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All Journal Jurnal Ilmu Sosial dan Humaniora Jurnal Ilmu Komunikasi Wacana, Jurnal Sosial dan Humaniora Channel : Jurnal Komunikasi Indonesian Journal of Women´s Studies KEMBARA Komunikator Nomosleca Isamic Communication Journal Jurnal Studi Komunikasi Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) JURNAL EDUCATION AND DEVELOPMENT SANGKEP: Jurnal Kajian Sosial Keagamaan Bricolage : Jurnal Magister Ilmu Komunikasi LINIMASA: JURNAL ILMU KOMUNIKASI AlphabetAlphabet: A Biannual Academic Journal on Language, Literary, and Cultural Studies Jurnal Riset Mahasiswa Dakwah dan Komunikasi (JRMDK) Jurnal Papatung : Jurnal Ilmu Administrasi Publik, Pemerintahan dan Politik Tuturlogi: Journal of Southeast Asian Communication Jambura Geo Education Journal Journal La Sociale International Journal of Science and Society (IJSOC) Ranah Research : Journal of Multidisciplinary Research and Development Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Conference Proceedings International Conference on Education Innovation and Social Science ENDLESS : International Journal of Future Studies Society
Bambang Dwi Prasetyo
Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Brawijaya
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Transportation Other

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THE ROLE OF MOTHERS AS LEARNING COMPANIONS IN KURIKULUM MERDEKA: A Study Through Relational Dialectics Theory Susanti, Asta Ayu; Prasetyo, Bambang Dwi
SANGKéP: Jurnal Kajian Sosial Keagamaan Vol. 8 No. 1 (2025): Tolerance and Cultural Dynamics in Indonesia
Publisher : UIN Mataram dan Asosiasi Sosiologi Agama Indonesia (ASAGI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/sangkep.v8i1.12045

Abstract

This study examines the evolving roles of mothers in facilitating their children's education within Indonesia's Kurikulum Merdeka.  This curriculum prioritizes student autonomy, personalized learning, and less reliance on strict instruction, hence raising the expectation for mothers to offer both academic assistance and emotional support at home.  The study employs a qualitative method rooted on a phenomenological paradigm, utilizing in-depth interviews with purposefully selected participants to explore how mothers navigate the tensions between autonomy and guidance.  The findings underscore their crucial responsibilities in promoting autonomous learning while managing dialectical challenges, such as the balance between control and freedom, as well as emotional intimacy and children's increasing independence. Additionally, technology has emerged as both a facilitator and an obstacle, transforming family communication and educational practices.  The research illustrates the cultural, emotional, and logistical difficulties put on mothers and proposes pragmatic solutions, such as digital literacy workshops, community-oriented support networks, and fair access to educational resources.  These findings aim to enhance the overarching theoretical discussion on relational dialectics and provide practical solutions to augment family involvement in education within changing educational environments.
Pengaruh Ulasan Pengunjung Online terhadap Adopsi Informasi oleh Wisatawan Muda Pratiwi, Aqlia; Prasetyo, Bambang Dwi; Hussein, Ananda Sabil
Society Vol 13 No 2 (2025): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v13i2.865

Abstract

The rapid growth of digital platforms in Indonesia has changed the way young travelers adopt information. Young travelers increasingly rely on user-generated content available on digital platforms, particularly Online Consumer Reviews (OCR) such as Google Reviews. This study examines the impact of the central route dimensions, which are part of the Elaboration Likelihood Model (ELM) message processing route, on the information adoption behavior of young travelers visiting the Millennium Glow Garden tourist attraction, a popular destination among youth due to its high-tech offerings. The study uses data from 385 respondents who have visited this destination with the help of Google Reviews. Multiple linear regression analysis was conducted on the six central route dimensions: information timeliness, information understandability, information relevance, information accuracy, value-added information, and information completeness. The findings provide strong evidence that timely, easily understandable, relevant, accurate, value-added, and complete information significantly influences the information adoption behavior of young travelers. These findings confirm the applicability of central route processing in the ELM within the context of tourism, particularly among young travelers who are closely tied to the digital evolution.
Does Gastronomy Tourism Experiences Matter? Understanding Malang's Domestic Tourist Future Behavior Prasetyo, Bambang Dwi; Pramesthi, Hanum Kanthi; Muchtar, Moch. Shobastian Mahendra
Jurnal Ilmu Sosial dan Humaniora Vol 13 No 3 (2024)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jish.v13i3.80309

