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All Journal Jurnal Ilmu Sosial dan Humaniora Jurnal Ilmu Komunikasi Wacana, Jurnal Sosial dan Humaniora Channel : Jurnal Komunikasi Indonesian Journal of Women´s Studies KEMBARA Komunikator Nomosleca Isamic Communication Journal Jurnal Studi Komunikasi Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) JURNAL EDUCATION AND DEVELOPMENT SANGKEP: Jurnal Kajian Sosial Keagamaan Bricolage : Jurnal Magister Ilmu Komunikasi LINIMASA: JURNAL ILMU KOMUNIKASI AlphabetAlphabet: A Biannual Academic Journal on Language, Literary, and Cultural Studies Jurnal Riset Mahasiswa Dakwah dan Komunikasi (JRMDK) Jurnal Papatung : Jurnal Ilmu Administrasi Publik, Pemerintahan dan Politik Tuturlogi: Journal of Southeast Asian Communication Jambura Geo Education Journal Journal La Sociale International Journal of Science and Society (IJSOC) Ranah Research : Journal of Multidisciplinary Research and Development Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Conference Proceedings International Conference on Education Innovation and Social Science ENDLESS : International Journal of Future Studies Society

Bambang Dwi Prasetyo

Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Brawijaya

Author-ID : 2817182

Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Transportation Other

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KOMODIFIKASI IDENTITAS TIONGHOA DALAM HUMOR: STUDI ENCODING/DECODING STUART HALL TENTANG PERTUNJUKAN STAND-UP COMEDY ERNEST PRAKASA Ulwan Fakhri Noviadhista; Bambang Dwi Prasetyo; Antoni
PAPATUNG: Jurnal Ilmu Administrasi Publik, Pemerintahan dan Politik Vol 2 No 3 (2019): JURNAL PAPATUNG Volume 2 Nomor 3 Tahun 2019
Publisher : GoAcademica Research dan Publishing

Abstrak Melalui pendekatan Kajian Budaya dan Ekonomi Politik, penelitian ini mengungkap adanya komodifikasi identitas Tionghoa yang diartikulasikan melalui humor oleh Ernest Prakasa, komika Indonesia beretnis Tionghoa, melalui kelima pertunjukan stand-up comedy-nya. Penelitian kualitatif berparadigma konstruktivis-kritis ini mengadopsi model beserta teori encoding/decoding dari Stuart Hall. Pada proses encoding, di samping mencoba mengangkat diskursus tentang identitas melalui humor seperti komika dari identitas marginal lain, Ernest juga memiliki intensi untuk mengkomodifikasi identitasnya. Adapun hasil dari decoding terhadap delapan audiens pertunjukan stand-up comedy Ernest membuktikan bahwa mayoritas atau enam orang di antaranya terklasifikasi sebagai audiens yang berada pada posisi dominan-hegemonis, yakni berpersepsi bahwa humor identitas dari Ernest ditujukan untuk negosiasi identitasnya. Kata kunci: kajian budaya, kajian humor, model encoding/decoding Abstract Through Cultural Studies and Political Economy approach, this research reveals the commodification of Chinese identity that articulated through humor by Ernest Prakasa, a Chinese-Indonesian comic, in his five stand-up comedy shows. This qualitative constructivist-critical paradigm research adopts the models and theories of Stuart Hall’s encoding/decoding. In the encoding process, aside from articulating the identity through humorous discourse like other marginalized comics, Ernest also has the intention to commodify his identity. Meanwhile, the results of decoding eight Ernest’s stand-up comedy shows audiences proved that the six of them are classified as audiences in a dominant-hegemonic position, perceiving that the humor of Ernest's identity is intended to negotiate his identity. Keywords: cultural studies, humor studies, encoding/decoding model

PERSEPSI MAHASISWA TIMOR LESTE MENGENAI PENGGUNAAN BAHASA PORTUGIS DI TIMOR LESTE (Studi kasus pada Organisasi Persatuan Mahasiswa Timor Leste khusnya di Dusun Balfai Desa Penfui Timur Kecamatan Kupang Tengah Kabupaten Kupang) Patricia Baliana Da Costa; Reza Safitri; Bambang Dwi Prasetyo
Jurnal Education and Development Vol 9 No 2 (2021): Vol.9.No.2.2021
Publisher : Institut Pendidikan Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (396.675 KB)

