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All Journal JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Jurnal Mirai Management EKONOMIS : Journal of Economics and Business Martabe : Jurnal Pengabdian Kepada Masyarakat Owner : Riset dan Jurnal Akuntansi Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Surya Abdimas Minda Baharu YUME : Journal of Management Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Procuratio : Jurnal Ilmiah Manajemen Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Jurnal Ilmiah Edunomika (JIE) Journal of Global Business and Management Review TRIDARMA: Pengabdian Kepada Masyarakat (PkM) Jurnal Ekonomi Dan Bisnis Jurnal Ilmiah Manajemen Kesatuan REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengabdian UNDIKMA Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Economics and Digital Business Review Community Empowerment Quantitative Economics and Management Studies Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan JURNAL MANAJEMEN AKUNTANSI (JUMSI) International Journal of Community Service Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Journal of Trends Economics and Accounting Research Balance : Jurnal Akuntansi dan Manajemen JOEL: Journal of Educational and Language Research Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK) IIJSE Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Pristiyono Pristiyono
Fakultas Ekonomi Dan Bisnis Program Studi Manajemen Universitas Labuhanbatu, Rantauprapat, Sumatera Utara, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Implementasi Praktik Promosi Diskon dan Giveaway Media Sosial Dalam Menarik Minat Beli Konsumen Widya Asvita Putri Nst; Pristiyono; Daslan Simanjuntak
Journal of Trends Economics and Accounting Research Vol 3 No 4 (2023): June 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v3i4.615

Abstract

The purpose of this study is to determine the effect of discount and giveaway variables on consumer buying interest. This type of research is quantitative research that uses research data collection techniques through questionnaires with Likert scales. This study used 100 respondents in Rantauprapat city with a sampling technique with purposive sampling method. The data analysis method used is a multiple linear regression analysis test with a t test, the determinant coefficient test shows that each independent variable has an effect and is significant for discount and giveaway variables on the buying interest of consumers of Rantauprapat Fashion Outlet stores. Based on the results of data analysis, it can be seen that the discount variable (X1) has a significant influence on the buying interest variable (Y), while the giveaway variable (X2) has an effect on buying interest (Y). Based on these results, it can be concluded that in this study the provision of discounts and giveaways is more effective in encouraging respondents' buying interest
Peran Media Sosial TikTok Sebagai Strategi Digital Marketing dalam Meningkatkan Brand Awareness dan Loyalitas Konsumen Widya Afrida; Pristiyono Pristiyono; Syukron Arjuna
Jurnal Maksipreneur Vol 15 No 2 (2026)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i2.2655

Abstract

This study examines how TikTok can be used as a digital marketing medium to increase brand awareness and customer loyalty. TikTok is a popular platform due to its interactive video content that can be customized to user preferences. Quantitative methods were used in this study, involving a survey of fifty active TikTok users in Rantauprapat. Purposive sampling was the sampling method. Data processing was carried out using SPSS with several tests. The results of this study will show that TikTok directly and through intermediary variables influences brand awareness and customer loyalty.
VAKSIN SEBAGAI MANAJEMEN DIRI MASYARAKAT KAMPUNG BARU DI ERA PANDEMI COVID-19 Agung Pratama Nasution; Pristiyono Pristiyono; Abd Halim
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 5, No 4 (2022): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v5i4.1338-1344

Abstract

Pentingnya pengabdian masyarakat ini dilakukan sebagai upaya memberikan informasi dan edukasi kepada masyarakat dan sebagai upaya membantu kebijakan pemerintah pusat serta meningkatkan peran perguruan tinggi sebagai agent of change dalam kehidupan bermasyarakat melalui program KKN Tematik/Membangun Desa sekaligus membantu pemerintah desa dalam mesosialisasi kepada masyarakat yang masih minim informasi vaksinasi di Desa Kampung Baru, Kec. Bilah Barat, Kab. Labuhanbatu. Metode pelaksanaan pengabdian ini pendekatan survei dan sosialisasi kepada peserta 20 responden di aula kantor desa. Kesimpulan dari pengabdian masyarakat menemukan bahwa pendekatan survei menjadi alternatif dalam memecahkan masalah sosial yang berkaitan dengan vaksinasi. Dari hasil sosialisasi menyimpulkan semua peserta dan masyarakat yang ikut serta dalam kegiatan ini memberikan respon dan sangat mendukung. Kegiatan pengabdian membangun desa yang dimaksud memberikan edukasi dan pemahaman ke masyarakat melalui program Kampus Merdeka KKN Tematik. Membantu pemerintah desa percepatan pelaksanaan vaksinasi
Optimalisasi Pemanfaatan Media Sosial dan Web Desa sebagai Sarana Digital Guna Meningkatkan Ekonomi Masyarakat Desa: Pengabdian Mawaddah Raudhatul Zannah DLM; Pristiyono Pristiyono; Mulkan Ritonga
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 4 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 4 April - Juni
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i4.5869

