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All Journal Jurnal Ilmu Sosial dan Humaniora Journal of Indonesian Tourism and Development Studies Jurnal Ilmu Komunikasi Wacana, Jurnal Sosial dan Humaniora Channel : Jurnal Komunikasi Indonesian Journal of Women´s Studies KEMBARA Komunikator Jurnal The Messenger Nomosleca Cosmogov: Jurnal Ilmu Pemerintahan Isamic Communication Journal Jurnal Studi Komunikasi Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) JURNAL EDUCATION AND DEVELOPMENT MUHARRIK: JURNAL DAKWAH DAN SOSIAL SANGKEP: Jurnal Kajian Sosial Keagamaan Bricolage : Jurnal Magister Ilmu Komunikasi LINIMASA: JURNAL ILMU KOMUNIKASI AlphabetAlphabet: A Biannual Academic Journal on Language, Literary, and Cultural Studies Jurnal Papatung : Jurnal Ilmu Administrasi Publik, Pemerintahan dan Politik Tuturlogi: Journal of Southeast Asian Communication Journal La Sociale International Journal of Science and Society (IJSOC) Ranah Research : Journal of Multidisciplinary Research and Development Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Conference Proceedings International Conference on Education Innovation and Social Science Jurnal Komunitas (Komunikasi Tiada Batas) ENDLESS : International Journal of Future Studies INJECT Interdisciplinary Journal of Communication
Bambang Dwi Prasetyo
Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Brawijaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Transportation Other

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Global Aesthetics, Local Realities: Internationalization Discourse in Higher Education Digital Media Ade Wijaya, Duitarama; Oktaviani, Fitri Hariana; Prasetyo, Bambang Dwi
Alphabet Vol. 8 No. 1 (2025)
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.alphabet.2025.08.01.04

Abstract

This study analyzes how language and symbols in digital media are used to represent the discourse of internationalization in Indonesian higher education, focusing on the official Instagram account of an institution disguised as FI. Using a descriptive-qualitative approach with critical thematic analysis (Lawless & Chen, 2019), this study explores 16 Instagram posts selected based on visibility and level of audience interaction. The results of the analysis show that FIs construct an institutional image as a global entity through the use of the English language, visual symbols such as foreign flags, overseas university logos, and imagery of prestigious academic locations. However, local identity only appears as an additional element in the form of dances, traditional clothing, or traditional cuisine displayed decoratively to support international events. The findings reveal the tension between responding to the demands of internationalization and commitment to local values, and reflect the orientalist logic of cultural representation. This study contributes to the understanding of institutional identity construction through digital media, as well as providing a critical reading of power relations in the discourse of globalization of higher education.
Rivalry of celebrity and influencer endorsement for advertising effectiveness Pramesthi, Hanum Kanthi; Prasetyo, Bambang Dwi; Safitri, Reza
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 10, No 1 (2024): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v10i1.5153

Abstract

Using the theoretical framework of the elaboration likelihood model, this study attempts to analyze the level of difference in effectiveness between celebrity and influencer endorsement in social media advertising to influence consumer purchase intention. This study highlights the phenomenon of Pantene Indonesia's social media advertising, which is endorsed by Maudy Ayunda as a celebrity endorsement and Keanu Angelo as an influencer endorsement, by comparing these two categories of endorsers. This study uses a positivist paradigm, a quantitative approach, and a survey to collect data. Questionnaires were distributed online to 400 respondents for a month in December 2023. The study used a non-parametric test because the data did not meet the normality assumption. Comparative hypotheses were tested using the Wilcoxon Signed Rank Test with the assistance of SPSS 25. The study results indicate a significant difference between the use of influencer and celebrity endorsements in social media advertising to drive consumer purchase intention. This is demonstrated through the significance values of all variables: the quality of arguments (X1), source credibility (X2), attractiveness (X3), and purchase intention (Y), which are less than 0.005. Furthermore, the study reveals that celebrity endorsements have a higher effectiveness level than influencer endorsements. The comparative mean scores for all variables show that the average for celebrity endorsement is 37.85 compared to influencer endorsement at 36.29, which is proof of this. Through the most important route of the elaboration likelihood model that is, the quality of the endorser's arguments—consumers evaluate social media advertising messages, resulting in more persistent increases in attitudes such purchase intention.
The role of social media in improving business communication among Muslim entrepreneurs in South Denpasar Ramadiansyah, Sahri Aflah; Srikandi, Melati Budi; Prasetyo, Bambang Dwi; Khlil, Mazin Amir Mohammed
Islamic Communication Journal Vol. 9 No. 2 (2024)
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/icj.2024.9.2.23693

