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All Journal Scriptura Jurnal e-Komunikasi Jurnal ASPIKOM Jurnal Riset Komunikasi Jurnal Visi Komunikasi Scriptura: Jurnal Ilmiah Komunikasi MIMBAR : Jurnal Sosial dan Pembangunan Journal of Content and Engagement Jurnal Spektrum Komunikasi Dinamika Kerajinan dan Batik: Majalah Ilmiah
Ido Prijana Hadi
Program Studi Ilmu Komunikasi Universitas Kristen Petra
Arts Humanities Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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The Effectiveness of the Itik Land Pop Up Store Advertising Message to Instagram Followers @myyellowduckling Ajeng Lintang Saraswati; Ido Prijana Hadi; Astri Yogatama
Journal of Content and Engagement Vol 2 Issue 1 (2024): April 2024
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.2.1.1-14

Abstract

My Yellow Duckling is a local brand that sells duck-themed merchandise. This brand started its business in 2019 and comes from the city of Surabaya. Starting with a drawing hobby from the owner of My Yellow Duckling, it led her to start transforming her draw into a product with selling value. She sells duck-themed merchandise, such as dolls, sticker, keychain, enamel pin, pouch, headband, and so on. My Yellow Duckling sells their product online via Shopee marketplace and offline by open a pop-up store in collaboration with the event market in Surabaya. In January 2024, My Yellow Duckling for the first time opened a pop-up store independently in Malang under the name Itik Land. To advertise their event, they use Instagram for share the message to consumer. This study uses SOR theory to determine the effectiveness of advertising messages to the audience. Advertising messages delivered will be measured effectively using AISAS models with 5 indicator, Attention, Interest, Search, Action, and Share. This type of research is descriptive with a quantitative approach. The study took data using an online questionnaire against 100 respondents using non-probability sampling techniques. The results of this study showed that messages of pop-up ads on Instagram followers @myyellowduckling proved effective with the highest average score at the attention level.
Bahasa Inggris Persis, Jennifer; Hadi, Ido Prijana; Yogatama , Astri
Jurnal Spektrum Komunikasi Vol 13 No 3 (2025): Jurnal Spektrum Komunikasi : September 2025
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The role of a brand ambassador is considered strategic, as it helps build an emotional connection between a brand and its consumers. The use of Korean celebrities as brand ambassadors has become common among Indonesian products due to the global popularity of Korean culture, known as the “Korean Wave.” This study aims to measure the effectiveness of NCT Dream as the brand ambassador of the TosTos snack product among non-Gen Z audiences using the VisCAP model, which includes four components: Visibility, Credibility, Attraction, and Power. This model is considered effective in evaluating how well a brand ambassador conveys a brand message. The research used a descriptive quantitative method, with data collected through an online questionnaire. The sampling technique was non-probability quota sampling, involving 400 respondents from the general public aged 28 years and older who are familiar with NCT Dream as TosTos’s brand ambassador. The findings indicate that NCT Dream is effective as a brand ambassador for TosTos, even among millennial and older age groups, with the “Visibility” component receiving the highest score among the four indicators.
NAVIGATING TRUTH IN THE NEWS ENVIRONMENT ON DIGITAL PLATFORMS Hadi, Ido Prijana; Lesmana, Fanny; Wijayanti, Chory Angela
Jurnal Visi Komunikasi Vol 24, No 02 (2025): November 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/visikom.v24i02.31102

Abstract

Online media platforms, mainly social media and Google, are often referenced in the crowded digital information environment. However, this has led to increased violations such as ignoring ethical codes, lack of verification, unbalanced reporting, sexual provocation, and slanderous news. The urgency of this research is to find out the subject's experience when the quantity of information is abundant and whether they have balanced it with literacy in navigating to get the truth when consuming news on digital platforms. This study aims to discover and reveal how sceptical audiences experience navigating the truth in the news environment on digital platforms. Using a descriptive phenomenology approach, the qualitative research design was conducted through in-depth interviews with 14 participants from various work professions. The results found that actors who navigate the truth use social media applications such as YouTube, Instagram, Twitter, and Facebook by checking the credibility of news sources, considering context, and verifying from other sources. Users chose to wait for the original truth of the event through follow-up posts from multiple sources on WA, Line, and Snapchat. Moreover, search engines are used to confirm news on social media, such as the 2024 elections in Indonesia. 
Audience Reception on Future Anxiety Phenomenon in “Masalah Masa Depan” Music Video by Hindia Ferry Shandy Welianto Wong; Ido Prijana Hadi; Agusly Irawan Aritonang
Journal of Content and Engagement Vol 2 Issue 3 (2024): December 2024
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.2.3.249-265

