Garuda - Garba Rujukan Digital

Pengaruh Fasilitas Dan Harga Terhadap Kepuasan Berkunjung Wisatawan Di Obyek Wisata Pulau Pahawang (Studi Kasus PT. Aero Travelindo Utama) Setiawan, Benny; Yusda, Desi Derina; Indriyani, Susi
Jurnal Manajemen dan Bisnis (JMB) Vol 5, No 2 (2024)
Publisher : Universitas Mitra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57084/jmb.v5i2.1583

This study aims to determine and test whether the variables of facilities and prices have an effect on tourist satisfaction at the Pahawang Island Tourism Object. The data collection technique was carried out by giving questionnaires to visitors, in sampling using the Slovin formula by obtaining a sample of 98 respondents. In this study, through partial testing, it can be seen that the facility variable does not have a positive and significant effect on tourist satisfaction, while the price variable has a positive and significant effect on tourist satisfaction at the Pahawang Island Tourism Object (case study of PT. Aero Travelindo Utama). Keywords : Facilities, Prices, Tourist Satisfaction

Analisis Ekonomis Dan Efektivitas Anggaran Pendapatan (PNBP) Dan Belanja Pada Kantor Pertanahan Kabupaten Lampung Selatan Sari, Pipit Novila; Alie, Maria Septijantini; Indriyani, Susi
Akuisisi: Jurnal Akuntansi Vol 20, No 2 (2024)
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/akuisisi.v20i2.2087

The objective of this study was to understand the economical and effective implementation of the State Revenue and Expenditure Budget at the government institution. Data sources used in this study are Budget Realization Report the period of 2022 was obtained from the Kantor Pertanahan Kabupaten Lampung Selatan. This research uses economic analysis and effectiveness analysis. The results of the research shown by the percentage of budget realization was less than 100% (<100%). The results of the research show that Economic level in 2022 fiscal yearutilization felt into the economical category as shown by the percentage of budget realization was less than 100% (<100%). The effective level of achievement for non-tax state income realization 2022 fiscal year felt into a sufficient effective criteria with the effective ratio was 150%; while that for the expenditure felt into a sufficient ineffective criteria with an average effective ratio was 37,4%. This economical and effective implementation of State Revenue and Expenditure Budget must continue to be impoved.

Hospitality English: Essential Phrases for Hotel and Tourism Professionals Marasabessy, Fachria Yamin; Amalia Mustika; Indriyani, Susi; Rizki Amelia; Ratna Rintaningrum
International Journal of Educational Research Excellence (IJERE) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijere.v4i1.1303

English is essential in the hospitality and tourism industry as the primary communication tool between hotel staff and international guests. Effective English communication enhances service quality, guest satisfaction, and the hotel's reputation in the global market. However, many hotels in Indonesia face challenges in maintaining consistent English standards, particularly in mastering key service phrases. This study aims to identify essential phrases for hotel professionals, evaluate their effectiveness, and analyze factors influencing English proficiency in hospitality settings. A mixed-methods approach with qualitative and quantitative descriptive methods was used. Data were collected through field observations, interviews with hotel managers and staff, and guest satisfaction surveys. Findings reveal that international hotels in major cities like Jakarta and Bali exhibit higher English proficiency compared to developing hotels in cities such as Bandung, Yogyakarta, Medan, and Surabaya. Contributing factors to better English standards include regular training, the use of standardized service scripts, and a work environment that necessitates English communication. In contrast, developing hotels struggle with challenges such as limited formal training, inconsistent English use, and low staff awareness of key service phrases. To address these issues, this study recommends strategies including real-life scenario-based training programs, language learning technology integration, periodic mentoring and evaluation, and the implementation of Standard Operating Procedures (SOPs) for service communication. These strategies are expected to improve hotel service communication, enhance guest satisfaction, and strengthen Indonesia’s hotel industry competitiveness on an international scale. By prioritizing English language training, hotels can create a more professional service environment, ensuring a seamless experience for international guests and fostering a strong global reputation.