Abstract

This study aims to explore the role of social media in enhancing business communication among Muslim entrepreneurs in South Denpasar. Using a qualitative approach, data were collected through in-depth interviews and observations of interactions on social media. This study identifies communication strategies implemented by Muslim entrepreneurs, challenges faced, and the impact of social media use on relationships with customers and business partners. Data analysis was conducted using a thematic analysis approach, which allows researchers to identify patterns and themes that emerge from the data collected. The results of the study indicate that social media has a significant role in strengthening business communication, facilitating better interactions, and supporting Islamic values ​​and principles in business practices. This study provides deeper insight into how Muslim entrepreneurs utilize social media and the ethical and social implications of such practices and recommends strategies to optimize the use of social media in business communication. Therefore, this study contributes to developing Islamic communication in business, where Islamic values ​​are integrated with business communication through social media. ***** Penelitian ini bertujuan untuk mengeksplorasi peran media sosial dalam meningkatkan komunikasi bisnis di kalangan pengusaha Muslim di Denpasar Selatan. Dengan menggunakan pendekatan kualitatif, data dikumpulkan melalui wawancara mendalam dan observasi interaksi di media sosial. Penelitian ini mengidentifikasi strategi komunikasi yang diterapkan oleh pengusaha Muslim, tantangan yang dihadapi, serta dampak penggunaan media sosial terhadap hubungan dengan pelanggan dan mitra bisnis. Analisis data dilakukan dengan pendekatan analisis tematik, yang memungkinkan peneliti untuk mengidentifikasi pola dan tema yang muncul dari data yang dikumpulkan. Hasil penelitian menunjukkan bahwa media sosial memiliki peran signifikan dalam memperkuat komunikasi bisnis, memfasilitasi interaksi yang lebih baik, dan mendukung nilai-nilai serta prinsip-prinsip Islam dalam praktik bisnis. Penelitian ini memberikan wawasan yang lebih mendalam tentang bagaimana pengusaha Muslim memanfaatkan media sosial dan implikasi etis serta sosial dari praktik tersebut, serta merekomendasikan strategi untuk mengoptimalkan penggunaan media sosial dalam komunikasi bisnis. Oleh karena itu, penelitian ini memberikan kontribusi terhadap pengembangan komunikasi Islam dalam ranah bisnis di mana nilai-nilai Islam diintegrasikan dengan komunikasi bisnis yang dilakukan melalui media sosial.
Representasi Maskulinitas Make Up Artist (M.U.A) Bubah Alfian pada Account Instagram Sari, Diaz; Wulandari, Maulina Pia; Prasetyo, Bambang Dwi
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i8.16062

Abstract

Keberadaan pria sebagai Make Up Artist (MUA) masih sering dipandang negatif di masyarakat Indonesia, yang cenderung mengasosiasikan profesi ini dengan wanita. Penelitian ini bertujuan untuk menganalisis representasi maskulinitas Bubah Alfian sebagai seorang MUA melalui akun Instagramnya. Penelitian ini menggunakan metodologi Critical Discourse Analysis (CDA) yang dikemukakan oleh Norman Fairclough untuk menganalisis 25 video reels yang diunggah oleh Bubah Alfian. Teknik pengumpulan data melibatkan observasi mendalam dan analisis teks serta gambar yang terdapat pada video reels tersebut. Hasil penelitian menunjukkan bahwa Bubah Alfian berhasil menggabungkan elemen maskulin dan feminin dalam identitasnya sebagai seorang MUA, yang menantang stereotip gender tradisional. Temuan ini menunjukkan bahwa maskulinitas dapat diungkapkan dengan lebih cair dan fleksibel melalui media sosial, terutama dalam konteks profesi yang umumnya diasosiasikan dengan perempuan. Selain itu, representasi maskulinitas yang ditampilkan oleh Bubah Alfian memberikan perspektif baru tentang bagaimana pria dalam profesi kecantikan dapat memanfaatkan media sosial untuk membentuk identitas gender yang unik dan otentik. Penelitian ini memberikan kontribusi penting dalam bidang studi komunikasi, khususnya dalam kajian representasi gender di media sosial dan menunjukkan bagaimana media sosial dapat digunakan sebagai alat untuk perubahan sosial.
Community Based Tourism (CBT) sebagai Model Pengembangan Desa Wisata Adat Desa Ngadas, Kecamatan Poncokusumo Kabupaten Malang Prasetyo, Bambang Dwi; Febriani, Nufian Susanti; Dewi, Wayan Weda Asmara
Jurnal Ilmu Komunikasi Vol 22 No 1 (2024): April 2024
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v22i1.9285

