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All Journal JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Jurnal Mirai Management EKONOMIS : Journal of Economics and Business Martabe : Jurnal Pengabdian Kepada Masyarakat Owner : Riset dan Jurnal Akuntansi Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Surya Abdimas Minda Baharu Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Procuratio : Jurnal Ilmiah Manajemen Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Jurnal Ilmiah Edunomika (JIE) Journal of Global Business and Management Review TRIDARMA: Pengabdian Kepada Masyarakat (PkM) Jurnal Ekonomi Dan Bisnis Jurnal Ilmiah Manajemen Kesatuan REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengabdian UNDIKMA Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Community Empowerment Quantitative Economics and Management Studies Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan JURNAL MANAJEMEN AKUNTANSI (JUMSI) Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Journal of Trends Economics and Accounting Research JOEL: Journal of Educational and Language Research IIJSE
Pristiyono Pristiyono
Fakultas Ekonomi Dan Bisnis Program Studi Manajemen Universitas Labuhanbatu, Rantauprapat, Sumatera Utara, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Analisis Sikap Konsumen dan Motivasi Konsumen Dalam Minat Menggunakan E-Wallet Sebagai Alternatif Pembayaran Masa Depan Indah Lestari; Pristiyono Pristiyono; Abd. Halim
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 6 No 2 (2023): Article Research Volume 6 Number 2, Juni 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v6i2.1182

Abstract

The development of technology can provide assistance and convenience for the development of departmental activities, commercial and economic activities. This is certainly due to the development of online transactions which is increasing rapidly resulting in a variety of new technologies in the financial aspect, for example, e-wallets. The purpose of this study is specifically to find out the factors that influence the interest of e-wallet users in society, specifically what is meant is to choose consumer attitudes and consumer motivation as independent variables, where through consumer attitudes and consumer motivation in the interest of e-wallet users will be a way to solve the problems faced. This type of approach uses an explanatory research approach and the author sets as many as 100 respondents who meet the requirements and purposive sampling techniques with data collection techniques using primary data (questionnaires) using google form. The scale technique used is a Likert scale with a statement that has five alternative choices as answers, namely strongly agree, agree, disagree, strongly disagree, disagree less. The data analysis technique that will be used in this study is Smart PLS v 4.0. The results of this study concluded that consumer attitudes partially have an influence on e-wallet user interest. Consumer motivation partially has an influence on the interest of e-wallet users
Penguatan Strategi Bisnis Ukm Melalui Konsep Porter Sebagai Mitigasi Resesi Global Sri Wulan Hastuti; Pristiyono Pristiyono; Abd. Halim
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 6 No 2 (2023): Article Research Volume 6 Number 2, Juni 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v6i2.1184

Abstract

The implementation of Porter's strategy in the Micro, Small, and Medium Enterprises (MSMEs) business in Labuhanbatu Regency is classified as a crucial idea as well as a threat to businesses that are not serious about managing business strategies. Porter's strategy through low cost and differentiation is an important thing that needs to be considered by business actors. The purpose of this study is to prove and find out which MSMEs carry out the Porter implementation strategy for MSMEs in Indonesia and find out which factors of Porter's strategy are often used in MSME businesses. in strengthening MSMEs in Indonesia. The sampling technique refers to the minimum sample size in PLS-SEM, which is 30-100 sample sizes, so the authors set a sample size of 100 people. The sampling technique chose a purposive sampling technique and the data collection technique used a questionnaire (google form), interviews, and written or primary data. Each question in the online questionnaire has five alternative answer choices Strongly Agree, Agree, Disagree, Disagree, and Strongly Disagree. The author's data analysis technique uses SmartPLS 4.0. Based on the profiles of respondents, the types of Micro, Small, and Medium Enterprises (MSMEs) are dominated by fashion and culinary businesses. Based on the results of the description of the variables, it was concluded that respondents gave Agree and Strongly Agree responses for all the variables studied, and the results of research through testing the hypothesis there is a concordance where the low cost and differentiation variables significantly influence competitive advantage and competitive advantage affects consumer satisfaction.
Analisis Tingkat Pengetahuan Konsumen dan Label Halal terhadap Kepuasan Konsumen melalui Keputusan Pembelian Irwana Pahutar; Pristiyono Pristiyono; Daslan Simanjuntak
REMIK: Riset dan E-Jurnal Manajemen Informatika Komputer Vol. 7 No. 2 (2023): Volume 7 Nomor 2 April 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/remik.v7i2.12285

