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All Journal JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Jurnal Mirai Management EKONOMIS : Journal of Economics and Business Martabe : Jurnal Pengabdian Kepada Masyarakat Owner : Riset dan Jurnal Akuntansi Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Surya Abdimas Minda Baharu Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Procuratio : Jurnal Ilmiah Manajemen Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Jurnal Ilmiah Edunomika (JIE) Journal of Global Business and Management Review TRIDARMA: Pengabdian Kepada Masyarakat (PkM) Jurnal Ekonomi Dan Bisnis Jurnal Ilmiah Manajemen Kesatuan REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengabdian UNDIKMA Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Community Empowerment Quantitative Economics and Management Studies Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan JURNAL MANAJEMEN AKUNTANSI (JUMSI) Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Journal of Trends Economics and Accounting Research JOEL: Journal of Educational and Language Research IIJSE
Pristiyono Pristiyono
Fakultas Ekonomi Dan Bisnis Program Studi Manajemen Universitas Labuhanbatu, Rantauprapat, Sumatera Utara, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Deepening of the New Digital-Based Marketing Concept and Its Impact on Purchasing Decisions and Word of Mouth Suniya Suniya; Pristiyono Pristiyono; Marlina Siregar
Journal of Global Business and Management Review Vol 5 No 1 (2023): Journal of Global Business and Management Review
Publisher : Program Sarjana Manajemen Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/jgbmr.v5i1.7503

Abstract

The purpose of this study is to empirically prove the role of viral marketing, turbo marketing, and brand ambassadors to influence purchasing decisions and their impact on word of mouth. The concept of this research carries a descriptive research approach. The population is the people of Labuhanbatu Regency, total 499,982. The researcher applied the Slovin formula to obtain a minimum sample, which sample is 99.98 or fulfilled into 100 respondents. The sampling technique chose simple random sampling. All indicators that form the variables studied are processed through validity and reliability tests. Data analysis uses the SmartPLS 4.0 application. The result is viral marketing influences purchasing decisions online otherwise there is no relationship with word of mouth. Turbo marketing does not support purchasing decisions and word of mouth. Brand ambassadors affect online purchasing decisions, while purchasing decision is not significant to word of mouth
Studi Komparatif Persaingan Bisnis Retail Modern dan Tradisional Ditinjau dari Keunggulan Bersaing Ade Surya Pertiwi; Pristiyono Pristiyono; Muhammad Ali Al Ihsan
Ekonomis: Journal of Economics and Business Vol 7, No 2 (2023): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v7i2.1062

Abstract

The purpose of this research is to analyze the effect of promotion strategy, product sales, store design and service excellence on competitive advantage in traditional and modern retail. The research method is explanation (explanation) with a quantitative approach. The research conducted in this study used a survey that collected information using a questionnaire through the Google form. The analytical method uses Partial Least Square (PLS). The basic population of this research is traditional and modern retail customers. In this study, non-probability sampling was used as the sampling method. The samples obtained in this study were 96 respondents. The results of the study show that the variable promotion strategy and excellent service have a positive effect on competitive advantage. Retail product variables and business layout do not affect competitive advantage. The higher the retail store implements promotional strategies and excellent service, the greater its competitive advantage, but the higher product differentiation and business layout of the retail store does not increase competitive advantage.
Analisis Faktor Perilaku Konsumen terhadap Kepuasan Konsumen melalui Komunikasi Pemasaran Khomsiah Hasibuan; Pristiyono Pristiyono; Daslan Simanjuntak
REMIK: Riset dan E-Jurnal Manajemen Informatika Komputer Vol. 7 No. 3 (2023): Volume 7 Nomor 3 Agustus 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/remik.v7i3.12575