Abstract

Kegiatan pengabdian kepada masyarakat ini ditujukan guna mengoptimalkan pemanfaatan media sosial dan Web Desa sebagai sarana digital dalam meningkatkan ekonomi masyarakat di Desa Bandar Kumbul, Kecamatan Bilah Barat, Kabupaten Labuhanbatu. Persoalan pokok yang dialami pelaku UMKM di desa tersebut adalah rendahnya literasi digital, keterbatasan pemanfaatan media sosial sebagai media promosi, serta belum optimalnya pengelolaan Web Desa sebagai sarana penyebaran informasi dan pemasaran produk lokal. Metode yang dipergunakan pada kegiatan ini ialah Community Based Participatory Research (CBPR) dengan pendekatan partisipatif yang melibatkan masyarakat desa dan 30 pelaku UMKM sebagai peserta utama kegiatan. Tahapan pelaksanaan kegiatan meliputi observasi awal, kegiatan sosialisasi, pelatihan penggunaan media sosial, pendampingan pembuatan akun dan konten promosi, serta evaluasi hasil kegiatan. Hasil pelaksanaan kegiatan memperlihatkan adanya perbaikan pemahaman dan keterampilan pelaku UMKM dalam memanfaatkan media sosial, dari mulai Facebook, Instagram, dan TikTok untuk menjadi sarana promosi digital. Di samping hal tersebut, Web Desa mulai dimanfaatkan sebagai media informasi sekaligus etalase digital untuk menampilkan berbagai produk unggulan masyarakat. Secara menyeluruh, kegiatan ini berdampak positif pada peningkatan literasi digital masyarakat serta perluasan jangkauan pemasaran produk UMKM yang mendukung peningkatan ekonomi masyarakat desa secara bertahap dan berkelanjutan.
The Application Of Health Protocols For SMP Negeri 5 Bilah Barat After Covid-19 Melly Nova Diana; Pristiyono Pristiyono; Yudi Prayoga
International Journal Of Community Service Vol. 2 No. 1 (2022): February 2022 (Indonesia - Malaysia - Philippines)
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v2i1.81

Abstract

Corona Virus or what is often called Covid-19 is a virus that in early 2020 became a disease that attacked the community and was very scary for children and all citizens in the world. There are so many factors that cause the continued increase in Covid-19 patients, one of which is the public's ignorance about Covid-19, which makes it easy for the government to identify cases. Seeing from the potential of people who have to heed the government's appeal that we are required to work and worship at home for a while to prevent the transmission of Covid-19. The coronavirus outbreak was not only felt in the health sector but also penetrated all sectors including the education sector. In the education sector, the Covid-19 pandemic has created a policy to organize online education. Then Covid-19 also has an impact on the world of education starting from the basic education level to tertiary education. In the implementation of community service, the method used is socialization by explaining material about the Definition of Covid-19, Causes of Covid-19, Prevention of Covid-19 transmission, and How the coronavirus attacks our bodies. by using tools in the form of power points, distributing questionnaires, and practicing directly how to wash hands properly and correctly to students of SMP Negeri 5 Bilah Barat.
Create With Oil Palm Slipes To Become Economic Value Products For The Village Of Kampung Baru Bilah Barat, Labuhanbatu Nila Ramadayanti; Pristiyono Pristiyono; Abdul Halim
International Journal Of Community Service Vol. 2 No. 2 (2022): May 2022 (Indonesia - Malaysia)
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v2i2.82

