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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Penelitian Ekonomi dan Bisnis Jurnal Transformatika MEDIA Orbith : Majalah Ilmiah Pengembangan Rekayasa dan Sosial Jurnal Mirai Management Jurnal Informatika dan Rekayasa Perangkat Lunak Management Studies and Entrepreneurship Journal (MSEJ) Abdimasku : Jurnal Pengabdian Masyarakat Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Dinamika Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Student Research Jurnal Ilmiah Ekonomi dan Manajemen Moneter : Jurnal Ekonomi dan Keuangan El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Serat Acitya Jurnal Ekonomi dan Bisnis Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Imam Nuryanto
Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis Universitas Dian Nuswantoro, Semarang
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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Pengaruh Country of Origin, Store Atmosphere dan Lifestyle terhadap Minat Beli pada Toko Miniso di Kota Semarang Kurniawati, Marrizka Nurcahya; Nuryanto, Imam
Jurnal Ekonomi dan Bisnis Vol. 2 No. 2 (2023): Juni 2023
Publisher : Faculty of Economics and Business Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jekobs.v2i2.8499

Abstract

More and more retail business competition will result in many choices for customers to choose retail stores that will be used to buy the desired needs. The population used in this study were all Miniso shop customers in Semarang City with a sample of 100 people. The sample selection used a purposive sampling technique. Testing the data using multiple linear regression, the partial t test, simultaneous f test and the coefficient of determination. The data used uses primary data obtained from distributing questionnaires and is measured with a Likert scale of 1 to 5. The results show that: (1) Country of origin has an effect but not significant on purchase intention. (2) Store atmosphere has a significant effect on buying interest. (3) Lifestyle has a significant effect on purchase intention. (4) The country of origin, store atmosphere and lifestyle variables jointly influence purchase intention.Persaingan bisnis retail yang semakin banyak akan mengakibatkan banyaknya pilihan bagi pelanggan untuk memilih toko retail yang akan dijadikan untuk membeli kebutuhan yang diinginkan. Populasi yang digunakan dalam penelitian ini semua pelanggan toko miniso Kota Semarang dengan sampel digunakan 100 orang. Pemilihan sampel menggunakan teknik purposive sampling. Pengujian data menggunakan regresi linear berganda, uji t parsial, uji f simultan dan koefisien determinasi. Data yang digunakan menggunakan data primer yang diperoleh dari penyebaran kuisioner dan diukur dengan skala likert 1 sampai 5. Hasil penelitian menunjukkan bahwa : (1) Country of origin berpengaruh tetapi tidak signifikan terhadap minat beli. (2) Store atmosphere berpengaruh secara signifikan terhadap minat beli. (3) Lifestyle berpengaruh secara signifikan terhadap minat beli. (4) Variabel country of origin, store atmosphere dan lifestyle secara bersama – sama berpengaruh terhadap minat beli. Keywords:country of originstore atmospherelifestylepurchase intention
PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN MARINA HAND AND BODY LOTION DI SEMARANG Tri Novi Yani; Imam Nuryanto
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 1 No. 1 (2021): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaem.v1i1.164

Abstract

There are several factors that influence purchasing decisions, namely brand equity and consist of brand awareness, brand association, perceived quality and brand loyalty. The object of this research is Marina hand and body lotion based on the Top brand index in 2014-2018, Marina hand and body lotion are the only hand and body brands that are always increasing. The purpose of this research was to analyze the influence of brand awareness, brand association, perceived quality and brand loyalty on purchasing decisions. The population in this research were consumers who had bought and used Marina hand and body lotion which was domiciled in Semarang and 17 years old. The sample used was 104 respondents. sampling technique by purposive sampling. The type of data used is primary data, the data collection method used a questionnaire and the analysis technique used is multiple linear regression. The results of the analysis show that brand equity: brand awareness, brand association, perceived quality and brand loyalty have a positive and significant influence on purchasing decisions.
Edukasi Pengelolaan Laporan Administrasi Pada Klinik Utama Sari Medika Berbasis Query Aries Setiawan; Dian Prawitasari; Imam Nuryanto; Karmila Karmila; Raden Ayu Aminah Rizkia Puspita Sari; Arditya Dian Andika; Karis Widyatmoko; Juli Ratnawati; Adi Prihandono; Ida Farida
ABDIMASKU : JURNAL PENGABDIAN MASYARAKAT Vol 9, No 1 (2026): JANUARI 2026
Publisher : LPPM UNIVERSITAS DIAN NUSWANTORO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62411/ja.v9i1.3238

