Articles
<![CDATA[ARE ENTREPRENEURS BORN OR MADE? A LOOK AT ENTREPRENEURIAL MARKETING EDUCATION WITHIN VOCATIONAL HIGH SCHOOL ]]>
<![CDATA[Santoso, Adhi Setyo]]>;
<![CDATA[Haryanto, Jony Oktavian]]>;
<![CDATA[Widyanto, Hanif]]>;
<![CDATA[Suryanto, Hari]]>;
<![CDATA[Rosmawati, Lina]]>
<![CDATA[ ASEAN Marketing Journal Vol. 13, No. 1 ]]>
Publisher : <![CDATA[UI Scholars Hub ]]>
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<![CDATA[Manuscript Type: Research Article Research Aims: The research studies the contextual stimuli (business knowledge and environment) toward entrepreneurial self-efficacy and locus of control that influence entrepreneurial intention. Design/methodology/approach: The survey involved vocational high school students in Mataram, Nusa Tenggara Barat, Indonesia, and collected 101 responses. The research applies a quantitative method of 2-steps Partial Least Square – Structural Equation Modelling (PLS-SEM). Research Findings: Results confirms that business knowledge influences entrepreneurial intention mediated by entrepreneurial self-efficacy. Environment influences entrepreneurial intention mediated by locus of control only if students participate in entrepreneurial marketing education. Theoretical Contribution/Originality: The findings contributed to entrepreneurship literature by showing the role of entrepreneurial marketing education in enhancing student’s locus of control, which enables student’s environment to determine entrepreneurial intention. Managerial Implications in the Southeast Asian context: Research highlights important, yet, less discussed context regarding young-age entrepreneurial intention in vocational high school level. Research also demonstrates the significance of integrating entrepreneurial marketing education into school’s curriculum or supplementary curriculum. Research limitations and implications: This study is limited to vocational high school student context. Research on a more mature respondent context may produce different result]]>
<![CDATA[FACTORS AFFECTING ONLINE BUYING BEHAVIOR FOR MILLENIAL ]]>
<![CDATA[Kerenhapukh Devi MentariUtomo]]>;
<![CDATA[Jony Oktavian Haryanto]]>
<![CDATA[ JURNAL TRANSFORMATIF UNKRISWINA SUMBA Vol 10 No 1 (2021): Vol X No 1 (Mei) 2021 ]]>
Publisher : <![CDATA[Universitas Kristen Wira Wacana Sumba ]]>
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DOI: 10.58300/transformatif.v10i1.165
<![CDATA[The rapid development of information technology including the internet had a great impact on all aspects including the development of business and marketing. This study aims to determine the effect of price perceptions, brand image and website quality on customer satisfaction and the impact to customer loyalty in Shopee’s online shopping which revolves around millennial communities in Jabodetabek area. The purpose of this research is to see the effect of price perception, brand image, and website quality that has been given by Shopee in influencing customer satisfaction and loyalty. Respondents in this study were consumers who had purchased products at Shopee, and the researcher used the Structural Equation Model (SEM) method in processing the data obtained from the 200 respondents. From the results of the hypothesis, it shows that price perception, website quality, and brand image don’t have positive effect on customer satisfaction. Other results also suggest that customer satisfaction do have positive effect on customer loyalty.]]>
<![CDATA[PENGARUH LOYALITAS MEREK, RUMOR, DAN COUNTRY OF ORIGIN TERHADAP KEPERCAYAAN MEREK ]]>
<![CDATA[Jony Oktavian Haryanto]]>;
<![CDATA[Tirza Florence Manurip]]>
<![CDATA[ Media Riset Bisnis & Manajemen Vol. 11 No. 2 (2011): Media Riset Bisnis & Manajemen ]]>
Publisher : <![CDATA[Universitas Trisakti ]]>
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DOI: 10.25105/mrbm.v11i2.1096
<![CDATA[In this globalization era, the brand competition can not be avoided from the marketers to be able to keep their products loved by consumers. Therefore, the marketers have to create strategy to make the consumers trust in their brand product so they could compete in the marketplace because brand trust is so important. There must be positive value from a brand so that consumers will always be loyal to consume it because brand loyalty is so influential to brand trust. "Oreo" is a snack product in Indonesia which comes from USA, a country that is famous for its high quality food products. However, once heard negative rumor in public about Oreo and it had a very bad effect to the company because the decrease of public's brand trust to this product. The purpose of this research is to identify how the brand loyalty, rumor, and country of origin influence the brand trust. The writer obtained the samples from two hundreds respondents from Salatiga and Semarang by accidental sampling tecnique. The results of this research showed that the brand loyalty, rumor, and country of origin have significant effect to the brand trust of "Oreo". This result supports the writer's hypothesis which is proposed this research.Keywords : Brand loyalty, Rumor, Country of origin, Brand trust]]>