Abstract

Kepuasan pelanggan merupakan faktor penting yang mempengaruhi keberlangsungan hidup suatu perusahaan karena menarik pelanggan lebih sulit dibandingkan mempertahankan pelanggan. Oleh karena itu perusahaan harus mampu memberikan pelayanan terbaiknya untuk menjaga pelanggan agar tetap menggunakan produk perusahaan tersebut. Penelitian ini dilakukan di kota Panai Hulu dan menggunakan perusahaan Kosmetik Wardah Indonesia sebagai objek penelitian. Tujuan dari penelitian ini adalah untuk menguji bagaimana tingkat pengetahuan konsumen dan lebel halal berpengaruh terhadap kepuasan pelanggan dengan menggunakan keputusan pelanggan sebagai variabel mediasi. Penelitian ini dilakukan dengan membagikan kuesioner kepada 96 orang responden yang bertempat tinggal, bekerja atau melakukan studi di Kota Panai Hulu yang kemudian dianalisis menggunakan metode regresi linear berganda dengan uji yang dilakukan adalah uji validitas, uji reliabilitas, uji koefisien determinasi, uji T, dan uji sobel untuk mengetahui efek mediasi. Hasil dari penelitian ini menunjukkan bahwa tingkat pengetahuan konsumen dan label halal berpengaruh positif dan signifikan terhadap kepuasan pelanggan, kemudian keputusan pelanggan memiliki pengaruh positif dan signifikan terhada kepuasan, dan hasil dari uji sobel menunjukkan bahwa keputusan pelanggan sebagai variabel mediasi layak untuk digunakan
Implikasi Iklan, Media Sosial dan Brand Ambassador terhadap Niat Beli Produk Scarlett Whitening di Kecamatan Panai Tengah Fitri Setiawati; Pristiyono Pristiyono; Daslan Simanjuntak
REMIK: Riset dan E-Jurnal Manajemen Informatika Komputer Vol. 7 No. 2 (2023): Volume 7 Nomor 2 April 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/remik.v7i2.12286

Abstract

Peneltian ini bertujuan untuk mengetahui dan menganalisis pengaruh iklan, media sosial dan brand ambassador terhadap niat beli produk Scarlett Whitening pada masyarakat di kecamatan Panai Tengah. Pada penelitian ini jenis penelitian yang diterapkan adalah explanatory research dengan menggunakan pendekatan kuantitatif. Populasi dalam penelitian ini adalah masyarakat di kecamatan Panai Tengah. Sampel yang digunakan pada penelitian ini adalah 100 responden. Teknik pengumpulan data pada penelitian ini dilakukan dengan penyebaran kuesioner. Untuk menganalisis data pada penelitian ini digunakan uji validitas, reliabilitas, evaluasi outer model, discriminant validity, AVE (avarage variance extracted), composite reliability, dan uji inner. Seluruh pengujian dilakukan menggunakan alat bantu SEM (structural equation model) dengan PLS ( partial last aquare). Hasil penelitian menunjukkan bahwa variabel iklan, media sosial dan brand ambassador secara bersama-sama memiliki pengaruh signifikan terhadap niat beli. Iklan memiliki pengaruh signifikan terhadap niat beli. Media sosial memiliki pengaruh signifikan terhadap niat beli. Brand ambassador memiliki pengaruh signifikan terhadap niat beli.
MEMBANGUN KEPERCAYAAN MASYARAKAT TENTANG EKONOMI DIGITAL SEBAGAI INVESTASI INFORMASI BISNIS Dinda Inggit Garnasih; Ade Parlaungan Nasution; Pristiyono Pristiyono
Procuratio : Jurnal Ilmiah Manajemen Vol 11 No 1 (2023): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v11i1.2615

