Article Per Year (5 Year)
p-Index From 2021 - 2026
5.564
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Journal The Winners JAM : Jurnal Aplikasi Manajemen Journal of Degraded and Mining Lands Management Jurnal Manajemen Atma Jaya Binus Business Review E-Dimas: Jurnal Pengabdian kepada Masyarakat Hasanuddin Economics and Business Review JPM (Jurnal Pemberdayaan Masyarakat) Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Akuntansi Minda Baharu Referensi : Jurnal Ilmu Manajemen dan Akuntansi Agroekoteknologi Tropika Lembab Review of Management and Entrepreneurship INTEGRITAS : Jurnal Pengabdian Jurnal Muhammadiyah Manajemen Bisnis (JMMB) Wiga : Jurnal Penelitian Ilmu Ekonomi New Language Dimensions Journal of Applied Agricultural Science and Technology Journal of International Conference Proceedings JPMA Innovative: Journal Of Social Science Research JS (Jurnal Sekolah) Social Science Academic Acta Solum Jurnal Manajemen Maranatha
Sumani .
Universitas Katolik Indonesia Atma Jaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 48 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Social Science Academic

 1 
Pendampingan Strategi Digital Marketing untuk Meningkatkan Penjualan Produk Semprong Mawar Cemal Cemil Echo di Desa Pomahan Sumani, Sumani; Setyowati, Nanik
Social Science Academic SPECIAL ISSUE: Pengabdian Berdampak Membangun Potensi dan Transformasi Masyarakat
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v0i0.3731

Abstract

Pomahan is one of the villages in Pulung District, Ponorogo Regency, East Java Province which has the potential for various Micro, Small and Medium Enterprises (MSMEs), especially entrepreneurs and home industries. This business has become the livelihood of the people in Pomahan Village, Pulung District, Ponorogo Regency. In Pomahan Village itself there are many Micro, Small and Medium Enterprises (MSMEs) who innovate in opening their businesses but are lacking in maximizing the potential of social media as one of their markets, especially in the "Semprong Mawar Cemal Cemil Echo" MSMEs. These MSMEs in using the brand are also not optimal, even though they have been around for a long time, besides that they also pay less attention to the use of social media to promote their business, so that there are only a few regular customers, and product marketing is not yet widespread. Therefore, the people around Ponorogo City, especially in Pomahan Village, do not have many MSME products and brands that are known by the villagers. Departing from the problems that occurred in Pomahan Village, digital marketing strategy assistance was held to increase sales figures and expand the marketing of MSME products in Pomahan Village as a solution for MSME players who are still having difficulties. This assistance method uses the ABCD (Asset Based Community Development) approach which is carried out door-to-door at each MSME actor's house and is carried out in three stages, namely: 1) the planning stage, 2) the socialization stage, and 3) the implementation stage of the mentoring . The result of this assistance is that MSME actors are assisted in developing their competitiveness by using digital media Instagram and marketplace Shopee as marketing media in order to increase sales figures and expand marketing of the "Semprong Mawar Cemal Cemil Echo" product.
Co-Authors Afandi, Mochammad Farid Ahmad Roziq AKTAVIA HERAWATI Arika Indah Kristiana Aris Wuryantoro, Aris Azizah, Zakiyah Lina Nur Budi Nugroho, Yohanes Arianto Budiastuti, Maria Theresia Sri Cempaka Paramita, Cempaka Christiana Fara Dharmastuti, Christiana Fara Christine Winstinindah Sandroto Dwi Priyo Ariyanto Dwinita Laksmidewi Dwinita Laksmidewi, Dwinita Ema Desia Prajitiasari Eveline Kusuma Fitriana, Ummi Nur Ganjar Herdiansyah, Ganjar Haqi, Roikha Nurul Hardian, Tiara Hengky Sulaiman Ika Barokah Suryaningsih Intan Nurul Awwaliyah Irmawati, Viviana Istiqomah, Nanda Mei Jaka Suyana Kartikasari, Dyah Kenneth, Sean Komariah Komariah Limawan , Tamara Letitia Lokaprasidha, Pramesi Madyakusumawati, Synthia Mahdani, Sutheta Putra Markilah, Markilah Marmono Singgih Maro’ah, Siti Michael Dimitri Mujiyo Mujiyo Nanik Setyowati Nugroho, Emanuel Yakobus Prasetyo Nugroho, Yohanes Arianto Budi NURDIN, DJAYANI Prasetya, Ignatius Bryan Putri, Rizky Atika Salsabila Ivabianca Ramadhan, Sandy Fajar Retno Rosariastuti Reza Suleman Rilo Pambudi Rony, Zahara Tussoleha Sabda Risky Juliana Safira, Firjin Siti Saadah Sri Hartati Steven Lesmana Surachman, Rinta Faradila Susanto, Arnis Budi Sutarno Sutarno Syahputri, Hilda Mega Syahputri, Vika Uriel Kafka Lungguran Wahyuningsih, Unik Washil, Moh. Zadul Wenny Chandra Widhiyastuti, Alfia Nisa Widodo, Roni Winstinindah Sandroto, Christine Winstinindah-S, Christine Wistinindah S, Christine Yasintha Soelasih Yuanisyah, Risma Febrian Yudapratama, Ammar Firdausi Yuli Kuswardani, Yuli Yulianti, Anita Zefanya, Okaria Nathalie