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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Jurnal Bisnis International conference on Information Technology and Business (ICITB) Akuisisi : Jurnal Akuntansi Prosiding Seminar Nasional Darmajaya International Journal of Economics Development Research (IJEDR) Indonesian Journal of Global Health research Jurnal Media Ekonomi Jurnal Dharma Bhakti Ekuitas Studi Ilmu Manajemen dan Organisasi Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Journal of Management Analytical and Solution International Journal of Educational Research Excellence (IJERE) Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Jurnal Manajemen dan Bisnis (JMB) Jurnal Enterpreneur dan Bisnis (JEBI) Journal of Economics and Management Scienties Journal of Social Science and Business Studies Journal of Economics and Public Health Diteksi : Jurnal Pengabdian Kepada Masyarakat Journal Of Management Analytical and Solution (JoMAS) J-CEKI Jurnal UNIV.BI MENGABDI
Susi Indriyani
STIE Mitra Lampung, Jl. Z.A Pagar Alam No 7, Gedong Meneng Bandar Lampung, 0721 788960 Program Studi Manajemen STIE Mitra Lampung
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Decoding Virality: How Micro-Moments Drive Consumer Behavior in Social Media Marketing Yusda, Desi Derina; Silvia, Dewi; Indriyani, Susi; Meidasari, Evi; Bakti, Umar
Journal of Economics and Management Scienties Volume 7 No. 4, September 2025
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v7i4.161

Abstract

This study investigates how micro moments and content virality influence purchase intention among Generation Z social media users in Indonesia. Employing a mixed methods design, it integrates quantitative survey data from 215 respondents and qualitative insights from 15 in depth interviews. Micro moments categorized as “I want to know,” “I want to go,” “I want to do,” and “I want to buy” are examined alongside content virality elements such as emotional resonance and shareability. Structural Equation Modeling (SEM) confirms that both micro moments and content virality significantly affect purchase intention, with brand engagement serving as a mediating variable. Additionally, multigroup analysis reveals that digital literacy moderates the relationship between engagement and purchase outcomes. Qualitative thematic analysis further supports these findings by revealing cognitive and emotional pathways triggered by social media interactions. The research contributes to behavioral marketing literature by offering an integrative framework that links temporal triggers, emotional content dynamics, and user competencies. Practical implications suggest marketers must design real time, emotionally engaging, and literacy aware content strategies. This study not only fills a critical gap in Southeast Asian digital consumer behavior research but also provides strategic insights for businesses targeting Gen Z on platforms like TikTok and Instagram.
The Influence of Motivation, Work Environment and Productivity on the Performance of Health Personnel Mulyani, Sri; WA, Armalia Reny; Hasbullah, Hasbullah; Alie, Maria Septijantini; Desmon, Desmon; Indriyani, Susi
Indonesian Journal of Global Health Research Vol 6 No 6 (2024): Indonesian Journal of Global Health Research
Publisher : GLOBAL HEALTH SCIENCE GROUP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/ijghr.v6i6.5994

Abstract

Human Resources (HR) is a very important element in an institution. Factors that influence performance include discipline and skills, motivation, situational factors and system or work environment factors, work experience and productivity. The aim of this research is to determine the influence of motivation, work environment and productivity on the performance of Kangkung II Kendal Public Health Center employees. The method used in this research was descriptive quantitative, the number of samples used was 45 respondents from the total population using the total saturation technique at the Kangkung II Community Health Center. The research results showed that the three variables of motivation, work environment and productivity had a simultaneously positive effect on employee performance at the Kangkung II Kendal Community Health Center. The results of the motivation variable partially have a positive effect on the performance of Kangkung II Community Health Center employees. The results of the work environment variable partially have a positive effect on the performance of the Kangkung II Kendal Public Health Center employees. The results of the productivity variable partially have a positive effect on the performance of the Kangkung II Kendal Public Health Center employees. Suggestions are expected to use other independent variables, for example education, work discipline, work ethic, wages, leadership, workload and so on.
Improving Job Satisfaction in Manufacturing Industries: Exploring Roles of Workplace Cold Violence, Abusive Supervision and Organizational Support Nuraeni, Lenny; Wulandari, Ayu Ratna; Indriyani, Susi; Widaryo, Chandika Mahendra; Haribowo, Rio; Lubis, Fatimah Malini
Journal of Social Science and Business Studies Vol. 3 No. 1 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i1.135

