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All Journal RETORIKA: Jurnal Ilmu Bahasa Jurnal Pendidikan Humaniora Indonesian Journal of Applied Linguistics (IJAL) LiNGUA: Jurnal Ilmu Bahasa dan Sastra Jurnal English Education: Jurnal Tadris Bahasa Inggris ELTIN Journal: Journal of English Language Teaching in Indonesia LingTera Jurnal Inovasi Teknologi Pendidikan PREMISE: Journal of English Education and Applied Linguistics Kajian Linguistik dan Sastra OKARA: Jurnal Bahasa dan Sastra Journal of English Language Studies Anglo-Saxon : Jurnal Ilmiah Program Studi Pendidikan Bahasa Inggris Journal of Language and Literature Tell : Teaching of English Language and Literature Journal KREDO : Jurnal Ilmiah Bahasa dan Sastra Metathesis: Journal of English Language, Literature, and Teaching Wanastra : Jurnal Bahasa dan Sastra Language Literacy: Journal of Linguistics, Literature, and Language Teaching Langkawi: Journal of The Association for Arabic and English Register Journal BASIS (BAHASA DAN SASTRA INGGRIS) Edu-Ling: Journal of English Education and Linguistics Loquen: English Studies Journal Globish: An English-Indonesian Journal for English, Education, and Culture Edulingua: Jurnal Linguistiks Terapan dan Pendidikan Bahasa Inggris EJI (English Journal of Indragiri) : Studies in Education, Literature, and Linguistics LINGUISTIK : Jurnal Bahasa dan Sastra Aulad : Journal on Early Childhood Journal of English Language Teaching and Linguistics Jurnal JOEPALLT (Journal of English Pedagogy, Linguistics, Literature, and Teaching) LUNAR: Journal of Language and Art English Language in Focus (ELIF) PROJECT (Professional Journal of English Education) Journal of English Language and Pedagogy Elsya : Journal of English Language Studies Seltics Journal: Scope of English Language Teaching, Literature and Linguistics Journal Klasikal: Journal of Education, Language Teaching and Science PANYONARA: Journal of English Education Journal of Language and Literature Pioneer: Journal of Language and Literature IJOLTL (Indonesian Journal of Language Teaching and Linguistics) LINGUA : Jurnal Bahasa, Sastra, dan Pengajarannya Lexeme : Journal of Linguistics and Applied Linguistics CALL Journal of English Language Teaching and Learning (JETLE) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Paradigm: Journal of Language and Literary Studies SALEE: Study of Applied Linguistics and English Education JOLLT Journal of Languages and Language Teaching Journal of English Language and Education International Journal of English and Applied Linguistics (IJEAL) Lingua LETS: Journal of Linguistics and English Teaching Studies JCP (Jurnal Cahaya Pendidikan) Fakultas Keguruan dan Ilmu Pendidikan Journal of English Language Teaching, Linguistics, and Literature Studies JEELS (Journal of English Education and Linguistics Studies) Leksema: Jurnal Bahasa dan Sastra EJI (English Journal of Indragiri) : Studies in Education, Literature, and Linguistics ELLITE: Journal of English Language, Literature, and Teaching Wanastra: Jurnal Bahasa dan Sastra
Rohmani Nur Indah
Universitas Islam Negeri Maulana Malik Ibrahim Malang
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Physics Public Health Social Sciences Other

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STYLISTIC ANALYSIS OF PERSUASIVE TECHNIQUES IN MALE SKINCARE ADVERTISING ON INSTAGRAM Darmawan, Rewin; Nur Indah, Rohmani
Linguistik : Jurnal Bahasa dan Sastra Vol 10, No 4 (2025): LINGUISTIK: Jurnal Bahasa dan Sastra
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/linguistik.v10i4.445-456

