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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Professional : Jurnal Komunikasi dan Administrasi Publik jurnal niara Jurnal Hilirisasi IPTEKS (JHI) Buletin Ilmiah Nagari Membangun Ensiklopedia Social Review Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis MUKADIMAH: Jurnal Pendidikan, Sejarah, dan Ilmu-ilmu Sosial Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Jurnal Abdi Insani Community Development Journal: Jurnal Pengabdian Masyarakat Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi Jurnal Ranah Komunikasi Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Alfuad: Jurnal Sosial Keagamaan Analisis Gender dan Agama RANGKIANG: Jurnal Pengabdian Pada Masyarakat Alfuad: Jurnal Sosial Keagamaan Semantik: Journal of Social, Media, Communication, and Journalism
Ilham Havifi
Universitas Andalas
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Veterinary Other

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PERANCANGAN BRANDING KAMPUNG TEMATIK ELO PUKEK, KELURAHAN PURUS, KOTA PADANG Revi Marta; Ilham Havifi; Rinaldi Rinaldi; Imra Gusnedi
Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol 7, No 1 (2023): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/pk.7.1.33-42

Abstract

Pembangunan sektor pariwisata harus menjadi perhatian pemerintah daerah khususnya kota Padang. Pada tahun 2021, Kota Padang telah membentuk 11 kampung tematik di antaranya yaitu  kampung tematik Elo Pukek, kelurahan Purus. Elo pukek adalah sebuah tradisi turun temurun nelayan di daerah purus, dimana ada sekelompok nelayan yang menarik pukek/jaring agar bisa sampai ke tepi pantai. Keunikan kampung tematik dapat menjadi potensi wisata, namun, atraksi ini tidak banyak diketahui masyarakat baik lokal, nasional maupun mancanegara. Permasalahan ini tentunya membutuhkan strategi branding yang tepat agar kampung tematik dapat terkenal. Penelitian ini bertujuan merancang branding yang tepat dalam mewujudkan kampung tematik Elo Pukek. Peneliti menggunakan Metode yang digunakan dalam penelitian ini adalah kualitatif untuk melukiskan realitas sosial nelayan Kampung Tematik Elo Pukek. Data diperoleh dengan metode observasi, wawancara, dan dokumentasi hingga kemudian data dianalisis dengan teknik analisis data Miles dan Huberman. Hasil penelitian menunjukkan bahwa aktivitas komunikasi untuk membranding kampung tematik Elo Pukek masih belum maksimal. Terbatasnya pengetahuan nelayan, harus menjadi perhatian pemerintah kota untuk mengedukasi dan melakukan strategi yang tepat agar kampung tematik Elo Pukek dapat terkenal. Saat ini, pemerintah kota sudah bekerjasama dengan akademisi, BUMN sehingga nelayan optimis bahwasanya suatu saat nanti kampung tematik Elo Pukek bisa lebih terkenal sehingga dapat meningkatkan pendapatan mereka dimana pada saat ini hanya mengandalkan dari hasil tangkapan pukek saja. 
KOMUNIKASI PEMASARAN USAHA KULINER DI KOTA PEKANBARU Oktri Permata Lani; Ilham Havifi
Alfuad: Jurnal Sosial Keagamaan Vol 2, No 2 (2018)
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/jsk.v2i2.1444

Abstract

The city of Pekanbaru is a strategic area where the population is increasing and becoming a metropolitan city. The rapid development of Pekanbaru City is also reflected in the rapid growth of businesses in various places, with various business sectors. One of the most prominent efforts is the business in the culinary field. Almost in every corner of the culinary business available in the city of Pekanbaru with a variety of culinary choices. The great desire of culinary entrepreneurs in the city of Pekanbaru in carrying out their business, maintaining, developing to become bigger and then reaching the peak. In this case, three culinary ventures in Pekanbaru, namely Martabak Djoeragan, Mini Chef and Waroenk Baper, require marketing communication in the introduction of their culinary business to the community, not only as an introduction but also to maintain the existence of their business. This study uses quality methods. The results of this study indicate that the clinical marketing communication of the clinicians in Pekanbaru Kta through advertising activities, sales promotion activities, public relations and public relations activities, personal sales activities, direct marketing activities, event activities and experiences. Besides marketing communication is also associated with brand equity, which is seen from brand awareness and response to the brand. The use of New Media is very important in maintaining, introducing, and developing its business.
Model Komunikasi Humas Pemerintah Daerah dalam Penerapan Keterbukaan Informasi Publik (Studi Deskriptif pada DPRD Kota Padang dan DPRD Kabupaten 50 Kota) Havifi, Ilham; Marta, Revi; Diego; Sari, Lusi Puspika; Lani, Oktri Permata
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 11 No 2 (2023): Medium (Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau)
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.2023.vol11(02).14882

