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All Journal Buletin Studi Ekonomi Ekonomi Bisnis Jurnal Manajemen Teknologi Journal of Business Strategy and Execution Jurnal Administrasi Bisnis Jurnal Widya Manajemen & Akuntansi Gadjah Mada International Journal of Business Jurnal Manajemen. Jurnal Manajemen Teori dan Terapan Jurnal Ekonomi dan Bisnis Jurnal Teknik Industri: Jurnal Keilmuan dan Aplikasi Teknik Industri Expose: Jurnal Ilmu Komunikasi Evangelikal: Jurnal Teologi Injili dan Pembinaan Warga Jemaat Research In Management and Accounting (RIMA) MABIS: Manajemen dan Bisnis FIRM: Journal of Management Studies International Journal of Business Studies MUKADIMAH: Jurnal Pendidikan, Sejarah, dan Ilmu-ilmu Sosial Jurnal Akuntansi Jurnal Manajemen Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences IDEAS: Journal of Management & Technology Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) Makara Human Behavior Studies in Asia The South East Asian Journal of Management ASEAN Marketing Journal Transformatif: Ekonomi, Bisnis dan Kewirausahaan Media Riset Bisnis & Manajemen Proceeding National Conference Business, Management, and Accounting (NCBMA) Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA) Research In Management and Accounting (RIMA)

Jony Oktavian Haryanto

President University

Author-ID : 277437

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

Published : 59 Documents Claim Missing Document

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The Impact of President Election, Celebrity Endorsement, and Product Variation to Brand Image and Purchase Intention on Sang Pisang Business Lidia Agustin; Jony Oktavian Haryanto; Liza Agustina Maureen Nelloh
International Journal of Business Studies Vol 5 No 3 (2021): International Journal of Business Studies (IJBS)
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v5i3.210

The situation of the 2019 presidential election was enough to take the attention of many parties in Indonesia because there were several conflicts. With the situation of the last presidential election, the researchers wants to examine the impact of it to the business of Sang Pisang that owned by Kaesang Pangarep who is the son of the Presidential Candidates in the 2019 presidential election, and also examine does Kaesang Pangarep's popularity as a celebrity or influencers, the variety of products and brand image have influenced the Sang Pisang Business. The findings of this study indicate that there is a direct effect of President Election, Celebrity Endorsement, Product Variation, and Brand Image towards Purchase Intention, there is direct effect of the Celebrity Endorsement towards Brand Image and also there is indirect effect of Celebrity Endorsement towards Purchase Intention mediated by Brand Image of Sang Pisang in Jabodetabek, and all of the effect is significant.

Analysis of the Effect of Olfactory, Approach Behavior, and Experiential Marketing toward Purchase Intention Cherish Anggie; Jony Oktavian Haryanto
Gadjah Mada International Journal of Business Vol 13, No 1 (2011): January-April
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

The drive of retail business competition is getting tighter and causing retailers to seek to entice consumers to be regular and faithful at their stores. Retailers need to understand consumer behavior in order to obtain what is desired by consumers. Therefore, consumer behavior needs to be studied considering various factors which can influence consumer decisions to buy a product. The emergence of BreadTalk in Indonesia in the bakery industry with a different concept bakery store has caused rapid development in this industry. One strategy used by BreadTalk to encourage consumers to visit, feel the different experience, and ultimately to increase consumer purchase intention is to use dimensional olfactory as one of the elements in the store ambience. With this phenomenon, this study aims to find the significant influence of the olfactory, approach behavior, experiential marketing toward purchase intention. Collecting data in this study was done by spreading questionnaires to students of the University of Pelita Harapan, who had visited and shopped at BreadTalk Supermal Karawaci. The questionnaires were distributed to 150 respondents. The variables that exist in the study are measured using the Likert scale. The sample collection technique used was a non-probability sampling technique of sampling with a purposive sampling method. The data are then processed by using reliability analysis, validity, and methods of structural equation modelling analysis. From the results of this study the significant influence from olfactory to 3 variables mentioned above can be seen.