Abstract

The purpose of this study was to determine the effect of perceptions of digital information and perceived ease of use of digital services and their impact on the level of trust of coastal communities in Labuhanbatu District. The population in the study was the number of coastal communities in Labuhanbatu Regency who came from 4 subdistricts, namely Bilah Hilir Subdistrict, Panai Hulu Subdistrict, Panai Tengah Subdistrict, and Panai Hilir Subdistrict, totaling 183,250 people so that in determining the sample in this study using the Slovin formula, 101 respondents were obtained. The sampling technique uses simple random sampling and the data collection technique uses primary data (in the form of a questionnaire) using Google form. The data analysis technique that will be used in this study is multiple linear regression analysis. The results of the study show that descriptively the profile of respondents is dominated by male sex, aged 36-45 years and work as a student/student of 28.0%, the variable perception of digital information has no significant effect on the level of trust, the variable perceived ease of influence has an effect on the level of trust and the variable perception of digital information and perceived benefits simultaneously have a significant effect on the level of trust. Tujuan penelitian ini untuk mengetahui pengaruh persepsi informasi digital dan persepsi kemudahan penggunaan layanan digital dan dampaknya pada tingkat kepercayaan masyarakat pesisir di Kabupaten Labuhanbatu. Populasi dalam penelitian adalah jumlah masyarakat pesisir Kabupaten Labuhanbatu yang berasal dari 4 Kecamatan yakni Kecamatan Bilah Hilir, Kecamatan Panai Hulu, Kecamatan Panai Tengah dan Kecamatan Panai Hilir berjumlah 183.250 orang, sehingga dalam penentuan sampel pada penelitian ini menggunakan rumus Slovin diperoleh 101 responden. Teknik pengambilan sampling menggunakan simple random sampling dan teknik pengumpulan data menggunakan data primer (berupa kuesioner) menggunakan google form. Teknis analisis data yang akan digunakan dalam penelitian ini analisis regresi linier berganda. Hasil penelitian menunjukkan secara deskriptif profil responden didominasi berjenis kelamin laki-laki, dengan usia 36-45 tahun dan pekerjaan sebagai pelajar/mahasiswa sebesar 28,0%, variabel persepsi informasi digital tidak berpengaruh signifikan terhadap tingkat kepercayaan, variabel persepsi kemudahan berpengaruh terhadap tingkat kepercayaan dan variabel persepsi informasi digital dan persepsi manfaat secara serempak berpengaruh signifikan terhadap tingkat kepercayaan.
Analysis of Using Tiktok as Live Marketing in Attracting Consumers' Interest in Buying Ervi Nabila Siregar; Pristiyono Pristiyono; Muhammad Ali Al Ihsan
Quantitative Economics and Management Studies Vol. 4 No. 3 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems1633

Abstract

Live streaming marketing is a new trend that is attracting more and more people around the world. This allows businesses to reach their customers directly and provide them with a personalized experience without leaving their homes. For a company, it makes sense to use a live streaming marketing platform like TikTok because it helps them connect with their audience easily. This study aims to examine the driving factors that cause consumers to make purchases through the TikTok Shop application. This study uses a quantitative approach and the respondents in this study are students who have made purchases through the TikTok Shop application. Respondents in this study were 100 respondents. Data was collected using a questionnaire which was distributed online to consumers via the Google form. The results of the study indicate that the variables in this study have a positive and significant influence on consumer buying interest. From this research, sellers get inspiration in an effort to increase consumer buying interest. This research also contributes to the marketing literature and consumer behavior.
Analisis Pemasaran Interaktive Dalam Menarik Minat Konsumen Berbelanja Online Dan Kepuasan Berbelanja Nurdiana; Pristiyono; Mulkan Ritonga
Journal of Trends Economics and Accounting Research Vol 3 No 4 (2023): June 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v3i4.599

Abstract

This study aims to find out: (1) the effect of interactive marketing on online shopping satisfaction in Panai Hilir sub-district, (2) the effect of interactive marketing on consumer interest in online shopping in Panai Hilir sub-district, and (3) the effect of interactive marketing on shopping satisfaction in Panai Hilir sub-district mediated by consumer interest. This research is qualitative research. The sampling technique used in this study was purposive sampling. Data collection techniques use questionnaires that have been tested for validity and reliability. The data analysis techniques used to answer this research hypothesis are path analysis and sobel tests. The results of the study at the 5% significance level showed that: (1) there is an influence of interactive marketing strategies on shopping satisfaction. (2) there is an influence of shopping interest on shopping satisfaction
Implementasi Praktik Promosi Diskon dan Giveaway Media Sosial Dalam Menarik Minat Beli Konsumen Widya Asvita Putri Nst; Pristiyono; Daslan Simanjuntak
Journal of Trends Economics and Accounting Research Vol 3 No 4 (2023): June 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v3i4.615

Abstract

The purpose of this study is to determine the effect of discount and giveaway variables on consumer buying interest. This type of research is quantitative research that uses research data collection techniques through questionnaires with Likert scales. This study used 100 respondents in Rantauprapat city with a sampling technique with purposive sampling method. The data analysis method used is a multiple linear regression analysis test with a t test, the determinant coefficient test shows that each independent variable has an effect and is significant for discount and giveaway variables on the buying interest of consumers of Rantauprapat Fashion Outlet stores. Based on the results of data analysis, it can be seen that the discount variable (X1) has a significant influence on the buying interest variable (Y), while the giveaway variable (X2) has an effect on buying interest (Y). Based on these results, it can be concluded that in this study the provision of discounts and giveaways is more effective in encouraging respondents' buying interest
Inklusi Keuangan Digital Melalui Loyalitas Dalam Membangun Finansial Teknologi Desi Wanda Sari; Pristiyono Pristiyono; Pitriyani Pitriyani
Owner : Riset dan Jurnal Akuntansi Vol. 7 No. 3 (2023): Vol. 7 No. 3 (2023): Research Artikel Volume 7 Issue 3: Periode Juli 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/owner.v7i3.1557