Abstract

This study explores the persuasive techniques employed in advertisements for male skincare products on Instagram. Specifically, it examines the types and functions of these techniques as used in Instagram captions from beauty product accounts, focusing on the official L’Oréal Paris account. The research data were sourced from several Instagram captions on the official L’Oréal Paris account. A descriptive method was used to analyze the data, drawing on Lamb's theory (2019) and Keraf's theory (2004). The dataset comprises 24 Instagram captions advertising male skincare products on the L’Oréal Paris official account. Lamb's theory (2019) offers a framework for analyzing emotive and inclusive language, while Keraf’s theory (2004) emphasizes identification, suggestion, and compensation techniques. The analysis reveals that the persuasive techniques identified using Lamb's theory (2019) include emotive language (8 instances), everyday/colloquial language (7), inclusive language (1), evidence (3), rhetorical questions (2), appeals (2), and hyperbole (1). Meanwhile, applying Keraf’s theory (2004) identified techniques such as identification (8 instances), suggestion (13), and compensation (3). The findings indicate that emotive language and suggestion are the most frequently employed persuasive techniques, emphasizing the emotional and suggestive appeals in L’Oréal Paris’s male skincare advertisements. Future research could explore additional persuasive theories or examine a broader range of product categories to gain a more comprehensive understanding of advertising strategies on social media.
Early Childhood Vocabulary Acquisition through Multimodal Strategies: A Semiotic Study of Miss Rachel Azhari, Thalita Shafira; Indah, Rohmani Nur
Aulad: Journal on Early Childhood Vol. 8 No. 3 (2025): September-December 2025
Publisher : Perkumpulan Pengelola Jurnal PAUD Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/aulad.v8i3.1195

Abstract

In this digital era, YouTube Kids has become one of the applications most frequently used by children with a variety of content, some aimed at education and others at entertainment. This research analyzes educational videos specifically for children to examine the multimodal strategies in Miss Rachel's YouTube educational videos that support early childhood vocabulary acquisition. It uses Kress and Leeuwen (2006) multimodality theory, which includes seven semiotic modes: linguistic, visual, gestural, audio, spatial, temporal, and three-dimensional. The method used is descriptive qualitative, with data consisting of video footage of Miss Rachel introducing vocabulary through various multimodal strategies. The results show that each mode contributes meaningfully to the vocabulary learning process. All modes support each other and create a fun, interactive, and meaningful learning experience for children. This research concludes that multimodal strategies in Miss Rachel videos effectively support vocabulary acquisition in early childhood. It also recommends that educators, parents, and digital content developers consider using multimodal approaches in children's language learning activities.
Linguistic and Paralinguistic Features of Speech Anxiety of High School Students Aisyah Nur Ashriyyah; Rohmani Nur Indah
Wanastra: Jurnal Bahasa dan Sastra Vol. 16 No. 2 (2024): September
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/wanastra.v16i2.11772

Abstract

This study analyzes the linguistic and paralinguistic features used by students who experience English-speaking anxiety in front of the Islamic Senior High School of Al–Karimi Gresik class. Speaking anxiety makes students afraid to express themselves because they feel incompetent and afraid of making mistakes. The study aimed to discover the linguistic and paralinguistic features shown when students are anxious about speaking. A qualitative method was used with data from voice recorder transcripts and notes. Further data collection was carried out using questionnaires to determine each participant's anxiety level. The findings show that code-mixing is the linguistic feature that most students exhibit. They constantly switch languages to Javanese or Indonesian when they experience anxiety due to vocabulary limitations. Meanwhile, pausing in the middle of sentences is the most exhibited paralinguistic feature. Based on the findings, it is recommended that English class students increase their vocabulary to reduce the possibility of language switching. In addition, teachers can ask students to prepare visuals and prompts to eliminate pauses and boost fluency.
Women Representation in Barbie 2023: A Critical Discourse Analysis Rohmah, Siti Hanifatur; Indah, Rohmani Nur
SALEE: Study of Applied Linguistics and English Education Vol. 7 No. 1 (2026): (On Progress)
Publisher : STAIN Sultan Abdurrahman Kepulauan Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35961/salee.v7i1.1600