Abstract

Semakin bertambahnya waktu dan aktivitas rawat pasien maka semakin menambah baris penyimpanan data, ratusan sampai dengan ribuan baris data. Klinik ini sudah menggunakan komputerasi data pendataan dan tranksaksi kegiatan klinik, namun masih terdapat kelemahan, diantara kelemahannya yaitu laporan yang disedikan masih terbatas, belum ada pengelompokan data berdasarkan batasan tertentu. Tujuan dari program kemitraan masyarakat ini adalah untuk memberikan edukasi kepada staf klinik tentang pemanfaatan query sebagai salah satu fasilitas untuk memudahkan pencarian data meupun pengelompokan data administrasi.  Hasil edukasi pengelolaan administrasi klinik berbasis query pada google sheet memberikan hasil yang cenderung meningkat dari sebelum adanya edukasi yaitu dengan rata-rata penguasaan 94,1 % sehingga pihak klinik perlu menerapkan dalam proses pengelolaan lapoan administrasinya.
MENGAPA PEMAIN MEMBELI ITEM GAME? PERAN COLLABORATION BRANDING, KEPUASAN, DAN KETERIKATAN EMOSIONAL Farid Naufal; Roymon Panjaitan; Imam Nuryanto; Pradana Jati Kusuma
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 6 No. 1 (2026): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v6i1.1232

Abstract

Game collaboration branding has emerged as a significant marketing strategy influencing player purchasing behavior. This study aims to analyze the influence of collaboration branding, player satisfaction, and emotional attachment on purchase intention among Honkai: Star Rail players. 280 active members of the Pompomfess community on Platform X (Twitter) participated in a quantitative survey that was analyzed using Structural Equation Modeling–Partial Least Squares (SEMPLS). The results extend the application of the Theory of Planned Behavior to digital game consumption behavior by showing that collaboration branding, player satisfaction, and emotional attachment significantly increases purchase intention. In addition to offering useful advice for game developers and marketers in creating player-oriented brand collaboration strategies, this study conceptually advances the body of knowledge on digital consumer behavior.
ANALISIS LIVE STREAMING, FLASH SALE DAN E-WOM DALAM MENDORONG PERILAKU IMPULSIVE BUYING PRODUK SKINCARE SKINTIFIC PADA PLATFORM TIKTOK SHOP Ulsatunnisa Ulsatunnisa; Linda Ayu Oktoriza; Maria Safitri; Imam Nuryanto
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 2 (2025): Edisi Mei - Agustus 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i2.5816

Abstract

This study aims to analyze the influence of Live Streaming, Flash Sale, and E-WOM on impulsive buying behavior on Skintific skincare products on the TikTok Shop platform. This study uses a quantitative approach, with the population being students of the Management Study Program at Dian Nuswantoro University. The sample was selected using a non-probability sampling technique with a purposive sampling method, and this study involved 98 respondents. The study results show that the third variable, namely Live Streaming, Flash Sale, and E-WOM, significantly influence impulsive buying behavior simultaneously and partially. The conclusion of this study contributes to the digital marketing literature while providing practical recommendations for e-commerce business actors to optimize these marketing elements in increasing sales.
Pelatihan Penyusunan Aplikasi Sederhana untuk Meningkatkan Kemampuan Algoritma Siswa SMAN 7 Semarang Imam Nuryanto; Aries Setiawan; Andi Hallang Lewa
ABDIMASKU : JURNAL PENGABDIAN MASYARAKAT Vol 9, No 2 (2026): MEI 2026
Publisher : LPPM UNIVERSITAS DIAN NUSWANTORO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62411/ja.v9i2.3337

Abstract

SMA Negeri 7 Semarang merupakan salah satu sekolah yang memiliki kelompok keahlian informatika sebagai sarana pengembangan keterampilan tambahan siswa di bidang teknologi informasi. Permasalahan yang dihadapi mitra yaitu pembelajaran algoritma yang masih bersifat teoritis serta keterbatasan laboratorium komputer yang menyebabkan siswa belum optimal dalam mengimplementasikan algoritma ke dalam bentuk program aplikasi sederhana. Google Colab menjadi salah satu alternatif untuk mengatasi permasalahan tersebut karena dapat diakses melalui handphone maupun komputer. Metode pelaksanaan kegiatan dilakukan melalui pelatihan algoritma dasar, penyusunan flowchart sederhana, implementasi coding dasar, serta pendampingan praktik secara langsung. Hasil kegiatan menunjukkan bahwa siswa mampu memahami konsep algoritma secara lebih sistematis, menyusun flowchart dasar, serta mengimplementasikan coding sederhana menggunakan Google Colab. Pemanfaatan media ini juga membantu meningkatkan fleksibilitas pembelajaran pemrograman dan mengurangi ketergantungan terhadap laboratorium komputer sekolah.
Analisis Behavioral Intention Penggunaan Chatbot AI Shopee Penerapan Model UTAUT2 Fajar Tri Afrilianto; Handy Nur Cahya; Febrianur Ibnu Fitroh Sukono Putra; Imam Nuryanto
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 6 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/d5gdkk67