Abstract

Communication plays a pivotal role in the endeavor to achieve success, which, in this study, is examined through the lens of government public relations' communication in the political context, to channel the aspirations of the community through political communication in the Regional People's Representative Council (DPRD) of West Sumatra. The government PR of the DPRD plays a significant role in conveying information to the public regarding the performance of the DPRD as the vehicle for public aspirations in the political arena and the democratic processes in Indonesia, through the study of political communication. This research delves into the processes, characteristics, power relations from the perspective of political communication, specifically within government PR. The research analysis commences by mapping the issues faced by Government PR as Information and Documentation Management Officials, who function as the custodians and conveyors of documents held by Public Bodies in accordance with the mandate of Law No. 14/2008 on Public Information Disclosure in the DPRD of Cities and Regencies in West Sumatra. The research methodology employs a qualitative approach with a Constructivist Paradigm. The research subjects encompass government PR officials in the DPRD of West Sumatra, members of the DPRD, media practitioners, political activists, and other relevant stakeholders. The research findings observe a model of political communication by local government PR officers, implemented by the Information and Documentation Management Officials (PPID) of the DPRD in the City of Padang and the 50 Districts in the West Sumatra Province, in order to enhance public trust through effective public information disclosure.
PENINGKATAN KETERAMPILAN MEDIA SOSIAL MELALUI PELATIHAN DIGITAL MARKETING PADA PELAKU UMKM “ACHI CRAFT GALERY” DI KECAMATAN KURANJI KOTA PADANG Marta, Revi; Suwandi, Rifki; Havifi, Ilham
Jurnal Hilirisasi IPTEKS Vol 7 No 4 (2024)
Publisher : LPPM (Lembaga Penelitian dan Pengabdian kepada Masyarakat) Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v7i4.841

Abstract

The digital marketing training for “Achi Craft Galery” MSME players in Kuranji District, Padang City, aims to improve skills in digital marketing, especially through social media and packaging design. MSME players face significant challenges in the form of a lack of understanding of modern marketing strategies and limitations in utilizing digital technology, which has an impact on product sales. The activity methods include intensive training using the Canva graphic design platform, focus group discussion (FGD) sessions to identify marketing problems, and assistance in implementing digital marketing strategies. The targets of the activities included 6 MSME partners with various business fields under “Achi Craft Galery”. The results of the activity showed an increase in participants' skills in promotional design, understanding of social media algorithms, and the ability to develop digital marketing strategies. Participants were able to create attractive and informative flyer designs, improve product packaging quality, and utilize social media and e-commerce platforms such as Tokopedia and Instagram Shopping to expand the market. FGD sessions helped participants overcome technical and operational obstacles in digital marketing. The conclusion of this activity is that the training succeeded in increasing the competitiveness of MSMEs in the dynamic digital economy era. This success is reflected in the improvement of participants' technical skills, expansion of market access, and improvement of marketing quality. The program also has the potential to create sustainability through long-term development based on digital technology. Further assistance to support the implementation and development of marketing strategies is recommended.
DIGITALIZATION OF SONGKET PROMOTION MEDIA IN NAGARI LUNTO, LEMBAH SEGAR DISTRICT, SAWAHLUNTO CITY Marta, Revi; Anindya, Annisa; Havifi, Ilham
RANGKIANG: Jurnal Pengabdian Pada Masyarakat Vol 6, No 2 (2024)
Publisher : Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/rangkiang.2024.v6i2.9119

