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All Journal Jurnal Review Pendidikan dan Pengajaran (JRPP) Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Informatika Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Economics and Digital Business Review JURNAL MANAJEMEN AKUNTANSI (JUMSI) GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Jurnal Bisnis Mahasiswa Journal of Computer Science and Information Systems (JCoInS) Innovative: Journal Of Social Science Research
Raja Saul Marto Hendry
Universitas Labuhanbatu
Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Pengaruh Online Marketing, Simpati, Dan Inovasi Brand Terhadap Keputusan Pembelian di Warung ATK Purnima Hendry, Raja Saul Marto
Jurnal Manajemen Akuntansi (JUMSI) Vol 3, No 4: 2023
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v3i4.6177

Abstract

The ATK industry is one of the fastest growing sectors, including one of the emerging stores in Rantauprapat, Warung ATK Purnima. Warung ATK Purnima is present as one of the major players in providing various ATK products. In an increasingly competitive context, factors such as online marketing, sympathy, and brand innovation play a crucial role in shaping consumer purchasing decisions. ATK industry is a sector that continues to grow and has an important role in meeting the aesthetic and personal care needs of the community. Demand for ATK products continues to increase along with increased consumer awareness of the appearance and health of the skin. By providing a variety of quality ATK products, this store has managed to attract the attention of consumers and build a positive image. Warung ATK Purnima is famous for its emphasis on product innovation. Through careful research and development, the store is always introducing new and high-quality products, in line with the latest ATK trends. By creating a comfortable, friendly and interactive shopping environment, the store has managed to build good relationships with customers, create loyalty and support the growth of its business.
Pengaruh Kualitas Pelayanan, Harga, Lifestyle Dan Brand Image Terhadap Kepuasan Konsumen Pada Toko Eiger Rantauprapat Zahara, Inti; Hendry, Raja Saul Marto; Asnora, Fadzil Hanafi
Jurnal Manajemen Akuntansi (JUMSI) Vol 4, No 1: 2024
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v4i1.6031

Abstract

The purpose of this study evaluates how service quality, price, lifestyle, and brand image affect how small and medium enterprises in Labuhanbatu use accounting data. With a sample size of 100 people, the Slovin equation was used as the sampling method. To collect data, 100 questionnaires were sent to consumers in the form of Google Forms. Multiple regression with SPSS 23 was used in data analysis. The results showed that service quality and price have a positive and significant effect on consumer satisfaction and for lifesytle and brand image there is also a negative effect on consumer satisfaction. However, consumer satisfaction does not depend on lifestyle and brand image.
Pengaruh Semangat Kerja Dan Pengawasan Terhadap Loyalitas Pegawai Dinas Tenaga Kerja Dan Transmigrasi Kabupaten Labuhanbatu Utara Marto Hendry, Raja Saul
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 2, No 1: 2021
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v2i1.3184

Abstract

Currently there are still many employees who do not have the spirit of work and the spirit of work and do not really like the supervision of performance conducted by the organization where he works so that many employees who do their jobs in a hurry and not conscientious yag can lead to decreased performance in the organization which ultimately have a negative ; 2) to determine the relationship of supervision of loyalty to the Financial Management Agency and labuhabatu regional assets; 3) to determine the relationship of motivation, and simultaneous or joint supervision of loyalty to the Financial Management Agency and labuhabatu regional assets.    This study is a study with probability sampling or sample available that as many as 66 samples of respondents from a total population of 80 employees determined using slovin formula with an error rate of 5%. This Data is processed using SPSS ( Statistical product and service solution ). The results showed that partially morale has a significant positive influence on loyalty with significan (0.000 < 0.05); supervision has a significant positive influence on semagat work with significant (0.000 <0.05); simultaneously or together variable morale and supervision has a significant positive influence on loyalty with significa (0.000 <0.05). 
Pengaruh Leadership, Lingkungan Kerja, Dan Semangat Kerja Terhadap Prestasi Kerja Pegawai Dinas Badan Pendapatan Daerah Kabupaten Labuhanbatu Utara Marto Hendry, Raja Saul
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 2, No 2: 2021
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v2i2.3186