Abstract

Perkembangan teknologi Artificial Intelligence (AI) mendorong platform e-commerce untuk menghadirkan layanan yang lebih cepat dan efisien, salah satunya melalui chatbot AI. Namun, tingkat penerimaan pengguna terhadap teknologi tersebut masih menjadi isu yang perlu dikaji. Penelitian ini bertujuan untuk menganalisis pengaruh Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, Hedonic Motivation, Price Value, dan Habit terhadap Behavioral Intention pengguna Chatbot AI Shopee pada mahasiswa Universitas Dian Nuswantoro. Penelitian ini menggunakan model Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) sebagai landasan teoritis. Metode penelitian yang digunakan adalah kuantitatif dengan teknik purposive sampling. Data dikumpulkan melalui penyebaran kuesioner secara daring menggunakan Google Form dan secara langsung kepada mahasiswa Universitas Dian Nuswantoro yang pernah menggunakan Chatbot AI Shopee. Jumlah responden yang dianalisis sebanyak 150 orang. Analisis data dilakukan menggunakan metode Partial Least Squares Structural Equation Modeling (PLS-SEM) dengan bantuan SmartPLS. Hasil penelitian menunjukkan bahwa Facilitating Conditions dan Price Value berpengaruh positif dan signifikan terhadap Behavioral Intention. Sementara itu, Performance Expectancy, Effort Expectancy, Social Influence, Hedonic Motivation, dan Habit menunjukkan pengaruh positif, tetapi tidak signifikan terhadap Behavioral Intention. Penelitian ini menyimpulkan bahwa niat mahasiswa untuk menggunakan Chatbot AI Shopee lebih dipengaruhi oleh ketersediaan fasilitas pendukung dan nilai manfaat yang dirasakan dibandingkan faktor-faktor lainnya dalam model UTAUT2.
Pengaruh Sales Promotion, Fashion Involvement, dan Hedonic Shopping Motivation terhadap Impulsive Buying pada Konsumen Rabbani di Semarang Nur Lia Hadi Muhiroh; Imam Nuryanto
Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Vol. 5 No. 3 (2025): NOVEMBER : Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimea.v5i3.1004

Abstract

The growing tendency of consumers to engage in impulsive purchases of fashion products presents a compelling subject for further research. This study aims to examine the influence of sales promotion, fashion involvement, and hedonic shopping motivation on impulsive buying among Rabbani consumers in Semarang, Indonesia. A quantitative research approach was employed, employing multiple linear regression analysis as the primary method. The sample comprised 120 respondents selected through purposive sampling based on predetermined criteria. The results indicate that sales promotion and hedonic shopping motivation exert a positive and significant influence on impulsive buying behavior, whereas fashion involvement does not have a statistically significant effect
Analysis of Logistics Quality on Customer Satisfaction in the E-Commerce Industry Using the SERQUAL Method and Kertesius Diagram Irvan Nur Syarif; Usman Usman; Ida Farida; Imam Nuryanto
Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Vol. 6 No. 1 (2026): MARET : Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimea.v6i1.1753

Abstract

Competition in the shipping service industry is becoming increasingly fierce with the rapid growth of e-commerce. Shipping companies are required to provide the best services in order to retain customers. J&T Express Boja Branch is one of the logistics service providers facing problems such as delivery delays, unfriendly administrative services, and carelessness in handling customer complaints, which have the potential to reduce customer satisfaction. The purpose of this study is to analyze the effect of logistics quality on customer satisfaction using the Service Quality (Servqual) approach and Cartesian Diagram. The research population consists of all J&T Express Boja Branch customers who have been determined. The research sample consists of 177 respondents determined using purposive sampling. Data was obtained based on questionnaires and analyzed using quantitative methods with validity, reliability tests and normality test as well as calculations of the gap between expectations and service performance. The results of the study show that, in general, the quality of logistics at J&T Express Boja Branch is considered good, but there is a gap between performance and expectations. The dimensions that need priority improvement are personal contact quality and order accuracy because they are considered important, but their performance is still below customer expectations. Meanwhile, the dimensions of order release quantities and order condition are considered satisfactory and need to be maintained. Other dimensions, such as information quality and ordering procedures, are considered reasonable, while order quality, order discrepancy handling, and timeliness are considered relatively better than other attributes
Pengaruh Kualitas Produk, Brand image, E-WOM, dan Store atmosphere terhadap Keputusan Pembelian Kopi fore Generasi Z Bagus Pratama; Handy Nur Cahya; Imam Nuryanto; Fakhmi Zakaria
Jurnal Mirai Management Vol 12, No 1
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v12i1.12782

