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All Journal Jurnal Hortikultura Indonesia (JHI) MEDIA KONSERVASI Jurnal IPTA Jurnal Kajian Bali Journal of Economics, Business, & Accountancy Ventura Jurnal Antropologi: Isu-Isu Sosial budaya MUDRA Jurnal Seni Budaya EKONOMIS : Journal of Economics and Business Jurnal Riset Akuntansi Kontemporer Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Jurnal Multidisiplin Madani (MUDIMA) Gema Wisata International Journal of Technology and Education Research Harmony Management: International Journal of Management Science and Business Global Management: International Journal of Management Science and Entrepreneurship E-Jurnal Akuntansi

I PUTU SUDANA

Program Studi Industri Perjalanan Wisata, Fakultas Pariwisata, Universitas Udayana

Author-ID : 2950493

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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STRATEGI PEMASARAN PAKET WISATA PADA PT. MERRYS TOUR AND TRAVEL SERVICE Aulia Sanggili; I Putu Sudana; Ni Made Sofia Wijaya
Jurnal IPTA (Industri Perjalanan Wisata) Vol 4 No 2 (2016): Jurnal IPTA (December 2016)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

PT. Merry’s Tour and Travel Service merupakan perusahaan yang bergerak dalam bidang jasa, khususnya jasa perjalanan wisata, dalam 4 tahun terakhir dan pada tahun 2015 perusahaan ini mengalami fluktuasi untuk penjualan paket wisata. Untuk itu penulisan ini membahas tentang persepsi wisatawan terhadap lingkungan internal dan eksternal dari PT. Merrys Tour and Travel Service dan juga untuk mengetahui strategi pemasaran yang akan di terapkan sesuai dengan persepsi wisatawan terhadap lingkungan internal dan eksternal dalam memasarkan paket wisatanya. Tehnik pengumpulan data dilakukan dengan cara observasi, wawancara, studi kepustakaan, dan kuisioner sebanyak 50 responden untuk lingkungan internal dari perusahaan dan 4 informan dari pihak manajemen perusahaan, 3 responden dari pihak ASITA, 3 responden dari pihak HPI, untuk analisis lingkungan eksternal sebanyak 10 responden. Hasil data yang sudah diperoleh dianalisis menggunakan deskriptif kualitatif yang di kombinasikan dengan analisis Skala Likert dan analisis SWOT. Berdasarkan analisis Skala Likert yang dilakukan terhadap lingkungan internal dan eksternal PT. Merrys Tour and Travel Service, dan dikombinasikan dengan analisis SWOT, diketahui suatu strategi pemasaran yang dapat diterapkan PT. Merrys Tour and Travel Serviceyaitu (1) strategi penciptaan dan pengembangan produk wisata, (2) strategi peningkatan promosi (3) strategi peningkatan sumber daya manusia (4) strategi pengembangan segmentasi pasar, (5) strategi peningkatan kualitas produk dan jasa.

PENGARUH CITRA PENGELOLA KUBURAN DESA TERUNYAN TERHADAP MINAT KUNJUNGAN WISATAWAN Ni Made Reni Istarini; I Made Sendra; I Putu Sudana
Jurnal IPTA (Industri Perjalanan Wisata) Vol 5 No 1 (2017): Jurnal IPTA (July 2017)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Bali is one famous island with many potential tourism. Bangli as one of the district in Bali has begun develop it’s own potential tourism. There is a cultural village which has uniqueness called Terunyan Village Cemetery. The village cemetery has uniqueness due to the corpse is not buried or burned but placed under the tree after the death ceremony. The uniqueness this village has developed a tourist destination inducing tourist are interested in visiting Terunyan Cemetery. However the cadger and boat driver had made the tourist to be afraid to visit the Terunyan Cemetery which emerged the bad image. The research used the purposive sampling methode as a technique to determine the respondent. The number of respondents were 110 respondents. The technique of data analysis used multiple linear regression. Research in parsial show that the mirror image has a positive and significant effect toward the interesting of tourist visiting Terunyan Village Cemetery. Moreover, current image has positive and significant effect toward the tourist’s interest. In addition, wish image has positive and significant influence toward the interesting to visit. Fouthermore, corporate image has positive and significant influence to the interesting of tourist to visit. By simultaneously image has positive and significant effect toward the interesting of tourist to visit Terunyan Cemetery.

FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN WISATAWAN DALAM MEMBELI PAKET WISATA DI PT. BALI SUCI TOUR AND TRAVEL Marulina Sitohang; I Wayan Suardana; I Putu Sudana
Jurnal IPTA (Industri Perjalanan Wisata) Vol 3 No 1 (2015): Jurnal IPTA (July 2015)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Penelitian ini bertujuan untuk mengetahui: (1) faktor yang mempengaruhi keputusan wisatawan dalam membeli paket wisata; (2) faktor yang mempunyai pengaruh paling dominan dalam keputusan pembelian paket wisata. Populasi dalam penelitian ini meliputi seluruh wisatawan yang membeli paket wisata di PT. Bali Suci Tour & Travel. Penentuan sampel dalam penelitian ini menggunakan metode purposive sampling dan yang menjadi kriteria adalah wisatawan yang pernah membeli paket wisata di PT. Bali Suci Tour and Travel dengan jumlah sampel sebanyak 200 responden. Teknik pengumpulan data menggunakan kuisioner dengan teknik analisis data analisis faktor. Hasil penelitian menunjukkan bahwa dari 20 variabel dapat direduksi menjadi 18 variabel yang tersebar dalam 5 (lima) faktor. Terdapat 2 (dua) variabel dikeluarkan dari model karena tidak memenuhi kriteria MSA > 0,5 yaitu variabel product quality (X1.7) dan variabel product offering (X1.13). Dari uji analisis faktor diperoleh hasil bahwa dari 18 variabel yang ditahan di dalam model dan mengelompokkan ke dalam 5 faktor merupakan faktor-faktor yang mempengaruhi keputusan wisatwan dalam membeli produk paket wisata. Faktor-faktor tersebut adalah faktor produk dengan eigenvalue 5,871, faktor pribadi dengan eigenvalue 3,452, faktor psikologi dengan eigenvalue 3,144, faktor sosial dengan eigenvalue 2,197, dan faktor harga dengan eigenvalue 1,151. Dari hasil analisis faktor juga diketahui bahwa faktor yang memengaruhi keputusan wisatawan dalam membeli paket wisata paling dominan adalah faktor produk karena memiliki loading factor tertinggi dari keseluruhan faktor yang sudah terbentuk. Adapun variabel yang termasuk dalam faktor produk adalah packaging, guarantee, perceived fit, dan kualitas fasilitas.

PENGEMASAN PAKET EKOWISATA DI DESA LIANG NDARA, KECAMATAN MBELILING, KABUPATEN MANGGARAI BARAT, FLORES, NUSA TENGGARA TIMUR Charles Bertomi; Ni Made Oka Karini; I Putu Sudana
Jurnal IPTA (Industri Perjalanan Wisata) Vol 3 No 2 (2015): Jurnal IPTA (December 2015)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Liang Ndara village is one of the village in Mbeliling sub-district, West Manggarai regency, Flores of East Nusa Tenggara Province. Liang Ndara village has many tourism potentials specifically regarding to the ecotourism. Free entrance fee in to those tourism places caused by unserious and less attention of the government are becoming problem, as well as Lack of human resources of people is another problem causing the potentials are not well organized yet and even it is not in a good tourism packaging. The research aim to find out the tourism potential that can be made ecotourism packages and packaging them to become an ecotourism in Liang Ndara village. The data collection of this research is by an observation, documentation, interviewing and as well as literature. The data analysis technic used is by analysis technic of qualitative descriptive. The results of this research showed that Liang Ndara village has three kinds of tourism potential which is in a packaging of ecotourism. Those potentials are the natural tourism potentials consist of Mbeliling Mountain, Cunca rami waterfall, Cunca Wae Kantor waterfall and Liang Niki Cave. The cultural tourism potentials are Caci dance, Compang Kafir Stone, Compang Serani statue, Batu Tiga, Hand Weaving of Songke, Farming Activities such as sopi/arak filtration, cultivating of rice field. Man made tourism potentials are information center in the village, guest house, and souvenir shops. The potentials above are packaged in to two kind of ecotourism packages they are Liang Ndara Village Tour and Mbeliling Green Forest Tour. The suggestions are the government is supposed to put their eyes on to develop those potential exist and need to be hand in hand with the tourism actors as well as the society. The travel agencies are expected to make an interesting tourism package like ecotourism and also supposed to be together with the society to take care and survive the tourism potentials existed.