Abstract

The purpose of this study was to determine the influence of leadership, work environment and morale on the performance of employees at the Office of regional revenue Labuhanbatu North either partially or simultaneously. The sample in this study amounted to 56 people. The analysis method used is descriptive analysis, classical assumption test, multiple Linear regression analysis, T test, F test, and coefficient of determination and the data is processed using the IBM SPSS Statistics 23 program. The results of the hypothesis test showed that partially motivation has a positive and significant effect on employee performance, it is seen from the value of thitung for leadership is thitung 2.822 > ttable 2.00, with a significant value of 0.007 < 0.05. The work environment has a positive and significant effect on Employee Performance, This is seen from the value of thitung for the work environment is thitung 3.481> ttable 2.00, with a significant value of 0.001 < 0.05. Job satisfaction has a positive and significant effect on Employee Performance, This can be seen from the value of thitung for work stress is thitung 2.540> ttable 2.00, with a significant value of 0.024< 0.05. The value of Ftable is 2.76, then based on Table 4.14 it can be seen that the value of F count 11.369 >2.76, and the significant value of 0.000 < 0.05. This shows that simultaneously The Independent Variable has a positive and significant effect on the Dependent variable.
Pengaruh Aksesibilitas Lokasi Dan Suku Bunga Kredit Terhadap Minat Beli Pada Perumahan Wira Asri Rantauprapat Marto Hendry, Raja Saul
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 2, No 2: 2021
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v2i2.3187

Abstract

: This study entitled The effect of location accessibility and lending rates on buying interest in Wira Asri Rantauprapat housing. This research is a survey research with quantitative approach. The sample was 34 employees. The data collection techniques used were questionnaires, Likert measurement scale and documentation.With data processing techniques validity test, reliability test, correlation, multiple linear regression analysis, and the coefficient of determination by using SPSS 23.0 for windows.Based on the T test for the location can be concluded that for thitung of 2.412 while T table 1.6 (t count greater than ttable)which means that the time of work significantly affect the performance of employees and based on the F test for work facilities thitung of 2.338 while T table 1.703 (t count greater than ttable)which means work facilities significantly affect the performance of employees. Based on the test results F(simultaneous) variable execution time of work and work facilities simultaneously have a significant effect on employee performance, it can be seen from the F count = 14.254 and F Table = 3.12 in this case F count is greater than F table and significant value is 0.002 smaller than the value of alpha 0.05. Based on the Adjusted R square value of 0.270 or 27.0% shows that simultaneously the time of work and work facilities contribute to Employee Performance by 27.0%, while the remaining 72% is explained by other variables that are not proposed in this study.
Pengaruh Kualitas Produk, Word Of Mouth Dan Reputasi Merek Terhadap Minat Beli Ulang Konsumen Pada Produk Daviena Skincare Di Toko Selly Kosmetik Kota Batu Munthe, Nurdila Br; Pitriyani; Hendry, Raja Saul Marto
Economics and Digital Business Review Vol. 6 No. 2 (2025)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis Pengaruh Kualitas Produk, Word of Mouth dan Reputasi Merek terhadap Minat Beli Ulang Konsumen Pada Produk Daviena Skincare di Toko Selly Kosmetik Kota Batu. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei dan tehnik pengambilan sampel jenuh yang melibatkan 50 responden. Tehnik pengumpulan data menggunakan kuesioner yang telah diuji validitas dan reabilitasnya. Tehnik analisis data menggunakan regresi berganda, hasil penelitian menunjukkan bahwa Kualitas produk, word of mouth dan Reputasi merek berpengaruh positif dan signifikan terhadap minat beli ulang konsumen pada produk daviena skincare di Toko Selly Kosmetik Kota Batu. Dapat dilihat dari hasil koefidsien determinasi minat beli ulang mampu dijelaskan oleh kualitas produk, Word of Mouth dan Reputasi merek sebesar 62,3%.
Pengaruh Harga, Kualitas Produk, Variasi Produk, Live Streaming Selling Terhadap Keputusan Pembelian Fashion Pada Toko Alva Store di Labuhanbatu Handayani, Mey Lena; Prayoga, Yudi; Hendry, Raja Saul Marto
Jurnal Manajemen Akuntansi (JUMSI) Vol 5, No 2: 2025
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v5i2.7408