Abstract

The uneven understanding of digital financial literacy in labuhanbatu regency needs attention to find information on digital financial implementation. So the purpose of this study is to determine the level of knowledge and digital financial literacy on user decisions and their relationship to consumer loyalty in using financial technology services. The population and sample refer to the provisions of maximum likehood estimation (mle) the number of samples in the survey ranged from 100-200 samples, so the sample set was 100 samples. This study uses sampling techniques with nonprobability sampling with convenience sampling. The type of data selected is primary data sourced from data sources that directly provide data online. The scale technique used by the author chose a likert scale and data analysis techniques in solving problems with the smart pls v.4.0 application to predict the model tested in the study. The final conclusion of this study found that the knowledge level variable is the first independent (exogenous) variable that is important in measuring consumer usage and loyalty decisions in using or choosing financial technology. Meanwhile, the digital financial literacy variable is the second independent (exogenous) variable that has no influence in measuring usage decisions and consumer loyalty in using or choosing financial technology.
Implementasi Digital Payment Di Lingkungan Universitas Labuhanbatu Dan Dampaknya Pada Keputusan Pengguna Nurriski Maysari; Pristiyono Pristiyono; Meisa Fitri Nasution
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 2 (2023): MAGISMA:Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v11i2.327

Abstract

The purpose of this research is to be able to provide relevant information to stakeholders related to digital payments. The research design prioritizes collaborative descriptive research with a quantitative approach with primary data collection techniques as the main research data which contains various questions in a questionnaire arranged in a Google form that is distributed to all active students within the Labuhanbatu University campus, with as many as 150 samples. Data analysis techniques in solving problems with the Smart PLS v.4.0 application to predict the model tested in the study. Based on the results of the research hypothesis test, among others, that the consumer motivation variable has not succeeded in becoming one of the factors that determine the occurrence of digital payment user decisions within the Labuhanbatu University academic community, the consumer perception variable becomes the second hypothesis which does not significantly affect digital payment user decisions within the University academic community. Labuhanbatu. This means that of the entire hypothesis, only the third hypothesis, namely the consumer behavior variable, has a strong and significant influence on digital payment user decisions in the academic community at Labuhanbatu University
Co-Authors Abd. Halim Ade Parlaungan Nasution, Ade Parlaungan Ade Surya Pertiwi Agung Asdi Pratama Agung Pratama Nasution Arfi Syahputra Aulia Indra Bayu Eko Broto Christine Herawati Limbong Dahrul Aman Harahap Dandi Febrian Daslan Simanjuntak Daslan Simanjuntak Desi Wanda Sari Desi Wanda Sari Desmawati Hasibuan Dinda Inggit Garnasih Eltrisa Harahap Ervi Nabila Siregar Fadzil Hanafi Asnora Fauziah Hanum Fauziah Hanum Rambe Fitri Setiawati Hayanuddin Safri Hazrulta Aulia Indah Lestari Indah Roja Junaidi Irwana Pahutar Junita Lubis Junita Lubis Khomsiah Hasibuan Marlina Siregar Marlina Siregar Meisa Fitri Nasution Mesia Fitri Nasution Milliani Susantri Muhammad Ali Al Ihsan Muhammad Ali Al Ihsan Muhammad Ali Al Ihsan Nasution Mulya Rafika Mulya Rafika Nella Sari Novrihan Leily Nasution Nurainun Gulo Nurdiana Nurhamidah Nurhamidah Nurriski Maysari Nurul Hidayah Harahap Nur’ainun Gulo Nur’ainun Gulo Pitriyani Pitriyani Ratih Purwati Ratih Rahulina Reni Kartika Ningsih Rido Rido Ritonga, Mulkan Rizki Syahputra Sinta Kurnia Wati Sipnarong Kanchanawongpaisan Siti Aminah Siregar Sri Wulan Hastuti Sukma Addryani Utami Bohalima Suniya Suniya Sutriani Sutriani Syaiful Zuhri Harahap T. Malinda Tika Wulan Widya Asvita Putri Nst Yudi Prayoga Yudi Prayoga Yulia Rahmawati Zuriani Zuriani