Abstract

In the manufacturing industry, employee job satisfaction not only has an impact on performance or contribution given to the company, but also has an impact on work discipline, loyalty and work quality. In types of industries with monotonous working conditions and uncomfortable working environments, job satisfaction is a challenge not only for company management but also for employees. This study aims to explore the role of workplace cold violence, abusive supervision and organizational support on employee job satisfaction, especially in the manufacturing industry. This study uses a qualitative research method, where researchers conduct a study of theories, literature and previous research results that discuss the relationship between all independent variables and dependent variables. The literature collected is scientific articles published in journals in the last seven years. Based on the results of the study and analysis conducted by researchers on the literature and the results of previous studies that discuss the relationship and influence of workplace cold violence, abusive supervision and organizational support variables on job satisfaction, it proves that there is a strong relationship between each independent variable and the dependent variable. Workplace cold violence and abusive supervision have been shown to have a negative effect on job satisfaction, while organizational support has been shown to have a positive effect on job satisfaction.
Experiential Marketing Strategy To Enhance The Interest Of Visitors Of Liwa Botanical Garden Indriyani, Susi; Aprilia Hari Purnama
Journal Of Management Analytical and Solution (JoMAS) Vol. 1 No. 3 (2021): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v1i3.6845

Abstract

Liwa Botanical garden is an ecotourism objectwhich prioritizes the development of conservation and protection of biodiversity. Liwa Botanical gardens, located in West Lampung Regency, is located on the ridge of the Bukit Barisan Mountains with cool air and beautiful panoramas, so that visitors will be spoiled by beautiful natural scenery. This is a good potential to get visitors who want to enjoy natural beauty tourism. The study aims to determine the effect of experiential marketing strategies on public interest in visiting the Liwa Botanical gardens. This research is a quantitative research by conducting a survey to visitors of Liwa Botanical garden randomly. The results of the study simultaneously use sense, feel, think, act, and relate as variables which aresignificant to people's interest in visiting the Liwa Botanical gardens. The findings of this study are that visitors are strongly influenced by the cool atmosphere of the botanical gardens, and the experience is pleasant and gives an impression during their visit.
Analysis of Tourism Competitiveness Reviewed From The Perspective of Government Policy, Business Actors and Local Culture Gai, Ardiyanto Maksimilianus; Abubakar, Faisal; Indriyani, Susi; Harahap, Muhammad Ade Kurnia
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.13858

Abstract

Tujuan dari penelitian ini adalah untuk melihat bagaimana kebijakan di bidang pariwisata, melalui berbagai program yang diadakan pemerintah atau bekerjasama dengan pihak swasta dapat berkontribusi terhadap peningkatan baik itu bisnis dan kesejahteraan lingkungan pada suatu kawasan wisata. Penelitian ini menggunakan pendekatan intrinsik, penelitian menggabungkan metode kualitatif dan kuantitatif. Peneliti melakukan tinjauan pustaka, wawancara, dan observasi. Hasil penelitian menunjukkan adanya dampak yang signifikan dari berbagai program kerja yang telah diadakan. Program-program ini terbukti berhasil meningkatkan infrastruktur dan mengembangkan kualitas layanan dan fasilitas pariwisata. Namun berbagai tantangan yang kemudian muncul seperti pengelolaan sampah yang belum optimal, konflik kepentingan diantara pemilik bisnis, dan konflik sosial yang terjadi antara wisatawan dan penduduk lokal.
MEMULAI USAHA BAGI SISWA SMK DI SMK PELITA GEDONG TATAAN Helmita, Helmita; Wengrum, Tyas Desita; Indriyani, Susi; Sari, Oktavia Nila
JURNAL UNIV.BI MENGABDI Vol 2 No 1 (2023): Jurnal UNIV.BI Mengabdi : Juni
Publisher : LPPM UNIVERSITAS BINA INSAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/mengabdi.v2i1.1918

