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All Journal Jurnal Ilmu Sosial dan Humaniora Jurnal Ilmu Komunikasi Wacana, Jurnal Sosial dan Humaniora Channel : Jurnal Komunikasi Indonesian Journal of Women´s Studies KEMBARA Komunikator Nomosleca Isamic Communication Journal Jurnal Studi Komunikasi Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) JURNAL EDUCATION AND DEVELOPMENT SANGKEP: Jurnal Kajian Sosial Keagamaan Bricolage : Jurnal Magister Ilmu Komunikasi LINIMASA: JURNAL ILMU KOMUNIKASI AlphabetAlphabet: A Biannual Academic Journal on Language, Literary, and Cultural Studies Jurnal Riset Mahasiswa Dakwah dan Komunikasi (JRMDK) Jurnal Papatung : Jurnal Ilmu Administrasi Publik, Pemerintahan dan Politik Tuturlogi: Journal of Southeast Asian Communication Jambura Geo Education Journal Journal La Sociale International Journal of Science and Society (IJSOC) Ranah Research : Journal of Multidisciplinary Research and Development Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi ENDLESS : International Journal of Future Studies Society
Bambang Dwi Prasetyo
Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Brawijaya
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Transportation Other

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ENGAGEMENT COMMUNICATION PROCESSES OF PENTAHELIX MODEL STAKEHOLDER WITHIN MAJESTIC BANYUWANGI TOURISM PROJECT MANAGEMENT Althofi Rozaan; Bambang Dwi Prasetyo; Ananda Sabil Hussein
SANGKéP: Jurnal Kajian Sosial Keagamaan Vol. 7 No. 1 (2024): The Interplay of Religion, Culture, and Community Engagement in Promoting Socia
Publisher : Prodi Sosiologi Agama dan Asosiasi Sosiologi Agama Indonesia (ASAGI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/sangkep.v7i1.10033

Abstract

This research examines the engagement communication strategies of various Pentahelix model actors in the management of tourism destinations in the Majestic Banyuwangi program. A qualitative research method was employed, with interviews serving as the data collection technique. The study indicates that the five Pentahelix actors, consisting of the government, businesses, academics, communities, and the media, play crucial roles in building engagement communication strategies. The government regulates and facilitates, businesses act as adept negotiators, academics shape understanding of issues, communities serve as decision-making centers, and the media act as information disseminators. Engagement communication strategies based on the Pentahelix model can enhance community participation and strengthen inter-actor relationships. Cross-sector collaboration and community participation bolster the development of cultural tourism. With effective promotion and holistic communication strategies, Majestic Banyuwangi has the potential to become a globally competitive tourist destination, particularly in cultural tourism.
THE ROLE OF OPINION LEADER IN COMMUNICATION PARTICIPATION IN THE GREEN TOURISM VILLAGE OF BILEBANTE – CENTRAL LOMBOK Lalu Nurcholis Husnu; Bambang Dwi Prasetyo; Maulina Pia Wulandari
SANGKéP: Jurnal Kajian Sosial Keagamaan Vol. 7 No. 1 (2024): The Interplay of Religion, Culture, and Community Engagement in Promoting Socia
Publisher : Prodi Sosiologi Agama dan Asosiasi Sosiologi Agama Indonesia (ASAGI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/sangkep.v7i1.10213

Abstract

This study analyzes the role of opinion leaders in the transformation of Bilibante Green Tourism Village in Central Lombok, examining participatory communication and the challenges faced. Using a qualitative approach through observation, interviews, and documentation, the findings indicate that the role of opinion leaders can be divided into three eras: pre-transformation, transformation, and post-transformation. Inclusive communication strategies and the use of communication technologies were effective in encouraging community participation. Challenges included differing opinions and resistance to authority. The study concludes that opinion leaders successfully activated community participation but require further improvement in communication and overall community engagement.
STUDY OF AUDIENCE ACCEPTANCE OF MANDALIKA CIRCUIT EVENT PROMOTIONAL ADVERTISEMENTS INVOLVING VISUAL POLITICIANS IN LOMBOK Imam Khoirul Arifin; Bambang Dwi Prasetyo; Fitri Hariana Oktaviani
SANGKéP: Jurnal Kajian Sosial Keagamaan Vol. 7 No. 1 (2024): The Interplay of Religion, Culture, and Community Engagement in Promoting Socia
Publisher : Prodi Sosiologi Agama dan Asosiasi Sosiologi Agama Indonesia (ASAGI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/sangkep.v7i1.10230