Abstract

This research seeks to examine how gastronomic tourism, particularly through Bakso, affects tourist satisfaction, intention to return, and recommendations to others in Malang City. The study employs Partial Least Squares Structural Equation Modeling (PLS SEM) and includes a sample of 109 respondents. Data was collected via questionnaires distributed in January 2024. PLS SEM helps identify three key variables: Gastronomy Tourism Experience, Tourist Satisfaction, and Future Behavior, represented by 37 questionnaire items. Findings indicate that Bakso-based gastronomic tourism significantly enhances tourist satisfaction, their likelihood of returning, and their propensity to recommend Malang City. This underscores the strategic importance of local food culture in tourism development and suggests that local governments should prioritize enhancing the tourist experience and food tourism infrastructure. The study lays the groundwork for further exploration of Malang City's gastronomic tourism potential.
Changes in the Dynamics of Indonesian Tourists Regarding the Information Adoption Process in the Digital Era Pratiwi, Aqlia; Prasetyo, Bambang Dwi; Hussein, Ananda Sabil
JAMBURA GEO EDUCATION JOURNAL Volume 6, Issue 2 (2025): Jambura Geo Education Journal (JGEJ)
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/jgej.v6i2.31271

Abstract

In the age of abundant information, tourists increasingly turn to digital reviews to make quick informed decisions about destinations, but how these reviews shape their choices remains an important but underexplored topic. This study investigates the influence of the peripheral route from the Elaboration Likelihood Model (ELM), focusing on the dimensions of Information Quantity and Product Ranking, on information adoption by tourists for the Milenial Glow Garden. The findings demonstrate that a high volume of reviews and favorable product ratings act as significant peripheral cues, guiding tourists' decision-making processes, particularly when they lack the motivation or ability to engage in deep cognitive processing. Aligning with ELM, it is evident that in the digital realm, tourists often rely on social proof—specifically review quantity and ratings—as a faster, more convenient means of decision-making. The study further reveals that younger tourists (aged 18 to 35) are especially influenced by review quantity and ratings, opting for decisions based on aggregated information. These cues enhance tourists’ perceptions of a destination’s credibility and appeal, especially for those motivated by FOMO (Fear of Missing Out) and seeking modern, high-tech experiences. The results underline the growing reliance on digital information in the decision-making process, with review volume and star ratings significantly shaping urban tourists' perceptions and choices. This research provides valuable insights for digital tourism marketing, offering strategies for destination managers like Milenial Glow Garden to attract tourists who rely on heuristics, creating tech-driven and engaging tourism experiences.
Global Aesthetics, Local Realities: Internationalization Discourse in Higher Education Digital Media Ade Wijaya, Duitarama; Oktaviani, Fitri Hariana; Prasetyo, Bambang Dwi
Alphabet Vol. 8 No. 1 (2025)
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.alphabet.2025.08.01.04