Tujuan penelitian ini adalah untuk mengetahui persepsi mahasiswa Timor Leste mengenai penggunaan bahasa Portugis di Timor Leste. Jenis penelitian ini adalah deskriptif kualitatif dengan metode penelitian studi kasus dan informan yang dipilih sebanyak sepuluh (10) orang.Teknik penggumpulan data menggunakan teknik wawancara dan observasi sedanggkan, konstruk utama dalam penelitian ini adalah bagaimana persepsi mahasiswa Timor Leste tentang bahasa Portugis dengan indikatornya yaitu bahasa asing, bahasa kolonial dan bahasa pemersatu.Dari hasil penelitian diketahui bahwa dalam pergaulan sehari-hari mahasiswa Timor Leste menggunakan bahasa Tetum Prasa, bahasa Portugis hanya digunakan sekedar membuat gaya bahasa dalam percakapan dan untuk melengkapi bahasa Tetum. Meski bahasa Portugis dijadikan sebagai bahasa nasional, namun mahasiswa Timor Leste mempersepsikan bahasa Portugis sebagai bahasa kolonial. Masyarakat Timor Leste memiliki keinginan tersendiri untuk menentukan identitas masyatrakat Timor Leste yakni menggunakan bahasa Tetum sebagai identitas asli namun, keinginan ini ditekan sehingga dengan pasra masyarakat menerima dan menggunakan bahasa Portugis karena didominasi oleh pemerintah yang berkuasa. Bahasa Tetum yang awalnya adalah Tetum murni terbagi-bagi yang akhirnya menimbulkan pesepsi yang berbeda pula.

ANALISIS WACANA KRITIS KOMUNIKASI VERBAL PADA DEBAT CALON GUBERNUR DAN WAKIL GUBERNUR JAWA TIMUR 2018 Tri Suharto; Bambang Dwi Prasetyo; Maulina Pia Wulandari
Linimasa : Jurnal Ilmu Komunikasi Vol. 3 No. 2 (2020): Juli 2020
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v3i2.2639

ABSTRACT This thesis discusses political debates at the regional level, especially in East Java Province in 2018. The focus of the study is the strengths and weaknesses of candidates in presenting an empirical data or facts as knowledge in argumentation. From these problems, this study uses a qualitative approach with critical discourse analysis methods to examine texts in depth. This research combines two theories, functional theory of political campaign discourse (attacks, acclaims, defenses) by W.L. Benoit and power & Knowledge by Michel Foucault. From the results of this study, candidate No.1 (Khofifah Indar Parawansa & Emil Elestianto Dardak) strongly gave an attack to candidate No. 2 (Saifullah Yusuf and Puti Guntur Soekarno) based on strong empirical data or facts, as a form of knowledge that gives the effect of power in argumentation (powerfull argumentation). But on the other hand, candidate No.2 not strong in making a defense from an opponent's attack. The weaknesses for candidate No.2 are judged by the lack of data or empirical facts used in argument, so that it gives the effect of a powerless argumentation

Implementation of Private Television Policy Based on Broadcasting Regulation: Case Study of Malang City Local Program Riski Amalia; Reza Safitri; Bambang Dwi Prasetyo
International Journal of Science and Society Vol 3 No 2 (2021): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

It has been 18 years since the enactment of Law of The Republic of Indonesia Number 32 of 2002 on Broadcasting in Indonesia. During that time, Sistem Siaran Jaringan or commonly known as SSJ became the national broadcasting system. One of the elements in SSJ that differentiates it from the previous broadcasting system is the obligation for private broadcasters in Indonesia to broadcast local programs as much as 10% of their total broadcast hours. The hopes of Law of The Republic of Indonesia Number 32 of 2002 on Broadcasting, diversity of content and diversity of ownership, are often echoed in research related to broadcasting activities as a "revolution" from the previous broadcasting law which had the impression of being centralized from Jakarta. How are things now? Has this objective been implemented properly by private broadcaster in its broadcasting activities in Malang City?.

Implementation of Marketing Communication Strategy for Alcoholic Products in Social Sensitivity and Legal Protection Mahesa Maulana; Rachmat Kriyantono; Bambang Dwi Prasetyo
International Journal of Science and Society Vol 3 No 3 (2021): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

The role of marketing communication strategy is very important for companies in marketing products to their target market. Marketing communication of alcoholic beverage products which is hampered by promotion, marketing and distribution requires the right strategy in its implementation to ensure business continuity. This research has an exploratory constructivist paradigm. The purpose of this study was to determine the strategy carried out by the management of PT. Multi Bintang Indonesia as a marketing communication strategy for Bir Bintang alcoholic beverages. The research data collection method is through in-depth interviews, observation, and documentation. The data analysis of this research is descriptive qualitative. Informant data collection technique is purposive sampling at the Area Business Manager and Business Development Executive PT. Multi Bintang Indonesia Commerce. The results of the study reveal that the company's strategy is more focused on online aspects, including the use of social media, websites and e-commerce to inform products, sales, and campaigns. The form of marketing communication carried out by PT. Multi Bintang Indonesia in the form of direct and interactive marketing, sales promotion, event marketing, merchandise, personal selling, public relations, and word of mouth.

