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Ihwan Susila
Universitas Muhammadiyah Surakarta
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Journal : Economic Reviews Journal

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Analisis Pengaruh Iklan di Sosial Media dan Penggunaan Selebritas Terhadap Minat Beli Produk Melalui Kesadaran Merek Sebagai Variable Intervening pada Produk Bloods Aditya, Rizky; Susila , Ihwan
Economic Reviews Journal Vol. 3 No. 2 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i2.358

Abstract

The main purpose of this study was to examine the effect of social media advertising,celebrity use and brand awareness on interest in buying Bloods products, especially in Bloods consumers. The research method used is quantitative method, and the sample amounted to 183 respondents social media users/consumers bloods and using purposive sampling. Reliability and validity of questionnaires were assessed in various circles. Data were analyzed using partial least square (PLS) technique with SmartPls 3.0 application. The findings show that social media advertising, celebrity use and brand awareness have a significant effect on interest in buying Bloods products.
Co-Authors AA Sudharmawan, AA Abdul Mughni Abdul Mughni Abdullah, Yusuf Ahmad Achmad Baihaqi Aflit Nuryulia Praswati Ahmad Rafi Adnanta Aji, Kilau Mustika Bayu Al Hilal Faros Agusta. D Alya Fathur Romadhon Andi, Andi Suhendi Andiyani, Rhavida Anniza Andy Dwi Bayu Bawono Anisa, Arum Anton A. Setyawan Anton Agus Setyawan Ardhana, Rizky Okta Arumsari, Septiana Lisa Bambang Setiaji Banna, Muhammad Hasan Al Berliana Anidayati Burhan Efendi Daffa Gilang Rakasiwi Dea Ananda Desia Irma Narulita Dian Ardifah Iswari Dimas Adi Nugroho Dyah Ayu Luthfiani Edy Purwo Saputro Elfa Fitria Anabila Em Sutrisna Fadlillah, Muh Arief Fahendri, Fitriyana Putri Fahrurrazi, Ridho Ahbib Fatchurrohman Fatchurrohman Fatchurrohman Fatchurrohman, Fatchurrohman Fatma Nur Azizah Febricha Sang Dwi Anggha Filzah, Razita Sabrina Fuad Qomaruddin Akbar Galuh Malakiano Gunawan, Angellina Nino Henri D. Wahyudi Heppy Purbasari Herlian Bhara Yanottama Hidayatulloh, Fahmi Imfrianti Augtiah Imronudin Imronudin Irfan Miftahul Fauzi Jati Wakito Kesdu, Nanda Karisma Hadi Kilau Mustika Bayu Aji Kussudyarsana Kuswaji Dwi Priyono Lenny Puspita Dewi M. Farid Wajdi Mahardhika Pamula Marisa Hargiana Ningrum Moechammad Nasir Muhammad Agung Adi Nugroho Muhammad Farid Wajdi Muhammad Hilmi Firnanda Muhtadi Muhtadi Muhtadi Mutikasari, Aini Dwi Muzakar Isa Nabila Salwa Amarta Nadya Ayu Apritama Nailul Fadhilah Niken Wulandari Novi Febrianti Nugraha, Maulana Yusuf Nugroho, SP Nurcahya, Wilma Arum Nuriza Alivia Ardika Pandu Wicaksono Prakasita Putri Manindya Pramudya Wardhani Pratiwi, Mita Adi Putri, Angelia Sukma Ningrum Afrida Yono Putri, Sherly Oktaviana Rafif Rabbani, Naufal Rakasiwi, Daffa Gilang Rasyid Hidayat Ramadhan Rezki Rahmad Surgawan Rini Kuswati Riza Pahlevi, Riza Riza Salma Syari Rizka Rahma Alia Rizky Adi Patria Rizky Aditya Rizky Togelang Roni Zakaria Raung Rusdin Rauf Santosa Pradana Putra Setya Negara Saputra, Egris Pradiama Sherly Oktaviana Putri Sherly Oktaviana Putri Sidiq Permono Nugroho Silvia Choirun Nissa Sirda, Sirda Soepatini SP Nugroho Syamsudin Syamsudin syifa, Fadya Al yasha Utama, Siswono Yoga Waaritsa, Abid Khoiril Wahyudi Sutopo Wardhani, Pramudya Wisba Munawir Yusuf Wiyadi Wiyadi Wiyadi Wiyadi Wiyadi Wulandari, Reyza YAN ADITYA PRADANA Yusuf Ahmad Abdullah Zahra Febrianti