Abstract

Penelitian ini berjudul “Analisis Faktor Perilaku Konsumen Terhadap Kepuasan Konsumen Kosmetik YOU Melalui Komunikasi Pemasaran ”. Penelitian ini bertujuan untuk mengetahui pengaruh perilaku konsumen terhadap kepuasan konsumen melalui komunikasi pemasaran di pada konsumen kosmetik YOU di kecamatan Panai Tengah. Masalah penelitian ini adalah apakah pengaruh perilaku konsumen terhadap kepuasan konsumen melalui komunikasi pemasaran di pada konsumen kosmetik YOU di kecamatan Panai Tengah. Jenis penelitian yang digunakan adalah deskriptif dengan metode survei. Sampel penelitian adalah sebanyak 97 pelanggan, dan data yang dikumpulkan adalah primer serta sekunder. Model analisis menggunakan regresi linier berganda, korelasi, koefisien determinasi, serta pengujian hipotesis menggunakan Partial Least Square (PLS) dengan program SmartPLS versi 3.0Hasil penelitian ini adalah terdapat pengaruh positif dan signifikan faktor budaya, faktor sosial dan faktor pribadi terhadap kepuasan konsumen, tidak terdapat pengaruh positif dan komunikasi pemasaran tidak mampu memediasi fator budaya, faktor social dan faktor pribadi terhadap kepuasan konsumen
Analisis Konsumtif Masyarakat Pesisir Kabupaten Labuhanbatu dalam Belanja Fashion Hijab Melalui Postingan Media Sosial Nella Sari; Pristiyono Pristiyono; Fadzil Hanafi Asnora
REMIK: Riset dan E-Jurnal Manajemen Informatika Komputer Vol. 7 No. 3 (2023): Volume 7 Nomor 3 Agustus 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/remik.v7i3.12589

Abstract

Masalah dalam penelitian ini adalah masyarakat Pesisir Kabupaten Labuhanbatu kurang terkontrol dalam membelanjakan uangnya sehingga timbul perilaku konsumtif yang berlebihan. Gaya hidup konsumtif terlihat pada kebiasaan mereka yang selalu berbelanja dengan jumlah yang banyak, harga yang cukup mahal dan berbelanja di media sosial. Baik menengah ke atas, menengah dan menengah ke bawah atau pendapatan tinggi dan rendah memiliki gaya hidup konsumtif. ditambah dengan banyaknya media-media yang menawarkan berbagai macam produk menarik. Penelitian ini berjudul “Analisis Konsumtif Masyarakat Pesisir Kabupaten Labuhanbatu Dalam Belanja Fashion Hijab Melalui Postingan Media Sosial”. Penelitian ini bertujuan untuk mengetahui pengaruh perilaku konsumtif masyarakat dan pemasaran online pada masyarakat pesisir Kabupaten Labuhanbatu terhadap belanja fashion hijab melalui postingan media sosial. Masalah penelitian ini adalah apakah pengaruh perilaku konsumtif dan pemasaran online pada masyarakat pesisir berpengaruh positif dan signifikan terhadap belanja fashion hijab di Kabupaten Labuhanbatu. Jenis penelitian yang digunakan adalah deskriptif dengan metode survei. Sampel penelitian adalah sebanyak 100 pelanggan, dan data yang dikumpulkan adalah primer serta sekunder. Model analisis menggunakan regresi linier berganda, korelasi, koefisien determinasi, serta pengujian hipotesis menggunakan student t-test. Hasil penelitian menunjukkan pengaruh positif dan signifikan dari perilaku konsumtif masyarakat dan pemasaran online terhadap belanja fashion hijab melalui media sosial di Kabupaten Labuhanbatu.
Dampak Inovasi Produk dan Brand Image terhadap Keputusan Pembelian Brand Body Lation Vaseline di Kabupaten Labuhanbatu Tika Wulan; Pristiyono Pristiyono; Aulia Indra
REMIK: Riset dan E-Jurnal Manajemen Informatika Komputer Vol. 7 No. 3 (2023): Volume 7 Nomor 3 Agustus 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/remik.v7i3.12637

Abstract

Penelitian ini berjudul “ Dampak Inovasi Produk dan Barnad Image Terhadap Keputusan Pembelian Brand Body Lation Vaselina di Kabupaten Labuhanbatu”. Penelitian ini bertujuan untuk mengetahui pengaruh inovasi produk dan brand image terhadap keputusan pembelian brand body lation Vaselina di Kabupaten Labuhanbatu. Masalah penelitian ini adalah pengaruh inovasi produk dan brand image terhadap keputusan pembelian brand body lation Vaselina di Kabupaten Labuhanbatu. Jenis penelitian yang digunakan adalah deskriptif dengan metode survei. Sampel penelitian adalah sebanyak 100 pelanggan, dan data yang dikumpulkan adalah primer serta sekunder. metode analisis Regresi Linier Berganda yang dibantu oleh aplikasi SMART PLS. Berdasarkan hasil penelitian menunjukan bahwa variabel inovasi produk dan brand image berpengaruh secara signifikan dan positif terhadap keputusan pembelian
IMPLEMENTASI DIGITAL PAYMENT DI LINGKUNGAN UNIVERSITAS LABUHANBATU DAN DAMPAKNYA PADA KEPUTUSAN PENGGUNA Nurriski Maysari; Pristiyono Pristiyono; Mesia Fitri Nasution
Jurnal Ekonomi dan Bisnis Vol 26, No 2 (2023): JURNAL EKONOMI DAN BISNIS SEPTEMBER 2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/jebi.v26i2.2983