The Role of Intention to Consume in Creating Autobiographical Memory Jony Oktavian Jony Oktavian Haryanto
Gadjah Mada International Journal of Business Vol 10, No 3 (2008): September - December
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Children are a unique and also potential market. They are unique because they usually do not spend their own money but they may have high purchasing power back-up. They are potential because from the number of kids and the amount they spend, they are big and promising. Markets for kids consist of three markets: (1) primary market that targets the children itself, (2) influence market that emphasizes the influence that the children exert on family purchases, and (3) future market that considers the future market for the children. Based on the high potential market for the children, the author identifies the impacts of intention to consume for children on influence power (an effort pursued by kids in order to frequently and successfully influence parents or people surrounding them), impulsive buying (kids’ tendencies to buy spontaneously, immediately, and without any deep consideration), and autobiographical memory (a memory of previous experience that will be stored as a long-term memory). Furthermore, it is necessary to identify the antecedents of autobiographical memory for children. The results show that the intention to consume positively influences the impulsive buying as well as the autobiographical memory. For managerial implications, marketers need to put an emphasis on stimulating the intention to consume in order to create a positive autobiographical memory.

PENGARUH PERSONAL SELLING, DISPLAY, PROMOSI PENJUALAN TERHADAP KESADARAN MEREK DAN INTENSI MEMBELI PADA PRODUK KECANTIKAN POND’S Dian Yudhiartika; Jony Oktavian Haryanto
Buletin Studi Ekonomi Vol 17.No.2.Agustus 2012 (PP.99-225)
Publisher : Buletin Studi Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (118.311 KB)

Abstract : Influence of Personal Selling, Display, Sales Promotion to Brand Awareness and Intention to Buy Pond’s Beauty Products. The purpose of this research is to observe how the influences of personal selling, sales promotion toward brand awareness and intention of buying to Pond’s beauty products. This study took 200 respondents and used judgmental sampling method. The data analysis technique that used was factor analysis and multiple regression analysis. The result of this research shows that sales promotion give positive effects for brand awareness of beauty products of ponds and personal selling, brand awareness has positive effects toward in intention of buying products, and personal selling and display don’t influence significantly toward brand awareness of beauty products and sales promotion influencing positive effects of intention of buying for beauty products of Pond’s. With this, PT Unilever to pay more attention to important points that can be used to market their products. Abstrak : Pengaruh Personal Selling, Display, Promosi Penjualan Terhadap Kesadaran Merek dan Intensi Membeli Pada Produk Kecantikan Pond’s. Tujuan dari penelitian ini adalah untuk mengamati bagaimana pengaruh personal selling, promosi penjualan terhadap kesadaran merek dan niat membeli untuk produk kecantikan Ponds. Penelitian ini mengambil 200 responden dan menggunakan metode judgemental sampling. Teknik analisis data yang digunakan adalah analisis faktor dan analisis regresi berganda. Hasil penelitian ini menunjukkan bahwa promosi penjualan memberi efek positif untuk kesadaran terhadap merek produk kecantikan Pond’s. Temuan lain adalah bahwa personal selling dan brand awareness memiliki efek positif terhadap keinginan untuk membeli produk, personal selling dan tampilan tidak berpengaruh signifikan untuk variabel kesadaran terhadap merek produk kecantikan Pond’s serta promosi penjualan mempunyai efek positif pada niat untuk membeli produk kecantikan Pond’s. Dengan ini, PT Unilever untuk lebih memperhatikan poin penting yang dapat digunakan untuk memasarkan produk mereka. Kata kunci: personal selling, tampilan, promosi penjualan, kesadaran merek, niat untuk membeli