Abstract

One manifestation of gender injustice is the unequal representation of women in the entertainment and media industries particularly in movies. In Barbie 2023, the characters play a substantial role in depicting the reality of gender issues. This research aims to analyze how women are represented in the 2023 Barbie film. It employed Critical Discourse Analysis involving an in-depth analysis of the grammar, narrative structure, word usage, and social context of the discourse representing gender injustice. The study is done to reveal how discourse can influence the formation of thought, culture, and power in society.  The main data for this research is the film and its dialogue transcriptions. The analysis process focuses on in-depth analysis of conversations between characters and their interactions in order to reveal how female figures are depicted in the story. Sara Mills' discourse analysis theoretical framework is applied to dissect the choice of diction and sentence structure used to represent women, alongside the theory of subject position, object, and reader position. In line with the principles of CDA, which bridges textual analysis with broader socio-political critique, this study also incorporates feminist and gender theory to explore how these linguistic choices and positional roles perpetuate patriarchal power structures and ideologies within the societal context reflected in the film. The research results demonstrated gender biases and stereotypes in film dialogue, which reflected the condition of gender inequality in wider society. Analysis reveals that language actively reinforces existing power structures and gender disparities. These findings highlight the need for continued critical examination of gender representations in media. Future research should build on this work by applying evolving perspectives, such as intersectional feminism or queer theory, to analyze a wider array of cinematic works. This will foster an ongoing scholarly dialogue and provide deeper insights into the complex construction of gender in popular culture.
Co-Authors Agung Wiranata Kusuma Ahmad Takhfif Aini, Nufal Aisyah Nur Ashriyyah Allyda Ulfa Nafi'ah Amalia, Nur Iva Andini Khoirunnisa Anik Lailatul Muniroh Anisa Mufidah Anisa Mufidah, Anisa Antonio Henrique Coutelo de Moraes Arini Dwi Sholikhatin Arswenda Dini Mulia Ary Setya Budhi Ningrum Aryani, Lilis As Syadza, Nurrisca Ubahiroh Asad, Saira Ashriyyah, Aisyah Nur Azhari, Thalita Shafira Aziz Mashudi Bahtiar, Jessica Yunanda Binti Roifatus Siam Burhanudin Syaifulloh Darmawan, Rewin Dewi Karimah Edwin Nuvianto Al Aziz Fajri, Musleh Fathor Rasyid Fendi Ardian Ferdiana, Andini Fika Nadiyah Umi Salwa Fitriyah , Galuh Nur Rohmah gilang manik darussalam Ihsan, Lovenia Indah Maria Ulfa Irfandina, Rosabila Hardi Irwan Abdullah Istiadah Istiadah Izzah, Linatul Laili Jaes, Lutfan Bin Karimah, Dewi Khoirunisa, Andini Khoirunnisa, Andini Khoirunnisa, Andini Laela Kamalina Witra Lilik Tri Handayani Lu'luul Wafiroh Mashudi, Aziz Miftaqur Rochmah Ayu Saputri Mochammad Yusril Ihza Maldini Moh Nawawi Ivan Moh. Ana Usuludin Moh. Gholib Wahibullah Muassomah Muassomah Musleh Fajri Mustofa, Anggi Yusuf Nadira Dinda Prastiwi Nahdiyah, Nuriyati NANDA FITRI MAR'ATHUS SHOLIKHAH Ningrum, Dyah Ayu Kusuma Nizar Indra Mu'thi Noor, Siti Noor Fazelah Binti Mohd Nur Afifi, Nur Nur Lailatus Sholihah Nuzulur Rohmah Rahmanto, Andik Riski, Yunita Ayu Rizqi Fatkhur Rokhim Robbithotul Rohmah, Ula Rohmah, Siti Hanifatur Rosabila Hardi Irfandina Rovita Jayaning Shoimmah Sa'adah, Halimatus Santi Istiqomah Sara Mostafa Shokshok Shokshok, Sara Mostafa Siti Masitoh Sulistyowati, Ana Dwi Syaifulloh, Burhanudin Syaifulloh, Burhanudin Toyyibah Toyyibah Toyyibah Toyyibah, Toyyibah Wafiroh, Lu'luul Wenyk Ambarwati Widya Nindi Hardianti Widyawati, Tutut Indah Wildana Wargadinata Winalda, Gaizka Naufal Zuyyina Qonita