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All Journal Jurnal Kependidikan: Penelitian Inovasi Pembelajaran Efisiensi : Kajian Ilmu Administrasi Journal of Education and Learning (EduLearn) JURNAL PENGABDIAN KEPADA MASYARAKAT JURNAL PENGABDIAN KEPADA MASYARAKAT Martabe : Jurnal Pengabdian Kepada Masyarakat IKRA-ITH EKONOMIKA YUME : Journal of Management Jurnal Abdi Insani Didaktik : Jurnal Ilmiah PGSD STKIP Subang Jurnal Pengabdian kepada Masyarakat Nusantara JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) ProBisnis : Jurnal Manajemen Al-MIKRAJ: Jurnal studi Islam dan Humaniora JURNAL MUARA PENDIDIKAN Economic: Journal Economic and Business Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Edumaspul: Jurnal Pendidikan KREATIF: Jurnal Pengabdian Masyarakat Nusantara Jurnal Manajemen, Bisnis dan Kewirausahaan
Ali Fikri Hasibuan
Fakultas Ekonomi, Universitas Negeri Medan
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Pengaruh Kualitas Produk Dan Digital Marketing Melalui Media Sosial Instagram Dalam Membangun Brand Awareness Pada Sinergi Coffee Di Desa Suka Karo Tarigan, Ibersina; Hasibuan, Ali Fikri
ProBisnis : Jurnal Manajemen Vol. 16 No. 5 (2025): October: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis sejauh mana Kualitas Produk dan Pemasaran Digital melalui Instagram memengaruhi Kesadaran Merek di Sinergi Coffee. Penelitian ini menggunakan metode deskriptif kuantitatif dengan teknik purposive sampling. Populasi penelitian ini terdiri dari konsumen Sinergi Coffee, dan total 100 responden dipilih sebagai sampel penelitian. Data dianalisis menggunakan perangkat lunak SPSS versi 30.0. Hasil penelitian menunjukkan bahwa variabel Kualitas Produk berpengaruh positif dan signifikan terhadap Kesadaran Merek secara parsial. Demikian pula, variabel Pemasaran Digital melalui Instagram juga berpengaruh positif dan signifikan terhadap Kesadaran Merek. Secara simultan, kedua variabel Kualitas Produk dan Pemasaran Digital melalui Instagram memiliki pengaruh positif dan signifikan terhadap Kesadaran Merek konsumen terhadap Sinergi Coffee.
Diversifikasi Produk dan Optimalisasi Pemasaran Digital Kelompok Pengrajin Besi di Kelurahan Mencirim Kecamatan Binjai Timur Kota Binjai Suharianto, Joko; Thamrin, Thamrin; Sumarno, Sumarno; Hasibuan, Ali Fikri; Tua Sibarani, Choms Gary Ganda
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 4 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v4i4.2140

Abstract

Tujuan utama dari kegiatan ini adalah menyelesaikan permasalahan yang tengah dihadapi kelompok pengrajin besi. Adapun 2 aspek permasalahan utama yakni aspek diversifikasi produk, dan aspek pemasaran digital. Target dalam kegiatan pengabdian ini menghasilkan penyelesaian masalah berupa; 1) Alat pendukung diversifikasi produk; 2) Hasil diversivikasi produk; 3) Akun penjualan pada marketplace. Lokasi kegiatan pengabdian dilakukan di Kelurahan Sei Menicirim, Kecamatan Binjai Timur, Kota Binjai. Metode yang digunakan dalam kegiatan ini ceramah, praktik dan pendampingan. Pelatihan dan penyuluhan kegiatan pengabdian ini dilakukan di rumah mitra, pada kegiatan ini telah diserahkan 2 unit alat penyangga mesin bor tangan, 2 unit dudukan pemotong gerinda tangan. Hasil kegiatan ini menghasilkan diversifikasi produk dan akun tmarketplace untuk mitra.  
Designing a Content Marketing Strategy Through the Utilization of Social Media Platforms in an Effort to Increase Brand Awareness Among Customers: A Case Study of ELCOFFEE.ID Lubis, Abdillah Rizky Ananta; Hasibuan, Ali Fikri
Economic: Journal Economic and Business Vol. 4 No. 3 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i3.1188

