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All Journal Bulletin of Scientific Contribution : Geology Teknotan: Jurnal Industri Teknologi Pertanian IJOG : Indonesian Journal on Geoscience Jurnal Ilmiah Dinamika Rekayasa (DINAREK) Jurnal Pendidikan Geografi: Kajian, Teori, dan Praktik dalam Bidang Pendidikan dan Ilmu Geografi Journal of Geoscience, Engineering, Environment, and Technology JLBG (Jurnal Lingkungan dan Bencana Geologi) (Journal of Environment and Geological Hazards) Panggung Gondang: Jurnal Seni dan Budaya Indonesian Journal of Chemistry Jurnal Geosains dan Teknologi JURNAL SUMBER DAYA AIR Journal of Tourism Destination and Attraction International Journal of Communication and Society Jurnal Praksis dan Dedikasi Sosial BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Inovasi Penelitian Indonesian Journal on Geoscience Indonesian Journal on Geoscience Informatio: Journal of Library and Information Science International Journal of Community Service International Journal of Applied Sciences in Tourism and Events International Journal of Geotourism Science and Developmen Jurnal Geosains West Science Journal of Geosciences and Applied Geology Panggung
Mohamad Sapari Hadian
Universitas Padjadjaran
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Dentistry Earth & Planetary Sciences Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Nursing Physics Public Health Social Sciences Veterinary Other

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Journal : International Journal of Community Service

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Integrating Artificial Intelligence and Digital Marketing To Enhance Msme Competitiveness in Geotourism: A Participatory Training Model in The Pangandaran Geopark Krishna Yuliawati, Ayu; Rofi Rofaida; Budhi Gautama Pamungkas; Irene Christiany; Danish Febrianto Putra; Asti Nur Aryanti; Mohamad Sapari Dwi Hadian
International Journal Of Community Service Vol. 6 No. 2 (2026): May 2026 ( Indonesia - Thailand - Philippines)
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v6i2.981

Abstract

This community service program aims to enhance the competitiveness of micro, small, and medium enterprises (MSMEs) engaged in geotourism within the Aspiring Pangandaran Geopark through the integration of Artificial Intelligence (AI) and digital marketing using a participatory training model. MSMEs in the region face challenges such as limited digital innovation, inadequate technological access, and low capability in social media-based promotion. To address these issues, the program applied a participatory approach and speculative design thinking involving MSME owners, academics, and tourism destination managers in collaborative learning. The training consisted of three main modules: (1) digital literacy and cybersecurity for entrepreneurs, (2) the use of AI in digital marketing strategies (AI-driven storytelling, content generation, and consumer analytics), and (3) creative promotional artifact development based on local geodiversity and biodiversity. The results indicate significant improvements in participants’ ability to create digital content, understand online market opportunities, and utilize basic AI tools (chatbots, image generators, and social media analytics) to expand promotional reach. The participatory training model demonstrated positive social impacts, including strengthened MSME community networks, increased visibility of geopark-based products, and contributions to sustainable local economic development. The findings confirm that integrating AI and digital literacy represents an innovative strategy for community-based MSME empowerment in geopark areas.
Co-Authors Abdilah, Muhammad Anthesa Abdurahman, Oman Akib Hehanussa Asep Yusuf Asti Nur Aryanti Awaludin Nugraha Ayu Krisnha Yuliawati AZIZ, FAISHAL Bayu Nugraha Bidayatun Nuzul Yuni Astuti Bombom Rachmat Suganda Bombom Rahmat Suganda, Bombom Rahmat Boy Macklin Pareira Prawiranegara Boy Yoseph Cahya Sunan Sakti Syah Alam Budhi Gautama Pamungkas Budhi Pamungkas Gautama, Budhi Budi Muljana Cecep Yandri Sunarie Cipta Endyana Daliman, Shaparas Binti Danish Febrianto Putra Derry Prasetya Putra Santosa Dewandra Bagus Eka Putra Dewandra Bagus Eka Putra Dewandra Bagus Eka Putra Dewandra Bagus Eka Putra, Dewandra Bagus Eka Edwin Rizal Emi Sukiyah Eva Tuckyta Sari Sujatna Faizal Muhammadsyah Fathurrizal Muhammad, Fathurrizal Fauziyah Hani Fauziyah Hani Franck Lavigne, Franck Frini, Gisca Gia Hendarmawan - Hendarmawan Hendarmawan Husnul Kausarian Iman, Munib Ikhwatun Inassa, Dhini Irene Christiany Iskandarsyah, Teuku Yan Waliyana Muda Jamaluddin, Muh. Fakhri Kamseno, Sigit Kikania, Audy Putri Krishna Yuliawati, Ayu Kurniawan Saefullah M I, Teuku Yan Waliana M. Nursiyam Barkah Mardiana, Undang Mega Fatima Rosana Moch Ridfan Trisnadiansyah Mochamad Nursiyam Barkah Mochammad Nursiyam Barkah, Mochammad Nursiyam Muhammad, Azwar Satrya Munib Ikhwatun Iman Munib Ikhwatun Iman Munib Ikhwatun Iman Nadzif, Nor Farina Nana Sulaksana Oman Abdurahman Oman Abdurahman Pradnya Paramarta Raditya Rendra Raden Irvan Sophian Rasi Prasetio Restu, Abigail Rofi Rofaida Rustikadara, Taufik Satrio Satrio Shahnaz Noveta Bastira Suriwahyudi Sutrisno, Eko Yuli T Yan Waliana T Yan Waliana, T Yan Teuku Yan Waliana Muda Iskandarsyah Teuku Yan Waliyana Muda Iskandarsyah Undang Mardiana Wan Yaacob, Wan Zuhairi Wan Zuhairi Wan Yaacob Wulung, Shandra Rama Panji Yudhi Listiawan Yuniarti Yuskar Yuniarti Yuskar, Yuniarti Zulfialdi Zakaria