<![CDATA[Retailing Business Strategy of PT Mega Perintis Tbk as A Local Fashion Brand During Covid-19 Pandemic ]]>
<![CDATA[Suci Thesi Siana]]>;
<![CDATA[Jony Oktavian Haryanto]]>
<![CDATA[ Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August ]]>
Publisher : <![CDATA[Budapest International Research and Critics University ]]>
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DOI: 10.33258/birci.v5i3.6722
<![CDATA[The COVID-19 pandemic has caused an economic downturn that has impacted the fashion retail industry, there are several phenomena caused by uncertainty that make a company to have a strategy in order to survive and keep growing. This research contains strategies taken by local companies in dealing with times of crisis and it can be concluded how important for companies to deal with uncertainties in the retail during a pandemic and by using qualitative research methods researcher try to analyzing the results of interviews with company executives starting with explanations related to companies during the pandemic, the company's efforts to survive, starting strategies to grow, innovate and expand for emerging retailing opportunities especially in local brand fashion retail. PT Mega Perintis Tbk carry out a differentiation strategy in product innovation development according to the needs of the community during the pandemic, expanding market locations by reaching street level and suburban areas and invest in digitizing the entire system to adapt to retail needs. However, retail fashion trends have been shaped by the disruptive changes and make need a focus on flexibility strategy to achieve competitive advantage and digital integration as an emerging retailing opportunity.]]>
<![CDATA[Evaluasi Kebijakan Fiskal Sebagai Regulator Kesenjangan Ekonomi Berbasis Perspektif Kitab Amos ]]>
<![CDATA[Donald Samuel Slamet Santosa]]>;
<![CDATA[Gernaida Krisna R. Pakpahan]]>;
<![CDATA[Jony Oktavian Haryanto]]>
<![CDATA[ Proceeding National Conference Business, Management, and Accounting (NCBMA) 5th National Conference Business, Management, and Accounting ]]>
Publisher : <![CDATA[Faculty of Economics and Business Universitas Pelita Harapan ]]>
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<![CDATA[This study starts from the problem of high gap between society in Indonesia today. The purpose of this study is evaluate the fiscal regulation as regulator for economical gap of the society based on Amos perspective. This is policy evaluation research that conduct using qualitative approach. Evaluation model that using in this research is goal based evaluation that developed by Tyler. The purpose of the policy based on Amos that already exegeses to be more operational. Data and information about policy achievement or intervention influence of the policy to economical gap collected by documenter study. Then, the data analyzed by qualitative data analysis model Miles and Hubberman. The result of this research show that fiscal regulation cannot solve economical gap of society based on the Amos standard. The thing that need to do is regulate the attitude of high level class society to lower level class that can be done by developing law instrument based on poor people protection.BAHASA INDONESIA ABSTRACTStudi ini berangkat dari permasalahan masih tingginya kesenjangan ekonomi masyarakat Indonesia saat ini. Tujuan dari studi ini adalah mengevaluasi kebijakan fiskal sebagai regulator kesenjangan ekonomi dengan berbasis pada perspektif kitab Amos. Penelitian ini adalah penelitian evaluasi kebijakan yang dilakukan dengan pendekatan kualitatif. Model evaluasi yang digunakan dalam penelitian ini adalah model evaluasi berbasis tujuan (goal based evaluation) yang dikembangkan oleh Tyler. Tujuan dari kebijakan didasarkan pada kitab Amos yang telah dieksegesi sehingga menjadi lebih operasional. Sedangkan data/informasi mengenai pencapaian kebijakan atau pengaruh intervensi kebijakan terhadap tingkat kesenjangan ekonomi dikumpulkan dengan teknik studi dokumenter. Data yang terkumpul dianalisis dengan teknik analisis kualitatif model Miles and Hubberman. Hasil penelitian menunjukkan bahwa kebijakan fiskal tidak mampu mengatasi kesenjangan ekonomi masyarakat dengan standar yang sesuai dengan kitab Amos. Hal yang perlu dilakukan adalah mengatur perilaku kaum atas terhadap kaum bawah yang dapat dilakukan dengan instrumen hukum berbasis perlindungan orang miskin.]]>
<![CDATA[A study of Korean drama and Indonesian teenager’s perception on images of South Korea as a potential tourist destination ]]>