PENGEMASAN PAKET EKOWISATA DI KABUPATEN BELITUNG PROVINSI BANGKA BELITUNG Helly Gantara; I Putu Sudana; Ni Putu Eka Mahadewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 6 No 2 (2018): Jurnal IPTA (December 2018)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Belitung Regency is one of the most valuable holiday destinations, has a lot of natural potential that can be a new tour package to eliminate the saturation of tourists who will be there. The tour package is an ecotourism package, considering that in Belitung Regency. There are many ecotourism potentials such as: visiting the Mentas and Peramun Hills to see the typical flora and fauna cultivation of Belitung. Data collection techniques used in this study, interviews, documentation, and literature studies. The results of this study agreed that there were 10 destinations that became ecotourism packages. These potentials are packaged into 3 kinds of ecotourism packages in the form of tables, descriptions and graphs, namely, (1) Life of Tarsiers and Beautiful Mangrove Tourism, (2) Life of Beautiful Turtles and Coral Reef Tourism, (3) Exotic from Flora and Fauna on the Belitung Tour.

STRATEGI PENINGKATAN PENJUALAN TIKET PADA PT CITILINK INDONESIA DISTRIK DENPASAR DI BALI Nurman Hadipratama; I Putu Sudana; I GPB. Sasrawan Mananda
Jurnal IPTA (Industri Perjalanan Wisata) Vol 4 No 2 (2016): Jurnal IPTA (December 2016)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

PT. Citilink Indonesia berdiri sebagai perusahaan sendiri dan berfokus di segmen Low Cost Carrier pada awal 2011. Citilink dibentuk sebagai sebuah perusahaan yang berdiri sendiri, bukan lagi merupakan Strategic Business Unit dari Garuda. Hal ini bertujuan agar Citilink bisa lebih berkembang dan bersaing secara kompetitif dengan Low Cost Carrier lainnya, dan juga Garuda Indonesia tidak akan menurunkan levelnya untuk bersaing dengan Low Cost Carrier. Untuk menghadapi persaingan tersebut diperlukan strategi dan program alternatif yang melibatkan penumpang dan staff Citilink yang dapat mengetahui lingkungan internal dan eksternal. Teknik pengumpulan data ini digunakan dengan melalui observasi, wawancara, studi kepustakaan dan kuisioner. Berdasarkan analisis skala likert yang dilakukan terhadap lingkungan internal dan eksternal PT.Citilink Indonesia dan dikombinasikan dengan analisis SWOT dapat dterapkan strategi yang dapat diterapkan demi meningkatan penjualan tiket yaitu strategi peningkatan promosi dan memperkuat pangsa pasar, strategi peningkatan saluran distribusi, strategi peningkatan sumber daya manusia, strategi penyesuaian harga dan strategi peningkatan pelayanan.

PERSEPSI DAN MOTIVASI DIGITAL NOMAD BERWISATA DI DESA TIBUBENENG, CANGGU, KUTA UTARA Cipta Mulyana; I Putu Sudana; Putu Agus Wikanatha Sagita
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 2 (2020): Jurnal IPTA (December 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2020.v08.i02.p03

Bali as an international tourism destination has many tourist attractions, one of which is Canggu. In 2018 nomadlist.com released that Canggu was chosen as the best destination for digital nomads. A new tourist trend has emerged where tourists who work outside the office and complete their work using electronic media such as laptops and internet connections in a coworking space and conduct tourism activities called digital nomads. This research was conducted to determine the Perceptions and Motivations of Digital Nomad travelling in Tibubeneng Village, Canggu village, Badung Regency, Bali. This research was conducted by using questionnaires to digital nomad in several coworking spaces in Tibubeneng Village, Canggu, in addition to distributing questionnaires to the nomads conducted open observation and interviews with several nomads and coworking space staff to complete the data.The results showed that the majority of digital nomads visiting Tibubeneng Village, Canggu were from Australia and Europe, most of whom worked as entrepreneurs. The indicator on the perception that gets the highest score is hospitality from the digital nomad while the indicator that gets the lowest response is the road conditions to Tibubeneng Village, Canggu. On the motivation indicator, physical motivation gets the highest score from a digital nomad while the motivation with the lowest score is showing prestige.