Abstract

This community service activity involves partners, namely songket weavers in Nagari Lunto, Lembah Segar District, Sawahlunto City, West Sumatra Province. The partner's problem to date is the limited knowledge of partners about the use of new media as a promotional media that can be used to promote and sell songket. The purpose of this service is to design a solution that will help partner problems by conducting training, creating social media accounts for Nagari Lunto songket promotional media. The methods used are: providing solutions in order to overcome partner problems. Through needs analysis, work plans, activity implementation, and evaluation. The results of this service are as follows: 1). Increasing weavers' understanding of the importance of using the internet as a new media in promoting the songket they produce, 2) Implementing websites and social media in songket promotional activities in Nagari Lunto, 3). Increasing the quantity of songket sales by weavers in Nagari Lunto. The methods used in this service activity are 1). Empowerment through internet training for the community around the weaving village, 2) Training in creating social media accounts that are trending in current business promotional media, 3). Community empowerment through increasing weavers' participation in the importance of appropriate promotional media to promote silungkang songket weaving so that it can beat conventional media.  
KOMUNIKASI INTERPERSONAL PEMIJAT PEREMPUAN KELILING DI YOGYAKARTA Roem, Elva Ronaning; Sarmiati, Sarmiati; Elian, Novi; Diego, Diego; Havifi, Ilham; Tifanny, Nazlya; Vanisya, Winda
Jurnal Ranah Komunikasi Vol 8 No 2 (2024): Jurnal Ranah Komunikasi (JRK)
Publisher : Departemen Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/rk.8.2.151-160.2024

Abstract

The profession of mobile female masseuses has unique dynamics, particularly in their interactions with clients. Effective interpersonal communication plays a key role in building trust and comfort, which are crucial for the sustainability of their profession. This study employs a phenomenological approach to explore the subjective experiences of mobile female masseuses in Yogyakarta, focusing on their communication strategies and the reasons behind choosing this profession. Data were collected through in-depth interviews and observations. The findings reveal that they use empathetic verbal and non-verbal communication strategies to establish positive relationships with clients despite facing social stigma and physical demands. In conclusion, adaptive and empathetic communication helps them overcome challenges while ensuring the continuity of their work.
EXPERIENCE OF COMMUNICATION IN LAND ACQUISITION OF WEST SUMATRA TOLL ROAD DEVELOPMENT PROJECT Chatra, Emeraldy; Havifi, Ilham; Tifany, Nazlia
Jurnal Ranah Komunikasi Vol 8 No 2 (2024): Jurnal Ranah Komunikasi (JRK)
Publisher : Departemen Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/rk.8.2.117-125.2024

Abstract

The West Sumatra toll road project that connects the city of Padang with Pekanbaru is not running smoothly. The project, which commenced construction in 2020, is experiencing serious problems in land acquisition because it will eliminate productive lands and settlements. People whose lands are intended to be used as toll road bodies refuse for various reasons, including the amount of compensation that is considered not commensurate with their losses. This research is focus about communication between the Government as the party responsible for land acquisition and the community. The research was conducted inductively with a phenomenological approach. The analysis begins by gathering the experience of community communication with the Government in land acquisition and project work. The experience is reduced to three phenomenological reductions: epoche, eidetic, and transcendental. The results of this study are 1) communication between government agencies responsible for land acquisition and the community is at the lowest level, 2) government agencies reduce community resistance due to low compensation even though on the community side the problem is much more complex because it involves the sustainability of economic activities based on agriculture, the obligation to maintain heritage and cultural identity.
Mempertahankan Citra dan Reputasi dalam Krisis: Studi Kasus PT Kimia Farma Tbk Sandova, Ibnu; Karen, Nashuha Syaidelfi; Putri, Wahyuni Dwi; Yudistia, Nadia; Havifi, Ilham
Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Vol 6 No 1 (2025): April
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik USB YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/buanakomunikasi.2025.6.1.3973

Abstract

Corporate image and reputation are heavily influenced by public perception of credibility and quality. The 2021 crisis involving PT Kimia Farma’s use of reused rapid test kits at Kualanamu Airport highlights the importance of crisis management. This research uses a qualitative approach to analyze the company's communication strategies in addressing the crisis. The findings show that quick response, transparency, and restoring public trust through effective communication are crucial for repairing corporate image and reputation. The study emphasizes the importance of structured crisis strategies in maintaining consumer trust, especially in the healthcare sector
PELATIHAN PENYUSUNAN STRATEGI BISNIS BERBASIS BUSINESS MODEL CANVAS PADA INDUSTRI GULA AREN DI NAGARI TALANG ANAU, SUMATERA BARAT Wisnubroto, Muhammad Parikesit; Lubis, Muhammad Iqbal Abdi; Yulianto, Kiki; Anwar, Aswaldi; Havifi, Ilham; Sari, Lusi Puspika; Hasibuan, Halimatus Syahdia; Ramadhani, Lembayung Maghfira; Silvadriyanto, Reihan; Adhevin, Shadiq Octaryan; Rivandi, Oktavia; Adib, Muhammad
Jurnal Abdi Insani Vol 11 No 4 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i4.2129

