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<![CDATA[STRATEGI BAURAN PEMASARAN OCTOPUS DIVE PENIDA DALAM MENINGKATKAN KUNJUNGAN WISATAWAN ]]>
<![CDATA[Ni Wayan Ayu Sekarningsih]]>;
<![CDATA[I Nyoman Sudiarta]]>;
<![CDATA[I Putu Sudana]]>
<![CDATA[ Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 2 (2020): Jurnal IPTA (December 2020) ]]>
Publisher : <![CDATA[Department of Tour and Travel Studies, Faculty of Tourism, Udayana University ]]>
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DOI: 10.24843/IPTA.2020.v08.i02.p16
<![CDATA[Octopus Dive Penida is one of the first local dive centers in Nusa Penida that provides international diving facilities (PADI, ADSI,SSI) with professional instructors. This study discusses the marketing strategy adopted by Octopus Dive. The sample of this research is tourists who have visited and used the services of diving / snorkeling in Octopus Dive Penida. The sample selection technique used purposive sampling with 168 respondents. The technique of collecting data is done in several ways, discussing, observing, interviewing, questionnaires, documentation, and literature study. The data analysis technique was done by quantitative descriptive analysis and SWOT analysis. Resulting in a marketing SWOT strategy from variable marketing mix 7 P that is, SO (Strengths – Opportunities) strategy is doing Brand Positioning as a quality dive operator, doing good relations with the community and improving the quality of Human Resources. WO (Weakness -Opportunities) strategy is to expand business / office locations, educate tourists, re-conduct price analysis and participate in international and national events. ST (Strenghts -Threats) strategy is to innovate services / services for tourists, create dive tourism package programs that don't exist in other dive operators. WT (Weakness -Threats) strategy is to conduct a site analysis to complement offices and innovations in market price adjustments.]]>
<![CDATA[KARAKTERISTIK DAN MOTIVASI WISATAWAN MANCANEGARA BERKUNJUNG KE PANTAI JEMELUK-AMED, DESA PURWAKERTI, KECAMATAN ABANG, KARANGASEM ]]>
<![CDATA[Helmi Cahyana]]>;
<![CDATA[I Ketut Suwena]]>;
<![CDATA[I Putu Sudana]]>
<![CDATA[ Jurnal IPTA (Industri Perjalanan Wisata) Vol 6 No 1 (2018): Jurnal IPTA (July 2018) ]]>
Publisher : <![CDATA[Department of Tour and Travel Studies, Faculty of Tourism, Udayana University ]]>
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DOI: 10.24843/IPTA.2018.v06.i01.p04
<![CDATA[Jemeluk-Amed Beach is a marine tourism destination in the Purwakerti Village. Marine tourism which has a potential in variety of coral reef maintained continuity. Jemeluk-Amed beach has a wide range of tourism activities such as snorkeling, diving, canoeing, and sailing. Travelers who come to visit Jemeluk-Amed Beach certainly has the characteristics and motivations are different from each other. The purpose of this study was to determine the characteristics and motivations of foreign tourists who visited Jemeluk-Amed Beach, Karangasem. The method used to determine the rating by trip characteristics and tourist descriptor, while the tourist motivation is classified into four groups: the physical motivation, cultural motivation, social motivation, motivation fantasy. A total 110 questionnaire were distributed by field research to tourist as a respondent. The results of the questionnaire then processed quantitative presented in the form of tables and analysis of qualitative data in the form of a narrative text according to the research objectives. The research results showed that foreign tourists visited Jemeluk-Amed Beach is dominated by tourists from The Europe Continent with an average age of 26-35 years (53.64%); the average length of stay 1-3 days (78.18%); most of travelers visited is drifter tourists. Tourist motivation mostly physical stated motivation as a reason to visited; partly motivated to exercise (sports) as much as 40.91% of the overall respondents. Travelers visited for fun (28.18%) of the overall respondents. Suggestions of this study are expected to be contribute ideas to The Government of Karangasem and for groups of fishermen Tunas Mekar and Mina Prami.]]>
