Article Per Year (5 Year)
p-Index From 2020 - 2025
3.265
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Atma Jaya Jurnal ULTIMATICS Jurnal Manajemen Jurnal Sains dan Ilmu Terapan Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan JAKBS Guruku: Jurnal Pendidikan dan Sosial Humaniora Jurnal Perencanaan, Sains dan Teknologi (Jupersatek) Abdimas Terapan: Jurnal Pengabdian Kepada Masyarakat Terapan Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Jurnal Media Akademik (JMA) Ardhi: Jurnal Pengabdian dalam Negri Indonesia Bergerak: Jurnal Hasil Kegiatan Pengabdian Masyarakat
Rahmad Akbar
Unknown Affiliation
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Public Health Social Sciences Transportation Other

Published : 22 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 22 Documents
Search

 1   2   3 
Analisis Faktor yang Mempengaruhi Perilaku Pembelian Konsumen terhadap Produk Fajwa Bakery di Bangkinang Yedi Sispurwanto; Rahmad Akbar
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 3 No. 2 (2025): Juni: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v3i2.978

Abstract

This study aims to examine the extent to which various factors—such as product quality, service, income level, price, consumer preferences, and ease of access to location—affect purchasing decisions for Fajwa Bakery products in Bangkinang. The research method used is a survey, with data collected through direct interviews and field observations. The respondents are customers who have previously purchased Fajwa Bakery products, selected using the accidental sampling technique, based on whoever was encountered and willing to participate. The sample size in this study was determined to be 100 people using the Lemeshow formula. Data analysis was conducted using descriptive methods and multiple linear regression. The results show that most respondents are aged between 20 and 35 years old, female, with a senior high school education level, earn between Rp 1,000,000 and Rp 2,000,000 per month, and have purchased Fajwa Bakery products at least three times in the past year.
Kontribusi Strategi Digital Marketing dan Layanan Digital terhadap Efektivitas UMKM Rumah Makan Fajwa Bangkinang Dedi Kurnia; Rahmad Akbar
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 3 No. 2 (2025): Juni: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v3i2.1009

Abstract

This study was conducted to evaluate the extent to which digital marketing strategies and digital services contribute to improving the operational effectiveness of Micro, Small, and Medium Enterprises (MSMEs), particularly at Rumah Makan Fajwa located in Bangkinang. The research employed a quantitative approach, using data collection techniques through the distribution of questionnaires to selected respondents. To ensure data accuracy, quality tests were carried out, including validity tests, reliability tests, and classical assumption tests such as normality tests, heteroscedasticity tests, and multicollinearity tests. The data obtained were analyzed using descriptive and inferential analysis methods, which included multiple linear regression, t-tests to examine partial effects, F-tests to determine simultaneous effects, and the coefficient of determination to assess the contribution of independent variables to the dependent variable. The results of the analysis show that the implementation of digital marketing strategies significantly enhances the operational effectiveness of the MSME, Rumah Makan Fajwa. Similarly, the use of digital services has a notable impact in supporting the smoothness and efficiency of business operations. Overall, both digital marketing strategies and digital services jointly provide a significant positive contribution to the effectiveness of this MSME's business operations.
Co-Authors Adi Apriadi Agung Pramono Am, Andri Nofiar Antoni Pribadi Asti Mega Fitria Bambang Pramono Cris Kuntadi Dedi Kurnia Dini Amalia Putri Dzulhijjah Yetti Ersi Sisdianto Febrianton, Adi habibie, indra hafid, Burhan Harmi Yelm Harmi Yelmi Idu Aulia Indra Habibi Indra Habibie Indrayeni Kurniaty, Tri M. Alkadri Perdana Merlia Rahmayani Nurbit Nurbit Nurkholis Nurkholis Nurkholis Perdana, M. Alkadri Pribadi, Antoni Rizal Adi Saputra Santri Utami ms Tri Kurniaty Yedi Sispurwanto Yetti , Dzulhijjah Yetti, Dzulhijjah Yogy Rasihen