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All Journal Jurnal Bisnis dan Ekonomi Zenit Proceeding SENDI_U JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Jurnal Ekonomi Manajemen Sistem Informasi JIIP (Jurnal Ilmiah Ilmu Pendidikan) Enrichment : Journal of Management EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Jurnal Bakti Masyarakat Indonesia JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Patria : Jurnal Pengabdian Kepada Masyarakat Community Empowerment Jurnal Ilmu Multidisplin Jurnal Penelitian Pendidikan Indonesia Jurnal Manajemen Maranatha
Kartika Imasari Tjiptodjojo
Universitas Kristen Maranatha, Bandung
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Perilaku Impulse Buying Pengguna Shopee Masa Pandemi Covid-19 Kevin Aurelius Wijaya; Kartika Imasari Tjiptodjojo
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 4 No 4 (2023): May 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v4i4.3211

Abstract

The emergence of the Covid-19 era has affected various aspects of people's lives where this also influences the consumer behavior of the community which consists of the variables of viral marketing, impulse buying, and customer trust. This study aims to determine the impact of changes in consumer behavior during the Covid-19 pandemic. The data collection technique was carried out using non-probability sampling with a purposive sampling technique and distributed through questionnaires through social media. The population used is active users of social media and the Shopee application in the city of Bandung. The targeted number of respondents is 115 respondents. The path analysis technique is used as a data exposure technique and is processed with the help of the SPSS application. This study reveals the results where viral marketing has an effect on impulse buying and customer trust, while customer trust does not affect impulse buying, and also customer trust does not mediate the indirect effect of viral marketing on impulse buying.
PRODUCT DAN PROCESS DESIGN FOR YOUR BUSINESS Kartika Imasari Tjiptodjojo; Henky Lisan Suwarno; Allen Kristiawan
Jurnal Bakti Masyarakat Indonesia Vol. 6 No. 1 (2023): Jurnal Bakti Masyarakat Indonesia
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jbmi.v6i1.20451

Abstract

An important factor for entrepreneurs to succeed in their business is offering products that meet market needs. Having knowledge of product design and process design is crucial for both current and aspiring entrepreneurs to create products that align with consumer preferences. This topic will be the answer to student learning in designing products and business processes, both businesses that are already running and those that are still in the preparation of business concepts. This community service activity aims to educate the students of Santa Maria 1 Cirebon High School, who are potential young entrepreneurs, on how to enhance operations management functions in their businesses through effective process and product planning that caters to market demands. These aspiring young entrepreneurs don't understand real-world business operations and don't understand how to build the right product features for the target market. A lack of understanding of the real world of business and understanding of designing the right processes and products can jeopardize long-term business continuity. The chosen approach for this activity is training, which will be conducted in the form of an Online Webinar. It will include informative presentations followed by interactive question and answer sessions. By providing participants with information on product and process design, we aim to overcome any initial lack of knowledge and skills they may have in achieving product-market fit. This activity has enhanced the knowledge and skills of the participants related to product design and process design in order to support the success of the business they will run. ABSTRAK Salah satu faktor yang dapat menyebabkan seorang wirausaha berhasil dalam menjalankan bisnisnya adalah karena menawarkan produk yang sesuai dengan kebutuhan pasar. Pengetahuan mengenai desain produk dan desain proses sangat penting bagi wirausaha maupun calon wirausaha untuk dapat tercapainya produk yang sesuai dengan preferensi konsumen. Topik ini diharapkan akan menjadi jawaban bagi pembelajaran siswa dalam mendesain produk dan proses bisnis, baik bisnis yang sudah berjalan maupun yang masih dalam penyusunan konsep bisnis. Kegiatan pengabdian kepada masyarakat ini bertujuan memberikan pengetahuan kepada siswa-siswi SMA Santa Maria 1 Cirebon sebagai calon wirausaha muda, yaitu bagaimana memperkuat fungsi manajemen operasi di dalam bisnis melalui perencanaan proses dan produk yang cocok dengan perminataan pasar.  Para calon wirausaha muda ini tidak memahami operasi bisnis dalam dunia nyata dan tidak memahami bagaimana membangun fitur produk yang tepat untuk pasar sasaran. Kurangnya pemahaman akan dunia bisnis secara nyata dan pemahaman mengenai merancang proses maupun produk yang tepat dapat membahayakan kelangsungan bisnis dalam jangka panjang. Metode pelaksanaan dilakukan dalam jenis pelatihan, dimana kegiatan ini dilaksanakan dalam bentuk Online Webinar yang terdiri dari pemaparan materi dan  disertai dengan sesi tanya jawab. Pengetahuan dan keterampilan dalam hal desain produk dan desain proses yang pada awalnya tidak dimiliki oleh para peserta dalam kaitannya untuk mencapai product market fit dapat diatasi dengan pembekalan materi tentang desain produk dan desain proses. Kegiatan ini telah meningkatkan pengetahuan dan keterampilan bagi para peserta terkait dengan desain produk dan desain proses dalam rangka menunjang keberhasilan bisnis yang akan dijalankan. 
Dampak pengetahuan produk dan citra merek terhadap minat beli yang dimediasi oleh kepercayaan konsumen Kartika Imasari Tjiptodjojo
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 9, No 3 (2023): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020232737

