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Fakultas Ilmu Komputer, Universitas Amikom Yogyakarta
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Journal : Journal of Humanities Education Management Accounting and Transportation

 1 
Pengaruh Product Involvement,Kepercayaan Merek, dan Citra Merek Terhadap Loyalitas Merek Skincare Ms Glow Hartatik, Hartatik; Nuvriasari, Audita
Journal of Humanities Education Management Accounting and Transportation Vol 2, No 1 (2025): Februari 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/hemat.v2i1.4998

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Product Involvement, Kepercayaan Merek, dan Citra Merek terhadap Loyalitas Merek skincare Ms Glow. Penelitian ini menggunakan metode penelitian berjenis kuantitatif, dengan teknik sampling berjenis purposive sampling sehingga menghasilkan responden sebanyak 100 responden. Kemudian analisis data dilakukan dengan menggunakan regresi linear berganda, yang kemudian dianalisis hipotesisnya berdasarkan uji t.  Adapun hasil yang diperoleh yaitu: (1) Product involvement berpengaruh positif dan signifikan terhadap Loyalitas Merek skincare Ms Glow. (2) Kepercayaan Merek berpengaruh positif dan signifikan terhadap Loyalitas Merek skincare Ms Glow. (3) Citra Merek berpengaruh positif dan signifikan terhadap Loyalitas Merek skincare Ms Glow. (4) Product Involvement, Kepercayaan Merek, dan Citra Merek secara simultan berpengaruh positif dan sinifikan terhadap Loyalitas Merek skincare Ms Glow.
Co-Authors Abdillah, Fardan Abdul Aziz Abdullah Abdullah Al Abdul Rohim Ananda, Fadhilah Dwi Andri Syafrianto Andy Supriyadi Anggit Dwi Hartanto Anggit Dwi Hartanto Anggit Dwi Hartanto, Anggit Dwi Anwar, Ahmad Ari Susanti Arifa Satria Dwi Cahya Audita Nuvriasari Berliana Kusuma Riasti Berliana Kusuma Riasti Budi Warsito Destanul Aulia, Destanul Dhiana Puspitawati Dyah Triwahyuningtyas Ema Utami Fiddin Yusfida Firdaus, Nurul Harliana Harliana Hastari Utama Hilman Haroen I Gusti Ngurah Agung Dewantara Putra Indra Permana, Indra Istiana, Dina Iswahyudi, Didik Jamilah Jamilah Kanoena, Melcior Paitin Kencana, Adi Kresna Khairullah, Irfan Khalil Krisnawati Krisnawati Kurniawan, Aas Andri Kusnawi Kusnawi Lucky Adhikrisna Wirasakti Mar'ati, Fudji Sri Mazidah, Umi Mendrofa, Syah Abadi Muhammad Huzain Munawwaroh, Fabroy Fauziyatul Nuril Huda Nury Yuniasih, Nury Pattimura, Yudha Bagas Purnamasari, Hetty Purwandari, Elce R. Rizal Isnanto Rahayu Lubis Rahayu, Supriati Hardi Ramadhani, Zanuarestu Rasyid, Muhammad Rusdi Rony Permadi Rosyid Rosyid Safira, Livia Seplyana, Desy Setiadi F., A. Farhan Shintya Wulan Safitri Sri Devi Nurhayati Subakti, Agung Subari Subari Sugianto, Efendi Sunatar, Bambang Supriyadi, Andy Sutardjo, Agus Syahril Hasan - Politeknik Sains dan Teknologi Wiratama Maluku Utara, Syahril Hasan Taufiq Nashrullah Wicahyono, Agus Wiwi Widayani Yusa, Aldo Yusfida A'la, Fiddin Yusfida, Fiddin