Article Per Year (5 Year)
p-Index From 2021 - 2026
5.586
P-Index
This Author published in this journals
All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Penelitian Ekonomi dan Bisnis Jurnal Transformatika MEDIA Orbith : Majalah Ilmiah Pengembangan Rekayasa dan Sosial Jurnal Mirai Management Jurnal Informatika dan Rekayasa Perangkat Lunak Management Studies and Entrepreneurship Journal (MSEJ) Abdimasku : Jurnal Pengabdian Masyarakat Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Dinamika Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Student Research Jurnal Ilmiah Ekonomi dan Manajemen Moneter : Jurnal Ekonomi dan Keuangan El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Serat Acitya Jurnal Ekonomi dan Bisnis Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Imam Nuryanto
Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis Universitas Dian Nuswantoro, Semarang
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

Published : 46 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 46 Documents
Search

 1   2   3   4   5 
Peran Gaya Hidup, Kualitas Produk dan Promosi Terhadap Keputusan Pembelian: (Studi Kasus Pada Konsumen Brand fashion H&M di The Park Mall Semarang) Frisca Marshanda Faradilla; Roymon Panjaitan; Vincent Didiek wiet aryanto; Imam Nuryanto
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 2 (2026): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i2.11004

Abstract

This study employs a quantitative survey approach. Data were collected through questionnaires distributed to consumers who had previously purchased H&M products. This study employs a quantitative approach using a survey method, in which data were collected through the distribution of questionnaires to consumers who have purchased H&M products. The sampling technique used was purposive sampling, with a total of 120 respondents. Data analysis was conducted using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method with the assistance of SmartPLS version 4.0 software. The results indicate that product quality and promotion have a positive and significant effect on purchase decisions, while lifestyle does not have a significant effect. These findings suggest that product quality and the effectiveness of promotional strategies play a dominant role in influencing H&M consumers’ purchase decisions, whereas lifestyle factors tend to be less dominant. This study is expected to provide practical contributions for companies in formulating more effective marketing strategies and to serve as a reference for future research.
DECISION SUPPORT SYSTEM PEMBUKAAN LOKASI BARU JASA SERVIS MOTOR BERBASIS PROFILE MATCHING Imam Nuryanto; Aries Setiawan; Ida Farida; Sasono Wibowo; Budi Widjajanto; Adi Prihandono
Jurnal Transformatika Vol. 21 No. 2 (2024): Januari 2024
Publisher : Jurusan Teknologi Informasi Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/transformatika.v21i2.8166

Abstract

As the volume of motorbikes increases, the number of motorbike service outlets also increases. However, not all service places get customers equally, from the customer's side various variables really determine visits such as location, level of spare parts availability, level of service to consumers and price. Likewise, in terms of service owners, when opening a new service location, they need to pay attention to various variables such as proximity to residential areas, number of competitors, capacity of passing vehicles, and proximity to spare parts suppliers. To collaborate several influential variables to produce a decision regarding the right place, a method is needed that is capable of carrying out calculations to produce a ranking of locations that will have an influence. One method that can be offered is profile matching. This method performs by finding the difference between the weight value determined at the beginning and the input value for each location object. The ranking results of all location objects can be used as alternative locations for appropriate service locations..
Sistem Pendukung Keputusan Kelayakan Ajuan Anggaran Belanja Peralatan Pada Klinik Utama Sari Medika Dian Prawitasari; Aries Setiawan; Ngurah Pandji Mertha Agung Durya; Imam Nuryanto; Arditya Dian Andika; Jaka Prasetya; Lely Kusumaningrum; Budi Widjajanto
Jurnal Transformatika Vol. 23 No. 2 (2026): January 2026
Publisher : Jurusan Teknologi Informasi Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/transformatika.v23i2.13662