Content is King: The Economic Impact of Powerful Narratives in Driving Brand Engagement and Consumer Value Octavia, Ria; Derina Yusda, Desi; Indriyani, Susi; Meidasari, Evi; Silvia, Dewi
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 2 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i2.6571

This study investigates the impact of a powerful narrative on brand engagement among Tokopedia users, focusing on the mediating roles of customer perception and content engagement. Using a quantitative research design and structural equation modeling (SEM) via Smart PLS, data were collected from 150 management students in Bandar Lampung who use the Tokopedia platform. The findings reveal that emotional engagement and message consistency significantly enhance the perception of a powerful narrative, which in turn positively influences customer perception and content engagement. Both customer perception and content engagement serve as critical mediators, amplifying the narrative's effect on brand engagement. These results suggest that a well-crafted narrative, reinforced by emotional resonance and message consistency, can deepen customer loyalty and advocacy by fostering favorable perceptions and active engagement with brand content. This study highlights the importance for e-commerce platforms like Tokopedia to leverage emotionally engaging and consistent narratives to enhance customer relationships and secure a competitive advantage in digital markets.

Pengaruh Pengetahuan, Persepsi, dan Kepuasan terhadap Loyalitas Anggota BMT Asy-Syafi’iyah Berkah Nasional Santoso, Wiwit Tabah; Desmon, Desmon; Surya, Andi; Ekatama, M. Renandi; Hasbullah, Hasbullah; Indriyani, Susi
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 1 (2025): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i1.3562

Purpose: This research aims to find the influence of khowledge, perception, and satisfaction on the loyalty of the BMT Asy-Syafi’iyah Berkah Nasional members. Methodology/approach: This research applies a quantitative method and field-research approach. The data is obtained from literature by reading journals, books, websites and any written sources as preliminary data for the research. In addition, it also uses observation and interviews. The primary data is obtained from questionnaires sent to members of BMT Asy-Syafi’iyah Berkah Nasional. Results/findings: The first independent variable, knowledge, has a positive and significant effect on loyalty partially. The second independent variable, perception, has a positive and significant effect on loyalty partially. The third independent variable, satisfaction, has a positive and significant effect on loyalty partially. Simultaneously, knowledge, perception, and satisfaction have a positive and significant effect on the loyalty of BMT Asy-Syafi’iyah Berkah Nasional. Conclusion: The result of the t-test (partial) using t count on the knowledge variable (X1) is 3.717 and t table is 3.182. So, t count > t count (3.182 > 3.717). Limitations: Only three independent variables were analyzed for this research, while there are more than three variables. In addition, the research only analyses statistical data and it needs deeper analyses to get better results. Contribution: Results of this research are expected to give better perspectives on which factors actually influence loyalty of members of BMT Asy-Syafi’iyah. Finally, by knowing this result, the management will get better perspective on which ones should be improved to get better performance of the company.

Hospitality English: Essential Phrases for Hotel and Tourism Professionals Marasabessy, Fachria Yamin; Mustika, Amalia; Indriyani, Susi; Amelia, Rizki; Rintaningrum, Ratna
International Journal of Educational Research Excellence (IJERE) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijere.v4i1.1303

English is essential in the hospitality and tourism industry as the primary communication tool between hotel staff and international guests. Effective English communication enhances service quality, guest satisfaction, and the hotel's reputation in the global market. However, many hotels in Indonesia face challenges in maintaining consistent English standards, particularly in mastering key service phrases. This study aims to identify essential phrases for hotel professionals, evaluate their effectiveness, and analyze factors influencing English proficiency in hospitality settings. A mixed-methods approach with qualitative and quantitative descriptive methods was used. Data were collected through field observations, interviews with hotel managers and staff, and guest satisfaction surveys. Findings reveal that international hotels in major cities like Jakarta and Bali exhibit higher English proficiency compared to developing hotels in cities such as Bandung, Yogyakarta, Medan, and Surabaya. Contributing factors to better English standards include regular training, the use of standardized service scripts, and a work environment that necessitates English communication. In contrast, developing hotels struggle with challenges such as limited formal training, inconsistent English use, and low staff awareness of key service phrases. To address these issues, this study recommends strategies including real-life scenario-based training programs, language learning technology integration, periodic mentoring and evaluation, and the implementation of Standard Operating Procedures (SOPs) for service communication. These strategies are expected to improve hotel service communication, enhance guest satisfaction, and strengthen Indonesia’s hotel industry competitiveness on an international scale. By prioritizing English language training, hotels can create a more professional service environment, ensuring a seamless experience for international guests and fostering a strong global reputation.

