Article Per Year (5 Year)
p-Index From 2021 - 2026
7.476
P-Index
This Author published in this journals
All Journal ETIKONOMI INFERENSI YUDISIA : Jurnal Pemikiran Hukum dan Hukum Islam Dinamika ISLAMICA: Jurnal Studi Keislaman Asia Pacific Journal on Religion and Society Kodifikasia: Jurnal Penelitian Islam An-Nisbah: Jurnal Ekonomi Syariah Al-Mustashfa Risâlah, Jurnal Pendidikan dan Studi Islam Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Journal of Economic, Bussines and Accounting (COSTING) al-Afkar, Journal For Islamic Studies Scientific Journal of Reflection : Economic, Accounting, Management and Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Al-Banjari : Jurnal Ilmiah Ilmu-Ilmu Keislaman Shirkah: Journal of Economics and Business IQTISHADUNA: Jurnal Ekonomi dan Keuangan Islam Istinbath: Jurnal Hukum dan Ekonomi Islam Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam Iqtishoduna: Jurnal Ekonomi Islam Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam EKONOMI BISNIS Al-Muqayyad Bertuah : Jurnal Syariah dan Ekonomi Islam El-kahfi : Journal of Islamic economics ISTIKHLAF: Jurnal Ekonomi, Perbankan & Manajemen Syariah juremi: jurnal riset ekonomi JURNAL ILMIAH GLOBAL EDUCATION Journal of Islamic Economics Islamic Banking : Jurnal Pemikiran dan Pengembangan Perbankan Syariah Journal of Management and Digital Business Jurnal Cakrawala Ilmiah Sanskara Ekonomi dan Kewirausahaan Amal: Jurnal Ekonomi Syariah Tasyri' Indonesian Economic Review Atmosfer: Jurnal Pendidikan, Bahasa, Sastra, Seni, Budaya, Dan Sosial Humaniora Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah An-Nisbah: Jurnal Ekonomi Syariah Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah Jurnal Dinamika Penelitian: Media Komunikasi Penelitian Sosial Keagamaan International Journal of Islamic Business and Economics (IJIBEC) Ekopedia: Jurnal Ilmiah Ekonomi As-Syirkah: Islamic Economic & Financial Journal KREATIF: Jurnal Pengabdian Masyarakat Nusantara Jurnal Kajian Hukum dan Sosial
Dede Nurohman
Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

Published : 57 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : JURNAL ILMIAH GLOBAL EDUCATION

 1 
RESPON DAN MINAT BELI PRODUK BUSANA (STUDI KASUS PADA FOLLOWERS INSTAGRAM TOKO GRIYA TULUNGAGUNG Luthfiyani, Mimma; Nurohman, Dede
Jurnal Ilmiah Global Education Vol. 4 No. 4 (2023): JURNAL ILMIAH GLOBAL EDUCATION, Volume 4 Nomor 4, Desember 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v4i4.1126

Abstract

Digital marketing is an important marketing strategy used by UMKM actors in dealing with the impact of the Covid-19 pandemic. Instagram social media is one of the most widely used platforms, especially for business actors engaged in the fashion sector, including GriyaAlika. The success of a marketing strategy through Instagram is determined by the number of followers. This paper aims to map the responses of followers of the instagram account too griya alika on buying interest. This study uses a qualitative descriptive method with an netnograpdi approach. This study found that the response of netizens to the marketing content carried out by Griya Alika with the @griyaalika account had a high enough enthusiasm for Instagram posts, resulting in many comments and likes showing interest or buying interest.  
Co-Authors AA Sudharmawan, AA ABD Aziz, ABD Adiyono Agus Eko Sujianto Ahmad Khudhory Ahmad Muhtadi Anshor Akhyak Alfaisah, Syaifudin Anam, Hoirul Andi Andi Anggita Della Lestari Baihaqi, Wahid Ahtar Bhernanda Tri Mulia Aziza Putri Artino Binti Nur Asiyah Dedi Suselo Dewangga Wibiantoro, Awang Diana Lutfiana Ulfa Didi Muhtarom Dwi Astuti Wahyu Nurhayati Eka Nur Rofik Elfa Murdiana Elok Faiqoh Evi Muafiah Evi Muafiah Fahmi, Moh. Farih Fitri Andriyani Fuad, Ah Zaki Happy Novasila Maharani Haque , Ahasanul Harun, Makmur Ilbanatun Nisak Ilma Mufidatul Lutfiana Kiky Nia Lorenza Kooria, Mahmood Kutbuddin Aibak laila, resa Lutfiana Dwi Mayasari Luthfiyani, Mimma Maarif, Sultan Hakim Mansur, Ubaidillah Miftakhul Khoiriyah Mimma Luthfiyani Moch Miftakhul Fais Mochammad Faizun Muhammad Aswad Muhammad Dzaky Faizal Muhammad Fahrijal Anshori Muhammad Iqbal Mubarok Muhammad Syahrul Hidayat Munir, Muh. Misbakhul Muniri Mutia Izzatun Nurul Imamah Nandang Kosim Nazulah, Laili Irfatun Novi Khoiriawati Nur Isnaini, Ulya Nurdiansyah, Dani Oktavia, Novi Tri Pratiwi, Putri Hadiyanti Qomarul Huda Ria Regita Risdiana Himmati Samsul Huda Santoso, Irvan Widi Sayid, Syahriza Azizan Sinta Fatmalasari Sinta Sucipto Sucipto Tri Cahyani, Yutisa Ubaidillah Ubaidillah Ubaidillah Ulumudien, Mohamad Ikhya Umam, Syamsul Unun Roudlotul Janah Vika Mei Pratiwi Vonni Chintya Dewi Anisyah Wibiantoro, Awang Dewangga