Abstract

The existence of a very large and varied level of clinical needs supports the leadership to make a selection of equipment purchases by considering the feasibility of the budget proposal value. The existing problem so far is that the approval of budget proposals has not been optimal, namely without considering the priority scale and level of equipment needs submitted, so that many equipment proposals are approved but their functions are not optimal and on the other hand, equipment with a level of function that should be high but not approved. The purpose of this study is to support decision makers in determining the feasibility of approving each equipment expenditure budget proposal to produce choices that are in accordance with the level of needs and interests of each section. The method used is simple additive weighting with a test result level of 90%.
Implementasi Profile Matching pada Sistem Pendukung Keputusan Seleksi Peserta Tenda Kewirausahaan Aries Setiawan; Imam Nuryanto; Ery Mintorini; Moch. Sjamsul Hidajat; Ida Farida; Budi Widjajanto; Jaka Prasetya; Andi Hallang Lewa; Karmila Karmila
Jurnal Informatika dan Rekayasa Perangkat Lunak Vol. 6 No. 2 (2024): September
Publisher : Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

One of the programs from the Entrepreneurship Unit is the entrepreneurial tent participant program. In the manual assessment process, participant selection is only based on the type of entrepreneurial product that will be offered. However, this does not get maximum selection results because if the existing selection only uses one variable component and the assessment tends to contain elements that have no potential. One decision making method that has weight in its calculations is profile matching. Profile matching works by assigning a standard value to each variable and a weighted value is also assigned to the variable. Next, look for differences in participant scores and standard scores for each variable. The ranking results resulting from profile matching are a combination of several variables with different weight levels. Therefore, in assessing the selection of entrepreneurial tent participants, it is best to use the existing calculation pattern using the profile matching method. The weight of each variable is determined by the decision maker, in this case the head of Entrepreneurship. With different percentage weight values ​​for each variable, it will provide assessment results that are in accordance with the level of competency of the entrepreneurial tent selection participants.
Pemberdayaan Anak Panti melalui Program Project Restart untuk Penguatan Mindset dan Keterampilan Kewirausahaan Imam Nuryanto; Rizkha Meryana; I Kadek Pajar Putra Indraiana; Nesha Etania Renaganis; Alif Canda Ramadani; Elisabeth Dewi Handayani
ABDIMASKU : JURNAL PENGABDIAN MASYARAKAT Vol 9, No 3 (2026): SEPTEMBER 2026
Publisher : LPPM UNIVERSITAS DIAN NUSWANTORO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62411/ja.v9i3.3439

Abstract

Panti Pelayanan Sosial Anak Wira Adhi Karya Ungaran in Semarang Regency provides support and guidance to adolescents aged 15–21 who are in the transitional stage toward independent living. This condition requires strengthening their knowledge, character, skills, and entrepreneurial experience to provide them with alternative pathways toward economic independence. The Student Creativity Program for Community Service (PKM-PM), entitled “PROJECT RESTART,” was implemented through four integrated programs: Restart Mindset and Character Class, Restart Literacy and Life Skills Training, Restart Social Entrepreneur Lab, and Restart Evaluation and Sustainability. The implementation methods included preparation, planning, implementation, mentoring, documentation, and evaluation. Evaluation was conducted through observation, discussions, practical activities, and pre-test and post-test measurements for each program. Preliminary evaluation results indicated improvements across all measured aspects. Program 1 increased from 58% to 92%, Program 2 from 55% to 91%, Program 3 from 53% to 90%, and Program 4 from 57% to 93%. These improvements demonstrate that an empowerment program integrating mindset development, literacy, skills training, business practice, and evaluation can have a positive impact on the entrepreneurial readiness of the supported children. This program is expected to serve as a sustainable entrepreneurship mentoring model.
MEDIASI PERCEIVED QUALITY DAN BRAND TRUST : BRAND EXPERIENCES TERHADAP BRAND LOYALTY SEPATU ADIDAS GEN Z DI SHOPEE Danu Putra Ardiyan; Guruh Taufan Haryadi; Hertiana Ikasari; Imam Nuryanto
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 10 No 3 (2026): ON GOING
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v10i3.7822