PENGARUH CELEBRITY ENDORSER, BRAND ASSOCIATION, BRAND PERSONALITY DAN PRODUCT CHARACTERISTICS DALAM MENCIPTAKAN INTENSI PEMBELIAN (Studi pada Iklan Kuku Bima Ener-G Rosa Versi Chris John) Eka Setya Nurani; Jony Oktavian Haryanto
Journal of Business Strategy and Execution Vol. 2 No. 2 (2010): Published on June 2010
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study is aimed to determine how the influence of celebrity endorser, brand association, brand personality and product characteristics in created the intention to buy energy drinks Kuku Bima Ener-G Rosa. This study is took the 200 respondents and used judgmental sampling method. Data analysis techniques used factor analysis and multiple regression analysis. The results showed that the brand association and product characteristic significantly influence the intention to buy Kuku Bima Ener-G Rosa, while the celebrity endorser and the brand personality does not significantly influence the intention to buy Kuku Bima Ener-G Rosa. Thus, PT. Sido Muncul should use the popular commercials that have power and physical attraction or personality so can influence the consumer, and more attention to the formation of a clear brand personality and strong product, because will be consumer in buying product which according to him.

Pengaruh Iklan Heritage Terhadap Brand Awarenes, Brand Trust, Dan Intensi Pembelian Happy Sandra; Jony Oktavian Haryanto
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 3 No. 3 (2010): Jurnal Manajemen Teori dan Terapan - Desember 2010
Publisher : Universitas Airlangga

This study is aimed to determine how the influence of heritage advertising, brand awareness and brand trust in creating the intention to buy. This study took 130 respondents and using purposive sampling method. Data analysis techniques used confirmatory factor analysis and structural equation modeling with software LISREL 8.80. The results showed that heritage ads significantly influence brand awareness but not for brand trust and intention to buy. On the other hand, brand awareness significantly influences brand trust as well as intention to buy. Furthermore, brand trust significantly influences intention to buy. Thus, a service provider needs to develop heritage advertising as its function to develop brand awareness which finally create intention to buy. A service provider has to maintain and develop brand awareness because it will create brand trust and intention to buy.

Understanding the 4th Market of Children as Consumers Agusanto Mulyawan; Jehan Nabilah; Silvia Irawan; Jony Oktavian Haryanto
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5116

There are some aspects that can impact a consumer's purchase decision. Before purchasing a product or using a service, a consumer will examine a number of things. In addition to this study, there is an unconscious behaviour carried out by a consumer before making a decision. According to the previous studies, there is still a lack of research into children as a future market or the factors that impact parents' purchase decisions for their children. Twenty participants were subjected to a series of directed in-depth interviews, which were grouped by gender (male and female) and income (middle low and middle up). This research has been conducted between October 2021 and January 2022. Researchers discovered that the higher a parent's income is, the more thoughts they have before purchasing goods or services, and the higher a parent's educational level is, the more considerations they have before purchasing goods or services. Before purchasing products or services, parents think about their children's health, safety, comfort, and educational value of the goods or services.

INOVASI PRODUK DAN EKSPEKTASIINOVASI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN Jony Oktavian Haryanto; Jeane Polluan
Journal of Management and Business Vol 8, No 2 (2009): SEPTEMBER 2009
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Product innovation is an important element in consumer buying decision for high technology product including mobile phone. Therefore, it is quite important to know the role of product innovation in consumer buying decision. The purpose of this research is to identify the effect of product innovation, forthcoming innovation, and preference to delay present purchase on consumer buying decision. This research found that preference to delay purchase influence consumer buying decision positively. However, product innovation does not influence consumer buying decision significantly. Moreover, product innovation influences the forthcoming innovation positively as well as affects consumer preference to delay purchase. On the other hand, the forthcoming innovation influences consumer buying decision negatively.