<![CDATA[ANALISIS KUALITAS PELAYANAN PADA ANJUNGAN DKI JAKARTA TAMAN MINI INDONESIA INDAH ]]>
<![CDATA[Ryan Sebastian]]>;
<![CDATA[I Made Kusuma Negara]]>;
<![CDATA[I Putu Sudana]]>
<![CDATA[ Jurnal IPTA (Industri Perjalanan Wisata) Vol 1 No 1 (2013): Jurnal IPTA (December 2013) ]]>
Publisher : <![CDATA[Department of Tour and Travel Studies, Faculty of Tourism, Udayana University ]]>
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DOI: 10.24843/IPTA.2013.v01.i01.p03
<![CDATA[The title of this final report is “ Analysis Of service Quality In jakarta pavilion Taman Mini Indonesia Indah”. The background of this research is the decrease of service provide to tourist . Tourist destination should be able to give good service to the tourist. by giving good service, will creating satisfaction for tourist enjoying attraction and culture in the Jakarta pavilion Taman Mini Indonesia Indah The target of this research is to know about perception of tourist to the service quality of staff or guide in the pavilion Jakarta . Kinds of that are used are qualitative and quantitative, data source are primary data and secondary data, data collection by observation, deep interview, questionnaire and literary study. Technic of data analysis that is used descriptive qualitative and likert scale analysis. The result of the study is perception of tourist to the service quality of staff and guide in the Jakarta pavilion is netral which means is not good or not bad with average of all is 3,45 from 50 respondents. The suggestion that can be given to the management of pavilion Jakarta the effort to the quality of service to improve the staff and guides quality in Jakarta pavilion.]]>
<![CDATA[STRATEGI PEMASARAN PAKET WISATA PADA PT. MERRYS TOUR AND TRAVEL SERVICE ]]>
<![CDATA[Aulia Sanggili]]>;
<![CDATA[I Putu Sudana]]>;
<![CDATA[Ni Made Sofia Wijaya]]>
<![CDATA[ Jurnal IPTA (Industri Perjalanan Wisata) Vol 4 No 2 (2016): Jurnal IPTA (December 2016) ]]>
Publisher : <![CDATA[Department of Tour and Travel Studies, Faculty of Tourism, Udayana University ]]>
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DOI: 10.24843/IPTA.2016.v04.i02.p08
<![CDATA[PT. Merry’s Tour and Travel Service merupakan perusahaan yang bergerak dalam bidang jasa, khususnya jasa perjalanan wisata, dalam 4 tahun terakhir dan pada tahun 2015 perusahaan ini mengalami fluktuasi untuk penjualan paket wisata. Untuk itu penulisan ini membahas tentang persepsi wisatawan terhadap lingkungan internal dan eksternal dari PT. Merrys Tour and Travel Service dan juga untuk mengetahui strategi pemasaran yang akan di terapkan sesuai dengan persepsi wisatawan terhadap lingkungan internal dan eksternal dalam memasarkan paket wisatanya. Tehnik pengumpulan data dilakukan dengan cara observasi, wawancara, studi kepustakaan, dan kuisioner sebanyak 50 responden untuk lingkungan internal dari perusahaan dan 4 informan dari pihak manajemen perusahaan, 3 responden dari pihak ASITA, 3 responden dari pihak HPI, untuk analisis lingkungan eksternal sebanyak 10 responden. Hasil data yang sudah diperoleh dianalisis menggunakan deskriptif kualitatif yang di kombinasikan dengan analisis Skala Likert dan analisis SWOT. Berdasarkan analisis Skala Likert yang dilakukan terhadap lingkungan internal dan eksternal PT. Merrys Tour and Travel Service, dan dikombinasikan dengan analisis SWOT, diketahui suatu strategi pemasaran yang dapat diterapkan PT. Merrys Tour and Travel Serviceyaitu (1) strategi penciptaan dan pengembangan produk wisata, (2) strategi peningkatan promosi (3) strategi peningkatan sumber daya manusia (4) strategi pengembangan segmentasi pasar, (5) strategi peningkatan kualitas produk dan jasa.]]>