PERENCANAAN PAKET WISATA SPIRITUAL DI KAWASAN TAMAN NASIONAL GUNUNG RINJANI I Komang Deya Pradnyana; I Made Sendra; I Putu Sudana
Jurnal IPTA (Industri Perjalanan Wisata) Vol 4 No 1 (2016): Jurnal IPTA (July 2016)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Rinjani Mountain area has some potential physical and non-physical is very unique as lakes, caves, and many others. In connection with the potential for physical and non-physical possessed the area of Mount Rinjani, in this study raised a variety of issues that can be used as a spiritual travel package including : (1) What are the potential physical and non-physical-owned area of Mount Rinjani, West Nusa Tenggara. (2) How to plan a spiritual tour packages in the area of Mount Rinjani, West Nusa Tenggara. This study was conducted to determine the physical and non-physical potential contained in the area of Mount Rinjani, then packed into a spiritual tour packages. Data collection techniques used through observation, interviews, documentation and literature.Data analysis techniques used in this research is qualitative descriptive analysis. Results from this research that the area of Mount Rinjani has eleven potential that can be packed into three spiritual package.(a) Spiritual packages Senanga Danau Segara Anak,(b) Spiritual Package Senaru Pancor Emas,(c) Spiritual package Sembalun Puncak Rinjani.

MOTIVASI DAN PERSEPSI WISATAWAN NUSANTARA BERKUNJUNG KE JATILUWIH, TABANAN Ni Made Ayu Diah Utari; NMS. Wijaya; I Putu Sudana
Jurnal IPTA (Industri Perjalanan Wisata) Vol 9 No 2 (2021): Jurnal IPTA (December 2021)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2021.v09.i02.p06

This research is done by four national tourist motivations namely physical motivation, culture motivation, social motivation, and fantasy motivation. Perception of domestic tourists is assessed from the tourism component, namely attraction, accesibility, amenities, ancilary services. This research has a purpose 1) to determine the motivation of Indonesian tourists visiting Jatiluwih tourist attraction, Tabanan regency. 2) to find out the perception of Indonesian tourists about the main components in tourism (4A) in the tourist attraction of Jatiluwih, Tabanan regency. This research uses purposive sampling method with the method of taking informants is accidental sampling and distributing questionnaires to 125 respondents of domestic tourists. The data collection tehniques used were observatio, interview, questionnaires, literature study, documentary study and the data analysis tehniques were descriptive qualitative and quantitative descriptive. The results of this study indicate that the highest motivation for domestic tourists to visit Jatiluwih tourist attraction is to enjoy the natural atmosphere and terraced rice fields, Jatiluwih ia a World Cultural Heritage, to interact with local people or farmers in Jatiluwih, and to seek new experiences. The perception of tourists towards the main components in tourism in the overall research is good. However, tourists feel that they are lacking in ancilary service on the indicator of the availability of ATM because these facilities are inadequate.

POTENSI DAN PENGEMASAN PAKET EKOWISATA DI KABUPATEN BERAU PROVINSI KALIMANTAN TIMUR Aji Muhammad Fariz; I Putu Sudana; N.G.A.S. Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 9 No 1 (2021): Jurnal IPTA (July 2021)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2021.v09.i01.p03

This research was conducted to determine the potential of ecotourism in Berau Regency, East Kalimantan Province so that it can be packaged into an ecotourism package that covers the whole area of Berau Regencey starting from the urban zone, the inland zone and the water zone. This Research was conducted in Berau Regency because Berau Regency has 159 tourist attractions and also its location is close to the location of the new capital. The ecotourism package packaging made in this study is based on the lack of variety of products and tour packages circulating in Berau Regency so that this research is expected to add variety as well as introduce new potentials that can be found in Berau Regency. Data collection techniques used in this study are in-depth interviews, observation, documentation, and literature study. After conducting research in Berau Regency, there are 17 ecoutourism potentials which can be packaged into 4 kinds of ecoutourism packgaes, with details of theree full-day ecotourism packages and one 2-day 1 night ecoutourism packages and the ecotourism package itinerary in this study is made in the form of descriptions, tables, and graphs as well as the type of ecotourism package in this study is ready made tour. The titles of the ecotourism packages in this study are (1) Berau Culture and City Tour, (2) Berau Mangrove and Sangalaki Island Tour, (3) Orangutan University and Merabu Forest Tour, (2) Mirror Lake and Whale Shark Tour.

