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Understanding the 4th market of children as consumer Agusanto Mulyawan; Jehan Nabilah; Silvia Irawan; Jony Oktavian Haryanto
International Journal of Business Studies Vol 6 No 2 (2022): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v6i2.239

Abstract

There are some aspects that can impact a consumer's purchase decision. Before purchasing a product or using a service, a consumer will examine a number of things. In addition to this study, there is an unconscious behaviour carried out by a consumer before making a decision. According to the previous studies, there is still a lack of research into children as a future market or the factors that impact parents' purchase decisions for their children. Twenty participants were subjected to a series of directed in-depth interviews, which were grouped by gender (male and female) and income (middle low and middle up). This research has been conducted between October 2021 and January 2022. Researchers discovered that the higher a parent's income is, the more thoughts they have before purchasing goods or services, and the higher a parent's educational level is, the more considerations they have before purchasing goods or services. Before purchasing products or services, parents think about their children's health, safety, comfort, and educational value of the goods or services. Keywords: children behaviour; parents’ purchase decision; unconscious behaviour.
Audit Committee And Earnings Management: The Role Of Gender Widya. A. Sudarman; Suzy Noviyanti; Jony Oktavian Haryanto; Lanita Winata
Jurnal Akuntansi Vol. 23 No. 3 (2019): September 2019
Publisher : Fakultas Ekonomi dan Bisnis Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ja.v23i3.603

Abstract

This study has a purpose to investigate the effect of committee audit on earnings management. Using a sampel of companies companies listed in Indonesia Stock Exchange (IDX) 2013-2017. Results of this study shows that gender of audit committee significantly effect earnings management, it explains that female on audit committee are more careful and allow for discretion in terms of financial reporting. The results explain gender theory that women are more risk averse and ethical than men. This research provides new insights for management so that they can consider gender in the selection of committee audit to be appointed by the company with regard to the financial reporting process.
CONSUMER BEHAVIOR PREDICTION ANALYSIS BASED ON RATIONALISM AND UNDERSTANDING ABOUT CONSEQUENCES TOWARDS PIRATED DIGITAL PRODUCTS Palus Palus; Jony Oktavian Haryanto
Jurnal Manajemen Vol. 20 No. 2 (2016): June 2016
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v20i2.51

Abstract

This research is conducted to examine consumer perception related with rationalization and understanding of risk consequences and their advantages by predicting desires related with digital product piracy. The motivation to conduct digital piracy is reinforced with understanding the advantages obtained and consumer behavior towards digital product piracy. Various rationalization techniques also support reinforcing their motivation to engage in piracy. Interestingly, that motivation can be hindered with perceptions about the consequences or social norm regulations and moral responsibilities. Analytical results reveal that consumer intention to use pirated digital products can continuously increase, because it is influenced by the understanding of the advantages obtained, the rational techniques used, their attitudes toward piracy, and perceptions in controlling behavior. On another side, moral responsibilities and social norms also play a role in reducing the intensity of using pirated digital products.
Analysis Of E-Commerce Providers’ Role In Solving The Issues Of Retail E-Commerce Logistics In Jakarta (Study Case Of PT Acommerce Solusi Lestari) Jony Oktavian Haryanto; Florencia Irene Chang
Jurnal Manajemen Vol. 22 No. 1 (2018): February 2018
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v22i1.310

Abstract

The rapid growth of retail e-commerce in Indonesia is not supported by good logistics infrastructure resulting in various logistics issues. This research focuses on analyzing the role of e-commerce providers in solving retail e-commerce logistic issues in Jakarta through qualitative research. Interview, fieldwork, and supporting theories are used as the source of data. The researcher uses the triangulation method to ensure the validity and reliability of the research. The researcher found out that one of the most important requirements for solving retail e-commerce logistics issues in Jakarta is technology utilization.
The Development Of Social Influence And Aesthetic On Purchase Intention Alberta Honylia Novitasari Sambe; Jony Oktavian Haryanto
Jurnal Manajemen Vol. 25 No. 1 (2021): February 2021
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v25i1.700

Abstract

Due to the development of the internet nowadays, people utilize it with games and it results in the development of gaming industries that leads to the strong existence of the virtual economy. However, the development of the gaming industry in Indonesia was indeed a little late compared to other countries. This study generates a new perspective that describes purchase intention on virtual goods in Massively Multiplayer Online Social Games (MMOSG), Audition, in Indonesia. This research is done through a survey by using a questionnaire that acquired 200 Audition players as respondents. The data processing used is structural equation modelling. Results of the study show factors that significantly influence purchase intention on virtual goods are social influence and aesthetics in which purchase intention affects actual purchase behaviour, while price utility and satisfaction do not influence purchase intention.
Exploring motivations of social media influencers as an emerging job market Chongmi An; Jony Oktavian Haryanto
IDEAS: Journal of Management & Technology Vol 1, No 1 (2021)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (798.558 KB)