Abstract

The purpose of this research is to be able to provide relevant information to stakeholders related to digital payments. The research design prioritizes collaborative descriptive research with a quantitative approach with primary data collection techniques as the main research data which contains various questions in a questionnaire arranged in a Google form that is distributed to all active students within the Labuhanbatu University campus, with as many as 150 samples. Data analysis techniques in solving problems with the Smart PLS v.4.0 application to predict the model tested in the study. Based on the results of the research hypothesis test, among others, that the consumer motivation variable has not succeeded in becoming one of the factors that determine the occurrence of digital payment user decisions within the Labuhanbatu University academic community, the consumer perception variable becomes the second hypothesis which does not significantly affect digital payment user decisions within the University academic community. Labuhanbatu. This means that of the entire hypothesis, only the third hypothesis, namely the consumer behavior variable, has a strong and significant influence on digital payment user decisions in the academic community at Labuhanbatu University
Penguatan Pengetahuan Masyarakat dan Literasi Keuangan Mengenai Konsep Perbankan Syariah dalam Memenangkan Persaingan Bisnis Agung Asdi Pratama; Pristiyono Pristiyono; Meisa Fitri Nasution
Ekonomis: Journal of Economics and Business Vol 7, No 2 (2023): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v7i2.1121

Abstract

The level of competition in the Sharia banking business nationally is increasingly very competitive, thus providing challenges and threats to other financial institutions, especially conventional banking. Islamic banking measures the extent to which Sharia-based financial literacy is in winning business competition in Labuhanbatu Regency. The intended population is all Rantauprapat Bank Syariah Indonesia (BSI) customers. Determination of the writer's sample using the slovin formula in order to obtain a sample of 100 people. The variables examined in this study are public knowledge, Sharia-based financial literacy, the concept of Islamic banking, competitive advantage. Data collection technique through google form with purposive sampling technique. Data analysis uses the SmartPLS 4.0 application approach to solve the problems tested. Based on the research results in a description of the reasons customers use to choose Islamic banking because the product information varies. From testing the hypothesis, it shows that public knowledge and financial literacy are key to the concept of Islamic banking, then public knowledge and financial literacy are the keys to winning business competition in Labuhanbatu Regency. From the research results calculated using outer loading on each variable declared valid because it is greater than the value of 0.5. And has an R-square value of Islamic banking concept of 0.357 or 35.7% and an R-square value of business competition of 0.765 or 76.5%.
Measuring Tourist Satisfaction with Route Analysis as a Business Advantage Sutriani Sutriani; Pristiyono Pristiyono; Junita Lubis
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 4 No 1 (2021): Sharia Economic: July, 2021
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v4i1.1504

Abstract

Although covid-19 is increasingly haunting the world, it has not reduced local investors to develop service businesses and place them as a type of business that is quite developed because it is directly related to consumer satisfaction. loyal customers who have become members of Mirota Swimming Pool. Technical analysis of data using path analysis with SPPS and Amos applications as a tool to determine the significant effect of the proposed hypothesis. The results of the study prove that facilities have a direct effect on tourist satisfaction, service quality has a significant effect on tourist satisfaction, facilities have a significant effect on business excellence, service quality has a significant effect on business excellence and tourist satisfaction has a significant effect on business excellence. The hope is that local tourism business developers Mirota Ajamu Swimming Pool in coastal areas can expand their business through various promotions and advertisements to improve their image and introduce their business to outsiders. For other research, it is expected to be able to develop the phenomenon by looking for sources of relevant variables that are closely related to satisfaction
ANALISIS MOTIVASI KONSUMEN DAN IMPULSIVE BUYING DALAM BERBELANJA ONLINE E-COMMERCE INDONESIA Yulia Rahmawati; Pristiyono Pristiyono; Nur’ainun Gulo
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13693