Abstract

Saat ini layanan kesehatan menjadi isu penting dalam kehidupan bermasyarakat. Kehadiran perusahaan yang menawarkan berbagai produk di bidang pembiayaan kesehatan menjadi pilihan bagi masyarakat yang ingin menggunakan layanan kesehatan secara mandiri. Dalam memilih perusahaan pembiayaan kesehatan, masyarakat harus memiliki pengetahuan yang cukup dan citra yang baik tentang perusahaan tersebut. Penelitian ini mencoba untuk menguji pengaruh pengetahuan produk dan citra merek terhadap kepercayaan konsumen serta dampaknya pada minat beli. Sampel yang diambil dalam penelitian ini adalah 100 responden usia produktif (15-64 tahun) yang merupakan masyarakat Kota Bandung yang mengenal produk dan layanan Prudential Indonesia. Pengumpulan data dilakukan dengan metode survei kemudian dilakukan pengolahan dengan menggunakan metode analisis berupa analisis jalur di mana diperoleh hasil bahwa terdapat pengaruh pengetahuan produk dan citra merek terhadap terhadap minat beli yang dimediasi oleh kepercayaan konsumen. Implikasi dalam penelitian ini diharapkan Prudential Indonesia dapat terus melakukan inovasi dari produk dan layanan serta mampu memberikan pelayanan dengan sepenuh hati.
Word of mouth sebagai dampak student satisfaction pada sys-tem quality dan information quality dalam masa pandemi Covid 19 Kartika Imasari Tjiptodjojo
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 8, No 3 (2022): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020221668

Abstract

Penelitian ini bertujuan untuk menganalisis word of mouth sebagai dampak student satisfaction pada system quality dan information quality dalam masa pandemi Covid 19. Pengumpulan data dilakukan dengan survei. Metode yang digunakan adalah non probability sampling dengan teknik purposive sampling. Sampel dalam penelitian ini adalah mahasiswa pada Perguruan Tinggi Swasta dengan akreditasi A atau Unggul di Kota Bandung yang telah menempuh pendidikan minimal 1 (satu) semester sebanyak 200 responden. Metode analisis data yang digunakan adalah Structural Equation Modeling (SEM). Hasil dari penelitian menunjukkan bahwa terdapat pengaruh system quality terhadap student satisfaction, terdapat pengaruh information quality terhadap student satisfaction serta terdapat pengaruh student satisfaction terhadap word of mouth.
The Relationship Between Price Discounts and Impulsive Purchase: The Mediating Role of Positive Emotions Aliwinoto, Christine; Hadianto, Bram; Tjiptodjojo, Kartika Imasari
Journal of Business and Economics Research (JBE) Vol 5 No 2 (2024): June 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v5i2.5252

Abstract

This study aims to test and analyze the effect of price discounts on impulse buying and positive emotions (PE), as well as the influence of PE on impulse buying. Besides, examining and analyzing the PE to mediate the relationship between price discounts and impulse buying becomes another intention. The population comes from Generation Z, born between 1995 and 2009, who purchased goods in the Yogya Department Store in Bandung City. Moreover, a purposive sampling method is utilized to sample them. Fortunately, this study can collect 207 people based on the survey. Therefore, this study uses a covariance-based structural equation model and Sobel test. After statistical testing is complete, this study demonstrates (1) no effect of price discounts on impulsive buying, (2) a positive influence of price discounts on PE, (3) a positive relationship between PE and impulsive purchase, and (4) the mediating effect of PE on the association between price discounts and impulse buying. Additionally, the R-square in the positive emotion and impulsive models is 0.801 and 0.148, respectively. As an implication, this study suggests that department stores apply price discounts on goods to elevate positive feelings with the help of salespersons providing excellent services, creating impulsive purchases after employees receive salaries.
PENGARUH CITRA MEREK, HARGA DAN KUALITAS PRODUK TERHADAP MINAT PEMBELIAN KONSUMEN Harianja, Immanuela Nobella Sertina; Tjiptodjojo, Kartika Imasari
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 1 (2024): JMBI UNSRAT Volume 11 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development and dynamic changes in trends have encouraged many industries to produce and offer products that are in line with the interests of consumers. One industry that has experienced a lot of progress is the fashion industry, especially shoes. Many local shoe industries have sprung up, one of which is Ventela. Ventela can produce shoes in large quantities with high standards so that it allows all groups to get shoes with high quality and prices that are still affordable so it is expected to encourage consumers to have an interest in purchasing local shoes, especially Ventela. This study aims to analyze whether brand image, price, and product quality can influence consumer purchase interest in Ventela products. The research sample of 140 respondents is the people of Bandung City who recognize and have bought Ventela shoes. The test was conducted using the simple linear regression analysis method with the result that the image of the brand and the quality of the product influence purchase intention, while the price has different results where it does not affect purchase intention.
PERILAKU KEPUTUSAN PEMBELIAN KONSUMEN BERDASARKAN KUALITAS PRODUK DAN PERSEPSI HARGA Vanessa, Angelica; Tjiptodjojo, Kartika Imasari
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 1 (2024): JMBI UNSRAT Volume 11 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.54793