<![CDATA[PENGARUH CITRA PENGELOLA KUBURAN DESA TERUNYAN TERHADAP MINAT KUNJUNGAN WISATAWAN ]]>
<![CDATA[Ni Made Reni Istarini]]>;
<![CDATA[I Made Sendra]]>;
<![CDATA[I Putu Sudana]]>
<![CDATA[ Jurnal IPTA (Industri Perjalanan Wisata) Vol 5 No 1 (2017): Jurnal IPTA (July 2017) ]]>
Publisher : <![CDATA[Department of Tour and Travel Studies, Faculty of Tourism, Udayana University ]]>
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DOI: 10.24843/IPTA.2017.v05.i01.p09
<![CDATA[Bali is one famous island with many potential tourism. Bangli as one of the district in Bali has begun develop it’s own potential tourism. There is a cultural village which has uniqueness called Terunyan Village Cemetery. The village cemetery has uniqueness due to the corpse is not buried or burned but placed under the tree after the death ceremony. The uniqueness this village has developed a tourist destination inducing tourist are interested in visiting Terunyan Cemetery. However the cadger and boat driver had made the tourist to be afraid to visit the Terunyan Cemetery which emerged the bad image. The research used the purposive sampling methode as a technique to determine the respondent. The number of respondents were 110 respondents. The technique of data analysis used multiple linear regression. Research in parsial show that the mirror image has a positive and significant effect toward the interesting of tourist visiting Terunyan Village Cemetery. Moreover, current image has positive and significant effect toward the tourist’s interest. In addition, wish image has positive and significant influence toward the interesting to visit. Fouthermore, corporate image has positive and significant influence to the interesting of tourist to visit. By simultaneously image has positive and significant effect toward the interesting of tourist to visit Terunyan Cemetery.]]>
<![CDATA[FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN WISATAWAN DALAM MEMBELI PAKET WISATA DI PT. BALI SUCI TOUR AND TRAVEL ]]>
<![CDATA[Marulina Sitohang]]>;
<![CDATA[I Wayan Suardana]]>;
<![CDATA[I Putu Sudana]]>
<![CDATA[ Jurnal IPTA (Industri Perjalanan Wisata) Vol 3 No 1 (2015): Jurnal IPTA (July 2015) ]]>
Publisher : <![CDATA[Department of Tour and Travel Studies, Faculty of Tourism, Udayana University ]]>
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DOI: 10.24843/IPTA.2015.v03.i01.p05
<![CDATA[Penelitian ini bertujuan untuk mengetahui: (1) faktor yang mempengaruhi keputusan wisatawan dalam membeli paket wisata; (2) faktor yang mempunyai pengaruh paling dominan dalam keputusan pembelian paket wisata. Populasi dalam penelitian ini meliputi seluruh wisatawan yang membeli paket wisata di PT. Bali Suci Tour & Travel. Penentuan sampel dalam penelitian ini menggunakan metode purposive sampling dan yang menjadi kriteria adalah wisatawan yang pernah membeli paket wisata di PT. Bali Suci Tour and Travel dengan jumlah sampel sebanyak 200 responden. Teknik pengumpulan data menggunakan kuisioner dengan teknik analisis data analisis faktor. Hasil penelitian menunjukkan bahwa dari 20 variabel dapat direduksi menjadi 18 variabel yang tersebar dalam 5 (lima) faktor. Terdapat 2 (dua) variabel dikeluarkan dari model karena tidak memenuhi kriteria MSA > 0,5 yaitu variabel product quality (X1.7) dan variabel product offering (X1.13). Dari uji analisis faktor diperoleh hasil bahwa dari 18 variabel yang ditahan di dalam model dan mengelompokkan ke dalam 5 faktor merupakan faktor-faktor yang mempengaruhi keputusan wisatwan dalam membeli produk paket wisata. Faktor-faktor tersebut adalah faktor produk dengan eigenvalue 5,871, faktor pribadi dengan eigenvalue 3,452, faktor psikologi dengan eigenvalue 3,144, faktor sosial dengan eigenvalue 2,197, dan faktor harga dengan eigenvalue 1,151. Dari hasil analisis faktor juga diketahui bahwa faktor yang memengaruhi keputusan wisatawan dalam membeli paket wisata paling dominan adalah faktor produk karena memiliki loading factor tertinggi dari keseluruhan faktor yang sudah terbentuk. Adapun variabel yang termasuk dalam faktor produk adalah packaging, guarantee, perceived fit, dan kualitas fasilitas.]]>