PENINGKATAN KOMPETENSI SUMBER DAYA MANUSIA UMKM DALAM INOVASI PRODUK BATIK Helmita, Helmita; CN, Yudhinanto; WA, Armalia Reny; Surya, M. Renandi Ekatama; Indriyani, Susi
Jurnal Media Ekonomi (JURMEK) Vol 28 No 3 (2023): Jurnal Media Ekonomi (JURMEK) Desember
Publisher : LPPM UNIVERSITAS BINA INSAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/jurmek.v28i3.2151

Tujuan penelitian ini adalah untuk menganalisis peningkatan kompetensi SDM UMKM dalam inovasi produk batik studi pada UMKM batik Siger Kecamatan Kemiling Bandar Lampung. Metode penelitian yang digunakan adalah penelitian kualitatif deskriptif dengan teknik pengumpulan data berupa wawancara, observasi dan dokumentasi, sedangkan jumlah responden yang di ambil adalah 47 Orang. Hasil penelitian menunjukan bahwa peningkatan kompetensi SDM UMKM batik Siger telah berdampak positif terhadap inovasi produk batik Siger. Hal ini terlihat dari meningkatnya jumlah motif batik Siger, meningkatnya penggunaan bahan-bahan baru dalam pembuatan batik Siger, dan meningkatnya penggunaan teknologi baru dalam proses produksi batik Siger. Inovasi produk batik Siger ini telah meningkatkan daya saing batik Siger di pasar global. Hal ini terlihat dari meningkatnya permintaan batik Siger dari berbagai negara. Selain itu, pelaku UMKM batik juga perlu meningkatkan motivasi dan kreativitas mereka dalam menghasilkan produk batik yang inovatif.

PENINGKATAN KOMPETENSI SUMBER DAYA MANUSIA UMKM DALAM INOVASI PRODUK BATIK Helmita, Helmita; CN, Yudhinanto; WA, Armalia Reny; Surya, M. Renandi Ekatama; Indriyani, Susi
Jurnal Media Ekonomi (JURMEK) Vol 28 No 3 (2023): Jurnal Media Ekonomi (JURMEK) Desember
Publisher : LPPM UNIVERSITAS BINA INSAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/jurmek.v28i3.2151

Tujuan penelitian ini adalah untuk menganalisis peningkatan kompetensi SDM UMKM dalam inovasi produk batik studi pada UMKM batik Siger Kecamatan Kemiling Bandar Lampung. Metode penelitian yang digunakan adalah penelitian kualitatif deskriptif dengan teknik pengumpulan data berupa wawancara, observasi dan dokumentasi, sedangkan jumlah responden yang di ambil adalah 47 Orang. Hasil penelitian menunjukan bahwa peningkatan kompetensi SDM UMKM batik Siger telah berdampak positif terhadap inovasi produk batik Siger. Hal ini terlihat dari meningkatnya jumlah motif batik Siger, meningkatnya penggunaan bahan-bahan baru dalam pembuatan batik Siger, dan meningkatnya penggunaan teknologi baru dalam proses produksi batik Siger. Inovasi produk batik Siger ini telah meningkatkan daya saing batik Siger di pasar global. Hal ini terlihat dari meningkatnya permintaan batik Siger dari berbagai negara. Selain itu, pelaku UMKM batik juga perlu meningkatkan motivasi dan kreativitas mereka dalam menghasilkan produk batik yang inovatif.