Abstract

Tourism is one of the important activities that helps aspects of community economic development. Tourism development policies must be supported by all parties so that they can run optimally. The existence of tourism development is able to become an economic driver with the emergence of new jobs for the community, besides that the development of tourism can also prevent environmental damage and loss of local culture, so that later it is hoped that the community will become more aware of tourism activities. Community involvement in tourism development is known as Community Based Tourism (CBT). The success of developing a tourist village itself is largely determined by the potential for tourism attraction that must be owned by the village, one of which is the development of indigenous people-based tourism. This research was conducted using qualitative research through in-depth interviews. The stages in this study include three stages, namely: the pre-research stage to identify problems, objectives and research flow through literature study, then carry out the observation and interview stages to identify challenges and support for the Traditional Tourism Village model, Ngadas Village, Malang Regency, and finally is the final stage where the researcher will map and formulate the design of a tourist village model. The results of the study are that Empowerment of the Ngadas tourism village involves Community Based Tourism (CBT), namely Tourism Awareness Groups (Pokdarwis) and Bumdes of Ngadas Village through the village's local potential which is staged to become an attractive treat for tourists to come visit.
Reading The Public Pulse: Sentiment Analysis of Overclaim Crisis in Indonesia Husniyah, Estri Khidmatul; Prasetyo, Bambang Dwi; Oktaviani, Fitri Hariana
Proceedings International Conference on Education Innovation and Social Science 2025: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The objective of this study is to analyze public sentiment regarding two local beauty brands in Indonesia, Azarine and The Originote, which were involved in an overclaim crisis on social media. The primary objective of this study is to ascertain the distribution of positive, negative, and neutral sentiments. Additionally, it seeks to elucidate how these sentiment patterns are influenced by the crisis communication strategies implemented by each brand during and after the crisis. A descriptive quantitative method employing sentiment analysis was utilized to collect data from user comments on Instagram and TikTok during the crisis period. The findings indicate that The Originote is more likely to elicit a higher proportion of positive sentiments in comparison to Azarine, a discrepancy attributable to The Originote's strategic emphasis on transparency, acknowledgment of missteps, and dedication to ongoing enhancement. In contrast, Azarine exhibits a diminished prevalence of positive sentiment, signifying a potential for persuasion among audiences who have not yet formed a definitive opinion. These findings indicate that brand response patterns directly influence public sentiment distribution, which in turn affects post-crisis image recovery. This study offers practical implications for local brands to integrate crisis mitigation strategies with proactive public sentiment management. It also opens avenues for further research on the relationship between sentiment intensity and consumer loyalty in the beauty industry.
Relational Communication in Digital Media: A Qualitative Study of Public Relations Practices in Indonesian Telecommunication Ebthasarie, Kurnia Dwi; Kriyantono, Rachmat; Prasetyo, Bambang Dwi
MUHARRIK: Jurnal Dakwah dan Sosial Vol. 7 No. 1 (2024): Muharrik: Jurnal Dakwah dan Sosial
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/muharrik.v7i1.8479

