Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : binus business review

Do Store Atmosphere and Perceived Value Matter in Satisfying and Predicting the Millennials’ Behavioral Intention in a Café Setting? Martinus Fieser Sitinjak; Christian Haposan Pangaribuan; Nabila Tafriza
Binus Business Review Vol. 10 No. 1 (2019): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v10i1.5345

Abstract

The purpose of this research was to determine the effects of store atmosphere and perceived value on customer satisfaction and its impact on behavioral intention on the millennial segment. This type of research was a quantitative method using associative research approach and Partial Least Squares Structural Equation Modeling (PLS-SEM) methods measured by Smart-PLS 3.0. The distribution of questionnaires was a non-probability with simple random sampling. The survey was conducted to 200 college students between the ages of 17 and 30 at a café in a shopping mall in Jakarta in 3 months (December 2017 until February 2018). The result shows that the store atmosphere can be used to generate perceived value, customer satisfaction, and behavioral intention. However, store atmosphere is confirmed to be the main behavioral intention predictor directly and indirectly.
Co-Authors Adele Valerry Aggraeni, Ella Intan Ali Akbar Fuadi Alicia Listiani Tenia Alif, Muhammad Gunawan Amini, Nuzulia Anggeliana, Dhea Antari, Ni Kadek Yuni Arief Perdana Kumaat Aurelia Venus Angelica Ayya Sofia Bambang Setiono Bambang Setiono Barlian, Erland Bernanda, Devi Yurisca Butar Butar, Ivan Destian Calista Luhur Christin, Lelly Citra, Baiq Sany Ayu Dairion Thahar DANIAL THAIB Desman Hidayat Doa, Fidelia Novena Effendi, Sahlan Furqan, Farhan Galingging, Jesusha Glory Anemone Getruda Filumena Yulius Glisina Dwinoor Rembulan Glory Aguzman Gularso, Kurnadi Hamidah, Rusyda Haqi Putri, Id'hayani Shavana Hong, Kristy Id'hayani Shavana Haqi Putri islam, sri susilawati Iwan Setiawan Jalu Kawiworo Kartika, Leni Ajeng Kawiworo, Jalu Kembau, Agung Stefanus Kurniawati, Regina Zaviera Anggi Laurinda, Cindy Lidhiah Lesthary Luhur, Calista Madeline Lydia Hiustra Maharani, Regita Maldini, Anak Agung Kompiyang Ratih Maria Francisca Lies Ambarwati Martinus Fieser Sitinjak Megawati, Yenli Meisya Nurahmasari Meliana Meliana Mona Chaterina Muhril Ardiansyah Nabiel Elhakim Al-Ahmad Bit Nabila Tafriza Nabilah Putri Justine Niha, Irma Shafika Nilam, Edric Budiman Novitasari, Evi Nurfaiza, Nazia Okta Prihatma Bayu Putra Pananda Pasaribu, Pananda Paulina, Putri Pratama, Mohammad Harry Prayataneswara Dwiputri Susanto Prayitno, Sentot Basuki Princes, Elfindah Puti Syifa Azzahra Putri Lathifah 'Afif Putri Paulina Ramadhanti, Jovita Rith Analin Osok Riyanto, Ricarhdus Rikky Roemawi, Nathania Ferinda Santo Tjhin Santo Tjhin Setiawan, Johan Sherisa, Livia Alma Sitinjak, Martinus Fieser Stephanie Stephanus Solaiman Syarifah Nur Silfiyah Thahar, Dairion Titanicko, Titanicko Tri Wismiarsi, Tri Wanda, Meisya Yandi, Muhammad