Abstract

The study explores the motivations of female Social Media Influencers (SMIs) in Indonesia during the Covid-19 pandemic. Phenomenological inquiry is adopted to capture the lived experience of the six Instagram SMIs. Two major themes emerge from the findings; 1) SMIs approach Instagram as a portfolio to showcase their values, hobbies and careers and 2) SMIs increasingly perceive Instagram as a source of income, where being SMI is a job rather than a hobby and endorsement as their main job task. In context of self-determination theory, SMI motivations are built on several intrinsic and extrinsic motives and the net value (Intrinsic minus extrinsic) correlates to authenticity of the SMI and their endorsements.
THE FACTOR EFFECT OF HOSPITAL SERVICES, MEDICAL STAFF QUALITY AND HOSPITAL SERVICE QUALITY ON INDONESIAN PATIENT MEDICAL TREATMENT INTENTION IN SINGAPORE Jony Oktavian Haryanto; Ollivia Ollivia
Jurnal Ilmiah Ekonomi Bisnis Vol 14, No 2 (2009)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (61.95 KB)

Abstract

Health was valuable assets. Recently, medical treatment has become a new business prospect. Therefore, the health service providers are trying to be able to catch new patients and maintain loyalty of their existing patients. The intention factors of Indonesian patients to take a medical treatment in Singapore are: (1) Factor of hospital services, (2) Quality of medical staff, and (3) Service quality of the hospitals. This research is aimed to analyze the determinant factors of patient intention to take medicine in Singapore. Data were collected using valid and reliable Likert’s scale questionnaire. Sample size used in the study is 100 and data is analyzed using multiple regressions method. The factor of hospital services does not affect the intention of Indonesian patient to take medical treatment in Singapore. The quality of medical staff and factor service quality of hospitals affect the intention of Indonesian patient to take a medical treatment.Key word: hospital services, medical staff quality, hospital service quality
Pengaruh Faktor Pelayanan Rumah Sakit, Tenaga Medis, dan Kualitas Pelayanan Rumah Sakit Terhadap Intensi Pasien Indonesia Untuk Berobat di Singapura Jony Oktavian Haryanto; Ollivia Ollivia
Jurnal Ilmiah Ekonomi Bisnis Vol 14, No 2 (2009)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (53.736 KB)

Abstract

Pelayanan kesehatan merupakan bisnis yang menjanjikan pada saat ini. Berbagairumah sakit, berusaha memberikan pelayanan yang baik agar pasien mereka tetapsetia. Tetapi pada kenyataannya banyak masyarakat yang pergi berobat keSingapura. Faktor penyebabnya adalah persepsi pelayanan rumah sakit, kualitastenaga medis, kualitas pelayanan rumah sakit. Penelitian ini bertujuan menganalisisfaktor penentu yang membuat seseorang pergi berobat ke Singapura. Sampel diambilsebanyak 100 pasien. Data dikumpulkan menggunakan kuesioner dengan skala Likert.Hasil penelitian menunjukkan bahwa persepsi pelayanan rumah sakit bukan penyebabseseorang pergi berobat ke Singapura, tetapi faktor yang menentukan adalah kualitastenaga medis dan kualitas pelayanan rumah sakit.
The influence of the store atmosphere towards consumer attitudes on Hypermart stores Gebby Maurizka Lembah; Jony Oktavian Haryanto
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of 6th International Conference on Family Business and Entrepreneurship
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (583.307 KB) | DOI: 10.33021/icfbe.v3i1.3777

Abstract

The aim of this study is to examine how store atmosphere can influence Hypermart consumers’ satisfaction, which then forms a repurchase intention and generates word of mouth. This study used data from 170 respondents obtained using the Purposive Sampling technique. The research data were analyzed using the Structural Equation Modeling (SEM) method with Lisrel 8.8 software. The results showed that music had a positive influence on store atmosphere and word of mouth. In addition, the store atmosphere has a positive influence on consumer satisfaction and repurchase intention. Afterward, consumer satisfaction has a positive influence on repurchase intention, and repurchase intention has a positive influence on word of mouth. The managerial implication in this study is that marketers should create an attractive store atmosphere to achieve consumer satisfaction to make consumers interested in repurchasing and in an effort to retain consumers to continue to generate abundant profits.
DETERMINANTS OF THE CHILDREN INTENTION TO CONSUME FAST FOOD PRODUCTS Wiharto, Bambang; Haryanto, Jony Oktavian
Makara Human Behavior Studies in Asia Vol. 13, No. 1
Publisher : UI Scholars Hub

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Abstract

Children are unique and also potential market because they usually do not spend their own money but they have a huge purchasing power through their parents. They are potential market, because from the number of kids in the market and their spending are big and promising. There are three types of kids market: first, children as the primary markets; second, children as the influencer market which emphasizing on the influence of children assert on family purchases. Third, because the children will grow up, then we can consider children as the future market. Based on the above descriptions, the authors intent to identify the determinants of children intention to consume such as product characteristics, reference group, retail environment and promotion, and create a questionnaire for the children and develop hypothesis using these study findings. The data obtained from the field using survey method was used to test all the hypotheses empirically. Based on the research findings, we came to conclusion that the promotion has a greater and important effect in developing intention of children’s consumption. These initial findings will be used intentionally in another study which is try to find out the relationship between children intention to consume and their commitment to future market as they grown up and second objective of this study is to develop an initial and appropriate questionnaire for the children which we realize is different from questionnaire for the adult people.