Abstract

Pelatihan kewirausahaan merupakan kegiatan yang menjadi salah satu solusi untuk mengembangkan karakter kewirausahaan siswa. Mitra kegiatan pengabdian ini adalah SMK Pelita Kec. Gedong Tataan, Kab. Pesawaran. Salah satu permasalahan khususnya bagi siswa SMK yaitu sebagian dari mereka yang membantu usaha/bisnis orangtua, akan tetapi sebagian dari siswa belum memiliki pemahaman mengenai cara berwirausaha. Karena hal itu sehingga perlu adanya motivasi, pemahaman, serta pelatihan terkait mengembangkan karakter kewirausahaan bagi siswa. Metode pelaksanaan pengabdian ini yakni ceramah, diskusi, tanya jawab. Prosedur pelaksanaan kegiatan yaitu penyajian materi, serta penyuluhan. Hasil pelaksanaan pengabdian ini, daintaranya: (1) Meningkatnya pengetahuan dan pemahaman siswa mengenai kewirausahaan, (2) Mengembangkan karakter siswa dalam berwirausaha, (3) Meningkatnya motivasi siswa untuk menjadi seorang wirausaha.
Pengaruh Promosi, Citra Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Mobil Bekas Pada Showroom Artha Motor Rahmadi, Ahmad Ryan; Indriyani, Susi; M O, Prima Rini
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.5409

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh promosi, citra merek, dan kualitas produk terhadap keputusan pembelian mobil bekas pada Showroom Artha. Penelitian ini penting dilakukan mengingat meningkatnya persaingan usaha jual beli mobil bekas yang menuntut pelaku usaha untuk memahami faktor-faktor yang memengaruhi keputusan konsumen secara lebih mendalam. Populasi dalam penelitian ini adalah masyarakat yang berdomisili di Jl. Pagar Alam, Kecamatan Tanjung Karang Barat, Bandar Lampung, yang berjumlah 208 jiwa, terdiri dari laki-laki dan perempuan. Metode penarikan sampel yang digunakan adalah non-random sampling dengan teknik purposive sampling, yaitu pemilihan responden berdasarkan kriteria tertentu, seperti pernah membeli atau memiliki minat membeli mobil bekas di Showroom Artha Motor. Metode ini dipilih agar data yang diperoleh relevan dengan tujuan penelitian. Teknik analisis data yang digunakan dalam penelitian ini meliputi uji asumsi klasik dan uji hipotesis menggunakan uji t untuk mengetahui pengaruh masing-masing variabel independen terhadap variabel dependen. Hasil pengujian menunjukkan bahwa variabel promosi memiliki nilai t hitung sebesar 2,881 > t tabel 1,973 dengan tingkat signifikansi 0,05, yang berarti promosi berpengaruh signifikan terhadap keputusan pembelian. Variabel citra merek menunjukkan nilai t hitung sebesar 3,998 > t tabel 1,973 dengan nilai signifikansi 0,000 < 0,05, sehingga citra merek berpengaruh signifikan terhadap keputusan pembelian. Sementara itu, variabel kualitas produk memiliki nilai t hitung sebesar 2,092 > t tabel 1,973 dengan tingkat signifikansi 0,040 < 0,05.Berdasarkan hasil tersebut, dapat disimpulkan bahwa promosi, citra merek, dan kualitas produk secara parsial berpengaruh signifikan terhadap keputusan pembelian mobil bekas pada Showroom Artha Motor Bandar Lampung.
TRANSFORMASI INOVASI PRODUK DAN PENGEMBANGAN SDM BERKELANJUTAN BAGI UMKM KOTA METRO-LAMPUNG Indriyani, Susi; Bakti, Umar; Yusda, Desi Derina; Loliyani, Rini; Wardana, Made Ali
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 5, No 6 (2025): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v5i6.2261