Co-Authors Aggy Cariena Ahmad Irfan Setiawan Aji Muhammad Fariz Akhmad Farrkhan Farrabi Azra Aldu, Maria Pricilla Cahyavika Anak Agung Ayu Intan Wulandari Anak Agung Gde Putu Widanaputra Anak Agung Gde Putu Widanaputra Aulia Sanggili Ayu Kusuma Bambang Dharwiyanto Putro Bulu, Stevania Hendrika Camelia Agatha Mahayu Putri Cening Suprani Gama Charles Bertomi Cipta Mulyana Cokorda Gede Alit Semarajaya Danang Purnomo Deva, Pande Made Devasmara Dewi, LGLK. Eka Ardhani Sisdyani Eka Putri Suryantari Erick Kevin Perangin-Angin Erika Arifin GEDE WIJANA Gusti Ayu Made Tasya Paradista Hadi, Aneisya Audeslina Helly Gantara Helmi Cahyana Hens, Angela Novelin Herlita Br. Tarigan I GA. Gede Luhur Winata Putra I Gede Adhi Suputra Arimbawa PG. I Gusti Agung Ayu Rai Asmiwyati I Gusti Ayu Manuati Dewi I Gusti Putu Bagus Sasrawan Mananda I Ketut Sujana I Ketut Surya Diarta I Ketut Suwena I Ketut Yadnyana I Komang Deya Pradnyana I Made Adhi Wirayana I Made Sendra I NYOMAN RAI I Nyoman Sudiarta I Nyoman Surya Maha Putra I Wayan Ary Mahendra Putra I Wayan Putra Aditya I Wayan Renold Tino I WAYAN WIRAATMAJA Ida Bagus Gde Pujaastawa Irena Hersi Kristanti Kadek Agus Arya Wibawa Kadek Utami Wirya A. Kedisan, A.A Vidyaswari Kiki Savira Luh Gede Leli Kusuma Dewi Luh Putu Swandewi Lury Sevita Yusiana MADE KUSUMA NEGARA Made Surya Wijaya Marni Aruan Marulina Sitohang N.G.A.S. Dewi NGAS. Dewi Ni Kadek Devi Somiari Ni Ketut Rasmini Ni Ketut Wiriani Merta Ni Komang Alit Astiari Ni Komang Ayu Trisna Dewi Ni Luh Putu Wiagustini Ni Luh Putu Wiagustini Ni Made Ayu Diah Utari NI MADE CLASSIA SUKENDAR Ni Made Dwi Ratnadi Ni Made Oka Karini Ni Made Reni Istarini Ni Made Sofia Wijaya Ni Nyoman Padmi Triyanti Ni Putu Diah Narayani Ni Putu Eka Mahadewi Ni Putu Happy Marini S. Ni Putu Masni Nistari Ni Putu Melia Andriani Ni Putu Sri Harta Mimba Ni Putu Yessy Christina Ni Wayan Ayu Sekarningsih Ni Wayan Diasputri SJ Ni Wayan Tia Deviyanti Noviesya Yosal Nurman Hadipratama Putu Agus Wikanatha Sagita Putu Doddy Pramana Putu Geni Jaya Ksamawan Putu Sucita Yanthy Rahmawati, Erika Rama Ady Pranata Rasmini, Ketut Riandewi W, Ni Luh Ricky Iddham Permana Ryan Sebastian Sarfina, Eminilda Winona Adelia Bianda Pangaribuan Yasa, Ferina Khusumadewi Yayu Indrawati Yogantara, Komang Yohanes Kristianto Yohanes Sunu Dwi Aldrianto Yundari, Yundari

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