Abstract

Labuhanbatu Regency is famous for its beautiful and abundant natural resource potential. However, this potential is not matched by the creativity of the community in managing it, on the contrary, there are several obstacles that arise because the community is still working individually in utilizing the potential of these raw materials. Efforts that can overcome these problems are to provide knowledge and information to the public about the economy and entrepreneurship through empowerment. Empowerment is a process and a goal, where empowerment is very supportive of the family economy, one of which is the empowerment of the stick craft business. This service aims to find out the benefits of palm leaf buds being a unique product and having a selling value in the market that is able to open up job opportunities for people who do not have an income. The methods used are field surveys, counseling/training, practice and mentoring, and evaluation of activities. The results achieved were the formation of a Partner Group, Counseling on methods/how to make sticks, training on making sticks, and providing assistance to partner groups.
Introduction To Digital Marketing In Smes In Kampung Baru Village Dwi Izagi; Pristiyono Pristiyono; Yudi Prayoga
International Journal Of Community Service Vol. 2 No. 1 (2022): February 2022 (Indonesia - Malaysia - Philippines)
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v2i1.83

Abstract

Technological developments in this day and age are growing very rapidly, this affects small and medium enterprises (SMEs), because inevitably small and medium enterprises (SMEs) must follow the developments of the times otherwise they will be left behind. SMEs as one type of business that plays an important role in increasing the economic growth of a country, requires an appropriate marketing strategy so that products can be sold in the market. Digital marketing is the marketing of products or services through digital media and the internet. Digital marketing is a solution for SMEs in this technological era. The problem faced by SMEs in the village of Kampung Baru Depan is the lack of knowledge about Digital Marketing. This service activity aims to introduce Digital Marketing to SMEs in the village of Kampung Baru Kontak. with the lecture, discussion and question and answer method. The service provider provides material about Digital Marketing, marketing strategies and steps to start Digital Marketing for SMEs in the village of Kampung Baru Promise. The results of this service activity are SMEs in the village of New Promise, which previously used only conventional marketing methods, through this service activity, they could find out another method, namely digital marketing (Digital Marketing) and also practice it directly.
Utilization Of Coconut Water Post Covid-19 Vaccine For Students Of West Bilah State 5 junior high school Rodiah Pasaribu; Pristiyono Pristiyono; Yudi Prayoga; Marlina Siregar
International Journal Of Community Service Vol. 2 No. 2 (2022): May 2022 (Indonesia - Malaysia)
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v2i2.86

Abstract

Corona virus (COVID-19) is an infectious disease caused by the SARS-CoV-2 virus. Most people who contract COVID-19 will experience mild to moderate symptoms, and will recover without special treatment. However, some people will experience severe pain and require medical assistance. The spread of this virus also has an impact on health that occurs through the mouth or nose of an infected person through small fluid particles when the person coughs, sneezes, talks, sings, or breathes.The Covid-19 vaccine is a biological product that contains antigens in the form of microorganisms or part of the resulting substance which is processed in such a way that it is safe, which when given to a person will cause active specific immunity. The Indonesian government's efforts in dealing with the Covid-19 problem aim to create herd immunityso that people become more productive in carrying out their activities. Coconut water is a clear liquid tapped from young, green coconuts, which contains several nutrients and electrolytes. More than 95% of coconut content is water. In the implementation of community service, the method used is socialization by explaining material about Covid-19, Utilization of coconut water, vaccines, various types of vaccines. The implementation of these activities was explained with the help of power points and the distribution of questionnaires.
Public Acceptance of Peer-to-Peer Lending as a Digital Payment in Indonesia Pristiyono Pristiyono; Sipnarong Kanchanawongpaisan; Bayu Eko Broto
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3630