Abstract

This research aims to determine the analysis of consumer motivation and impulsive buying in online shopping for Indonesian e-commerce. The total sample was 150 respondents, namely people from Kampung Rakyat District who shopped using the Shopee application. This research uses data processing assistance, namely smart pls version 4.0, by conducting outer model testing, inner capital testing and bootstrapping (hypothesis testing). In the outer model test, the test was carried out by looking at the outer loading, average variance extracted (AVE), cross loading reliability and Cronbach alpha values, all research results were said to be good, in the inner model test there were 2 equations produced by r square with the highest r square value found in the second equation, namely impulsive buying. In hypothesis testing, it was found that the research results of all research hypotheses were accepted with the results that the website quality variable had an effect on consumer motivation (2.723>1.96), advertising policy had an effect on consumer motivation (2.723>1.96), Consumer motivation influences impulsive buying (2.723>1.96), and smartphone penetration influences consumer motivation (2.723>1.96).
Penyuluhan Menyikapi Efek Media Sosial Terhadap Perubahan Sosial Masyarakat Dusun I Desa Kampung Baru Kabupaten Labuhanbatu Indah Roja Junaidi; Pristiyono Pristiyono; Abdul Halim
Jurnal Pengabdian UNDIKMA Vol. 3 No. 2 (2022): August
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v3i2.5259

Abstract

The purpose of this community service is to provide informal counseling and provide positive and useful education about how to respond to the use of social media rationally and wisely while at the same time providing negative examples of the misuse of social media in social life for the people of Dusun 1, Kampung Baru Village, West Bilah District, Labuhanbatu Regency. This community service is carried out using outreach methods with the target of communicating face-to-face with the community. The evaluation instrument for this activity uses tests (subjective & objective through quizzes, oral and written questions, etc.) and non-tests (interviews, questionnaires, observations, etc.) and is analyzed descriptively. The results of this community service counseling were carried out during the covid-19 period where almost all residents who took part in this activity had received stage I vaccination so that they had met the requirements for the covid-19 prokes. The level of understanding of using social media is considered quite good, this can be seen from the lack of reports received by the village government on the misuse of social media in social life. There is an active role as well as residents and village governments in educating the community regarding the use of social media to assist and monitor the use of social media for residents. Inviting citizens to use social media to gain profits by marketing their businesses to social media as a form of socialization of digitalization marketing.
Co-Authors Abd. Halim Ade Parlaungan Nasution, Ade Parlaungan Ade Surya Pertiwi Agung Asdi Pratama Agung Pratama Nasution Arfi Syahputra Aulia Indra Bayu Eko Broto Christine Herawati Limbong Dahrul Aman Harahap Dandi Febrian Daslan Simanjuntak Daslan Simanjuntak Desi Wanda Sari Desi Wanda Sari Desmawati Hasibuan Dinda Inggit Garnasih Eltrisa Harahap Ervi Nabila Siregar Fadzil Hanafi Asnora Fauziah Hanum Fauziah Hanum Rambe Fitri Setiawati Hayanuddin Safri Hazrulta Aulia Indah Lestari Indah Roja Junaidi Irwana Pahutar Junita Lubis Junita Lubis Khomsiah Hasibuan Marlina Siregar Marlina Siregar Meisa Fitri Nasution Mesia Fitri Nasution Milliani Susantri Muhammad Ali Al Ihsan Muhammad Ali Al Ihsan Muhammad Ali Al Ihsan Nasution Mulya Rafika Mulya Rafika Nella Sari Novrihan Leily Nasution Nurainun Gulo Nurdiana Nurhamidah Nurhamidah Nurriski Maysari Nurul Hidayah Harahap Nur’ainun Gulo Nur’ainun Gulo Pitriyani Pitriyani Ratih Purwati Ratih Rahulina Reni Kartika Ningsih Rido Rido Ritonga, Mulkan Rizki Syahputra Sinta Kurnia Wati Sipnarong Kanchanawongpaisan Siti Aminah Siregar Sri Wulan Hastuti Sukma Addryani Utami Bohalima Suniya Suniya Sutriani Sutriani Syaiful Zuhri Harahap T. Malinda Tika Wulan Widya Asvita Putri Nst Yudi Prayoga Yudi Prayoga Yulia Rahmawati Zuriani Zuriani