Abstract

The phenomenon of visual branding in advertising is increasingly important because it affects the image and acceptance of politician officials, especially among millennials and Gen Z who are apathetic to politics. The use of local elements such as the Mandalika Circuit in advertisements by political officials is aimed at attracting young voters, but it is often less authentic and creates negative perceptions of politicians and promoted events. The research is important because of the gap between politicians' expectations of attracting young voters and the reality of their acceptance of ads that use certain branding elements. This study aims to determine the representation and acceptance of Millennials and gen Z people towards Mandalika circuit promotional advertisements involving visuals of officials or politicians. This research uses qualitative method with reception analysis theory owned by Stuart Hall. This study used focus group discussion (FGD) with 10 informants who saw advertisements and belonged to the Millennial and Z generations, using the purposive sampling method. Roland Barthes' semiotic analysis was used to determine the representation of advertisements, and compared with audience acceptance based on the results of focus group discussion (FGD) which was classified to obtain results using three hypothetical positions proposed by Stuart Hall. The conclusion of this study shows that the use of visuals of politicians' faces in promotional advertisements tends to be rejected by Millennials and Gen Z, who emphasize the separation between politics and sports. Millennials are generally skeptical of politicization in promotion, while Gen Z is more firmly opposed to politicization and demands integrity and ethics in political campaigns.
Coordinated Meaning Management In The Successful Reconstruction of The New Identity Negotiations of The Anies-Muhaimin Pair In The 2024 General Election In Sidoarjo District Tri Widyana Putri, Erisanti; Dwi Prasetyo, Bambang
Ranah Research : Journal of Multidisciplinary Research and Development Vol. 6 No. 5 (2024): Ranah Research : Journal Of Multidisciplinary Research and Development (Juli 20
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/rrj.v6i5.1001

Abstract

This research focuses on Coordinated Meaning Management (CMM) in successfully reconstructing the Anies-Muhaimin pair's identity negotiations in the 2024 elections in Sidoarjo Regency. The main objective of this research is to explore how the pair's political communication and branding strategies were able to influence and convince voters in Sidoarjo Regency who have a strong culture with NU (Nahdlatul Ulama). The research methodology used primary and secondary data collected through observation, interviews, and documentation based on Creswell's (2007) data collection techniques. Data analysis was conducted using the Miles, Huberman, and Saldana (2014) approach which includes data collection, data condensation, data display, and conclusion drawing/verification. The results showed that the communication strategy built by the Anies-Muhaimin pair through cultural approaches, content, speech acts, and interpersonal relationships was able to change the negative stigma against Anies Baswedan. The hierarchy of meaning of CMM theory proved its relevance in the analysis of field strategies to gain Sidoarjo community sympathizers, although the episode variables in this theory did not have a significant impact.
Analysis of Perceptual Differences Between Employees and Management in Organizational Communication Practices at The Level of Culture in The Bucketlist Indonesia Insani, Belariska Hidayah; Prasetyo, Bambang Dwi
Ranah Research : Journal of Multidisciplinary Research and Development Vol. 6 No. 6 (2024): Ranah Research : Journal Of Multidisciplinary Research and Development (Septemb
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/rrj.v6i6.1130

Abstract

This study analyzes the perceptual differences between employees and management in organizational communication practices at The Bucketlist Indonesia, a family business operating in the tourism sector. Using a mini-ethnography approach and an interpretive paradigm, this study explores verbal and non-verbal communication applied within the context of organizational culture, utilizing Schein's (2004) level of culture theory. The findings reveal perceptual alignment in several aspects such as the logo and office layout, but also identify significant differences related to uniforms, appearance, and language style. These perceptual differences reflect variations in understanding and internalization of organizational values, which can impact service consistency and customer perceptions. This study highlights the importance of effective internal communication in creating a unified vision and improving service quality. The findings are expected to provide insights for The Bucketlist Indonesia and similar businesses in managing organizational communication to support growth and business success.
THE ROLE OF MOTHERS AS LEARNING COMPANIONS IN KURIKULUM MERDEKA: A Study Through Relational Dialectics Theory Susanti, Asta Ayu; Prasetyo, Bambang Dwi
SANGKéP: Jurnal Kajian Sosial Keagamaan Vol. 8 No. 1 (2025): Religious Moderation, Cultural Traditions, and Digital Transformation in Contem
Publisher : Prodi Sosiologi Agama dan Asosiasi Sosiologi Agama Indonesia (ASAGI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/sangkep.v8i1.12045