Abstract

This study aims to analyze and evaluate the effectiveness of content marketing strategies implemented through Instagram @elcoffee.id.official in increasing brand awareness among El Coffee customers. This study uses mixed methods with a cross-sectional design, integrating quantitative and qualitative data. The results show that the content marketing strategy design implemented on the Instagram account @elcoffee.id.official significantly increases brand awareness among El Coffee customers. The increase in account performance is seen from the number of views that jumped from 16,800 to 38,500, interactions from 11 to 991, and the addition of new followers from 83 to 132 accounts in one month. Informative, visually aesthetic, promotional, and interactive content proved effective in driving engagement. The results of descriptive statistical tests showed an average value of content marketing of 63.53 (high) and brand awareness of 35.97 (high). The t-test proved a significant effect of the content marketing variable on brand awareness with a t-value of 11.721 and a significance of 0.001 (less than 0.05). This increase shows that a planned and consistent content marketing strategy is able to strengthen brand recognition and recall among customers.
The effectiveness of case method in developing intrapreneurship among business students Tambunan, Khairuddin Ependi; Hasibuan, Ali Fikri; Prayogo, Rangga Restu; Dongoran, Faisal Rahman; Syah, Dedy Husrizal; Sagala, Gaffar Hafiz
Journal of Education and Learning (EduLearn) Vol 18, No 2: May 2024
Publisher : Intelektual Pustaka Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/edulearn.v18i2.21161

Abstract

Intrapreneurship skill has considered as the alternative learning outcomes of entrepreneurship education. However, entrepreneurship teachers need a complex learning program to develop intrapreneurship among business students. At the same time, The Ministry of Education and Culture of The Republic of Indonesia recommends university teachers implement case methods to deliver complex learning environments and build critical skills among students.  Therefore, this study aims to i) examine the effect of micro small medium enterprise (MSME) cases on the intrapreneurship of business students, ii) investigate the influence of MSME cases on flow experience in entrepreneurship education and iii) investigate the effect of flow experience during entrepreneurship education on intrapreneurship skill.  We used field experiments on entrepreneurship and digital business student in business development courses.  The result indicates that the case method effectively developed student intrapreneurship skill and flow experience during the course positively impacting student intrapreneurship skill.
PENGEMBANGAN MEDIA PEMBELAJARAN ANDROID BERBANTUAN MIT APP INVENTOR UNTUK MENINGKATKAN MOTIVASI BELAJAR SISWA sitompul, Andreas Jones r; Thohiri, Roza; Zainal , Andri; Haryadi; Hasibuan, Ali Fikri
Jurnal Muara Pendidikan Vol. 10 No. 2 (2025): Jurnal Muara Pendidikan, Vol 10 Issue 2, Desember 2025
Publisher : LPPM Universitas Muhammadiyah Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52060/mp.v10i2.3456

Abstract

This research was motivated by the low learning motivation of students in accounting subjects. The study aims to develop Android-based learning media using MIT App Inventor that is feasible, practical, effective, and can improve learning motivation of grade XI AKL students at SMK Negeri 1 Medan. This development research used the ADDIE model (Analysis, Design, Development, Implementation, Evaluation) and involved 32 students of class XI AKL 1 in the 2025/2026 academic year. Data were collected through interviews, observations, questionnaires, and documentation. The media was validated by material experts (98%), media experts (90%), and practitioner experts (95%). Student responses showed the media was effective (82%). Motivation improvement was proven through a t-test, with t-count = 29.149 > t-table = 2.0395 and Sig. = 0.000 < 0.05. The developed media includes interactive content accessible via Android, facilitating independent and engaging learning. The results confirm that the Android-based learning media assisted by MIT App Inventor is feasible, effective, and significantly increases students' motivation in learning financial accounting, particularly on fixed asset material
Development of Android-Based E-LKPD Assisted by Liveworksheet in Basic Accounting Subjects at SMKN 1 Medan Putri Rahmadani Sitorus; Andri Zainal; Haryadi Haryadi; Ali Fikri Hasibuan; Roza Thohiri
Edumaspul: Jurnal Pendidikan Vol 9 No 1 (2025): Edumaspul: Jurnal Pendidikan
Publisher : Universitas Muhammadiyah Enrekang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33487/edumaspul.v9i1.8809

Abstract

This study aims to develop an android-based e-LKPD assisted by liveworksheet for basic accounting subjects at SMKN 1 Medan using the 4D development model (Define,Design, Develop, Disseminate) and the research & Development (R&D) BSNP standards, assess its practicality thorough responses from accounting teachers and students, and measure the product’s effectiveness tho]rough post-test results. The research process began with a needs analysis conducted through interviews with accounting teachers and distributing questionnaires to students. Subsequently, a draft of the e-LKPD was designed and validated by material and media experts. The validity test results showed that content feasibility scored 92,3%, presentation feasibility 95%, language feasibility 96%, and media feasibility 94%, all categorized as very valid. The practicality test revealed teacher responses regarding interest and language at 91,6%, with language feasibility at 83,3%. Meanwhile, student responses include interest at 82,6% material at 80,5%, and language at 82,9%, all classified as very practical. The effectiveness test through post-test results showed a student pass rate 85,7%, categorized as very good.Based on these findings, the android-based e-LKPD assisted by liveworksheet is declared feasible, practical, and effective for use in basic accounting learning at SMKN 1 Medan.
Kesenjangan Kesiapan Petani terhadap Teknologi Biogas Tongkol Jagung: Tinjauan Pengetahuan, Sikap, Keterampilan, dan Harapan Sri Adelila Sari; Nur Basuki; Amrizal Amrizal; Ali Fikri Hasibuan; Hanisah Hasibuan; Feri Yuni Asiyah Kabeakan; Rani Febriana; Elena Hasian Sitompul; Ribka Eliada Sitorus; Deby Febriyanti
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 2 (2025): Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v5i2.6127

