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DO AUTOMATION AND DATA ALWAYS IMPROVE EFFICIENCY? THE MEDIATING ROLE OF TECHNOLOGY READINESS IN SERVICE CONTEXTS Sri Astuti Mualimin; Mega Utami; Ramlawati; Serlin Serang
Accounting Profession Journal (APAJI) Vol. 8 No. 2 (2026): Accounting Profession Journal (APAJI)
Publisher : Program Studi Akuntansi Fakultas Ekonomi dan Bisnis Universitas Kristen Indonesia Paulus

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Abstract

This study examines whether service automation and customer data utilisation consistently improve service efficiency, with a particular focus on the mediating role of Technology Readiness Index. Using a quantitative approach, data were collected from 160 employees working in digitally enabled service organisations and analysed using Partial Least Squares Structural Equation Modelling. The findings reveal that service automation does not have a direct effect on service efficiency, while customer data utilisation significantly enhances efficiency. Technology readiness emerges as a critical determinant, exerting the strongest direct influence on service efficiency. Furthermore, technology readiness fully mediates the relationship between service automation and service efficiency, indicating that automation contributes to performance only when it enhances individuals’ readiness to engage with technology. In contrast, the mediating effect of technology readiness in the relationship between customer data utilisation and service efficiency is not supported. These results suggest that different digital technologies operate through distinct mechanisms, highlighting the importance of human readiness in realising the benefits of automation. This study contributes to the literature by challenging deterministic views of digital transformation and emphasising the conditional role of technology in improving organisational performance.
PENGARUH LINGKUNGAN KERJA DAN MOTIVASI TERHADAP KINERJA KARYAWAN PADA PT. WIRA EKA PERSADATAMA CABANG MAKASSAR Rezky Ratnasari Taufan; Muhammad Rezky Faisal; Ramlawati; Jayadi
Center of Economic Students Journal Vol. 9 No. 2 (2026): April - Juni (2026)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56750/cesjv9i2.1867

Abstract

Penelitian ini mengungkap bagaimana pengaruh lingkungan kerja dan motivasi terhadap kinerja karyawan pada PT. Wira Eka Persadatama Cabang Makassar. Data dalam penelitian ini diperoleh dari karyawan pada kantor PT. Wira Eka Persadatama Cabang Makassar yang bersedia menjadi responden. Penelitian ini menggunakan data primer dengan cara melakukan penelitian langsung dilapangan dengan memberikan kuesioner/lembar pernyataan kepada responden dan penarikan sampel menggunakan sampel jenuh dengan jumlah responden 45 karyawan PT. Wira Eka Persadatama Cabang Makassar. Teknik analisis data dilakukan dengan analisis statistik deskriptif dan SPSS 26.0. Berdasarkan analisis yang telah di lakukan bahwa Lingkungan kerja berpengaruh positif dan signifikan terhadap kinerja karyawan, hal ini semakin baik lingkungan kerja maka semakin baik tingkat kinerja karyawan dan Motivasi kerja berpengaruh positif dan signifikan terhadap kinerja karyawan. Adanya motivasi kerja maka karyawan PT. Wira Eka Persadatama Cabang Makassar termotivasi dalam bekerja karena adanya suatu kebutuhan hidup yang harus dipenuhi.