Abstract

This study examines the evolving roles of mothers in facilitating their children's education within Indonesia's Kurikulum Merdeka.  This curriculum prioritizes student autonomy, personalized learning, and less reliance on strict instruction, hence raising the expectation for mothers to offer both academic assistance and emotional support at home.  The study employs a qualitative method rooted on a phenomenological paradigm, utilizing in-depth interviews with purposefully selected participants to explore how mothers navigate the tensions between autonomy and guidance.  The findings underscore their crucial responsibilities in promoting autonomous learning while managing dialectical challenges, such as the balance between control and freedom, as well as emotional intimacy and children's increasing independence. Additionally, technology has emerged as both a facilitator and an obstacle, transforming family communication and educational practices.  The research illustrates the cultural, emotional, and logistical difficulties put on mothers and proposes pragmatic solutions, such as digital literacy workshops, community-oriented support networks, and fair access to educational resources.  These findings aim to enhance the overarching theoretical discussion on relational dialectics and provide practical solutions to augment family involvement in education within changing educational environments.
Pendekatan Sosio-Kultural dalam Pengelolaan Isu Eksternal (Studi Kasus pada Sebuah Pesantren) Nia Miftakhul Jannah; Maulina Pia Wulandari; Bambang Dwi Prasetyo
Kaganga:Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora Vol. 8 No. 2 (2025): Kaganga:Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/kaganga.v8i2.14830

Abstract

This study aims to analyze how Islamic boarding schools implement communication strategies in dealing with the issue of sexual violence by focusing on two main dimensions, namely personification and adaptation. This study uses a qualitative case study method, this study collects data through in-depth interviews with Islamic boarding school policy makers, as well as documentation analysis related to the communication strategies implemented. The results of the study indicate that the personification dimension plays an important role in building public trust, where Islamic boarding school leaders act as representatives of the institution in conveying consistent and credible narratives. Meanwhile, the adaptation dimension allows flexibility in communication strategies, including the use of digital media, the involvement of religious figures, and discussion-based approaches to reduce the potential for conflict escalation. The conclusion of this study confirms that the combination of strong leadership and appropriate adaptability is key to maintaining the legitimacy and reputation of Islamic boarding schools in the midst of an external crisis. These findings contribute to the development of a crisis communication model for religious-based institutions, especially in facing social challenges in the digital era. Keywords: Issue Management, Pesantren, Public Relations, Socio-Cultural
Pola Komunikasi Gastronomi dalam Pengembangan Pariwisata Kota Malang Bambang Dwi Prasetyo; Hanum Kanthi Pramesthi
Kaganga:Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora Vol. 7 No. 1 (2024): Kaganga: Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/kaganga.v7i1.9081

Abstract

Tujuan penelitian ini untuk mengidentifikasi karakteristik demografis sosial wisatawan lokal yang mengunjungi Kota Malang serta menganalisis persepsi wisatawan lokal terhadap potensi gastronomic tourism Kota Malang. Penelitian ini menggunakan metode paradigma positivistik dengan pendekatan kuantitatif. Penelitian ini menggunakan metode survei dengan menyebarkan kuesioner terhadap 100 mahasiswa yang berasal dari 5 Universitas terbesar di Kota Malang. Hasil penelitian menunjukkan bahwa, 53% responden menyatakan bahwa eksplorasi wisata kuliner merupakan tujuan yang ditetapkan untuk tinggal di Kota Malang selama menempuh aktivitas pendidikan. Sebesar 60% wisatawan hanya mampu mengenali Bakso Malang sebagai kuliner asli Kota Malang, sementara hanya 2% lainnya yang mengetahui kuliner asli Kota Malang seperti Orem-Orem dan Cwi Mie. Simpulan penelitian ini menunjukkan bahwa meningkatkan kegiatan pendidikan dapat meningkatkan kualitas makanan lokal, dan jika dikombinasikan dengan promosi sistemik, strategi pariwisata dapat menciptakan branding dan reputasi positif. Hal ini juga memberikan wawasan untuk pengembangan pariwisata di industri pariwisat, menekankan pentingnya kualitas makanan lokal melalui kegiatan promosi dan partisipasi aktif dari pemerintah setempat. Kata Kunci: Daya Tarik Wisata, Gastronomic Tourism, Kota Malang, Pemasaran Pariwisata.
Strategi Kendali Komunikasi pada Human Capital PT. Garudafood dalam Mengelola Konflik PHK Tanpa Pesangon Daffa Yudhistira; Maulina Pia Wulandari; Bambang Dwi Prasetyo
Kaganga:Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora Vol. 7 No. 2 (2024): Kaganga: Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/kaganga.v7i2.10553

