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All Journal Ekonomi Bisnis Jurnal Manajemen Teknologi Journal of Business Strategy and Execution Jurnal Administrasi Bisnis Jurnal Widya Manajemen & Akuntansi Gadjah Mada International Journal of Business Jurnal Manajemen. Jurnal Manajemen Teori dan Terapan Jurnal Ekonomi dan Bisnis Jurnal Teknik Industri: Jurnal Keilmuan dan Aplikasi Teknik Industri Expose: Jurnal Ilmu Komunikasi Evangelikal: Jurnal Teologi Injili dan Pembinaan Warga Jemaat Research In Management and Accounting (RIMA) MABIS: Manajemen dan Bisnis FIRM: Journal of Management Studies International Journal of Business Studies MUKADIMAH: Jurnal Pendidikan, Sejarah, dan Ilmu-ilmu Sosial Jurnal Akuntansi Jurnal Manajemen Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences IDEAS: Journal of Management & Technology Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) Makara Human Behavior Studies in Asia The South East Asian Journal of Management ASEAN Marketing Journal Transformatif: Ekonomi, Bisnis dan Kewirausahaan Media Riset Bisnis & Manajemen Proceeding National Conference Business, Management, and Accounting (NCBMA) Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA) Research In Management and Accounting (RIMA)
Jony Oktavian Haryanto
President University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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A study of Korean drama and Indonesian teenager’s perception on images of South Korea as a potential tourist destination Dita Dwi Maura Titania; Jony Oktavian Haryanto
Manajemen dan Bisnis Vol 21, No 1 (2022): March 2022
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jmb.v21i1.526

Abstract

The popularity of Korean culture among teenagers around the world has made many teenagers, including Indonesian teenagers, affected by this culture. This Korean culture well known as Korean Wave or Hallyu. Korean Wave or Hallyu is a term to describe South Korean pop culture that has been successfully exported across the globe, including Indonesia. In Indonesia, Korean Wave or Hallyu products were introduced through the Korean television series called Korean drama. The objectives of this study are to determine how the teenagers in Indonesia perceive South Korean images as a destination that is seen in Korean dramas and could lead to the intention to visit South Korea in the future, to find out what are the impacts of watching Korean drama on consumer decision-making on Korean products and to find out whether watching Korean drama could increase the brand awareness towards a brand on Indonesian teenagers. This study uses qualitative methodology. Informants in this study were Indonesian teenagers range age 20-21 years old. Data collection for this study is obtained through interviews. By conducting this research, the researcher hopes to increase readers' insight into consumer decision-making that is influenced by the Korean Drama. The researcher hopes that this study may help future researchers who will conduct similar research from different aspects.
Comparative Analysis on Technology and Business System in Startups: A Case Study of PT CNC Part Teknika Indonesia and SuperCharge.SG Singapore Purnamasari, Rita; Purwanto, Purwanto; Widjaja, Anton Wachidin; Haryanto, Jony Oktavian
MUKADIMAH: Jurnal Pendidikan, Sejarah, dan Ilmu-ilmu Sosial Vol 9, No 1 (2025)
Publisher : Prodi Pendidikan Sejarah Fakultas Keguruan dan Ilmu Pendidikan Universitas Islam Sumatera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/mkd.v9i1.9828

Abstract

This research is a report based on the TUM project and based on direct observation in the company. The study compares the innovation strategies of two startups companies operating in the technology sector: Indonesian CNC parts manufacturer PT CNC Part Teknika and Singaporean solar powered electric vehicle charging solution provider SuperChargeSG. Using the McKinsey 7S framework, the study identifies the strengths, weaknesses, and best practices of both companies. The results show significant differences in strategies, structures, systems, and human resources. Singapore companies stand out with proactive and sustainable innovative approaches, while Indonesian companies tend to be more reactive. Based on these findings, the study provides recommendations for Indonesian companies to improve their competitiveness through market diversification, the development of organizational structures, the adoption of advanced technology, and the formation of a strong culture of sustainability innovation.
EXPLORING GREEN CONSUMER BEHAVIOR AND THE EFFECTIVENESS OF GREEN PRODUCT AVAILABILITY IN INTERNATIONAL - CHAIN BUDGET HOTEL IN BEKASI – INDONESIA Suprapto, Samantha Neno; Haryanto, Jony Oktavian
IDEAS: Journal of Management & Technology Vol 4, No 2 (2024)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/ideas.v4i2.5860