Abstract

Pertumbuhan industri olahraga global yang mencapai sekitar USD 4 miliar pada tahun 2023 dengan proyeksi CAGR 5,85% hingga 2027 diikuti persaingan ketat pasar sepatu olahraga Indonesia, di mana Adidas hanya memperoleh pangsa pasar 18% di Shopee dibandingkan Ortuseight sebesar 35,5%, menunjukkan adanya kesenjangan merek. Penelitian ini bertujuan untuk menganalisis pengaruh brand experience terhadap brand loyalty melalui perceived quality dan brand trust pada konsumen sepatu Adidas di Shopee. Penelitian ini didasarkan pada The Brand Resonance Model yang menjelaskan bahwa loyalitas terbentuk melalui pengalaman merek yang membangun persepsi kualitas dan kepercayaan konsumen. Metode penelitian menggunakan pendekatan kuantitatif deskriptif dengan analisis PLS-SEM terhadap 100 responden Generasi Z di Semarang yang pernah membeli sepatu Adidas di Shopee. Hasil penelitian menunjukkan bahwa brand experience berpengaruh positif dan signifikan terhadap perceived quality, brand trust, dan brand loyalty. Selain itu, perceived quality dan brand trust terbukti mampu memediasi pengaruh brand experience terhadap brand loyalty. Temuan ini mengindikasikan bahwa loyalitas terbentuk melalui tahapan pengalaman merek yang memperkuat persepsi kualitas dan kepercayaan sebelum menghasilkan loyalitas. Penelitian ini menyarankan peningkatan pengalaman sensorik digital, konsistensi penyajian produk, serta transparansi informasi produk, sedangkan penelitian selanjutnya disarankan memperluas objek dan menambahkan variabel seperti customer satisfaction, brand image, atau electronic word of mouth.
Co-Authors A.A. Ketut Agung Cahyawan W Aditya, Dhimas Adiyaksa Putra Hutama Aeini Mulia Evi Diana Alif Canda Ramadani Amalia Ayu Latifah Aminah Rizkia Puspita Sari, Raden Ayu Andi Hallang Lewa Andi Hallang Lewa Andika, Arditya Dian Arditya Dian Andika Aries Setiawan Azka Haikal Wicaksana Bagus Pratama Budi Widjajanto Budi Widjajanto Caesar, Jovanda Damar, Haunan Danu Putra Ardiyan Dian Prawitasari Eko Prasetiyo Elisabeth Dewi Handayani Ery Mintorini Fajar Tri Afrilianto Fakhmi Zakaria Farid Naufal Febrianur Ibnu Fitroh Sukono Putra Fitriyani, Anggi Frisca Marshanda Faradilla Guruh Taufan Hariyadi Guruh Taufan Haryadi Handy Nur Cahya Handy Nur Cahya Hariyadi, Guruh Taufan Hertiana Ikasari I Kadek Pajar Putra Indraiana Ichlasul Naufal Hakim Ida Farida Ida Farida Ida Farida Ida Farida Ida Farida Ilham Nur Falaq Irvan Nur Syarif Jaka Prasetya Juli Ratnawati Juli Ratnawati karmila karmila Karmila Karmila Kurniawan, Diky Kurniawati, Marrizka Nurcahya Lely Kusumaningrum Lewa, Andi Hallang Maria Safitri Mertha Agung Durya, Ngurah Pandji Moch Yassir Lana Moch. Sjamsul Hidajat Mochamad Faisal Akbar Nabila Nabila Nesha Etania Renaganis Ngurah Pandji Mertha Agung Durya Nur Lia Hadi Muhiroh Oktoriza, Linda Ayu Pradana Jati Kusuma Prawitasari, Dian Prihandono, Adi Puspita Sari, Raden Ayu Aminah Rizkia Raden Ayu Aminah Rizkia Puspita Sari Retno Astuti Setijaningsih Rizkha Meryana Roymon Panjaitan Sasono Wibowo Setiarso, Ichwan Setiawan, Aries Suharnawi Suharnawi Tri Novi Yani Tri Novi Yani Ulsatunnisa Ulsatunnisa Usman Usman Vincent Didiek Wiet Aryanto Vinka Alifah Ardiati Wahju Wibowo Wardhani, Kartika Dinda Kusuma Widyatmoko Karis Wijaya, Michaela Pratiwi Yulita Setiawanta