Abstract

Penelitian ini bertujuan pada strategi pengelolaan konflik terkait Pemutusan Hubungan Kerja (PHK) tanpa pesangon di PT. Garudafood dengan fokus pada peran komunikasi dalam mengurangi dampak negatif konflik terhadap produktivitas dan hubungan di lingkungan kerja perusahaan. Penelitian ini menggunakan pendekatan kualitatif dan metode studi kasus untuk menggali pemahaman mendalam tentang konflik internal di PT. Garudafood. Hasil penelitian ini menunjukkan bahwa komunikasi efektif dan strategi kendali yang tepat dapat membantu mengelola konflik dan menciptakan lingkungan kerja yang harmonis dan produktif. Dengan demikian, penelitian ini berkontribusi pada pemahaman kompleksitas hubungan antara komunikasi, konflik dan kendali dalam konteks organisasi. Kesimpulan PT. Garudafood berhasil mengelola perilaku karyawan dan mencegah pelanggaran melalui penerapan teori kendali Tompkins dan Cheney, komunikasi efektif, serta pengendalian birokrasi. Dengan budaya kerja produktif, teknologi, dan transparansi, perusahaan menciptakan lingkungan yang sehat dan adil, termasuk dalam menangani konflik PHK melalui program Whistle Blower dan pelibatan pihak eksternal. Kata Kunci: Human Capital, Mengelola Konflik PHK Tanpa Pesangon, PT. Garudafood, Strategi Kendali Komunikasi.
ENGAGEMENT COMMUNICATION PROCESSES OF PENTAHELIX MODEL STAKEHOLDER WITHIN MAJESTIC BANYUWANGI TOURISM PROJECT MANAGEMENT Rozaan, Althofi; Prasetyo, Bambang Dwi; Hussein, Ananda Sabil
SANGKéP: Jurnal Kajian Sosial Keagamaan Vol. 7 No. 1 (2024): Promoting Peace and Cultural Integration in Indonesia
Publisher : UIN Mataram dan Asosiasi Sosiologi Agama Indonesia (ASAGI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/sangkep.v7i1.10033

Abstract

This research examines the engagement communication strategies of various Pentahelix model actors in the management of tourism destinations in the Majestic Banyuwangi program. A qualitative research method was employed, with interviews serving as the data collection technique. The study indicates that the five Pentahelix actors, consisting of the government, businesses, academics, communities, and the media, play crucial roles in building engagement communication strategies. The government regulates and facilitates, businesses act as adept negotiators, academics shape understanding of issues, communities serve as decision-making centers, and the media act as information disseminators. Engagement communication strategies based on the Pentahelix model can enhance community participation and strengthen inter-actor relationships. Cross-sector collaboration and community participation bolster the development of cultural tourism. With effective promotion and holistic communication strategies, Majestic Banyuwangi has the potential to become a globally competitive tourist destination, particularly in cultural tourism.
Co-Authors Ade Wijaya, Duitarama Althofi Rozaan Ammamilha Rosyaqotut Saqufa Anak Agung Ayu Mirah K.W Ananda Sabil Hussein Antoni Antoni Antoni Antoni Antoni Arifin, Imam Khoirul Daffa Yudhistira Darsono Wisadirana Diaz Sari Estu Widiyowati Fanty Pratiwi Meita Firmannandya, Ade Fitri Hariana Oktaviani Fitriani, Adjeng Dwi Hadija Mawaddah Hanum Kanthi Pramesthi Htoo, Naw Eh Wai Husnu, Lalu Nurcholis Imam Khoirul Arifin Insani, Belariska Hidayah Irawan, Firda Dewi Kanto, Sanggar Khlil, Mazin Amir Mohammed Lalu Nurcholis Husnu Maulana, Mahesa Maulina Pia Wulandari Melati Budi Srikandi Moch Fuad Nasvian Muchtar, Moch. Shobastian Mahendra Nafisah Zahra Nafisah Zahra Nia Miftakhul Jannah Nufian Susanti Febriani Oktaviani, Fitri Hariana Patricia Baliana Da Costa Pramesthi, Hanum Kanthi Pratiwi, Aqlia Putri Nila Rahmataini Rachmad Kriyantono Rachmat Kriyantono Rachmat Kriyantono Reza Safitri Rezki Rahmawati Riski Amalia Rozaan, Althofi Sahri Aflah Ramadiansyah Susanti, Asta Ayu Tri Suharto Tri Widyana Putri, Erisanti Trida, Mutiara Ulwan Fakhri Noviadhista ULWAN FAKHRI NOVIADHISTA Wayan Weda Asmara Dewi Widiyowati, Estu Yassaroh, Lora Sabila Zulkarnain