<![CDATA[PENGEMASAN PAKET EKOWISATA DI DESA LIANG NDARA, KECAMATAN MBELILING, KABUPATEN MANGGARAI BARAT, FLORES, NUSA TENGGARA TIMUR ]]>
<![CDATA[Charles Bertomi]]>;
<![CDATA[Ni Made Oka Karini]]>;
<![CDATA[I Putu Sudana]]>
<![CDATA[ Jurnal IPTA (Industri Perjalanan Wisata) Vol 3 No 2 (2015): Jurnal IPTA (December 2015) ]]>
Publisher : <![CDATA[Department of Tour and Travel Studies, Faculty of Tourism, Udayana University ]]>
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DOI: 10.24843/IPTA.2015.v03.i02.p16
<![CDATA[Liang Ndara village is one of the village in Mbeliling sub-district, West Manggarai regency, Flores of East Nusa Tenggara Province. Liang Ndara village has many tourism potentials specifically regarding to the ecotourism. Free entrance fee in to those tourism places caused by unserious and less attention of the government are becoming problem, as well as Lack of human resources of people is another problem causing the potentials are not well organized yet and even it is not in a good tourism packaging. The research aim to find out the tourism potential that can be made ecotourism packages and packaging them to become an ecotourism in Liang Ndara village. The data collection of this research is by an observation, documentation, interviewing and as well as literature. The data analysis technic used is by analysis technic of qualitative descriptive. The results of this research showed that Liang Ndara village has three kinds of tourism potential which is in a packaging of ecotourism. Those potentials are the natural tourism potentials consist of Mbeliling Mountain, Cunca rami waterfall, Cunca Wae Kantor waterfall and Liang Niki Cave. The cultural tourism potentials are Caci dance, Compang Kafir Stone, Compang Serani statue, Batu Tiga, Hand Weaving of Songke, Farming Activities such as sopi/arak filtration, cultivating of rice field. Man made tourism potentials are information center in the village, guest house, and souvenir shops. The potentials above are packaged in to two kind of ecotourism packages they are Liang Ndara Village Tour and Mbeliling Green Forest Tour. The suggestions are the government is supposed to put their eyes on to develop those potential exist and need to be hand in hand with the tourism actors as well as the society. The travel agencies are expected to make an interesting tourism package like ecotourism and also supposed to be together with the society to take care and survive the tourism potentials existed.]]>
<![CDATA[PENGEMASAN PAKET EKOWISATA DI KABUPATEN BELITUNG PROVINSI BANGKA BELITUNG ]]>
<![CDATA[Helly Gantara]]>;
<![CDATA[I Putu Sudana]]>;
<![CDATA[Ni Putu Eka Mahadewi]]>
<![CDATA[ Jurnal IPTA (Industri Perjalanan Wisata) Vol 6 No 2 (2018): Jurnal IPTA (December 2018) ]]>
Publisher : <![CDATA[Department of Tour and Travel Studies, Faculty of Tourism, Udayana University ]]>
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DOI: 10.24843/IPTA.2018.v06.i02.p08
<![CDATA[Belitung Regency is one of the most valuable holiday destinations, has a lot of natural potential that can be a new tour package to eliminate the saturation of tourists who will be there. The tour package is an ecotourism package, considering that in Belitung Regency. There are many ecotourism potentials such as: visiting the Mentas and Peramun Hills to see the typical flora and fauna cultivation of Belitung. Data collection techniques used in this study, interviews, documentation, and literature studies. The results of this study agreed that there were 10 destinations that became ecotourism packages. These potentials are packaged into 3 kinds of ecotourism packages in the form of tables, descriptions and graphs, namely, (1) Life of Tarsiers and Beautiful Mangrove Tourism, (2) Life of Beautiful Turtles and Coral Reef Tourism, (3) Exotic from Flora and Fauna on the Belitung Tour.]]>