Pengaruh Citra Merek Dan Promosi Terhadap Keputusan Pembelian Sepeda Motor Yamaha Chotimah, Tri Husnul; Indriyani, Susi; Yusda, Desi Derina
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 4: Juni 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i4.8839

Penelitian ini memiliki tujuan guna melihat pengaruh Citra Merk dan Promosi terhadap Keputusan Pembelian sepeda motor Yamaha pada PT. Yamaha Lautan Teduh Tirtayasa. Penelitian ini menggunakan metode Kuantitatif dengan pengumpulan data dilakukan melalui survei menggunakan kuesioner kepada 225 responden yang merupakan konsumen sepeda motor Yamaha di PT. Yamaha Lauatan Teduh Tirtayasa. Jenis data yang digunakan adalah data primer dan sekunder. Teknik analisa data yang digunakan adalah regresi linier berganda dengan menggunakan software SPSS versi 20. Hasil hitung menunjukan bahwa uji t menyatakan bahwa citra merek serta promosi berpengaruh positif dan signifikan terhadap keputusan pembelian sepeda motor Yamaha di PT. Yamaha Lautan Teduh Tirtayasa. Sedangkan uji F menyatakan citra merek dan promosi secara bersamaan berpengaruh pada keputusan pembelian sepeda motor Yamaha di PT. Yamaha Lautan Teduh Tirtayasa.

Pendampingan NIB dan Sertifikat Halal Tahap 2 Bagi Pelaku UMK di Kota Bandar Lampung Oktaria, Eka Travilta; Indriyani, Susi; Sari, Pipit Novila; Loliyani, Rini; Isabella, Astrid Aprica; Bakti, Umar; Loliyana, Rina
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 5, No 3 (2025): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v5i3.1467

Initial observations of 20 micro, small, and medium enterprises (MSMEs) in the food and beverage sector in Bandar Lampung City indicate that none of them have obtained halal certification. Although they are aware of the free halal certification program, many remain confused about the registration process. Therefore, assistance and outreach are needed to help them understand the “SEHATI” program or the Free Halal Certification Scheme with Self-Declaration. The purpose of this guide is to support the 20 target MSMEs in obtaining a Business Identification Number (NIB) and Halal Certification. This support will be provided on an ongoing basis to ensure that MSMEs, particularly in Bandar Lampung City, can fully utilize the free halal certification program. Socialization and guidance activities have successfully reached the target for submitting documents to the fatwa committee. This process will be continuously monitored and assisted on a regular basis until the participants' halal certificates are issued. With the NIB and halal certificate, it is hoped that SMEs will be motivated to grow and expand their businesses, ultimately gaining greater trust from the community.ABSTRAKPengamatan awal terhadap 20 usaha mikro, kecil, dan menengah (UMKM) di sektor makanan dan minuman di Kota Bandar Lampung menunjukkan bahwa tidak satupun dari mereka telah memperoleh sertifikasi halal. Meskipun mereka mengetahui program sertifikasi halal gratis, banyak yang masih bingung mengenai proses pendaftarannya. Oleh karena itu, bantuan dan sosialisasi diperlukan untuk membantu mereka memahami program “SEHATI” atau Skema Sertifikasi Halal Gratis dengan Pernyataan Sendiri. Tujuan panduan ini adalah untuk mendukung 20 UMKM sasaran dalam memperoleh Nomor Identifikasi Usaha (NIB) dan Sertifikat Halal. Dukungan ini akan diberikan secara berkelanjutan untuk memastikan UMKM, terutama di Kota Bandar Lampung, dapat sepenuhnya memanfaatkan program sertifikasi halal gratis. Kegiatan sosialisasi dan bimbingan telah berhasil mencapai target pengajuan dokumen ke komite fatwa. Proses ini akan terus dipantau dan dibantu secara rutin hingga sertifikat halal peserta diterbitkan. Dengan NIB dan sertifikat halal, diharapkan UMKM akan termotivasi untuk berkembang dan memperluas usaha, sehingga pada akhirnya memperoleh kepercayaan yang lebih besar dari masyarakat.

Title

Found 22 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 22 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 22 Documents
Search