Abstract

This study examines the strategic orientation of Indosat’s Marketing Public Relations (MPR) in digital communication by addressing a key gap in current scholarship: despite the growing prominence of digital consumer engagement in Indonesia, limited research explicates how telecommunication brands operationalize soft-sell and hard-sell approaches within MPR frameworks and how these strategies shape relational dynamics with digital audiences. The research employs a qualitative descriptive design with purposive sampling of Indosat’s digital communication materials published between 2020 and 2024, focusing on three major campaigns: Emotional Connection, Indosat for Everyone, and Digitalization. Data were collected through systematic documentation of digital content across official social media platforms and complemented by non-participant observation, followed by thematic analysis to identify recurring narrative, visual, and relational patterns. The findings indicate that Indosat predominantly adopts a soft-sell MPR strategy manifested through emotionally driven storytelling, human-centered imagery, and value-based messaging that foregrounds inclusivity and social connection. Hard-sell elements appear more selectively and function primarily to deliver concise informational prompts related to product offerings. Analytical interpretation reveals that these soft-sell techniques strengthen brand–consumer relationships by fostering emotional resonance and perceived relational closeness, aligning with theories of emotional branding and digital engagement. The study contributes to digital communication and MPR scholarship by demonstrating how soft-sell relational strategies in Indonesia’s youth-driven digital ecosystem operate not merely as promotional tools but as mechanisms for constructing sustained brand loyalty and trust.
Negotiating Power Relations in Cross-Cultural Communication: A Culture Studies Perspective on Swiss Leadership and Indonesian & Thai Employees at ATV Phuket Djumari Putri, Dita Anggraini; Dwi Prasetyo, Bambang
Alphabet Vol. 8 No. 2 (2025)
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.alphabet.2025.08.02.01

Abstract

In multicultural organizations, power relations are not always overtly visible. According to Discursive Closure theory (Deetz, 1992), power is often exercised subtly through everyday communication practices, such as limiting opportunities to speak, controlling discussion topics, and shaping how messages are interpreted. This study analyzes how power relations are negotiated between Swiss leadership and Indonesian and Thai employees at ATV Phuket, a small-scale multicultural tourism company in Thailand. This study employed a qualitative case study approach to explore the lived experiences of participants, including the company owner, HR manager, permanent employees, freelance workers, and former staff. Data were collected through in-depth interviews and analyzed using thematic analysis. The theoretical framework was guided by Hofstede’s cultural dimensions (2010), Hall’s context culture theory (1976; 2000), and Deetz’s theory of discursive closure (1992). The findings of this study indicate that (1) the leadership adopts a high power distance approach despite originating from a low power distance culture, and (2) strategic decisions are centralized at the management level. Forms of discursive closure identified include disqualification (dismissing employee input), naturalization (framing policies as company norms), and meaning denial (rejecting the intended meaning of employees' messages). The contrast between the low context communication style of the leadership and the high context style of the employees intensifies power asymmetry and creates potential for miscommunication. The analysis reveals that power relations within small-scale multicultural organizations are continuously negotiated, yet they often benefit the party with stronger discursive control. This study contributes to the literature on culture studies and organizational communication by demonstrating how discursive closure operates within the context of cross-cultural workplace interactions.
THREE “SRIKANDI” CANDIDATES IN THE 2024 EAST JAVA GUBERNATORIAL ELECTION: MEDIA FRAMING AND THE FUTURE OF WOMEN’S POLITICAL ROLES IN INDONESIA Rosyidah, Ainun; Sujoko, Anang; Prasetyo, Bambang Dwi
CosmoGov: Jurnal Ilmu Pemerintahan Vol 11, No 2 (2025)
Publisher : Department of Government, FISIP, Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/cosmogov.v11i2.60865

Abstract

This research aims to reveal the media imaging in framing the Three Srikandi Candidates for East Java Governor in 2024 with three stages of analysis, namely transitivity, assessment, and visual. At the same time, based on the analyses that have been conducted, this article also aims to assess the future of women's political roles in Indonesia. This article uses a multimodal discourse analysis method with a qualitative approach. The results showed that the media recognized the leadership capacity of the three women candidates for the 2024 East Java Governor. First, transitivity analysis in the news about the 2024 East Java governor election shows three female candidates as key actors in political contestation. Second, appraisal analysis shows that positive attitudes dominate, highlighting the competence and courage of the candidates. However, some perspectives also reveal the challenges faced by women, such as cultural stigma and double burden. Third, Visual analysis in the news reinforces the image of candidates through images that highlight personal and professional characteristics, thus creating closeness with the audience. For this reason, the media needs to take proactive steps in building a fairer narrative by minimizing stereotypes and focusing on women's professional achievements. By doing so, the media can contribute to a more equal and inclusive political future for women in Indonesia.gb777
Beetween Trust and Crisis: SCCT in Local Indonesian Beauty Brands Response Overclaim Husniyah, Estri Khidmatul; Prasetyo, Bambang Dwi; Oktaviani, Fitri Hariana
Jurnal The Messenger Vol. 17 No. 3 (2025): September-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v17i3.12718

