a qualitative approach and a case study method, data was gathered through interviews, observations, and documentation studies. The research successfully found that the reasons for sponsorship include the impact of top-level effects, consumer research, external discussions, exposure, connections, values, cooperation, and riders. Sponsorship is conducted to enhance brand awareness, maintain brand image, and expand geographical reach. Focusing on men aged 20-35 who are automotive and MotoGP enthusiasts, MS Glow for Men also extends its sponsorship into six derivative programs, not merely relying on logo placement on the Gresini livery.
Analisis Framing Media Online dalam Pemberitaan tentang MUI (Majelis Ulama Indonesia) Memboikot Produk Israel Dheanita, Virgia; Sugiana, Dadang; Priyatna, Centurion Chandratama
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 18, No. 5 : Al Qalam (September 2024)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v18i5.4027

Abstract

Berita tentang MUI yang menyerukan umat Islam untuk memboikot produk-produk pro-Israel pada surat kabar online Republika.co.id dan CNNIndonesia.com patut mendapat perhatian. Tidak diragukan lagi, framing dari kedua jenis pemberitaan tersebut berbeda. Tujuan penelitian ini adalah untuk menganalisis framing boikot MUI terhadap produk pro-Israel di situs berita online Republika.co.id dan CNNIndonesia.com. Jenis penelitian ini kualitatif deskriptif dengan menggunakan analisis framing untuk mengkaji wacana tekstual dan visual. Diperoleh hasil penelitian yang menunjukkan bahwa adanya  perbedaan dalam pendekatan framing antara kedua media: CNN lebih ke arah pemberitaan yang pragmatis dan informatif, sedangkan Republika mengedepankan narasi yang kaya dan mendalam, sering kali berlandaskan nilai-nilai dan pandangan agama.
Pengaruh Iklan Live Streaming Shopee terhadap Keputusan Pembelian Dimoderasi oleh Sikap Elfera, Syahedah Soeci; Sugiana, Dadang; Bakti, Iriana
Jurnal Riset Komunikasi (JURKOM) Vol. 7 No. 2 (2024): Agustus 2024
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v7i2.1093

Abstract

Live streaming is a new phenomenon and is an effective digital marketing strategy to attract consumer attention and encourage purchasing decisions. This article aims to analyze the influence of cognitive responses to e-commerce live-streaming advertisements on purchasing decisions. The research was conducted using quantitative methods. Data was collected through a survey of 96 respondents who had made purchases on Shopee e-commerce and watched live streaming. Data testing uses Path Analysis with Structural Equation Modeling (SEM) analysis techniques through the Partial Least Square (PLS) process. The research results show that cognitive responses to live-streaming advertisements have a positive influence on purchasing decisions through attitude as a mediating variable with a value of 0.564 or 56%. This is in line with the assumptions of cognitive response theory, namely how consumers process information from advertising and how this cognitive response influences their attitudes and purchasing decisions. Consumer cognitive responses are obtained through consumer thoughts about products, consumer thoughts on information sources and consumer thoughts on advertising. These factors will lead to the formation of attitudes, both attitudes towards the brand and attitudes towards advertising, with the final stage being the purchasing decision. The findings in this article provide a practical impression for e-commerce business people to focus on improving the quality of content and interactions between business people when live streaming is taking place.
Strategi komunikasi pemasaran digital melalui akun Instagram @Critoe_ Fiisabilillah, Arsyi Falaq; Sugiana, Dadang; Trulline, Putri
Comdent: Communication Student Journal Vol 1, No 1 (2023): Mei 2023 - Oktober 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/comdent.v1i1.45741