<![CDATA[STRATEGI PENINGKATAN PENJUALAN TIKET PADA PT CITILINK INDONESIA DISTRIK DENPASAR DI BALI ]]>
<![CDATA[Nurman Hadipratama]]>;
<![CDATA[I Putu Sudana]]>;
<![CDATA[I GPB. Sasrawan Mananda]]>
<![CDATA[ Jurnal IPTA (Industri Perjalanan Wisata) Vol 4 No 2 (2016): Jurnal IPTA (December 2016) ]]>
Publisher : <![CDATA[Department of Tour and Travel Studies, Faculty of Tourism, Udayana University ]]>
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DOI: 10.24843/IPTA.2016.v04.i02.p14
<![CDATA[PT. Citilink Indonesia berdiri sebagai perusahaan sendiri dan berfokus di segmen Low Cost Carrier pada awal 2011. Citilink dibentuk sebagai sebuah perusahaan yang berdiri sendiri, bukan lagi merupakan Strategic Business Unit dari Garuda. Hal ini bertujuan agar Citilink bisa lebih berkembang dan bersaing secara kompetitif dengan Low Cost Carrier lainnya, dan juga Garuda Indonesia tidak akan menurunkan levelnya untuk bersaing dengan Low Cost Carrier. Untuk menghadapi persaingan tersebut diperlukan strategi dan program alternatif yang melibatkan penumpang dan staff Citilink yang dapat mengetahui lingkungan internal dan eksternal. Teknik pengumpulan data ini digunakan dengan melalui observasi, wawancara, studi kepustakaan dan kuisioner. Berdasarkan analisis skala likert yang dilakukan terhadap lingkungan internal dan eksternal PT.Citilink Indonesia dan dikombinasikan dengan analisis SWOT dapat dterapkan strategi yang dapat diterapkan demi meningkatan penjualan tiket yaitu strategi peningkatan promosi dan memperkuat pangsa pasar, strategi peningkatan saluran distribusi, strategi peningkatan sumber daya manusia, strategi penyesuaian harga dan strategi peningkatan pelayanan.]]>
<![CDATA[PERSEPSI DAN MOTIVASI DIGITAL NOMAD BERWISATA DI DESA TIBUBENENG, CANGGU, KUTA UTARA ]]>
<![CDATA[Cipta Mulyana]]>;
<![CDATA[I Putu Sudana]]>;
<![CDATA[Putu Agus Wikanatha Sagita]]>
<![CDATA[ Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 2 (2020): Jurnal IPTA (December 2020) ]]>
Publisher : <![CDATA[Department of Tour and Travel Studies, Faculty of Tourism, Udayana University ]]>
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DOI: 10.24843/IPTA.2020.v08.i02.p03
<![CDATA[Bali as an international tourism destination has many tourist attractions, one of which is Canggu. In 2018 nomadlist.com released that Canggu was chosen as the best destination for digital nomads. A new tourist trend has emerged where tourists who work outside the office and complete their work using electronic media such as laptops and internet connections in a coworking space and conduct tourism activities called digital nomads. This research was conducted to determine the Perceptions and Motivations of Digital Nomad travelling in Tibubeneng Village, Canggu village, Badung Regency, Bali. This research was conducted by using questionnaires to digital nomad in several coworking spaces in Tibubeneng Village, Canggu, in addition to distributing questionnaires to the nomads conducted open observation and interviews with several nomads and coworking space staff to complete the data.The results showed that the majority of digital nomads visiting Tibubeneng Village, Canggu were from Australia and Europe, most of whom worked as entrepreneurs. The indicator on the perception that gets the highest score is hospitality from the digital nomad while the indicator that gets the lowest response is the road conditions to Tibubeneng Village, Canggu. On the motivation indicator, physical motivation gets the highest score from a digital nomad while the motivation with the lowest score is showing prestige.]]>