Abstract

People living in tropical climates require extra skin care through the use of sunscreen that is applied regularly, especially on the face. The use of sunscreen can prevent direct sun exposure that can damage the facial skin layer. Many sunscreen products are on the market so consumers are faced with various choices of quality and price offered. This study aims to analyze the product quality and price perceptions of Azarine sunscreen products that influence the purchasing decision process. This research was conducted with non-probability sampling with a research sample of people in Bandung who have bought and used Azarine sunscreen, totaling 120 respondents. This study found that product quality and price perceptions influence purchasing decisions.
The PERANAN ULASAN PRODUK, KEMUDAHAN, KEPERCAYAAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA TOKOPEDIA (OZZIE MOTOR) Nursalin, Kezia Kurniawati; Tjiptodjojo, Kartika Imasari; Kristiawan, Allen; Hidayatullah , Hasan
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 3 (2024): JMBI UNSRAT Volume 11 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i3.58778

Abstract

The increasing use of e-commerce to carry out online buying and selling transactions has an impact on business activities in Indonesia. DKI Jakarta, West Java and the Special Region of Yogyakarta are the three provinces with the largest business activities using e-commerce in Indonesia (E Commerce Statistics; 2021). Research by Zheng & Jin (2016) shows that seller reputation in e-commerce influences consumer decisions in choosing products. To decide to buy online, there are usually many considerations such as: product reviews, convenience, trustworthiness and product price. This research aims to determine the role of product reviews, convenience, trust and price on purchasing decisions for one of the automotive industry players, namely Ozzie Motor, which markets digitally using Tokopedia e-commerce. Key Words: Product Reviews, Convenience, Trust, Price, Purchase Decisions.
The role of financial experience in driving investment decisions with financial knowledge as mediation variable Setyawan, Surya; Tjiptodjojo, Kartika Imasari
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 10, No 2 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243711

Abstract

The layered financial burden in one's life usually becomes a chain that is difficult to break. The decision to be able to release the chain to the next generation is by how an individual must start thinking about being able to survive in retirement without having to provide financial burdens to their descendants. One option for the generation experiencing the financial burden is to invest early. The decision to invest must be based on experience and knowledge of good and adequate finance to minimize the risks that can occur. By minimizing the risks that may occur, it is hoped that it will increase awareness in individuals to be able to have better financial planning in the future. This study aims to examine how financial experience affects investment decisions through financial knowledge. The type of research used is explanatory research with a sample of 200 respondents who are individuals who have a double financial burden or sandwich generation and live in Bandung City. The results of the path analysis show that financial experience affects investment decisions through financial knowledge. Knowledge and information about the importance of financial management from an early age so that individuals who experience a double burden can break the chain as a sandwich generation is an implication in this study.
Pengaruh Online Customer Review dan Rating Terhadap Keputusan Pembelian yang Dimediasi dengan Kepercayaan Joy, Stella Kenisya; Tjiptodjojo, Kartika Imasari
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 6 No 2 (2024): November 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v6i2.6241

Abstract

Easy access to information has provided changes and advances in the marketing world. One of the access to information that helps consumers in their behavior is the reviews and ratings feature, the presence of reviews and ratings features affects various aspects of people's behavior, one of which is trust. The trust formed in consumers will have an impact on purchasing behavior. This research aims to understand the impact of reviews and ratings on people's purchasing behavior through the role of trust. Research was conducted on 105 respondents with the criteria of having visited, read reviews and ratings, and made purchases at Ben and Lou Coffee. The questionnaire was distributed intentionally to respondents who fit the requirements and then tested using the path analysis. Research findings show that online customer reviews and ratings have an influence of 66.9% on purchasing decisions, while there is no influence of online customer reviews and ratings on purchasing decisions mediated by trust.
Co-Authors A. Rinny Maharsi Adinata, Julianto Agatha Evania Alanarima Aliwinoto, Christine Allen Kristiawan Allen Nur Saputri Almunaf, Dhiaz Indrazaprila Anny Nurbasari Aprianti, Wina Aribowo, Agus Ariesya Aprillia Asni Harianti Bram Hadianto Cen Lu Cen Lu Chandra Kuswoyo Felicia Abednego Grestina Naomi Widia Soya Hadi Nasbey Harianja, Immanuela Nobella Sertina Henky L. Suwarno Henky Lisan Suwarno Hidayatullah , Hasan Ida Ida Ika Gunawan Jessica Agrippina Fedora Joy, Stella Kenisya Kevin Aurelius Wijaya Kezia Kurniawati Kezia Kurniawati Kezia Kurniawati Nursalin Kristiawan, Allen Luthfiyyah, Nisriinaa Maya Malinda Nonie Magdalena Nur Nur Robby Tan Rony Setiawan Rully Arlan Tjahyadi Sipayung, Helena Margaretha Sitanggang, Natashya Ketrine Surya Setyawan Vanessa, Angelica Vinsensius Vinsensius Wawan Kuswandana Yolla Margaretha