Abstract

Peer to Peer lending is a financial service model that connects lenders and borrowers to engage in loan agreements directly using Indonesian rupiah through an electronic platform based on internet connectivity. This study investigates the factors that affect behavioral intention and customer satisfaction in the use of Peer-To-Peer (P2P) lending platforms. with a particular emphasis on the novelty of focusing on business actors located around Medan City who utilize P2P lending as an alternative source of capital and business expansion. Employing a quantitative research method. data were collected through online questionnaires distributed via Google Forms. The study targeted Micro, Small, and Medium Enterprises (MSMEs) based in Medan City. involving 504 respondents selected through purposive sampling. Data analysis was conducted using a path analysis model. The findings reveal that performance expectancy. effort expectancy. social influence. intrinsic motivation. and extrinsic motivation all have a positive and significant impact on behavioral intention to adopt P2P lending. Furthermore. behavioral intention was found to have a positive and significant effect on customer satisfaction in the context of P2P lending usage.
Analisis Etika Bisnis Melalui Perspektif Pembeli Marketplace Indonesia Erni Sirait; Pristiyono; Syukron Arjuna
Economics and Digital Business Review Vol. 6 No. 2 (2025)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh penerapan etika bisnis melalui perspektif pembeli marketplace Indonesia terhadap kepuasan pelanggan dalam berbelanja di marketplace. Etika bisnis dalam penelitian ini diukur melalui tiga variabel, yaitu kejujuran (X1), keadilan (X2) dan kepercayaan (X3). Variabel dependen nya adalah kepuasan pelanggan. Populasi dalam peneltian ini yaitu masayarakat Kabupaten Labuhanbatu yang sudah pernah berbelanja online di marketplace Indonesia dengan jumlah sampel sebanyak 100 responden. Analisis data dalam penelitian ini menggunakan aplikasi SmartPLS. Hasil temuan penelitian ini menunjukkan : 1) Variabel kejujuran (X1) berpengaruh positif dan signifikan terhadap kepuasan pelanggan (Y). 2) Variabel Keadilan (X2) berpengaruh positif dan signifikan terhadap kepuasan pelanggan (Y). 3) Variabel Kepercayaan (X3) berpengaruh positif dan signifikan terhadap kepuasan pelanggan (Y).
Co-Authors Abd. Halim Ade Parlaungan Nasution, Ade Parlaungan Ade Surya Pertiwi Agung Asdi Pratama Agung Pratama Nasution Arfi Syahputra Aulia Indra Bayu Eko Broto Christine Herawati Limbong Dahrul Aman Harahap Dandi Febrian Daslan Simanjuntak Daslan Simanjuntak Desi Wanda Sari Desi Wanda Sari Desmawati Hasibuan Dinda Inggit Garnasih Dwi Izagi Eltrisa Harahap Erni Sirait Ervi Nabila Siregar Fadzil Hanafi Asnora Fauziah Hanum Fauziah Hanum Rambe Fitri Setiawati Fransiskus Agus Kristian Sinaga Hayanuddin Safri Hazrulta Aulia Indah Lestari Indah Roja Junaidi Irwana Pahutar Junita Lubis Khomsiah Hasibuan Marlina Siregar Marlina Siregar Mawaddah Raudhatul Zannah DLM Meisa Fitri Nasution Meisa Fitri Nst Meisya Fitri Nasution Melly Nova Diana Mesia Fitri Nasution Milliani Susantri Muhammad Ali Al Ihsan Muhammad Yasir Arafat Pohan Mulya Rafika Mulya Rafika Nella Sari Nila Ramadayanti Nova Nababan Novrihan Leily Nasution Nurainun Gulo Nurdiana Nurhamidah Nurhamidah Nurriski Maysari Nurul Hidayah Harahap Nur’ainun Gulo Nur’ainun Gulo Pitriyani Pitriyani Rahma Pitriyani Rambe Raja Saul Martho Henry Ratih Purwati Ratih Rahulina Reni Kartika Ningsih Rezky Ade Putra Rido Rido Ritonga, Mulkan Rizki Syahputra Rodiah Pasaribu Silvana Yuli Ardila Sinta Kurnia Wati Sipnarong Kanchanawongpaisan Siti Aminah Siregar Sri Wulan Hastuti Sukma Addryani Utami Bohalima Suniya Suniya Sutriani Sutriani Syaiful Zuhri Harahap Syukron Arjuna T. Malinda Tika Wulan Widya Afrida Widya Asvita Putri Nst Yudi Prayoga Yudi Prayoga Yulia Rahmawati Zuriani Zuriani