Abstract

Penelitian ini menganalisis pengaruh kualitas produk, brand image, electronic word of mouth (E-WOM), dan store atmosphere terhadap keputusan pembelian Kopi fore pada Generasi Z di Kota Semarang. Kualitas produk mencerminkan kemampuan produk menjalankan fungsinya secara optimal, brand image mencerminkan persepsi dan kesan konsumen terhadap merek, E-WOM menggambarkan respons positif maupun negatif konsumen terhadap produk atau perusahaan, sedangkan store atmosphere merupakan hasil perancangan lingkungan fisik toko. Permasalahan penelitian berkaitan dengan pertumbuhan dan ekspansi Kopi fore yang belum sepenuhnya menggeser dominasi market leader maupun mencapai posisi top of mind pada Generasi Z. Penelitian menggunakan pendekatan kuantitatif melalui survei terhadap 160 responden dengan teknik purposive sampling. Data dikumpulkan melalui kuesioner daring dan dianalisis menggunakan IBM SPSS 27. Hasil penelitian menunjukkan bahwa kualitas produk, brand image, E-WOM, dan store atmosphere berpengaruh positif dan signifikan terhadap keputusan pembelian, dengan kualitas produk sebagai faktor paling dominan. Temuan ini menunjukkan perlunya peningkatan kualitas produk dan penguatan store atmosphere berbasis Coffeescape, disertai penguatan brand image dan E-WOM untuk meningkatkan keputusan pembelian Generasi Z.
Co-Authors A.A. Ketut Agung Cahyawan W Aditya, Dhimas Adiyaksa Putra Hutama Aeini Mulia Evi Diana Alif Canda Ramadani Amalia Ayu Latifah Aminah Rizkia Puspita Sari, Raden Ayu Andi Hallang Lewa Andi Hallang Lewa Andika, Arditya Dian Arditya Dian Andika Aries Setiawan Azka Haikal Wicaksana Bagus Pratama Budi Widjajanto Budi Widjajanto Caesar, Jovanda Damar, Haunan Danu Putra Ardiyan Dian Prawitasari Eko Prasetiyo Elisabeth Dewi Handayani Ery Mintorini Fajar Tri Afrilianto Fakhmi Zakaria Farid Naufal Febrianur Ibnu Fitroh Sukono Putra Fitriyani, Anggi Frisca Marshanda Faradilla Guruh Taufan Hariyadi Guruh Taufan Haryadi Handy Nur Cahya Handy Nur Cahya Hariyadi, Guruh Taufan Hertiana Ikasari I Kadek Pajar Putra Indraiana Ichlasul Naufal Hakim Ida Farida Ida Farida Ida Farida Ida Farida Ida Farida Ilham Nur Falaq Irvan Nur Syarif Jaka Prasetya Juli Ratnawati Juli Ratnawati Karmila Karmila karmila karmila Kurniawan, Diky Kurniawati, Marrizka Nurcahya Lely Kusumaningrum Lewa, Andi Hallang Maria Safitri Mertha Agung Durya, Ngurah Pandji Moch Yassir Lana Moch. Sjamsul Hidajat Mochamad Faisal Akbar Nabila Nabila Nesha Etania Renaganis Ngurah Pandji Mertha Agung Durya Nur Lia Hadi Muhiroh Oktoriza, Linda Ayu Pradana Jati Kusuma Prawitasari, Dian Prihandono, Adi Puspita Sari, Raden Ayu Aminah Rizkia Raden Ayu Aminah Rizkia Puspita Sari Retno Astuti Setijaningsih Rizkha Meryana Roymon Panjaitan Sasono Wibowo Setiarso, Ichwan Setiawan, Aries Suharnawi Suharnawi Tri Novi Yani Tri Novi Yani Ulsatunnisa Ulsatunnisa Usman Usman Vincent Didiek Wiet Aryanto Vinka Alifah Ardiati Wahju Wibowo Wardhani, Kartika Dinda Kusuma Widyatmoko Karis Wijaya, Michaela Pratiwi Yulita Setiawanta