Abstract

Corn cob waste poses a potential environmental problem and is an underutilized resource. Converting corn cobs into biogas offers a dual solution: managing waste while providing a renewable energy source for farmers. This study was aimed to assess the knowledge, attitudes, skills, and expectations of corn farmers regarding the processing of corn cob waste into biogas. The research was conducted in Desa Maholida, Sttu Jehe, Pakpak Bharat, using a descriptive survey method. A total of 40 corn farmers taken from several farmer groups in the village were selected as respondents. The instrument used was a closed questionnaire with a Likert scale comprising 5 items each to measure these four aspects (knowledge, attitudes, skills, expectations). Study findings indicated that farmers' knowledge, attitudes, and skills respectively showed low percentages, namely 27%, 35%, and 22%. These low levels constituted a significant barrier to the effective adoption and sustainability of the biogas program. On the other hand, all respondents (100%) expressed high optimism that the biogas program could improve their quality of life. This study reveals challenges in adopting corncob biogas technology, the gap between farmers' aspirations and implementation capacity. It recommends targeted socialization and training to enhance biogas adoption, environmental sustainability, farmers' welfare.
Analisis Faktor Penentu Kepuasan Konsumen pada Rumah Makan Ondo Grill Batak di Medan Jenni Sinurat; Ali Fikri Hasibuan
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Desember : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i3.6028

Abstract

This study aims to examine the factors that influence consumer satisfaction at Ondo Grill Batak Restaurant in Medan City. The variables studied include service quality, product quality, and price as independent variables, while consumer satisfaction is set as the dependent variable. This research employs a descriptive quantitative approach using a survey method through the distribution of questionnaires to customers who have visited and experienced the restaurant’s services. The sampling technique used is non-probability sampling with a purposive sampling approach to ensure that respondents are relevant to the research objectives. The analysis results show that partially, service quality, product quality, and price have a positive and significant effect on consumer satisfaction. Simultaneously, these three independent variables also have a positive and significant influence on consumer satisfaction, with a contribution of 92%, while the remaining 8% is influenced by other factors outside this study, such as promotion, ambiance, and customer loyalty. These findings emphasize that improving friendly and efficient service, maintaining consistent product quality, and setting prices that match the perceived value are key strategies to enhance customer satisfaction and maintain loyalty at Ondo Grill Batak Restaurant.
ANALISIS STRATEGI PEMASARAN ANSOFF MATRIX DALAM MENINGKATKAN PENJUALAN PADA USAHA RUMAH MAKAN DENDENG BATOKOK DI JALAN RUMAH SAKIT HAJI MEDAN Muhammad Ihza Hasibuan; Ali Fikri Hasibuan
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 01 (2026): Volume 12 No. 01 Maret 2026 Public
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i01.11216

Abstract

Increasingly fierce competition in the culinary business requires entrepreneurs to implement appropriate and sustainable marketing strategies to increase sales. This study aims to analyze the application of Ansoff Matrix-based marketing strategies in increasing sales at Rumah Makan Dendeng Batokok, located on Jalan Rumah Sakit Haji Medan. This study uses a qualitative approach with a case study method. Data collection was conducted through in-depth interviews with business owners, employees, and customers, direct observation, and documentation. Data analysis was performed thematically using the Miles and Huberman interactive model with the assistance of NVivo 15 software. The results showed that market penetration was the most dominant strategy applied, through consistency in taste, improved service quality, cleanliness, and simple promotion through social media, which contributed to increased customer loyalty and sales stability. Product development was carried out by adding menu variety and product innovation to increase consumer appeal. The market development strategy was implemented through the opening of new branches, which successfully expanded market share and increased the number of customers. Meanwhile, the diversification strategy is still in the planning stage due to limited capital and resources. Overall, the application of a combination of strategies in the Ansoff Matrix has proven to contribute positively to increased sales and strengthened competitiveness for Rumah Makan Dendeng Batokok amid competition in the culinary industry. Keywords: marketing strategy, Ansoff Matrix, sales, culinary business, NVivo 15.
INOVASI MEJA POTONG SERBAGUNA DAN DIVERSIFIKASI PRODUK LIMBAH KAYU PADA KELOMPOK PERABOT DESA JATI REJO Joko Suharianto; Ali Fikri Hasibuan; Ferry Indra S.H. Sinaga; Zackya Hayati Lubis; Claudia Tabitha Panjaitan
Jurnal Abdi Insani Vol 13 No 2 (2026): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v13i2.3133