Abstract

Nagari Talang Anau Tourism Village is one of the palm sugar producing areas that has been known for a long time by the community. In this area, there are many sugar palm trees and several small industries engaged in processing sap into palm sugar. However, the industry has not developed optimally and still uses conventional methods for its business management strategy. Therefore, we carried out training activities to prepare a business strategy based on the business model canvas (BMC) to the people of Nagari Talang Anau. The training was conducted using the lecture method by the speaker about BMC and continued with direct practice of BMC preparation. Some of the facilities and infrastructure supporting this service activity include stationery, BMC material, loudspeakers, laptops, and projectors. During the presentation, participants seemed enthusiastic to the material presented. The discussion went in two directions which was marked by the emergence of various questions related to BMC. The BMC consists of 9 elements including target market, consumer value proposition, channels, consumer relationships, revenue sources, main activities, human resources, cooperation, and cost structure. Through this preparation, it is expected to be able to identify the strengths and weaknesses of the business that has been carried out and help the palm sugar industry to focus and be rational in determining business development targets.
KETERAMPILAN KONTEN KREATIF DIGITAL MARKETING MELALUI PELATIHAN E-COMMERCE DAN MERANCANG PESAN PERSUASIF BAGI KELOMPOK WANITA TANI (KWT) UMKM BUDIDAYA JAMUR TIRAM DI KELURAHAN LIMAU MANIS KOTA PADANG Havifi, Ilham; Lubis, Muhammad Iqbal Abdi; Marta, Revi; Rafiuddin, M. Aqif; Adil, Dwi Honesti Kemala; Amni, Nurul Azizah
Jurnal Abdi Insani Vol 12 No 2 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i2.2201

Abstract

Business communication media is currently facing online-based global challenges through digital media. Small and medium enterprises (MSMEs) can utilize digital marketplaces (e-commerce) to expand their product sales. MSMEs need to use various promotional methods, such as creative content, videographics, colorful designs, and interesting stories on social media. Awareness of these digital opportunities is important to grow the business and reach a wider market. Digital media, such as websites, Instagram, and Tiktok, can convey information without restrictions on public access.Andalas University plays a role in helping MSMEs in the vicinity, such as in Limau Manis village, Padang, with a focus on oyster mushroom cultivation by the Women Farmers Group (KWT). KWT Tabiang Mandiri, which consists of 77 households, experiences problems with the quality of oyster mushrooms that easily change color and marketing problems. Digital marketing training, including the development of creative content and persuasive messages, is needed to increase the attractiveness of oyster mushroom products in e-commerce, so that products look more prominent and attract the attention of buyers. The first step was carried out in the form of assistance in making a Logo as a Persuasive Message for the KWT Oyster Mushroom Tabiang Mandiri MSME players, which was carried out skillfully and independently by MSME players with the Canva Pro Application. Then optimizing the use of appropriate technology for drying machines that prolong the storage period of Oyster Mushrooms so that they are durable when marketed in online media which requires delivery time to consumers. Urgency, digital marketing creative content skills through e-commerce training and designing persuasive messages for women farmer groups (kwt) umkm oyster mushroom cultivation in limau manis urban village, padang city
Co-Authors Adhevin, Shadiq Octaryan Adib, Muhammad Adil, Dwi Honesti Kemala Amni, Nurul Azizah Annisa Anindya Anwar, Aswaldi Cici Safitri Diego Diego Yenmis Diego, Diego Elva Ronaning Roem Emeraldy Chatra Fikri Adha Safril Halimatus Syahdia Hasibuan Imra Gusnedi Karen, Nashuha Syaidelfi Kiki Yulianto Lestari, Yayuk Lusi Puspika Sari Melva, Reki Dwi Miftahurrahmi Fitri Muhammad Husni Shidqi Muhammad Iqbal Abdi Lubis Muhammad Parikesit Wisnubroto Nia Audia Novi Elian Oktri Permata Lani Putri Febri Wialdi putri, Wahyuni Dwi Rafiuddin, M. Aqif Ramadhani, Lembayung Maghfira Revi Marta Rifki Dermawan Rifki Suwandi, Rifki Rinaldi Ekaputra Rinaldi Rinaldi Rivandi, Oktavia Rizaldi, Achmad Roni Ekha Putera Sandova, Ibnu Sari, Lusi Puspika Sarmiati Sarmiati Silvadriyanto, Reihan Tengku Rika Valentina Tifanny, Nazlya Tifany, Nazlia Vanisya, Winda Welly Wirman Yudistia, Nadia