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All Journal Indonesian Journal of Electronics and Instrumentation Systems IJCCS (Indonesian Journal of Computing and Cybernetics Systems) Jurnal Pendidikan Matematika AKSIOMA: Jurnal Program Studi Pendidikan Matematika Jurnal Ilmiah Rekayasa dan Manajemen Sistem Informasi Vidya Karya Al-Jabar : Jurnal Pendidikan Matematika JPM (Jurnal Pemberdayaan Masyarakat) JCES (Journal of Character Education Society) Kasuari: Physics Education Journal (KPEJ) Jurnal Teknologi Informasi dan Pendidikan JTIULM (Jurnal Teknologi Informasi Universitas Lambung Mangkurat) Bubungan Tinggi: Jurnal Pengabdian Masyarakat Malcom: Indonesian Journal of Machine Learning and Computer Science Computing and Education Technology Journal Jurnal Pendidikan dan Pengabdian Masyarakat Proceeding of International Conference on Special Education in South East Asia Region Mathematics Education Journal Jurnal Sistem Informasi dan Teknologi Informasi Indonesian Journal on Learning and Advanced Education (IJOLAE)
Wiranda, Nuruddin
Universitas Lambung Mangkurat
Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Mathematics Physics Social Sciences Other

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Implementasi Inovasi Digital pada Rabita.id dalam Meningkatkan Produksi dan Pemasaran Produk Tas Sasirangan Sri Hartini; Dewi Dewantara; Nuruddin Wiranda; Selvia Dina Norzahidah; Hawalida Rizki
Jurnal Pemberdayaan Masyarakat Vol 10 No 1 (2025): Mei
Publisher : Direktorat Penelitian dan Pengabdian kepada Masyarakat (DPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jpm.v10i1.10732

Abstract

The problems faced by Community Service (PkM) program partners, namely Small and Medium Enterprises (UMKM) Rabita tas Sasirangan, are production and marketing problems. Therefore, the Community Service team carried out activities aimed at increasing production capacity and increasing the attractiveness of Rabita tas Sasirangan with a marketing strategy through digital innovation. The activity methods include socialization, training, application of technology, mentoring and evaluation, and program sustainability. The results of the implementation of the community service activities were carried out well. This is supported by (1) the creation and implementation of an e-inventory website, namely https://rabita.id/inventory and the setting up of computer embroidery tools to increase production capacity; (2) the creation and implementation of an e-catalog website, namely https://rabita.id to increase marketing. Through the implementation of e-inventory and embroidery tool set-up, partners find it easier to plan and evaluate production activities. Through the implementation of e-catalog partners can reduce costs, reach a wider market and this supports penetrating the export market. Through the implementation of digital innovation, production and marketing effectiveness can be increased.
Co-Authors Ade Winanto Adini, Muhammad Hifdzi Agfianto Eko Putra Agfianto Eko Putro Ahmad Sajjad Akhyari Aida Rizkina Alizhafya, Nova Nor Andi Ichsan Mahardika Anisa Pratiwi Annisa Apriliyanti Aprilian, Rizaldi Ardhabilly, Muchammad Ati Sukmawati Ati Sukmawati, Ati Aulia Akhrian Syahidi Cahya Kamila Maulida Cahya, Delfisea Delsika Pramata Sari Dewi Dewantara Fal Sadikin Fal Sadikin Fatchul Mu'in Firman Hidayat Gusti Muhammad Kamalullah Hasanah, Julita Hawalida Rizki Heni Pujiastuti Hermanto Hermanto Husna, Risalatul Imron Rosyadi Jajang Kusnendar Jarkani Julita Hasanah Jumiatin, Indah Lestari, Putri Tari M. Andry Gunawan M. Kamal Marlina Marlina Maulida, Fatimah Azzahra Merina Merina Mila Erlina Mitra Pramita Mitra Pramita Mohd Samsu Sajat Mu'in, Fatchul Muchammad Ardhabilly Muhammad Agi Sahriza Daan Nur Muhammad Arifuddin Muhammad Fahmi Ridhani Muhammad Fikri Muhammad Ibnu Alkautsar Muriyadi Muriyadi Mutia Yustifisiyah Rahma Shafira Mu’in, Fatchul Noor Cahaya Noor Fajriah Nur Ikramina Nurhaliza, Nurhaliza Nurkhaliza Mutmainnah Pamuji, Rizky Parasanti, Ana Maria Pramatasari, Delsika putri yani Putri Yani Putri, Siti Kania Nur Alya R Ati Sukmawati R Ati Sukmawati R Ati Sukmawati R. Ati Sukmawati R. Ati Sukmawati, R. Ati Rabiatul Adawiyah Resti Nur Amallia Rizaldi Aprilian Rizky Pamuji Rudy Hermawan Rusma Noortyani Santana Purba, Harja Saputra, Novan Alkaf Bahraini Selvia Dina Norzahidah Sri Hartini Sukmawati, R Ati Sulistia, Indri Suryaningsih, Yuni Tiara Cahya Kumala Uswatun Hasanah Wahid Irhamna Wanvy Arifha Saputra Wawan Setiawan Yogi Windiannor Yukita Haura Anisa Yuni Suryaningsih Zulfian Yafi Rizani