Abstract

Purpose: This study analyst the crisis communication strategies implemented by two major local Indonesian beauty brands, Azarine and The Originote, as both represent significant cases of overclaim crisis with a large digital audience base. The study primarily focuses on the application Situational Crisis Communication Theory (SCCT) to understand crisis communication responses chosen by each brand. Additionally, the study seeks to determine the effectiveness of this approach in maintaining public trust.   Methods: This study uses a descriptive quantitative approach with content analysis methods. Data was collected from official brand posts on Instagram and TikTok during the crisis period. Crisis communication strategies were classified based on the SCCT model. The coding process was carried out manually by two experts to ensure the accuracy of the categorization.   Findings: Azarine tends to minimize attribution of responsibility through a combination of denial, justification, compensation, and ingratiation. Meanwhile, The Originote emphasizes acknowledgment of mistakes and commitment to improvement through justification, compensation, ingratiation, and apology. The analysis results indicate that Azarine strategy is more effective in maintaining brand reputation stability and preserving public trust during the early stages of a crisis, while The Originote strategy has a greater impact on long-term image recovery through a more open and accommodating approach.   Originality: This study expands SCCT by applying to overclaim crises in the Indonesian beauty industry within the context of marketing communication. This context remains under-researched, and the study examines its implications for recovering public trust in digital environments.
Co-Authors Abdillah, Rahmat Ade Wijaya, Duitarama Ahmad Nabil Ali Althofi Rozaan Ammamilha Rosyaqotut Saqufa Anak Agung Ayu Mirah K.W Ananda Sabil Hussein Antoni Antoni Antoni Antoni Antoni Arifin, Imam Khoirul Artanti, Neni Puji Daffa Yudhistira Darsono Wisadirana Dewi, Wayan Weda Asmara Dian Fawziah Aulia R Djumari Putri, Dita Anggraini Ebthasarie, Kurnia Dwi Estu Widiyowati Fanty Pratiwi Meita Firmannandya, Ade Firsty Aisyah Izzati Fitri Hariana Oktaviani Fitriani, Adjeng Dwi Hadija Mawaddah Hanum Kanthi Pramesthi Htoo, Naw Eh Wai Husniyah, Estri Khidmatul Husnu, Lalu Nurcholis Imam Khoirul Arifin Insani, Belariska Hidayah Irawan, Firda Dewi Kanto, Sanggar Khlil, Mazin Amir Mohammed Kurnia Dwi Ebthasarie Lalu Nurcholis Husnu Liliannisa Damayanti Maulana, Mahesa Maulina Pia Wulandari Maulina Pia Wulandari Melati Budi Srikandi Moch Fuad Nasvian Moch. Shobastian Mahendra Muchtar Muchtar, Moch. Shobastian Mahendra Nafisah Zahra Nafisah Zahra Nia Miftakhul Jannah Nufian Susanti Febriani Nufian Susanti Febriani, Nufian Susanti Oktaviani, Fitri Hariana Patricia Baliana Da Costa Pramesthi, Hanum Kanthi Pramesthi, Hanum Kanthi Prasetyo, Redy Eko Putri Nila Rahmataini Rachmad Kriyantono Rachmat Kriyantono Rachmat Kriyantono Reza Safitri Rezki Rahmawati Rifqi Aniqo Riski Amalia Rosyidah, Ainun Rozaan, Althofi Sahri Aflah Ramadiansyah Sari, Diaz Situmorang, Benita Sujoko, Anang Susanti, Asta Ayu Syahri, Moch. Tri Suharto Tri Widyana Putri, Erisanti Ulwan Fakhri Noviadhista ULWAN FAKHRI NOVIADHISTA Wayan Weda Asmara Dewi Widiyowati, Estu Yassaroh, Lora Sabila Yuyun Agus Riani Zulkarnain