Abstract

This study analyzes how language and symbols in digital media are used to represent the discourse of internationalization in Indonesian higher education, focusing on the official Instagram account of an institution disguised as FI. Using a descriptive-qualitative approach with critical thematic analysis (Lawless & Chen, 2019), this study explores 16 Instagram posts selected based on visibility and level of audience interaction. The results of the analysis show that FIs construct an institutional image as a global entity through the use of the English language, visual symbols such as foreign flags, overseas university logos, and imagery of prestigious academic locations. However, local identity only appears as an additional element in the form of dances, traditional clothing, or traditional cuisine displayed decoratively to support international events. The findings reveal the tension between responding to the demands of internationalization and commitment to local values, and reflect the orientalist logic of cultural representation. This study contributes to the understanding of institutional identity construction through digital media, as well as providing a critical reading of power relations in the discourse of globalization of higher education.
Rivalry of celebrity and influencer endorsement for advertising effectiveness Pramesthi, Hanum Kanthi; Prasetyo, Bambang Dwi; Safitri, Reza
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 10, No 1 (2024): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v10i1.5153

Abstract

Using the theoretical framework of the elaboration likelihood model, this study attempts to analyze the level of difference in effectiveness between celebrity and influencer endorsement in social media advertising to influence consumer purchase intention. This study highlights the phenomenon of Pantene Indonesia's social media advertising, which is endorsed by Maudy Ayunda as a celebrity endorsement and Keanu Angelo as an influencer endorsement, by comparing these two categories of endorsers. This study uses a positivist paradigm, a quantitative approach, and a survey to collect data. Questionnaires were distributed online to 400 respondents for a month in December 2023. The study used a non-parametric test because the data did not meet the normality assumption. Comparative hypotheses were tested using the Wilcoxon Signed Rank Test with the assistance of SPSS 25. The study results indicate a significant difference between the use of influencer and celebrity endorsements in social media advertising to drive consumer purchase intention. This is demonstrated through the significance values of all variables: the quality of arguments (X1), source credibility (X2), attractiveness (X3), and purchase intention (Y), which are less than 0.005. Furthermore, the study reveals that celebrity endorsements have a higher effectiveness level than influencer endorsements. The comparative mean scores for all variables show that the average for celebrity endorsement is 37.85 compared to influencer endorsement at 36.29, which is proof of this. Through the most important route of the elaboration likelihood model that is, the quality of the endorser's arguments—consumers evaluate social media advertising messages, resulting in more persistent increases in attitudes such purchase intention.
The role of social media in improving business communication among Muslim entrepreneurs in South Denpasar Ramadiansyah, Sahri Aflah; Srikandi, Melati Budi; Prasetyo, Bambang Dwi; Khlil, Mazin Amir Mohammed
Islamic Communication Journal Vol. 9 No. 2 (2024)
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/icj.2024.9.2.23693

Abstract

This study aims to explore the role of social media in enhancing business communication among Muslim entrepreneurs in South Denpasar. Using a qualitative approach, data were collected through in-depth interviews and observations of interactions on social media. This study identifies communication strategies implemented by Muslim entrepreneurs, challenges faced, and the impact of social media use on relationships with customers and business partners. Data analysis was conducted using a thematic analysis approach, which allows researchers to identify patterns and themes that emerge from the data collected. The results of the study indicate that social media has a significant role in strengthening business communication, facilitating better interactions, and supporting Islamic values ​​and principles in business practices. This study provides deeper insight into how Muslim entrepreneurs utilize social media and the ethical and social implications of such practices and recommends strategies to optimize the use of social media in business communication. Therefore, this study contributes to developing Islamic communication in business, where Islamic values ​​are integrated with business communication through social media. ***** Penelitian ini bertujuan untuk mengeksplorasi peran media sosial dalam meningkatkan komunikasi bisnis di kalangan pengusaha Muslim di Denpasar Selatan. Dengan menggunakan pendekatan kualitatif, data dikumpulkan melalui wawancara mendalam dan observasi interaksi di media sosial. Penelitian ini mengidentifikasi strategi komunikasi yang diterapkan oleh pengusaha Muslim, tantangan yang dihadapi, serta dampak penggunaan media sosial terhadap hubungan dengan pelanggan dan mitra bisnis. Analisis data dilakukan dengan pendekatan analisis tematik, yang memungkinkan peneliti untuk mengidentifikasi pola dan tema yang muncul dari data yang dikumpulkan. Hasil penelitian menunjukkan bahwa media sosial memiliki peran signifikan dalam memperkuat komunikasi bisnis, memfasilitasi interaksi yang lebih baik, dan mendukung nilai-nilai serta prinsip-prinsip Islam dalam praktik bisnis. Penelitian ini memberikan wawasan yang lebih mendalam tentang bagaimana pengusaha Muslim memanfaatkan media sosial dan implikasi etis serta sosial dari praktik tersebut, serta merekomendasikan strategi untuk mengoptimalkan penggunaan media sosial dalam komunikasi bisnis. Oleh karena itu, penelitian ini memberikan kontribusi terhadap pengembangan komunikasi Islam dalam ranah bisnis di mana nilai-nilai Islam diintegrasikan dengan komunikasi bisnis yang dilakukan melalui media sosial.
Representasi Maskulinitas Make Up Artist (M.U.A) Bubah Alfian pada Account Instagram Sari, Diaz; Wulandari, Maulina Pia; Prasetyo, Bambang Dwi
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i8.16062