Abstract

Usaha perabot merupakan kegiatan ekonomi yang bergerak dalam bidang produksi, distribusi, dan/atau penjualan berbagai jenis perabot rumah tangga atau kantor, seperti meja, kursi, lemari, tempat tidur, dan perlengkapan lain. Usaha perabot mitra ini telah berjalan selama 11 tahun dengan segala keterbatasannya. Permasalahan utama mitra meliputi aspek produksi berupa alat produksi yang belum memadai; aspek pemasaran berupa pemasaran yang masih offline dan tidak memiliki toko khusus; dan aspek manajemen usaha berupa tidak ada legalitas hukum usaha mitra. Tujuan utama dari kegiatan PKM ini, menyelesaikan permasalahan Mitra khususnya pada aspek produksi, yakni berupa penyediaan alat produksi berupa meja potong kayu serbaguna dan juga menghasilkan.  Metode yang dilakukan dalam kegiatan ini yaitu konsep Asset Based Community Development (ABCD). Hal ini dilakukan dengan pendekatan berupa observasi, FGD penentuan masalah dan solusi, desain dan rancang bangun alat inovasi, uji coba alat produksi, pembuatan diversifikasi produk, evaluasi dan serah terima alat. Mitra sangat senang dengan terlaksananya kegiatan ini. Terjadi peningkatan pengetahuan mitra dari sebelumnya dengan skor rata-rata capaian 33,12 persen menjadi 87,75 persen. Mitra menerima alat inovasi produksi hasil rancang bangun berupa meja potong kayu serbaguna. Alat ini bisa dimanfaatkan untuk produksi dan menghasilkan beragam diversifikasi produk. Dengan alat ini terbukti hasil pekerjaan mitra lebih cepat sekitar 30 persen dari biasanya. Selain itu, mitra menghasilkan diversifikasi produk berupa ambalan dinding, bingkai foto, dan lainnya. Selain efektif, alat tersebut ini juga minim getaran, lebih efisien dari sisi waktu, lebih rapi dan lebih praktis dan lebih aman. Secara keseluruhan kegiatan ini telah berjalan dengan baik dan memberikan solusi praktis untuk mengentaskan masalah aspek produksi mitra yang sesuai juga dengan harapan mitra. Alat ini terbuktif meningkatkan kecepatan produksi mitra sekitar 30 persen dan mendukung diversifikasi produk mitra.
Co-Authors Abyan Arvitra Amrizal, Amrizal Andreas Jones r sitompul Andri Zainal Aprinawati, Aprinawati Claudia Tabitha Panjaitan Deby Febriyanti Dedy Husrizal Syah, Dedy Husrizal Deo Demonta Panggabean Dini Vegita Ginting Dongoran, Faisal Rahman Elena Hasian Sitompul Erika Dafrina Sembiring Feri Yuni Asiyah Kabeakan Ferry Indra Sakti H. Sinaga Gaffar Hafiz Sagala Gary Ganda Tua Sibarani, Choms HANISAH HASIBUAN Haryadi Haryadi Haryadi - Haryadi Haryadi Irfan Rivaldi Irfandi Irfandi Izwar Lubis Jan Moris Saragih Jenni Sinurat Khairuddin E. Tambunan Lilis Novianti Lubis, Abdillah Rizky Ananta Magdalena Pebriani br Sitepu Muhammad Ihza Hasibuan Mukti Hamjah Harahap, Mukti Hamjah Nasrullah Hidayat, Nasrullah Nasution, Armin Rahmansyah Nur Basuki Putri Rahmadani Sitorus Rangga Restu Prayogo, Rangga Restu Rani Febriana Ribka Eliada Sitorus Roza Thohiri Sahat Siagian Sembiring, Erika Dafrina Siagian, Hotma Liana Sibarani, Choms Choms Gary Ganda Tua Sibarani, Choms Gary Ganda Tua Sitompul, Andreas Jones R Sitorus, Putri Rahmadani Sri Adelila Sari* Sriwedari, Tuti Suharianto , Joko Sumarno . Tarigan, Ibersina Thamrin Thamrin Thohiri, Roza Tri Andri Hutapea Zackya Hayati Lubis