Abstract

Future anxiety is a condition where individuals experience uncertainty, fear, anxiety, and concern about potential undesirable changes in the future. The varied backgrounds of the informants add appeal to this study. This research aims to understand how the audience interprets the phenomenon of future anxiety in the music video "Masalah Masa Depan." The music video was chosen for its stronger message delivery compared to just the song. This study employs a qualitative method with Stuart Hall's reception analysis approach, categorising informants into three positions: dominant, negotiated, and oppositional. The findings reveal that three informants have dominant reception, three have negotiated reception, and two have oppositional reception. Informants, aged 16-24 and working as final-year students or young employees, perceive future anxiety as a phenomenon influenced by economic and employment factors.
Search Engine Optimization (SEO) for Journalistic Content in Building Brand Image for Innovation Products Felicia Goenawan; Ido Prijana Hadi; Amelia Sidik
Scriptura Vol. 13 No. 1 (2023): JULY 2023
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/scriptura.13.1.38-57

Abstract

The product innovations produced by Meal for 60+ focused on healthy food for the elderly. The purpose of Meal for 60+ is as a medium that can help everyone, be it mothers, fathers, teenagers, and children, in serving healthy food for the elderly at home. It is not easy for people to accept an innovative product. Companies must be able to build a Brand Image for their innovative products in the eyes of potential consumers. Therefore, the purpose of this research is to find out what factors are in the diffusion of innovative products and can be used to create messages on websites and Instagram. The paradigm in this research is positivistic with a quantitative approach and the research method used is a survey. The distribution of the questionnaire focused on respondents in Solo and Tulungagung. The results of this study indicate that Meal for 60+ should be more aggressive in conveying information related to their products. This is because respondents need acceptance from the surrounding community first before accepting innovative products. The keyword "healthy diet menu" is the main reference for respondents in searching for news. “HEREDITY.ID” will be one of the portal websites that can be accessed by the public, accommodates and becomes a source of detailed information on patent products in Indonesia.
Makna Visual dan Negosiasi Kolonial pada ‘Batik Belanda’ bermotif Militer: Visual Meaning and Colonial Negotiation in Dutch Batik with Military Motifs Christianna, Aniendya; Priyowidodo, Gatut; Hadi, Ido Prijana
Dinamika Kerajinan dan Batik: Majalah Ilmiah Vol. 43 No. 1 (2026): DINAMIKA KERAJINAN DAN BATIK : MAJALAH ILMIAH
Publisher : Balai Besar Standardisasi dan Pelayanan Jasa Industri Kerajinan dan Batik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22322/dkb.v43i1.8768

Abstract

Batik Belanda merupakan salah satu produk batik pesisir yang berkembang di pesisir utara Jawa, seperti Pekalongan, pada akhir abad ke-19 hingga awal abad ke-20, dan umumnya dikaitkan dengan estetika feminin serta selera kolonial kelas menengah. Namun, keberadaan Batik Belanda bermotif militer menunjukkan makna visual yang lebih kompleks dan belum banyak dibahas. Artikel ini bertujuan mengkaji makna visual figur prajurit, kapal perang, dan mesin transportasi militer dalam Batik Belanda, serta bagaimana simbol-simbol tersebut dinegosiasikan dalam konteks produksi dan konsumsi kolonial. Penelitian ini menggunakan pendekatan kualitatif deskriptif-interpretatif dengan metode observasi visual terhadap artefak batik di Museum Batik Pekalongan, Museum Batik Indonesia, Museum Danar Hadi Solo, dan Museum Tekstil Jakarta, serta didukung oleh studi pustaka dan analisis ragam hias. Pembahasan difokuskan pada pola repetisi, keteraturan visual, pembagian kepala dan badan batik, serta hubungan motif dengan fungsi kain sebagai objek pakai. Hasil kajian menunjukkan bahwa simbol militer tidak ditampilkan melalui narasi konflik atau heroisme, melainkan sebagai citra yang tertata, berulang, dan bersifat dekoratif. Repetisi dan ragam hias berperan dalam menormalkan kehadiran kekuasaan kolonial sebagai bagian dari pengalaman visual sehari-hari. Kekerasan dan daya rusak mesin perang disamarkan melalui stilisasi, siluet, dan integrasi dengan motif flora. Artikel ini menyimpulkan bahwa Batik Belanda bermotif militer berfungsi sebagai medium negosiasi visual antara produksi, pasar, dan selera kolonial, serta sebagai arsip visual yang merekam kehadiran kekuasaan secara halus dan tidak secara konfrontatif. Kajian ini diharapkan dapat memperkaya pembacaan Batik Belanda sebagai artefak estetis yang memuat praktik budaya.
REFLEKSI PLURALISME MELALUI FILM ANIMASI SI ENTONG SEBAGAI IDENTITAS BUDAYA INDONESIA Meta Sya; Rustono Farady Marta; Ido Prijana Hadi
Jurnal Riset Komunikasi (JURKOM) Vol. 3 No. 1 (2020): Februari 2020
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/jurkom.v3i1.102