Abstract

Keberadaan pria sebagai Make Up Artist (MUA) masih sering dipandang negatif di masyarakat Indonesia, yang cenderung mengasosiasikan profesi ini dengan wanita. Penelitian ini bertujuan untuk menganalisis representasi maskulinitas Bubah Alfian sebagai seorang MUA melalui akun Instagramnya. Penelitian ini menggunakan metodologi Critical Discourse Analysis (CDA) yang dikemukakan oleh Norman Fairclough untuk menganalisis 25 video reels yang diunggah oleh Bubah Alfian. Teknik pengumpulan data melibatkan observasi mendalam dan analisis teks serta gambar yang terdapat pada video reels tersebut. Hasil penelitian menunjukkan bahwa Bubah Alfian berhasil menggabungkan elemen maskulin dan feminin dalam identitasnya sebagai seorang MUA, yang menantang stereotip gender tradisional. Temuan ini menunjukkan bahwa maskulinitas dapat diungkapkan dengan lebih cair dan fleksibel melalui media sosial, terutama dalam konteks profesi yang umumnya diasosiasikan dengan perempuan. Selain itu, representasi maskulinitas yang ditampilkan oleh Bubah Alfian memberikan perspektif baru tentang bagaimana pria dalam profesi kecantikan dapat memanfaatkan media sosial untuk membentuk identitas gender yang unik dan otentik. Penelitian ini memberikan kontribusi penting dalam bidang studi komunikasi, khususnya dalam kajian representasi gender di media sosial dan menunjukkan bagaimana media sosial dapat digunakan sebagai alat untuk perubahan sosial.
Community Based Tourism (CBT) sebagai Model Pengembangan Desa Wisata Adat Desa Ngadas, Kecamatan Poncokusumo Kabupaten Malang Prasetyo, Bambang Dwi; Febriani, Nufian Susanti; Dewi, Wayan Weda Asmara
Jurnal Ilmu Komunikasi Vol 22 No 1 (2024): April 2024
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v22i1.9285