Abstract

This study aims to analyze the effect of price, product quality, product variety, and live streaming selling on fashion purchasing decisions. Poor quality products can reduce brand awareness and hamper purchasing decisions. The research methodology used a quantitative approach by distributing questionnaires to fashion consumers in Labuhanbatu. The data obtained were analyzed using multiple regression techniques to identify the extent to which each independent variable affects financial behavior. Price, product quality, product variety, and live stream selling all have a positive and significant influence on purchasing decisions. Product quality has the strongest influence, followed by product variety, live streaming selling, and price. This suggests that these factors must be considered and managed properly to improve consumers ' purchasing decisions. The value of R Square .852 indicates that 85.2% of the variation in purchase decisions can be explained by these four variables. This suggests that the model has excellent predictive capabilities.
Peningkatan Kinerja Satgas Dengan Budaya Kerja, Turn Over Intention ,Soft Skills Dan Motivasi Pada Satgas Badan Penanggulangan Bencana Daerah Kabupaten Labuhanbatu Nasution, M Rasyid; Siregar, Nurintan Asyiah; Hendry, Raja Saul Marto
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.11812

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Budaya Kerja, Turn Over Intention, Softskill dan Motivasi terhadap Kinerja pegawai. Dari hasil penelitian didapat Budaya Kerja berpengaruh positif tapi tidak signifikan terhadap Kinerja dengan t hitung X1 sebesar 1,562 lebih kecil dari t tabel sebesar 1,67 dengan signifikansi 0,122 > 0,05, Turn Over Intention ber pengaruh positif dan signifikan terhadap Kinerja Pegawai dengan t hitung X1 sebesar 2,491 lebih besar dari t tabel 1,67 dan signifikansi 0,015 < 0,05.Softskill ber pengaruh positif tapi tidak signifikan terhadap Kinerja Pegawai dengan t hitung X1 sebesar 1,059 lebih kecil dari t tabel 1,67 dan signifikansi 0,293 > 0,05 Motivasi berpengaruh positif dan signifikan Motivasi terhadap Kinerja Pegawai dengan t hitung X 2 sebesar 5,303 lebih besar dari t tabel sebesar 1,96 dan signifikansi 0,000 < 0,05. Secara serempak Variabel independent Budaya Kerja, Turn Over Intention, Softskill dan Motivasi terhadap Kinerja menunjukkan F hitung sebesar 23,409 lebih besar dari t tabel sebesar 2, 60 dengan signifikansi 0,000 < 0,05.
PENGARUH BRAND IMAGE, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA WARUNG MIE REBUS PAK JAMBANG AEK NABARA Hendry, Raja Saul Marto; Simanjuntak, Daslan
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 2, No 2 (2015): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v2i2.1578

