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Journal : Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen

PENGARUH LINTAS BUDAYA PADA PEMASARAN INTERNASIONAL DENGAN PENDEKATAN PERILAKU KONSUMEN Endy Gunanto; Yenni Kurnia Gusti
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol 1 No 2 (2014): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In this article we present a conceptual of the effect of cross culture on consumer behavior incorporating the impact of globalization. This conceptual idea shows that culture inûuences various domains of consumer behavior directly as well as through international organization to implement marketing strategy. The conceptual identify several factors such as norm and value in the community, several variables and also depicts the impact of other environmental factors and marketing strategy elements on consumer behavior. We also identify categories of consumer culture orientation resulting from globalization. Highlights of each of the several other articles included in this special issue in Asia region. We conclude with the contributions of the articles in terms of the consumer cultural orientations and identify directions for future research.
PENGARUH LINTAS BUDAYA PADA PEMASARAN INTERNASIONAL DENGAN PENDEKATAN PERILAKU KONSUMEN Endy Gunanto; Yenni Kurnia Gusti
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol. 1 No. 2 (2014): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrm.v1i2.113

Abstract

In this article we present a conceptual of the effect of cross culture on consumer behavior incorporating the impact of globalization. This conceptual idea shows that culture inûuences various domains of consumer behavior directly as well as through international organization to implement marketing strategy. The conceptual identify several factors such as norm and value in the community, several variables and also depicts the impact of other environmental factors and marketing strategy elements on consumer behavior. We also identify categories of consumer culture orientation resulting from globalization. Highlights of each of the several other articles included in this special issue in Asia region. We conclude with the contributions of the articles in terms of the consumer cultural orientations and identify directions for future research.
TINGKAT KEPUASAN PENGUNJUNG PUSKESMAS DI KOTA YOGYAKARTA: Studi Berdasarkan Review Google Maps Ary Sutrichastini; Priyastiwi; Agung Jaya Indarto; Sofiati; Linawati; Yenni Kurnia Gusti
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol. 10 No. 2 (2023): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrm.v10i2.669

Abstract

Google Maps is an application that is used to find locations, reviews of services and conditions of the desired location. Likewise, to find out the Puskesmas services can be seen on Google Maps, but the Google Maps review has not been used as a basis for improving health services at the Puskesmas. The purpose of this study was to measure the satisfaction level of visitors to the Puskesmas in the Yogyakarta City based on the Google Maps rating value and to identify the factors that cause satisfaction and disappointment of visitors to the services of the Puskesmas in the city of Yogyakarta. The research method uses a visitor survey at 18 Puskesmas in Yogyakarta City was 1,096 respondents. The results obtained are the average rating of the satisfaction level of Puskesmas visitors in the Yogyakarta City of 3.87. The factors that make visitors feel satisfied with the services of the Puskesmas in Yogyakarta City are friendly service and officers by 29.2%, strategically comfortable places and complete facilities by 10.4%, orderly queues (3.3%). While the factors that disappointed visitors were 112 statements (10.5%) which stated slow service, long queues (5.05%), unfriendly staff (2.9%) and narrow waiting rooms and parking spaces (3. 2%). The research results can be used by Puskesmas managers in improving the services provided.