<![CDATA[Dita Dwi Maura Titania]]>;
<![CDATA[Jony Oktavian Haryanto]]>
<![CDATA[ Manajemen dan Bisnis Vol 21, No 1 (2022): March 2022 ]]>
Publisher : <![CDATA[Department of Management - Faculty of Business and Economics. Universitas Surabaya. ]]>
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DOI: 10.24123/jmb.v21i1.526
<![CDATA[The popularity of Korean culture among teenagers around the world has made many teenagers, including Indonesian teenagers, affected by this culture. This Korean culture well known as Korean Wave or Hallyu. Korean Wave or Hallyu is a term to describe South Korean pop culture that has been successfully exported across the globe, including Indonesia. In Indonesia, Korean Wave or Hallyu products were introduced through the Korean television series called Korean drama. The objectives of this study are to determine how the teenagers in Indonesia perceive South Korean images as a destination that is seen in Korean dramas and could lead to the intention to visit South Korea in the future, to find out what are the impacts of watching Korean drama on consumer decision-making on Korean products and to find out whether watching Korean drama could increase the brand awareness towards a brand on Indonesian teenagers. This study uses qualitative methodology. Informants in this study were Indonesian teenagers range age 20-21 years old. Data collection for this study is obtained through interviews. By conducting this research, the researcher hopes to increase readers' insight into consumer decision-making that is influenced by the Korean Drama. The researcher hopes that this study may help future researchers who will conduct similar research from different aspects.]]>
<![CDATA[ENTREPRENEURIAL INTELLIGENCE BASED ON BUSINESS MOTIVATION ]]>
<![CDATA[Jony Oktavian Haryanto]]>;
<![CDATA[Donald Samuel Slamet Santosa]]>;
<![CDATA[Andi Ina Yustina]]>;
<![CDATA[Rendika Nugraha]]>
<![CDATA[ Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA) Vol 2 (2019): PROSIDING SINTESA ]]>
Publisher : <![CDATA[LPPM Universitas Dhyana Pura ]]>
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<![CDATA[ABSTRAKTujuan penelitian ini adalah membandingkan kecerdasan kewirausahaan antara mahasiswa yang ingin memiliki motivasi bisnis dan mahasiswa yang tidak memiliki motivasi bisnis. Penelitian ini menggunakan metode penelitian kuantitatif. Strategi yang digunakan dalam penelitian ini adalah komparatif. Data dikumpulkan melalui kuesioner yang disebarkan pada sampel penelitian ini sebanyak 186 orang secara online (melalui google form). Kuesioner mencakup motivasi bisnis dan kecerdasan kewirausahaan. Data dianalisis dengan teknik uji t untuk menemukan perbedaan antara 2 kelompok yang diteliti. Hasil penelitian ini menunjukkan bahwa pada tingkat kesalahan 0,05 terdapat perbedaan kecerdasan kewirausahaan antara mahasiswa yang memiliki motivasi bisnis dan mahasiswa yang tidak memiliki motivasi bisnis. Kecerdasan kewirausahaan mahasiswa yang memiliki motivasi bisnis lebih tinggi dibandingkan dengan mahasiswa yang tidak memiliki motivasi bisnis.Kata kunci: Kecerdasan kewirausahaan, motivasi bisnis.ABSTRACTThe aim of this research is comparing student’s entrepreneurial intelligence between students who want to be business man/woman and students who don’t want to be business man/woman. This research uses quantitative method. Comparative strategy is using in this research. The data collected by questionnaire that give to sample of this research (186 students) by online way (google form). The questionnaire consists of business motivation and entrepreneurial intelligence. The data analyzed by t-test to find the different between 2 groups. The result of this research show that in alpha of 0,05 there are differences entrepreneurial intelligence between students who want to be business man/woman and students who don’t want to be business man/woman. Entrepreneurial intelligence of students who want to be business man/woman are higher than students who don’t want to be business man/woman.Keywords: Entrepreneurial intelligence, business motivation.]]>
<![CDATA[Oppositional Decoding Influences under Stuart Hall: A Case Study of the Advertisement “The NFL is for everyone” ]]>
<![CDATA[Daniel Blanchett]]>;
<![CDATA[Jony Oktavian Haryanto]]>;
<![CDATA[Jhanghiz Syahrivar]]>
<![CDATA[ Expose: Jurnal Ilmu Komunikasi Vol 6, No 1 (2023): In-press ]]>
Publisher : <![CDATA[President University ]]>
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DOI: 10.33021/exp.v6i1.3945