Abstract

Latar Belakang: Kini pandemi telah mereda, namun bersama meredanya pandemi persaingan bisnis kedai kopi dalam strategi digital marketing nya pun semakin ketat. dibutuhkan strategi komunikasi pemasaran yang tepat hingga mencapai peningkatan, baik dalam pengenalan produk dan penjualan. Tujuan: Penelitian ini bertujuan untuk mengetahui strategi pemasaran digital yang dilakukan oleh Critoe Coffee Bandung melalui akun instagramnya @Critoe_. Metode: Pendekatan yang dilakukan dalam penelitian ini adalah penelitian studi kasus deskriptif dengan menggunakan metode kualitatif. Teknik pengumpulan data yang akan dilakukan dalam penelitian ini adalah in-depth interview, studi literatur, dokumentasi dan observasi. Objek dalam penelitian ini adalah Instagram dari online shop @Critoe_. Subjek dari penelitian ini yaitu Head of Social Media Marketing @Critoe_, owner, dan social media officer @Critoe_. Hasil penelitian: Strategi komunikasi pemasaran digital yang dilakukan oleh Critoe yaitu dengan memaksimalkan pemanfaatan fitur Instagram, melakukan endorsement, melakukan analisis masalah, membuat perencanaan strategi, pelaksanaan dan evaluasi serta konsisten membuat konten dan kegiatan yang menjalin hubungan dengan konsumen dari Critoe.
Penerapan Strategi 4C Dalam Membangun Brand Positioning Aneka 57 Melalui Media Sosial Instagram (Studi Kasus di Aneka 57 Melalui Akun Instagram @aneka57) Pasha, Indhira Aprizka; Sugiana, Dadang; W, Teddy Kurnia
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 21 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14460144

Abstract

This research aims to analyze the implementation of the 4C marketing communication strategy (Co-creation, Currency, Communal Activation, and Conversation) carried out by Aneka 57. The decline in public interest in culinary tourism in Pecenongan occurs due to several factors, including the lack of variety in the food products offered, and lack of innovation following the latest trends that continue to develop. This research was conducted using a case study method with a qualitative approach. There is also research data obtained using interviews with 3 internal sources who are owners of Aneka 57, and 2 external sources who are consumers of Aneka 57. The results of the research that has been carried out show that the implementation of 4C marketing communications carried out by Aneka 57 via Instagram is considered quite effective in building the brand positioning to consumers. Threats originating from external factors do not cause concern for Aneka 57; on the contrary, this encourages Aneka 57 to continue to improve the quality of its services and products. Apart from that, there have been significant changes since Aneka 57 first opened and created an Instagram account.
Co-Authors Aang Koswara Agung Budiono Agus Setiaman Alya Rana Megananda Asep Suryana Asep Suryana Atwar Bajari Benazir Bona Pratamawaty Berliana Wijayanti Bakti Centurion Chandratama Priyatna Centurion Chandratama Priyatna, Centurion Chandratama Deddy Mulyana Dheanita, Virgia Edwin Rizal Elfera, Syahedah Soeci Evi Novianti Evi Novianti Fiisabilillah, Arsyi Falaq Hanny Hafiar Ilham Gemiharto Ira Mirawati Ira Mirawati Iriana Bakti Iskandar, Muhammad Hanif Fatahillah Janiar Puspa Wildyaksanjani Jimi Narotama Mahameruaji Kelana Ashil Siddhawira Kimiyati El Karimah Kismiyati El Karimah Kurnia Wirakusumah, Teddy Kurnia Wirakusumah Melianti, Riski Meria Octavianti Mohammad Adnan4, Hamedi Bin Muhammad Ilham Nindi Aristi Nurfadila, Frila Octaviani, Meria Pasha, Indhira Aprizka Prijana Prijana Priyo Subekti Priyo Subekti Putri Trulline R, Henny Sri Mulyani Rafi Fathurrahman Fathoni Reffina Nuramalia Rosanti, Andrea Kirana Rully Khairul Anwar Samson CMS Shabrina, Azzahra Nur Siddhawira, Kelana Ashil Slamet Mulyana Sri Dewi Setiawati Stefani Anindita Waraningtyas Sunarya, Yuliani Dewi Risanti Uud Wahyudin W, Teddy Kurnia Wawan Setiawan Wildyaksanjani, Janiar Puspa