Abstract

This study investigates the factors influencing green consumer behavior in budget hotels in Indonesia, focusing on the integration of Environmental Concern (EC) and Green Product Availability (GPA) into the Theory of Planned Behavior (TPB) framework. The research examines the relationships between Attitude (ATT), Subjective Norms (SN), Perceived Behavioral Control (PCB), Environmental Concern (EC), Green Intention (GI), Green Consumer Behavior (GCB), and Green Product Availability (GPA) as a moderating variable. Data were collected from 300 respondents through a structured questionnaire and analyzed using SEM-PLS. The findings reveal that ATT, SN, and EC significantly influence GI, with ATT as the strongest predictor. GI is the most significant driver of GCB, confirming its mediating role. However, PCB has limited influence on GCB, highlighting the importance of addressing structural barriers. The moderation analysis shows that GPA significantly strengthens the relationship between GI and GCB, emphasizing the critical role of accessible eco-friendly products in translating intentions into behavior. This study extends the TPB framework and provides practical recommendations for hotel managers and policymakers. Strategies to promote sustainability include fostering positive attitudes, leveraging social norms, and ensuring the availability of green products. Future research should explore additional moderating factors and expand the context to other regions or hotel segments. 
ANALYZING APPROACH SELECTIONS IN 99-ENDING PRICES AND THEIR IMPACT ON PURCHASE INTENTION IN THE INDONESIAN MARKET Ananda, Indhy Agustya; Haryanto, Jony Oktavian
IDEAS: Journal of Management & Technology Vol 5, No 2 (2025)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/ideas.v5i2.6226

Abstract

This research seeks to find the relation from 99 marketing techniques in purchase intention for Indonesian market, how visualization with typographic and color brightness impact purchase intention Using a mixed-method approach, quantitative data from surveys combined with qualitative insights from post-survey interviews. The findings have significant implications for marketers and retailers aiming to enhance pricing strategies within Indonesia's evolving retail environment. The results show that 99-ending prices had a secondary beneficial influence on people's perception of their affordability and bright colors, and low curvature typefaces were shown to be the most practiced visual combinations. The research also exposes practical realities, including an in-built need for prices like Rp19,900 to fit in with local payment practices and cultural norms. Although the strategy is broadly effective, its impact differs by demographic group, highlighting the importance of targeted approaches.
INFLUENCE OF INSTAGRAM CONTENTS TOWARDS BUYING FOOD PRODUCT INTEREST ON INSTAGRAM (A CASE STUDY OF BUYING INTEREST THROUGH PROFESSIONAL CHEF'S INSTAGRAM POST ON PRESIDENT UNIVERSITY STUDENTS) Salsabila, Natasya Putri; Haryanto, Jony Oktavian
Research In Management and Accounting (RIMA) Vol. 4 No. 1 (2021): June
Publisher : Fakultas Bisnis Universitas Katolik Widya Mandala Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/rima.v4i1.3085

Abstract

Using Instagram for business activities became a specific activity among young people, especially students. One of the online businesses run by young people today was a food and beverage business, the other business was in the clothing and apparel field.  The need for food products was increasing on Instagram users who preferred to make online purchases through Instagram. The content of a professional chef's Instagram account was one that influenced individuals to buy food or beverage products through Instagram social media. Professional chef was an interesting profession known by the public and it made young people interested in becoming a professional chef as one of the career professions. Professional chefs also used Instagram media for live career promotion and branding, food product promotions, recipes and even cooking course invitations. The main subject of this research was the Instagram account of a professional chef. The research sample was 218 President University students who had Instagram accounts and made online purchases on Instagram. Data collection used was questionnaires using quantitative research methods. Validity, reliability tests, data analysis used was SEM with SmartPLS. It found that verified Instagram accounts and the intention of following updated Instagram content had influenced the purchase intention of a product, but Instagram content and users' interest in following instagram accounts did not affect the purchase intention of a product.
Absorption capability and aggressive marketing strategy in improving marketing performance Situmorang, Tumpal Pangihutan; Utami, Intiyas; Hamid, Mansyur Abdul; Haryanto, Jony Oktavian
Jurnal Ekonomi dan Bisnis Vol. 28 No. 2 (2025)
Publisher : Fakultas Ekonomika dan Bisnis Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24914/jeb.v28i2.14969