Abstract

Indonesia is known as a country full of diversity, and it is united through the motto of the Indonesian people, namely “Bhinneka Tunggal Ika”. However, this motto must be maintained by introducing it to children from an early age. The use of technology can be utilized to introduce the motto through children's film animation. One of the Indonesian works who reflects the spirit of pluralism and displays cultural identity, namely Si Entong. The uniqueness shown in the Entong movie is the character of children who come from various ethnic groups and the use of dialect. Relying on the theory of identity negotiation was proposed by Stella Ting-Toomey, the authors' findings in the animated film "Si Entong" were elaborated with Phillip Mayring's qualitative content analysis method. This research rests on an interpretive paradigm to find three main elements of content analysis, including: abstraction, application and structuration. These three stages are identified by the researcher as a reflection of pluralism and cultural identity in the story of " Si Entong".
The Process of Self-Disclosure in Female Roblox Players’ Interpersonal Communication in Developing Online to Offline Cross-Gender Friendships Christy Naomi Panggabean; Ido Prijana Hadi; Jandy Edipson Luik
Journal of Content and Engagement Vol 4 Issue 2 (2026): August 2026
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.4.2.144-161

Abstract

This study aims to understand the process of self-disclosure in interpersonal communication between female Roblox players and their male friends, beginning in the digital space and developing into real-world friendships. This study uses a qualitative approach with a single case study design based on multiple units of analysis, in which the single case examined is the phenomenon of self-disclosure on the Roblox platform as a whole, with three pairs of informants (one female Roblox player and one male friend she met through the platform) serving as units of analysis. Data were collected through in-depth interviews and non-participant observation of personal conversations between informants, analyzed with the aid of NVivo. The findings reveal five main results: Roblox functions as a safe space constructed differently by each informant according to her psychological barriers; self-disclosure develops gradually from shallow to personal topics as trust increases; men tend to open up first, yet women initiate the move to a more private platform; face-to-face meetings function as a relational bridge that verifies trust built online; and the resulting friendships are unexpected. This study contributes to self-disclosure research by showing that digital self-disclosure is actively constructed by users according to their own psychological needs.
Co-Authors Adelia Edyna Adrian Iskandar Agusly Irawan Aritonang Agusly Irawan Aritonang Ajeng Lintang Saraswati Albertus Andika Sanjaya Amelia Sidik Amorita, Dea Ermini Andreas Setya Wibowo Angella, Natha Bella Angga Rakadiwak Tusan Aniendya Christianna Aritonang, Agusly Irawan Astri Yogatama Astri Yogatama Astri Yogatamaa Auryn Nathania Soputra Benita Christie Carolina Rebeka Sondak Catherine Wenny Susanto Charles Endriko Chory Angela Wijayanti Chory Angela Wijayanti Christy Naomi Panggabean Cornelius Felix Cristianingtias, Nova Dandy Andresta Daniel Budiana Dea Ermini Amorita Desi Yoanita Desi Yoanita Desi Yoanita Desy Apriyanti Manu Dima Diana Prasetya Dima, Desy Apriyanti Manu Dodo Septian Harrimas Fanny Lesmana Fanny Lesmana Felecia Chrissindra Santoso Felicia Goenawan Felicia Goenawanf Felicia Kosasih Ferry Shandy Welianto Wong Fidelia Wiguna Florentina Fahriza Kusuma Frado Theo Fransiskus Pedro Budi Saputra Gabrielle Julietta Pradika Gatut Priyowidodo Gatut Priyowidodo Genieverre Sasja Julianto Grace Agatha Hartanto Hariadi, Josselin Natasha Hosyana Claudia Rampalimbo Inge Averina Jama, Karolus Budiman Jandy Edipson Luik Jandy Luik Jerry Indrawan Jonathan Allen Cahyanugraha Josselin Natasha Hariadi Jovita Rebecca Poluan Karin Saraswati Lady Joanne Tjahyana Lady Joanne Tjahyana Lady Joanne Tjahyana Lofina Junita Megawati Wahjudianata Megawati Wahjudianata Meiliana Betago Melissa Melissa Meta Sya Minanlarat, Kevin Vielden Monica Grizella Woen Monica, Cindy Ayu Monica, Vita Nanang Krisdinanto Olivia Charis A. S. Ongq Rifaldy Litualy Persis, Jennifer Pradika, Gabrielle Julietta Rahabav, Victor Reni Reni Rhein Valdaw Kalangi Rustono - Setiawan, Filbert Bagus Sherin Fongana Sidartha Keanu Liem Sondak, Carolina Rebeka Theresia Vianny Johan Titi Nur Vidyarini Tjan Jessica Geraldine Tjandra Victor Rahabav Vita Monica Wahjudianata, Megawati Wibowo, Andreas Setya Woen, Monica Grizella Yermia Djefri Manafe Yogatama , Astri Yosua Rononuwu Yunchita Limanto Zherlinda Kurniawan