Abstract

Penelitian ini bertujuan untuk untuk mengetahui pengaruh brand image, harga, dan promosi terhadap keputusan pembelian pada Warung Mie Rebus Pak Jambang Aek Nabara, baik secara parsial maupun simultan. Populasi dalam penelitian ini adalah para pelanggan yang berkunjung ke Warung Mie Rebus Pak Jambang selama waktu penelitian yang jumlahnya tidak dapat ditentukan secara pasti. Penentuan jumlah sampel menggunakan rumus Wibiso dengan jumlah 96 orang dan teknik pengambilan sampel menggunakan metode accidental sampling. Metode analisis yang dipergunakan adalah metode analisis deskriptif, metode analisis statistik yang terdiri dari uji asumsi klasik, analisis regresi linier berganda, dan uji hipotesis.Hasil pengujian hipotesis secara parsial (uji t) menunjukkan bahwa brand image (X1) dan harga (X2) berpengaruh positif dan signifikan terhadap keputusan pembelian pada Warung Mie Rebus Pak Jambang Aek Nabara, dimana untuk brand image (X1) nilai thitung (8,607) > ttabel (1,66159) dengan taraf signifikansi 0,000 < 0,05 dan variabel harga (X2) nilai thitung (4,731) > ttabel (1,66159) dengan taraf signifikansi 0,000 < 0,05. Sedangkan promosi (X3) berpengaruh positif tetapi signifikan terhadap keputusan pembelian pada Warung Mie Rebus Pak Jambang Aek Nabara, dimana thitung (1,134) < ttabel (1,66159) dengan taraf signifikansi 0,260 > 0,05. Hasil uji hipotesis secara simultan (uji F) menunjukkan bahwa brand image (X1), harga (X2), dan promosi (X3) berpengaruh positif dan signifikan terhadap keputusan pembelian pada Warung Mie Rebus Pak Jambang Aek Nabara, dimana nilai Fhitung (60,117) > Ftabel (2,70) dengan taraf signifikansi 0,000 < 0,05. Berdasarkan hasil uji determinasi diketahui bahwa keputusan pembelian dapat dijelaskan oleh variabel brand image, harga, dan promosi sebesar 65,1%. Sedangkan sisanya 34,9% dapat dijelaskan oleh variabel lain yang tidak dibahas dalam penelitian ini.
PENGARUH HARGA, GAYA HIDUP, DAN FITUR PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG PADA TOKO NANDA PONSEL AEK NABARA Hendry, Raja Saul Marto; Simanjuntak, Daslan
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 3, No 1 (2016): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v3i1.1583

Abstract

Penelitian ini bertujuan untuk untuk mengetahui pengaruh harga, gaya hidup, dan fitur produk terhadap keputusan pembelian smartphone Samsung pada Toko Nanda Ponsel Aek Nabara, baik secara parsial maupun simultan. Sampel dalam penelitian ini berjumlah 96 orang yang diambil dengan menggunakan menggunakan metode accidental sampling. Metode analisis yang dipergunakan adalah metode analisis deskriptif, uji asumsi klasik, analisis regresi linier berganda, dan uji hipotesis.Hasil pengujian hipotesis secara parsial (uji t) menunjukkan bahwa harga (X1), gaya hidup (X2), dan fitur produk (X3) berpengaruh positif dan signifikan terhadap keputusan pembelian smartphone Samsung pada Toko Nanda Ponsel Aek Nabara. Hasil uji hipotesis secara simultan (uji F) menunjukkan bahwa harga (X1), gaya hidup (X2), dan fitur produk (X3) berpengaruh positif dan signifikan terhadap keputusan pembelian smartphone Samsung pada Toko Nanda Ponsel Aek Nabara. Keputusan pembelian dapat dijelaskan oleh variabel Harga, gaya hidup, dan fitur produk sebesar 50,8% dan sisanya sebesar 49,2% dijelaskan variabel lain yang tidak bahas dalam penelitian ini, misalnya : kualitas produk, ekuitas merek, dan sebagainya.
Co-Authors Ariani, Ade Mita Asnora, Fazhil Hanafi Br Sitepu, Dona Laurika Broto, Bayu Eko Daslan Simanjuntak Handayani, Mey Lena Hansyah, Praida Hasibuan, Desmawaty Hasibuan, Desmawaty Hasibuan, Muhammad Irwansyah Muhammad Raja Siregar Munthe, Nurdila Br Nasution, M Rasyid Nasution, Siti Lam’ah Pitriyani Purba, Hermaulina Putra, Aldiansyah Ritonga, Rizki Amelia Safri, Hayanuddin Simanjuntak, Daslan Siregar, Nurintan Asyiah Siti Hapsah, Siti Suarni, Eka Sukma, Melati Yudi Prayoga Yulianda, Eki Zahara, Inti Zelibu, Yanto