<![CDATA[Social Justice Content Marketing (SJCM) presents unique challenges to the marketer beyond the traditional marketing tools used to message the consumer effectively. Consumers demand that corporations take action on social issues, yet it is difficult for consumers to define for corporations or marketers what such actions should entail or whether initiatives are effective from the corporate and societal dimensions. Over the last thirty years, changes in media have divided consumer attention across multiple media channels, and message persistence is decreased due to increased message volumes overall. Positioning of SJCM messages is often unintended. Identity via labeling, the backbone of traditional marketing segmentation, targeting, and positioning, is counterproductive in SJCM communications. We used a netnographic approach to capture responses to the National Football League’s SJCM advertisement Football is for Everyone to determine why consumers rejected the advertisement. We applied Stuart Hall’s reception theory to categorize consumer responses and used social dominance theory, labeling and identity frameworks, and semiotics under Pierce. In addition, we examined the benefit to corporate revenue and societal improvement. The results found were that advertisement rejection was due to oppositional and denotative decoding resulting from polysemic symbol versus iconic usage and encoding non-socially dominant beliefs as dominant beliefs in the advertisement. Iconographic messaging reduces non-preferred and negotiated decoding. Further, some corporations may benefit from SJCM financially, but others may suffer substantial financial loss. The gains are more tied to the alignment of core customer demographics and existing beliefs with the advertisement and losses with a disconnect with customer beliefs.]]>
<![CDATA[The Influence of Promotion in Constructing Country's Perception, Autobiographical Memory, Emotional Bonding, and Visiting Intention ]]>
<![CDATA[Haryanto, Jony Oktavian]]>
<![CDATA[ The South East Asian Journal of Management Vol. 3, No. 2 ]]>
Publisher : <![CDATA[UI Scholars Hub ]]>
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<![CDATA[This paper aims to propose the influence of promotion toward the establishment of country's perception, autobiographical memory (AM), emotional bonding (EB), and visiting intention. The writer would like to propose the direct influence of promotion toward intention to visit. This paper is aimed to see prospects' perception toward its promotion. Next, the writer would like to explore the influence of country's perception, AM, and EB toward the intention to visit. It is interesting to understand that they function as crucial factors which are considered deeply by prospects before the decide where to go. Hence, it is important to analyze their influence toward intention to visit and including which one is more dominant. This paper proposes 7 hypotheses to analye the relationship above. Data is analyzed using Structural Equation Modelling (SEM) with Lisrel 8.80. The data shows that promotion influences country's perception, AM and EB significantly. On the other hand, emotional bonding influences intention to visit significantly. This research has implications that promotions which are held by countries for tourism should be targeted correctly. Media of promotion or time of promotion have to be analyzed promptly in order to gain effective campaign for prospects. On the other hand, the promotion which is able to create EB or AM has to be developed continuously by tourism industry. Furthermore, marketers need to think appropriate marketing strategies to create a strong emotional bonding between prospects and country.]]>
<![CDATA[The Role of Woman Preachers to Empower Torajan People Economy ]]>
<![CDATA[Santosa, Donald Samuel Slamet]]>;
<![CDATA[Haryanto, Jony Oktavian]]>;
<![CDATA[Junaedi, I Wayan Ruspendi]]>;
<![CDATA[Waruwu, Dermawan]]>
<![CDATA[ Evangelikal: Jurnal Teologi Injili dan Pembinaan Warga Jemaat Vol 6 No 1 (2022): January 2022 ]]>
Publisher : <![CDATA[Sekolah Tinggi Teologi Simpson Ungaran ]]>
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DOI: 10.46445/ejti.v6i1.468
<![CDATA[The Role of Woman Preachers to Empower Torajan People’s Economy. The aim of this research is to analyze the role of woman preachers to empower Torajan people’s economy. It used qualitative phenomenology research. The data were collected by interview and Focus Group Discussion to informants through purposive and snowball sampling. After that, the data were validated by technique, sources, and researchers triangulation. In terms of analysis, the data were analyzed using Miles and Hubberman’s method. Findings show that there are 3 main roles of woman preachers to empower Torajan people economy, namely role in context of increasing income, role in context of expenditure efficiency, and role in context of financial management. Those roles have strong relationship with the role of women in the family. The main challenge is the implementation of the roles in real life. Based on the results, it is recommended to strengthen the implementation of the woman preachers’ role.]]>