THE EFFECT OF CONSUMER FACTORS AND STORE IMAGE WHICH IS MODERATED BY PLB IMAGE TOWARDS PLB PURCHASE INTENTION Maria Patricia Gautama; Jony Oktavian Haryanto
Journal of Management and Business Vol 10, No 2 (2011): SEPTEMBER 2011
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Nowadays the development of Private Label Brands (PLBs) is increasing; this is proven by the increasing number of PLBs products in various product categories that we can found in several types of stores such as a supermarket, hypermarket format or in convenience store. PLBs have a very good opportunity in the market, considering many consumers are realizing that the price of PLBs which tend to be cheaper and with good qualities when compared with the price of national brands or product manufacturer. It also becomes interesting when it is known that the opportunities are widely open and it is proven with more and more retailers which aggressively producing PLBs. They give consumers more choices with a more affordable price but still provide good quality, especially in this world economy condition that tends to go down which of course also affect consumer purchasing power. By these reasons, the aim of the study is to determine whether the consumer and store image factors have a significant relationship in encouraging consumers to make PLB purchases, especially when it is moderated by PLB Image. The results showed that there are significant effect from consumer factors and stores image toward PLB purchase intention and its getting increase with the moderation of the PLB image.

The Role of Woman Preachers to Empower Torajan People Economy Donald Samuel Slamet Santosa; Jony Oktavian Haryanto; I Wayan Ruspendi Junaedi; Dermawan Waruwu
Evangelikal: Jurnal Teologi Injili dan Pembinaan Warga Jemaat Vol 6, No 1 (2022): January 2022
Publisher : Sekolah Tinggi Teologi Simpson Ungaran

The Role of Woman Preachers to Empower Torajan Peopleâ€™s Economy. The aim of this research is to analyze the role of woman preachers to empower Torajan peopleâ€™s economy. It used qualitative phenomenology research. The data were collected by interview and Focus Group Discussion to informants through purposive and snowball sampling. After that, the data were validated by technique, sources, and researchers triangulation. In terms of analysis, the data were analyzed using Miles and Hubbermanâ€™s method. Findings show that there are 3 main roles of woman preachers to empower Torajan people economy, namely role in context of increasing income, role in context of expenditure efficiency, and role in context of financial management. Those roles have strong relationship with the role of women in the family. The main challenge is the implementation of the roles in real life. Based on the results, it is recommended to strengthen the implementation of the woman preachersâ€™ role.

Co-Authors A Yunita Adhi Setyo Santoso Agusanto Mulyawan Agusanto Mulyawan Alberta Honylia Novitasari Sambe Ananda, Indhy Agustya Andi Ina Yustina Anton Wachidin Widjaja Bambang Wiharto Bambang Wiharto, Bambang Chang, Florencia Irene Cherish Anggie Cherish Anggie Chongmi An Daniel Blanchett Dermawan Waruwu Dian Yudhiartika Dita Dwi Maura Titania Donald Samuel Slamet Santosa, Donald Samuel Slamet Eka Setya Nurani Eka Setya Nurani Florencia Irene Chang Gebby Maurizka Lembah Hanif Adinugroho Widyanto Hanif Widyanto Happy Sandra Hari Suryanto Hari Suryanto Herliani Gemmy I Wayan Ruspendi Junaedi Intiyas Utami Jeane Polluan Jehan Nabilah Jehan Nabilah Kerenhapukh Devi MentariUtomo Lanita Winata Lanita Winata, Lanita Lidia Agustin Lina Rosmawati Liza Agustina Maureen Nelloh Magyar Slamet Permana Magyar Slamet Permana mansyur abdul hamid Maria Patricia Gautama Ollivia Ollivia PAKPAHAN, GERNAIDA KRISNA R. Palus Palus Palus, Palus Polluan, Jeane Pramajaya, Agung Purwanto Purwanto Rendika Nugraha Richard Darmawan Andriyanto Rita Purnamasari Rosmawati, Lina Salsabila, Natasya Putri Silvia Irawan Silvia Irawan Siti Rahmawati Yuswanda Situmorang, Tumpal Pangihutan Suci Thesi Siana Suprapto, Samantha Neno Suzy Noviyanti Suzy Noviyanti, Suzy Syahrivar, Jhanghiz Tanugraha, Alvian Tirza Florence Manurip Widya. A. Sudarman Widyanto, Hanif Widyasari Widyasari Widyasari Widyasari, Widyasari Yefta Andi Kus Noegroho Yustina, Andi Ina

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