Traditional Food Orem-Orem Photo Elements Effect on Malang Foodies Instagram Towards Teenage Purchase Intention Ammamilha Rosyaqotut Saqufa; Bambang Dwi Prasetyo; Zulkarnain
International Journal of Science and Society Vol 4 No 1 (2022): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Food photography is growing increasingly intense in a specific area of research today on the basis of the fast movement of information in micro media such as Instagram. Culinary activities, like drink or eat, are now not completely a physical need. Further, since the Instagram era, it becomes a self-representation canals to promotional activities. Refers to that acceleration, big oases just facing the almost-forgotten Malang traditional food like, orem-orem, so people, especially the youth one, can hear, reach, and spread the taste. This study aims to find out how the effect of orem-orem photo presentation on Malang Foodies Instagram towards the purchase intention of traditional food among teenage in Malang City. The research data conducted through explanative research using a quantitative approach. The theoretical framework of SOR (Stimulus-Organism-Response) and the classification of photographic element points helped to enrich research result. Shape, texture, pattern, form, and tone value become the main point of visual element that helped clarify visual description. The results showed that the photographic elements applied to orem-orem photos on Malang Foodies Instagram account had a positive and significant effect in activating emotional arousal and purchase intention among teenage. Furthermore, emotional arousal also has a significant influence in bridging photo elements to purchase intention.

Pengaruh Source Credibility dan Message Credibility di Tiktok Live Streaming Terhadap Impulsive Buying Behavior Putri Nila Rahmataini; Reza Safitri; Bambang Dwi Prasetyo
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v7i9.13596

Dalam era pesatnya perilaku pembelian impulsif melalui live streaming shopping, fenomena ini menjadi sorotan utama, terutama di Indonesia. Penelitian ini bertujuan untuk menjelajahi apa yang mendorong individu untuk terlibat dalam impulsive buying behavior saat menonton TikTok live streaming. Penelitian ini menggunakan Elaboration Likelihood Model (ELM) untuk menganalisis peran message credibility sebagai jalur sentral dan source credibility sebagai jalur periferal dalam membentuk perceived persuasiveness dan perilaku pembelian impulsif. Penelitian ini dianalisis menggunakan SEM-PLS dengan pendekatan berbasis jalur untuk menjelaskan karakteristik terkait dengan masing-masing rute. Hasil studi ini mengungkapkan bahwa kedua jalur persuasi, yaitu message credibility sebagai jalur sentral dan source credibility sebagai jalur periferal, memiliki pengaruh signifikan dalam membentuk sikap individu. Namun, hanya jalur periferal yang memengaruhi secara signifikan perubahan perilaku dalam pembelian impulsif. Temuan ini tidak hanya memiliki dampak teoritis pada literatur tentang perdagangan streaming langsung dan ELM, tetapi juga memiliki implikasi praktis yang relevan bagi para profesional di industri perdagangan streaming langsung.

Model Manajemen Konflik Berbasis Kearifan Lokal: Konflik Perguruan Pencak Silat Di Madiun – Jawa Timur Estu Widiyowati; Rachmat Kriyantono; Bambang Dwi Prasetyo
Komunikator Vol 10, No 1 (2018)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.101004

Penelitian ini bertujuan untuk menganalisis pemaknaan peran nilai kearifan lokal dalam proses manajemen konflik dan untuk memetakan model manajemen konflik yang sesuai dengan nilai kearifan lokal masyarakat Madiun. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode fenomenologi. Pemilihan informan dilakukan dengan menggunakan purposive sampling. Pengumpulan data dilakukan dengan menggunakan teknik observasi dan wawancara mendalam. Hasil penelitian menunjukkan bahwa nilai budaya Jawa sebagai nilai kearifan lokal masyarakat Madiun yang ole anggota perguruan dimaknai sebagai pedoman idup utama, maka proses manajemen konflik juga harus berpedoman pada nilai kearifan lokal yang bertujuan untuk mewujudkan perdamaian jangka panjang. Pemetaan model manajemen konflik dilakukan dengan berpedoman pada nilai etika Jawa, hamemayu hayuning bawono, dan mangan ora mangan anggere kumpul. Pemetaan model manajemen konflik berdasarkan pada nilai kearifan lokal dapat menunjukkan bahwa ketokohan merupakan karakteristik utama dari model manajemen konflik di Madiun, khususnya dalam mengelola konflik masyarakat.Kata Kunci: Pencak Silat, Manajemen Konflik, Budaya Jawa, Perspektif Komunikasi Asia

Community Based Tourism (CBT) sebagai Model Pengembangan Desa Wisata Adat Desa Ngadas, Kecamatan Poncokusumo Kabupaten Malang Bambang Dwi Prasetyo; Nufian Susanti Febriani; Wayan Weda Asmara Dewi
Jurnal Ilmu Komunikasi Vol 22, No 1 (2024): April 2024
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v22i1.9285