Abstract

Tourism is one of the important activities that helps aspects of community economic development. Tourism development policies must be supported by all parties so that they can run optimally. The existence of tourism development is able to become an economic driver with the emergence of new jobs for the community, besides that the development of tourism can also prevent environmental damage and loss of local culture, so that later it is hoped that the community will become more aware of tourism activities. Community involvement in tourism development is known as Community Based Tourism (CBT). The success of developing a tourist village itself is largely determined by the potential for tourism attraction that must be owned by the village, one of which is the development of indigenous people-based tourism. This research was conducted using qualitative research through in-depth interviews. The stages in this study include three stages, namely: the pre-research stage to identify problems, objectives and research flow through literature study, then carry out the observation and interview stages to identify challenges and support for the Traditional Tourism Village model, Ngadas Village, Malang Regency, and finally is the final stage where the researcher will map and formulate the design of a tourist village model. The results of the study are that Empowerment of the Ngadas tourism village involves Community Based Tourism (CBT), namely Tourism Awareness Groups (Pokdarwis) and Bumdes of Ngadas Village through the village's local potential which is staged to become an attractive treat for tourists to come visit.
Reading The Public Pulse: Sentiment Analysis of Overclaim Crisis in Indonesia Husniyah, Estri Khidmatul; Prasetyo, Bambang Dwi; Oktaviani, Fitri Hariana
Proceedings International Conference on Education Innovation and Social Science 2025: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The objective of this study is to analyze public sentiment regarding two local beauty brands in Indonesia, Azarine and The Originote, which were involved in an overclaim crisis on social media. The primary objective of this study is to ascertain the distribution of positive, negative, and neutral sentiments. Additionally, it seeks to elucidate how these sentiment patterns are influenced by the crisis communication strategies implemented by each brand during and after the crisis. A descriptive quantitative method employing sentiment analysis was utilized to collect data from user comments on Instagram and TikTok during the crisis period. The findings indicate that The Originote is more likely to elicit a higher proportion of positive sentiments in comparison to Azarine, a discrepancy attributable to The Originote's strategic emphasis on transparency, acknowledgment of missteps, and dedication to ongoing enhancement. In contrast, Azarine exhibits a diminished prevalence of positive sentiment, signifying a potential for persuasion among audiences who have not yet formed a definitive opinion. These findings indicate that brand response patterns directly influence public sentiment distribution, which in turn affects post-crisis image recovery. This study offers practical implications for local brands to integrate crisis mitigation strategies with proactive public sentiment management. It also opens avenues for further research on the relationship between sentiment intensity and consumer loyalty in the beauty industry.
Co-Authors Ade Wijaya, Duitarama Althofi Rozaan Ammamilha Rosyaqotut Saqufa Anak Agung Ayu Mirah K.W Ananda Sabil Hussein Antoni Antoni Antoni Antoni Antoni Arifin, Imam Khoirul Daffa Yudhistira Darsono Wisadirana Dewi, Wayan Weda Asmara Estu Widiyowati Fanty Pratiwi Meita Firmannandya, Ade Fitri Hariana Oktaviani Fitriani, Adjeng Dwi Hadija Mawaddah Hanum Kanthi Pramesthi Htoo, Naw Eh Wai Husniyah, Estri Khidmatul Husnu, Lalu Nurcholis Imam Khoirul Arifin Insani, Belariska Hidayah Irawan, Firda Dewi Kanto, Sanggar Khlil, Mazin Amir Mohammed Lalu Nurcholis Husnu Maulana, Mahesa Maulina Pia Wulandari Melati Budi Srikandi Moch Fuad Nasvian Muchtar, Moch. Shobastian Mahendra Nafisah Zahra Nafisah Zahra Nia Miftakhul Jannah Nufian Susanti Febriani Nufian Susanti Febriani, Nufian Susanti Oktaviani, Fitri Hariana Patricia Baliana Da Costa Pramesthi, Hanum Kanthi Pramesthi, Hanum Kanthi Pratiwi, Aqlia Putri Nila Rahmataini Rachmad Kriyantono Rachmat Kriyantono Rachmat Kriyantono Reza Safitri Rezki Rahmawati Riski Amalia Rozaan, Althofi Sahri Aflah Ramadiansyah Sari, Diaz Susanti, Asta Ayu Tri Suharto Tri Widyana Putri, Erisanti Trida, Mutiara Ulwan Fakhri Noviadhista ULWAN FAKHRI NOVIADHISTA Wayan Weda Asmara Dewi Widiyowati, Estu Yassaroh, Lora Sabila Zulkarnain