Abstract

This Community Service (PkM) aims to enhance the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Metro City, Lampung, through intensive training in product innovation strategies and sustainable Human Resource Development (HRD). A total of 25 MSME actors from the culinary and craft sectors participated in the three-day activity. The PkM methods included focus group discussions (FGD), material delivery, product innovation design workshops, and post-training mentoring. The evaluation results showed a significant increase in participants' understanding of the importance of product differentiation (35%) and the concept of sustainable HRD (40%). Participants successfully identified at least one new strategic product innovation idea and developed a Simple Employee Development Plan Framework (RPKS). This success indicates that interventions focusing on strategic planning and Human Capital are highly effective in preparing MSMEs to face dynamic market challenges. This training provides a tangible contribution to fostering innovative MSMEs in Metro City with a strong HR foundation for long-term growth, ensured by the formation of the "Metro MSME Innovation Forum" for sustainability.ABSTRAKPengabdian kepada Masyarakat (PkM) ini bertujuan untuk meningkatkan daya saing Usaha Mikro, Kecil, dan Menengah (UMKM) di Kota Metro, Lampung, melalui pelatihan intensif di bidang strategi inovasi produk dan pengembangan Sumber Daya Manusia (SDM) berkelanjutan. Sebanyak 50 pelaku UMKM dari sektor kuliner dan kerajinan berpartisipasi dalam kegiatan yang dilaksanakan selama tiga hari. Metode PkM meliputi focus group discussion (FGD), penyampaian materi, lokakarya desain inovasi produk, dan pendampingan. Hasil evaluasi menunjukkan adanya peningkatan signifikan pada pemahaman peserta terkait pentingnya diferensiasi produk (35%) dan konsep pengembangan SDM berkelanjutan (40%). Peserta berhasil mengidentifikasi satu ide inovasi produk baru yang strategis dan menyusun Kerangka Rencana Pengembangan Karyawan Sederhana (RPKS). Keberhasilan ini menunjukkan bahwa intervensi yang fokus pada perencanaan strategis dan modal manusia (Human Capital) sangat efektif dalam mempersiapkan UMKM menghadapi tantangan pasar yang dinamis. Pelatihan ini memberikan kontribusi nyata dalam menciptakan UMKM di Kota Metro yang inovatif dan memiliki fondasi SDM yang kuat untuk pertumbuhan jangka panjang, dengan jaminan keberlanjutan melalui pembentukan "Forum Inovasi UMKM Metro".
Co-Authors Alie, Maria Septijantini Amalia Mustika Amalia Mustika, Amalia Andi Surya, Andi Aprilia Hari Purnama Ardiyanto Maksimilianus Gai Bakti, Umar Benny Setiawan, Benny Brajanoto, Destoprani Chotimah, Tri Husnul CN, Yudhinanto Derina Yusda, Desi Desmon, Desmon Dirayati, Fadhilah Ekatama Surya, Renandi Ekatama, M. Renandi Enzovani, Senna Faisal Abubakar Fatimah Malini Lubis Haribowo, Rio Hasbullah Hasbullah Helmita, Helmita Isabella, Astrid Aprica Kusuma, Desta Surya Lenny Nuraeni, Lenny Livana Ph, Livana Loliyana, Rina Loliyani, Rini M O, Prima Rini Marasabessy, Fachria Yamin Mardiana, Selvy Meidasari, Evi Muhammad Ade Kurnia Harahap Nanda, Rizki Amri Octavia, Ria Oktaria, Eka Travilta Pipit Novila Sari Pitriani, Emi Rahmadi, Ahmad Ryan Ratna Rintaningrum Ratna Rintaningrum, Ratna Reny WA, Armalia Rizki Amelia Rizki Amelia Santoso, Wiwit Tabah Sari, Nuri Anjar Sari, Oktavia Nila Silvia, Dewi Sri Mulyani Surya, M. Renandi Ekatama Tyas Desita Wengrum WA, Armalia Reny Wardana, Made Ali Widaryo, Chandika Mahendra Wulandari, Ayu Ratna Yusda, Desi Derina