Abstract

Penelitian ini mengeksplorasi kapasitas absorptif terhadap kinerja pemasaran UKM melalui strategi pemasaran agresif sebagai variabel mediasi. Kebaruan studi ini terletak pada pengembangan model empiris yang mengusulkan strategi pemasaran agresif untuk menjembatani kesenjangan penelitian antara kapasitas absorptif dan kinerja pemasaran UKM. Penelitian ini melibatkan 200 UKM di Kabupaten Sumba Timur, Indonesia. Semua hipotesis yang diajukan terbukti valid, menunjukkan bahwa kapasitas absorptif, strategi pemasaran agresif, orientasi pasar proaktif, dan kemampuan inovasi memiliki pengaruh signifikan terhadap peningkatan kinerja UKM. Temuan ini memperkuat hubungan logis antarvariabel dan memperjelas kerangka teori yang digunakan. Selain itu, model konseptual ini relevan dalam menangkap fenomena bisnis di lapangan, sehingga menjadi referensi penting untuk pengembangan UKM. Penelitian ini menyimpulkan bahwa sinergi antara kapasitas absorptif, orientasi pasar proaktif, kemampuan inovasi, dan strategi pemasaran agresif memberikan kerangka kerja yang kuat bagi UKM untuk meraih keunggulan kompetitif di pasar yang dinamis.
Evading the “Entrepreneurial Blocks” through Entrepreneurial Marketing Education in Vocational High Schools in an Emerging Country Haryanto, Jony Oktavian; Widyanto, Hanif Adinugroho; Suryanto, Hari; Santoso, Adhi Setyo
ASEAN Marketing Journal Vol. 14, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Entrepreneurial marketing education is considered an essential platform to stimulate successful entrepreneurs, especially for vocational high school (SMK) graduates in Indonesia, which has the highest open unemployment rate and mostly comes from low-income backgrounds. Hence, the researchers investigated why most SMK graduates, supposedly skilful, do not opt for entrepreneurship. This is an under-researched study that could carry enormous implications. The researchers interviewed participants from SMKs in Mataram, Indonesia, three entrepreneurship teachers and six students of entrepreneurship classes from grades 10 to 12. They referred to the extant literature as a basis for a proposed “Entrepreneurial Blocks” framework to explain the barriers and supporting factors for becoming an entrepreneur. Our findings show that entrepreneurial mindset, starting capital, challenges, risk aversion, and limited skills and resources were part of the entrepreneurial blocks. Conversely, working experience, desire for freedom, and the need for achievements were considered the factors to evade the entrepreneurial blocks for SMK graduates.
Tacit Knowledge and Product Information about the Environmental Impact towards the Purchase Intention of Electric Motorcycles Pramajaya, Agung; Haryanto, Jony Oktavian
Jurnal Teknik Industri: Jurnal Keilmuan dan Aplikasi Teknik Industri Vol. 23 No. 2 (2021): Dec 2021
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/jti.23.2.149-160

Abstract

In recent years, Indonesia has started to adopt electric motorcycles (EMCs), but until 2019 the market share of electric vehicles (EVs) was only around 0.05%. This figure is far from the target set by the Ministry of Industry of a 20% market share in 2025. This quantitative research was conducted to get a novel picture of what potential customers think about EMC products. The proposed model used structural equation modelling with SmartPLS-3 over 300 respondents. The research found that detailed product information positively and significantly influences consumer attitudes toward adopting EMCs. Tacit knowledge also positively and significantly influences consumer attitudes toward the environment. Furthermore, tacit knowledge directly affects the purchase intention of EMCs with a significant and positive value. As the mediating variable, consumer attitudes towards the environment have no mediation effect toward purchase intention. These findings are expected to increase the public’s knowledge and awareness of the environmental impact in determining which EMC products are more environmentally friendly than others. Here, environmentally friendly means the absence of direct emissions on vehicle exhaust and the total direct and indirect emissions.
Co-Authors A Yunita Adhi Setyo Santoso Agusanto Mulyawan Agusanto Mulyawan Alberta Honylia Novitasari Sambe Ananda, Indhy Agustya Andi Ina Yustina Anton Wachidin Widjaja Bambang Wiharto Bambang Wiharto, Bambang Chang, Florencia Irene Cherish Anggie Cherish Anggie Chongmi An Daniel Blanchett Dermawan Waruwu Dian Yudhiartika Dita Dwi Maura Titania Donald Samuel Slamet Santosa, Donald Samuel Slamet Eka Setya Nurani Eka Setya Nurani Florencia Irene Chang Gebby Maurizka Lembah Hanif Adinugroho Widyanto Hanif Widyanto Happy Sandra Hari Suryanto Hari Suryanto Herliani Gemmy I Wayan Ruspendi Junaedi Intiyas Utami Jeane Polluan Jehan Nabilah Jehan Nabilah Kerenhapukh Devi MentariUtomo Lanita Winata Lanita Winata, Lanita Lidia Agustin Lina Rosmawati Liza Agustina Maureen Nelloh Magyar Slamet Permana Magyar Slamet Permana mansyur abdul hamid Maria Patricia Gautama Ollivia Ollivia PAKPAHAN, GERNAIDA KRISNA R. Palus Palus Palus, Palus Polluan, Jeane Pramajaya, Agung Purwanto Purwanto Rendika Nugraha Richard Darmawan Andriyanto Rita Purnamasari Rosmawati, Lina Salsabila, Natasya Putri Silvia Irawan Silvia Irawan Siti Rahmawati Yuswanda Situmorang, Tumpal Pangihutan Suci Thesi Siana Suprapto, Samantha Neno Suzy Noviyanti Suzy Noviyanti, Suzy Syahrivar, Jhanghiz Tanugraha, Alvian Tirza Florence Manurip Widya. A. Sudarman Widyanto, Hanif Widyasari Widyasari Widyasari Widyasari, Widyasari Yefta Andi Kus Noegroho Yustina, Andi Ina