Tourism is one of the important activities that helps aspects of community economic development. Tourism development policies must be supported by all parties so that they can run optimally. The existence of tourism development is able to become an economic driver with the emergence of new jobs for the community, besides that the development of tourism can also prevent environmental damage and loss of local culture, so that later it is hoped that the community will become more aware of tourism activities. Community involvement in tourism development is known as Community Based Tourism (CBT). The success of developing a tourist village itself is largely determined by the potential for tourism attraction that must be owned by the village, one of which is the development of indigenous people-based tourism. This research was conducted using qualitative research through in-depth interviews. The stages in this study include three stages, namely: the pre-research stage to identify problems, objectives and research flow through literature study, then carry out the observation and interview stages to identify challenges and support for the Traditional Tourism Village model, Ngadas Village, Malang Regency, and finally is the final stage where the researcher will map and formulate the design of a tourist village model. The results of the study are that Empowerment of the Ngadas tourism village involves Community Based Tourism (CBT), namely Tourism Awareness Groups (Pokdarwis) and Bumdes of Ngadas Village through the village's local potential which is staged to become an attractive treat for tourists to come visit.

Branding Activities for Raja Ampat Geopark Development in the Pentahelix Model Perspective Hadija Mawaddah; Bambang Dwi Prasetyo; Ananda Sabil Hussein
Journal La Sociale Vol. 5 No. 2 (2024): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v5i2.1066

The creation of parks as a significant endeavor to enhance the worth of tourism sites has emerged as a prominent phenomenon that garners global attention. The Raja Ampat Geopark has initiated branding efforts to position itself as an exceptionally distinctive tourism attraction in Indonesia. Collaboration amongst stakeholders is essential and cannot be disregarded. This research seeks to ascertain the branding activities involved in establishing the Raja Ampat Geopark, as well as the specific roles played by each partner, utilizing the Penta helix model and collaboration theory. The constructivist paradigm is employed to comprehend the process of knowledge generation inside the Penta helix model. The research findings indicate that successful geopark branding relies on a strong partnership between the government, universities, the tourism industry, local communities, and digital media. Integrating promotion with the preservation of nature and culture in a branding plan effectively enhances awareness and fosters a favorable perception of the Raja Ampat Geopark in a sustainable manner. While the Raja Ampat Geopark has experienced a notable increase in tourism, there are difficulties in effectively managing the balance between this growth and the preservation of the environment, which is crucial for ensuring a sustainable future. This study enhances the progress of geopark development and sustainable tourism by emphasizing the significant role of collaboration and branding based on the Penta helix model. Additional study is required to offer efficient recommendations for the establishment of parks in the future.

Co-Authors Ade Wijaya, Duitarama Althofi Rozaan Ammamilha Rosyaqotut Saqufa Anak Agung Ayu Mirah K.W Ananda Sabil Hussein Antoni Antoni Antoni Antoni Antoni Arifin, Imam Khoirul Daffa Yudhistira Darsono Wisadirana Dewi, Wayan Weda Asmara Estu Widiyowati Fanty Pratiwi Meita Firmannandya, Ade Fitri Hariana Oktaviani Fitriani, Adjeng Dwi Hadija Mawaddah Hanum Kanthi Pramesthi Htoo, Naw Eh Wai Husniyah, Estri Khidmatul Husnu, Lalu Nurcholis Imam Khoirul Arifin Insani, Belariska Hidayah Irawan, Firda Dewi Kanto, Sanggar Khlil, Mazin Amir Mohammed Lalu Nurcholis Husnu Maulana, Mahesa Maulina Pia Wulandari Melati Budi Srikandi Moch Fuad Nasvian Muchtar, Moch. Shobastian Mahendra Nafisah Zahra Nafisah Zahra Nia Miftakhul Jannah Nufian Susanti Febriani Nufian Susanti Febriani, Nufian Susanti Oktaviani, Fitri Hariana Patricia Baliana Da Costa Pramesthi, Hanum Kanthi Pramesthi, Hanum Kanthi Pratiwi, Aqlia Putri Nila Rahmataini Rachmad Kriyantono Rachmat Kriyantono Rachmat Kriyantono Reza Safitri Rezki Rahmawati Riski Amalia Rozaan, Althofi Sahri Aflah Ramadiansyah Sari, Diaz Susanti, Asta Ayu Tri Suharto Tri Widyana Putri, Erisanti Trida, Mutiara Ulwan Fakhri Noviadhista ULWAN FAKHRI NOVIADHISTA Wayan Weda Asmara Dewi Widiyowati, Estu Yassaroh, Lora Sabila Zulkarnain

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